10 Content Marketing Courses in Delhi – Offline and Online
With the line blurring between different marketing methods, content marketing courses in Delhi take a hype for numerous reasons and varying purposes. As the biggest of the brands also use content marketing to its effective use, content marketing stays relevant among other marketing approaches. Content marketing users see a significant rise in their sales and web traffic that otherwise is considered trivial by businesses that do not use content marketing.
Thus, discussing content, its marketing, and content marketing courses in Delhi, this article looks through various options to assist in your search for content marketing courses in Delhi.
What Is Content Marketing?
Content marketing is a form of digital marketing strategy that uses various types of content to indirectly promote a brand. The information shared online is designed to leave mental impressions in the minds of customers so that they can eventually connect with the brand and prefer to buy from it over others.
Content marketing is an effective strategy for numerous reasons. Firstly, it is shareable and thus may reach a customer base unintended. As a result, the brand gains identity while also raising awareness among the potential customers of its niche or products and services. Plus, content can stay online as long as it stays relevant to the audience or till the time brand desires it to be live online. Thus, content marketing is good for business sustenance ultimately driving profitable sales.
What Constitutes Content in Content Marketing?
The content used to publicize the brand includes blogs, articles, videos, social media posts, white papers, newsletters, emails, books, e-books, podcasts, infographics, and web pages. Such content can be used to market the brand value and assist in building and establishing a reputation for being experts in the field.
However, the content used in marketing campaigns should align with the brand’s beliefs, values, and services. And not only should they be engaging but they should also carry value with them for the viewers. In such ways, content succeeds in retaining the current customers and attracting prospective buyers in the long run. Keeping in mind the same, content marketing courses in Delhi maneuver all types of content marketing strategies including capturing target audience and building content strategy for clients and yourself.
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What Sets Content Marketing Apart from Other Marketing Techniques?
Other marketing strategies concentrate on promoting products and as a result capturing potential customers to increase in order to boost conversion rate. In other words, other marketing strategies are direct ways of promoting products and growing sales from a commercial standpoint. Whereas, content marketing is about drawing customers to the brand, engaging them, forming relationships with them, and ultimately building a loyal customer base.
Other marketing techniques would include PPC and paid ads that directly target the audience upfront. And content marketing would utilize SEO techniques to drive online traffic.
Content marketing is primarily a component of digital marketing and in this regard, digital marketing courses comprise content marketing courses in Delhi. The following is a list of the best content marketing courses in Delhi, both offline and online.
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Online Content Marketing Courses in Delhi
1. IIM SKILLS
Established in 2015, IIM Skills is a forerunner in the EdTech space. The courses offered by IIM Skills are designed by industry experts and in compliance with industry standards.
IIM Skills makes its mark for online content marketing courses in Delhi due to its exhaustive curriculum and extensive list of benefits. In its digital marketing course, it delves into content marketing, its methods, as well as other internet marketing techniques.
It gives you hands-on experience and equips you with job-ready skills. Along with that, paid internship opportunity entails real-world work experience and thus this course is for anyone interested in beginning a career in marketing from scratch.
Course Curriculum
- Web development to WordPress
- Search Engine Optimization
- Search Engine Marketing (Google Ads)
- Email Writing
- Inbound marketing
- Social media Writing
- Medical Writing
- SOP Writing
- Content Writing and advanced blogging
- Media buying and planning
- Affiliate Marketing
- Video Script Writing
- Marketing Automation
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2. Great Learning
Great Learning offers PG Program in Strategic Digital Marketing where it devotes one module to content marketing in the course curriculum. The course runs in collaboration with Great Lakes and at the completion of the program, students receive Great Lakes certificate as well.
The program launches a pre-workout session which starts with developing a web page for practical uses further down the course and making use of various capstone projects for hands-on experience. Also, students can find career support in form of interview preparations, recruitment drives, and mentorship programs.
Though it is a 6 months program, it has one of the detail-oriented content marketing courses in Delhi.
Course curriculum
- Marketing Fundamentals
- The Digital Marketing Framework
- Content Marketing
- Paid Marketing
- Social Brand Management
- Search Engine Optimization
- Email and Affiliate Marketing
- Mobile Marketing
- User Retention and Engagement
- Web Analytics
- Campaign Planning
3. IIDE
IIDE is another institute offering digital marketing courses, including content marketing courses in Delhi. The institute specializes in digital marketing education, offering everything from short-term certificate programs to graduate-level digital marketing programs.
