5 Best E-Commerce Marketing Courses in Delhi With Placements
E-commerce marketing courses in Delhi are offered in various titles and forms. The courses are part of the vast curriculum of other marketing courses. So, instead of looking at e-commerce marketing courses in Delhi, you might want to widen your search spectrum and scan a few more syllabus modules to find more and better options for e-commerce marketing courses in Delhi.
E-commerce is about taking your selling business online where over the internet, customers choose from the products and pay online. It is growing rapidly due to the increasing adaptability to technology. In transit, people adopted smartphones, and daily use of the internet which provides easy and time-saving access to commercial products, especially those that do not require any immediate purchase.
E-commerce has gained such popularity that it can be noticed taking place in mainly six different business interactions.
B2C (Business to Consumer): As the name suggests, when a business sells and a consumer buys, then a business-to-consumer transaction takes place. It is the most common type of e-commerce.
B2B (Business to Business): B2B refers to when firms sell raw materials or pieces to other businesses. That means, no final product is being sold but rather the buyer wants to buy for the purpose of further manufacturing.
C2C (Customer to Customer): When a product is being sold for the second time by a consumer to another buyer, then it is C2C e-commerce. This type of e-commerce can be found on sites like eBay and Craigslist.
C2B (Customer to Business): Consumers offer their products or services to businesses through C2B e-commerce.
B2A (Business to Administration): B2A e-commerce refers to transactions involving businesses and government agencies, such as social security, employment, and legal services.
C2A (Customer to Administration): C2A e-commerce refers to transactions between customers and government agencies, in which consumers pay for services such as taxes and the drafting of legal documents.
Here are some other relevant course options that you can consider:
- Content Writing Courses in Delhi
- Technical Writing Courses in Delhi
- Digital Marketing Courses in Delhi
- SEO Courses in Delhi
- GST Certification Courses in Delhi
Benefits Of E-Commerce and E-Commerce Marketing
Marketing is all about going digital now. Instead of reading a newspaper ad, or a pamphlet, online marketing is more influencing and leaves a long-lasting impact. There are surely strong reasons for e-commerce to get popular and for marketing to be of paramount importance to succeed in business dealings.
- E-commerce connects local sellers with worldwide audiences, allowing them to expand their reach throughout the global marketplace without having to make additional investments.
- The commercial activities can take place round the clock without any limitations of time and availability.
- Consumers do not have to scan too many shops as a wide range of products and their alternatives are available under the same roof
- Companies have to spend less on running operations with fewer heads
- The audience target is diversified with the social media marketing approach
- Establishing brand identity is another benefit of marketing online
- And online marketing provides methods that are persistent and prevail in entering social media trends to build common grounds with the audience
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Without further delay, let’s identify the best options for e-commerce marketing courses in Delhi.
1. IIM Skills
Since its inception in 2015, IIM Skills has been teaching the best in industrial techniques. Over 15000 students and professionals have been trained by IIM Skills in 35 locations around the world.
Because of the high quality of education it provides, IIM has been able to establish a reputation. All IIM Skills certification courses are internationally recognized, and learners benefit from professional support and guidance while looking for work through its dedicated placement cell.
This institute is the greatest choice for upskilling. In addition to the high-quality courses it offers, it plates some profitable incentives. IIM Skills provides lifetime access to the LMS (Learning Management System), where you can access all of the class recordings, materials, and presentations.
All the course instructors are industry specialists with at least 12 years of experience contributing to hands-on practice that is prioritized in the design and delivery of the courses.
IIM Skills is known for its practical and interactive training sessions as well as practical hands-on experience. If you want to have the greatest learning experience possible, this digital marketing course will complement your e-commerce marketing learning.
Course content
- Introduction to digital marketing
- Web development to WordPress
- Search Engine Optimization
- Search Engine Marketing (Google Ads)
- Email marketing
- Inbound marketing
- Social media marketing
- Integrated digital marketing strategy
- Web analytics
- Online reputation management
- Content Writing and advanced blogging
- Media buying and planning
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital infographics resume creation
Key highlights
- Paid internship
- Tools worth 79000+
- Master certification
- 10+ case studies
- 15+ live projects
- 8 Google, and 3 HubSpot certification
- Job-oriented training
- Flexible timings
- Lifetime access to LMS
- 300+ placement partners
- Personalized mentorship
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2. National Institute of Internet Marketing
The name of the institute alludes to the course area in which it operates, i.e., internet marketing. The institute offers all kinds of digital marketing courses from advanced to professional and master’s level.
NIIM stands out from other institutes offering e-commerce marketing courses in Delhi as a result of its numerous associations with multinational companies and small businesses. In turn, it is able to provide assurance over the placement after course completion.
The institute understands the future needs of e-commerce and has developed a targeted e-commerce program to suit those needs. It aims to address the shortage of experienced personnel in the digital marketing industry that can impede a company’s growth to effectively harness the power of digital platforms.
The curriculum has been created in joint efforts with industry leaders to provide the latest techniques in practice. The highlight of the course is case studies of Amazon and Flipkart along with live projects for hands-on practice.
Course Modules
- Marketing Strategy
- Market Research
- Website Design & Planning
- Basic of HTML
- Website Execution
- Video Marketing
- Video Editing
- Social Media
- Content Marketing
- Professional Blogging
- Google Analytics
- Email Marketing
- Keyword Research
- Off Page SEO
- On Page SEO
- Lead Generation
- Landing Page Optimization
- Google AdWords
- Google AdSense
- Google Search
- Affiliate Marketing
- Freelancing
- Cyber Law
- Interview Cracking
- Inventory Management
- Merchants Ads
- Payment Gateway Integration
- Funnel Creation
- Drop Shipping
- Amazon & Flipkart Marketing
- PPC Ads
- Product Photoshoot
- E-commerce Tools & Plugins
- E-commerce Website Creation
- Basic of E-commerce
- Case Study
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3. DSDM
Based in New Delhi, DSDM provides advanced digital marketing and e-commerce marketing courses in Delhi. There are two ways to opt for the course. One is to enroll in a digital marketing course which is a 3-month long program and the e-commerce marketing curriculum is covered under it.
The other way is to only opt for an e-commerce marketing course which is a 30-day long training program with the same curriculum that is taught in digital marketing.
In both the courses, the training is mostly based on live projects and the students are assured of the definitive results after the completion of the course. DSDM also gives placement support and lifetime support so that students can stay updated with the new trends and technologies.
In terms of additional advantages of the course, 15+ certifications and 50+ digital marketing tools make part of the digital marketing course.
Digital Marketing Course Content
- Fundamentals of Internet Marketing
- Selection of Domain and Hosting
- WordPress Installation and Setup
- Search Engine Optimization (SEO)
- Pay Per Click Ads (PPC AdWords)
- Display Marketing
- YouTube Video Marketing
- Facebook Advertising
- Content Marketing
- Inbound Marketing
- Lead Generation
- LinkedIn Ads
- Blogging
- Social Media Optimization
- Social Media Marketing
- Email Marketing
- Google Analytics Setup and Reports
- Google AdSense Setup and Revenue
- Google Webmasters
- Affiliate Marketing
- Mobile Advertising
- E-commerce Course
- Google Places and Maps
- Twitter Ads
E-Commerce Course Outline
- Ecommerce Domain
- Hosting Booking
- Setup & Installation
- Category & Product Listing
- Image Uploading & Making
- Banner Making & Linking
- Product Listing with Different Variations
- Taking Backup of Files & Database
- How to transfer site
- Cash on Delivery & Payment Gateway
- Product Packing & Material
- Product Search Engine Optimization (SEO)
- Image Optimization
- Setup Campaigns with AdWords
- Setup Remarketing Ads
- Make Branded Social Media Pages
- Social Media Strategy Making for Products
- Branded Video Making & YouTube Marketing
- Facebook Advert Setup for Online Stores
- Email Marketing Template Design & Campaign
- Google Analytics
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4. BAPU Graphics
Bapu Graphics is a 15-year-old establishment providing one of the vast curricula of e-commerce marketing courses in Delhi. The e-commerce course at Bapu Graphics deals with e-commerce and its aspects from scratch and proceeds towards career-building skills and knowledge.