Other certification courses are offered online with live sessions and recorded self-paced content, while PG-level courses are for offline on-campus classes.
Course curriculum
- Digital Scenario in India
- E-Commerce Marketing
- Search Engine Optimization (SEO)
- How to Monetize Your Blog
- Search Engine Marketing (SEM)
- Content Marketing
- Advance Content Strategy
- Design Essentials
- Social Media Marketing
- Influencer Marketing
- Brand Reputation Management
- Web Analytics
- Creative Strategy
- Media Planning
- Soft Skills
- Email Marketing
- App Store Optimization (ASO)
- Website Planning & Development
- AD Psychology
- Copywriting
4. Intellipat
Intellipat works in collaboration with various national and international universities. The digital marketing course by Intellipat, however, provides Intellipat’s certification and also encompasses all the elements of content marketing courses in Delhi.
It gives networking opportunities with peers to discuss and cooperate on learning experiences in order to encourage effective learning practices. And it maintains a good track record of placements with its alumni working at renowned companies like Amazon, Sony, Genpact, TCS, Microsoft Wipro, etc.
Besides it also provides opportunities to prepare for the following certification programs.
- Google Analytics Individual Qualification (IQ)
- Certification Google AdWords
- Certification HubSpot
- Certification Exam Microsoft Certification Exam
Course curriculum
- Digital Marketing Strategy
- Search Engine Optimization
- Google Analytics Training
- Search Engine Marketing
- Social Media Marketing
- Email Marketing Course
- Affiliate Marketing
- Video marketing
- Mobile Marketing Course
- Marketing Analytics
- Setting up a website for Digital promotion
- Content Marketing, Influencer marketing
- Marketing Analytics, strategy, and ROI measurement
Offline Content Marketing Courses in Delhi
1. DIDM
With various branches in Delhi and Gurugram, DIDM is a well-known institute offering marketing courses. It houses a certificate and master’s program in digital marketing and you can ask for a free demo class before enrolling in the course. The courses are also suitable for those, including other working professionals, who wish to do freelancing work afterward. The institute provides the best quality and curriculum having already trained over a thousand batches to date.
Course curriculum
- Digital Marketing Strategy
- Web Designing with no codes
- Practical Approach
- Email Marketing
- Inbound Marketing
- Search Engine Optimization (SEO)
- Google Webmaster Tool
- Search Engine Algorithms
- Local Business Listing
- Google Analytics
- Content Marketing
- Competitors Analysis
- Social Media Marketing
- Video Marketing Fundamentals
- Media Buying & Planning
- E-commerce Marketing
- Mobile Marketing
- Optimization Conversion Rate
- Google Adwords
- Online Display Advertising
- Online Reputation Management (ORM)
- Creating Marketing Strategy
- Lead Generation for Business
- Case Study Discussion
- Blogging
- AdSense
- Affiliate Marketing
- Freelancer Pushups
- Black Hat Techniques
- Search Engine & Social Marketing Parameters
- Remarketing Concept
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2. National School of Internet Marketing
This institute, as its name suggests, focuses on the field of online marketing. Its mission is to deliver high-quality courses at an affordable cost, as well as best-in-class opportunities for students to advance in their careers. Its broad curriculum, which includes more than 30 modules and 15 certifications, is why it is the preferred choice for students.
Course curriculum
- Fundamentals of digital marketing
- Web designing without coding
- E-mail marketing
- Lead generation for business
- Google ads
- Google analytics
- Social media marketing (SMM)
- Search engine optimization (SEO)
- Online display advertisement
- E-commerce marketing
- Mobile marketing
- Content marketing
- Online Reputation management
- Creating a marketing strategy
- Affiliate marketing
- Blogging AdSense
- GEO International targeting
- Black Hat Techniques
- Video Marketing
- Freelance Pushups
3. Digi Manthan
The content marketing course at Digi Manthan is strictly focused on content marketing, but it also offers additional marketing courses such as digital marketing, black hat SEO, and advanced SEO. The institute has been delivering digital services for ten years, earning it a positive reputation among its students.
Though it is a short course, it comes with lifetime access, expert support, and global certification.