A student after the 10th is also eligible to apply for the course. However, the institute is comprehensive of the perplexities faced by students before joining a course, and thus it provides counseling sessions beforehand to covey a fulfilling learning experience for the students.
There is a one-to-one ratio of teachers and students for engaging creations of portfolios and projects. As a result, Bapu Graphics proudly boasts about its 100% placements in the past few years.
Among the e-commerce marketing courses in Delhi, it is particularly a short-term course of 15 days with flexible timings. Subsequently, students can choose days and times of classes according to their convenience and may also take advantage of the practice lab without any time limit.
Course content
- The History of E-Commerce
- Nature, and Impact of E-Commerce
- You and E-Commerce
- Marketing Essentials
- Marketing Information Management
- Web Site Development
- Marketing in a Digital World
- Business Structures
- The Business Plan in E-Commerce
- Marketing Essentials
- Entrepreneurship
5. The Digital Education
The Digital Education is an IT training and service company. It offers multiple advanced courses. And digital marketing courses are one of its many. The course is divided into bits focusing on a single field at a time.
With the wide range of aspects covered in the curriculum, the courses are designed to industry standards and include hands-on practices along with live projects. Students can also reap the benefits of placement assistance after the course if they look to go ahead in the field.
The institute provides goal-oriented courses and awards with the best industry certificates that are widely recognized and will support students in landing a job at an IT firm.
Course Modules
- Digital Marketing Overview and Fundamental
- E-Business Website Planning & Creation
- Creating Online Business Strategies
- Search Engine Optimization (SEO)
- Google Analytics & Webmaster
- Search Engine Marketing (Google Ads/PPC)
- Social Media Marketing(SMM)
- Email Marketing
- Mobile Marketing
- Video/YouTube Marketing
- E-Commerce Marketing Strategies
- Online Reputation Management(ORM)
- Online Lead Generation
- Content Marketing
- Growth Hacking
- Google AdSense & Blogging
The e-commerce module that it has to offer is about marketing strategies and understanding e-commerce from the baseline. It is one of the best e-commerce marketing courses in Delhi for those who are looking to touch upon the central idea of e-commerce and e-commerce marketing.
E-Commerce Module
- Understanding e-commerce
- E-commerce Legalities
- E-commerce marketing
- Product keyword research
- Creating an E-commerce website
- Advantages of e-commerce
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Frequently Asked Questions
- Is e-commerce the future?
The global trends show a rapid change in the e-commerce business and the industry is expected to grow to 4.2 trillion dollars in revenue by 2025. The online use for research before shopping continues to blur the line between physical and online channels of shopping and thus e-commerce industry seems to be on the rise.
- What are the advantages and disadvantages of e-commerce?
E-commerce is the primary choice for businesses due to its ease of access. It is easy to reach the targeted customer group and even continues to retarget the same customer base. By eliminating the operation cost, it advances the further expansion of the business. On the lower side, e-commerce faces privacy and security threat due to its online presence. And from the customer’s aspect, there is no trial available before buying the product. Thus, the e-commerce industry operates manifold and each line of the operations stands unique with its advantages and disadvantages.
- How e-commerce and e-business are different?
Technically, e-commerce is the subset of e-business, which means e-business has the broader field of work against e-commerce. E-commerce is primarily about buying and selling products and, monetary transactions over the internet. In contrast, e-business includes all types of business dealing from obtaining raw material to operating intra-business functions. In simple terms, e-commerce involves deals from business to customer, and e-business connects from business to business as well.
Conclusion
This article should frame a clear picture of e-commerce marketing courses in Delhi. The list makes it apparent that e-commerce marketing works when combined with digital marketing strategies. Learning e-commerce marketing not only helps entrepreneurs but the knowledge also supports the job hunt.
The e-commerce industry is by far developing at a rapid pace and is expected to grow manifold in the future. These budding e-commerce courses in Delhi present the right opportunities and industry-standard quality. Scrutinize your options thoroughly and you can find the best course suitable for you.