Course curriculum
- Introduction to content writing
- Content Marketing Overview
- Planning Content Strategy
- Mapping Content to Audience
- Content Creation and Production
- Content Distribution
- Measuring Content Marketing
- Types of potential content
- Info-graphics and its importance
- Content management and digital publication
- Benefits of content marketing
- Focus points in content marketing
- Tools and tips
- Content in the digital world
- Content writing for email writing
- Content writing for blogs
- Content for website pages
- Content as per search engine needs
- Tools for content writing and management
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4. Delhi Courses
The digital marketing course at Delhi Courses has a variety of batch sizes to choose from, including regular, weekend, alternate, and Sunday batches. The course includes more than 60 core modules as well as 17 additional certificates. It is a practical training course that has successfully trained over 100 students thus far.
Corse curriculum
- Digital Marketing Overview
- CMS Systems
- Advanced SEO
- Search Engine Marketing
- Social Media Marketing
- Content Marketing
- Ecommerce Marketing
- Blog Marketing
- Google AdSense
- Affiliates Marketing
- Make Money Online
- Sales Funnels
- Email Marketing
- Mobile Marketing
- ORM Marketing
- Freelancing
- Digital Marketing Tools
- Periscope Marketing
- Business Strategie
5. ECT
ECT is a government-recognized institute that offers the perks of real projects and practical experience in its digital marketing course. And its list of modules is fairly large in comparison to other content marketing courses.
It contains a total of 24 modules building from the basics of digital marketing to the implementation of the skills to earn money. The course stands out for its three-step curriculum: level 1, level 2, and level 3 gradually progress toward advanced digital marketing skills.
Course curriculum
- Introduction to Digital Marketing
- Key Terms Used in Digital Marketing
- Website Design & Development
- WordPress Development
- Creative Design
- Content Development
- Keyword Research & Analysis
- Search Engine Optimization
- eCommerce SEO
- Local SEO
- Technical SEO
- Google Webmasters/Search Console
- Google Analytics
- Google Ads
- Display Advertising
- Shopping Ads
- Video Ads
- Mobile App Marketing
- Social Media Optimization
- Facebook Marketing
- Instagram Marketing
- YouTube Marketing
- LinkedIn Marketing
- Twitter Marketing
- Pinterest Marketing
- Email Marketing
- Affiliate Marketing
- Quora Marketing
- Google AdSense
- Content Marketing
- Digital Marketing Tools
- Monetize Your Digital Marketing Skills
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6. GICSEH
Global Institute of Cyber Security and Ethical Hacking has a long history of providing IT and non-IT training to prestigious clients such as Microsoft and Cisco. It was founded in Delhi with the goal of training students and working professionals in technical ability and becoming a top training institute.
Its digital marketing course artistically puts a lot on the plate for students to enhance their abilities like practical training, advanced training methods, internship opportunities, placement assistance, and certifications.
Course curriculum
- Website designing
- Search Engine Optimization (SEO)
- Mobile Marketing
- E-Commerce Marketing
- Social Media Marketing (SMM)
- Instagram Marketing
- Facebook Marketing
- LinkedIn Marketing
- Twitter Marketing
- Video Marketing
- Web Analytics
- Google Analytics
- Affiliate Marketing
- Content Marketing
- Native Advertising
- Email Campaign
- PPC Advertising (Google AdWords)
- AdSense and Blogging
- Online Reputation Management (ORM)
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Frequently Asked Questions
- What is the role of content marketing?
Content marketing aims to engage the audience by offering valuable content related to the brand’s services. The ultimate agenda is to drive sales from the content marketing but primarily the content-making process focuses on creating material that adds value or perhaps, may offer a solution to a consumer’s problem. Such content gradually entices customers to take action and buy from the business.
- What do you learn in content marketing?
In a content marketing course, you will learn how to produce content creatively and further, how to market it online using SEO techniques and various other tools that assist in searching the right topic as well as a calculated approach to targeting the audience.
- What are the basics of content marketing?
Besides technicalities involved in creating content for marketing, a content creator should understand the audience’s point of view and try to offer a solution to any of their problems in the content. Then, establishing the goal of writing a particular piece of content will surely help in creating an outstanding content copy. And before anything else, decide on the type of audience that the content to be written aims to target.
Conclusion
Content marketing walks along with digital marketing methods and shares the same path to achieving marketing skills. Courses such as digital marketing and content marketing in Delhi offer a plethora of innovative learning practices and opportunities to start a career in digital marketing as a beginner as well. The mentioned content and digital marketing courses in Delhi will surely give you a clear idea of your options and help you in choosing a course that suits you the best.
