Content Writing Master Course

4 Weeks of Live Online Classroom Training

16 Hours Lectures | 60 Hours Practical Assignments | Free Tools Worth 35k

Internship | Freelance Opportunities | Dedicated Placement Cell

Master Certification from IIM Skills

Who Should Attend?


→ Students

→ Businessmen, Entrepreneurs

→ Marketers/Digital Marketers

→ Wannapreneurs

→ Retired, Housewives, Aspiring College Dropouts

→ Bloggers, Content Writers

Practical Learning

16+ Hours Live Online Training, 60+ hours of assignments, Industry case studies.

Free Tools Worth INR 35000

Get access to complimentary tools including WordPress Theme, Keyword Research Tool, Landing Page Creator, SEO Management Tool for better search ranking.

Master Certification

Global Accreditation, Master Certification from IIM Skills

Lifetime Access

Get access to all latest content in your learning management system. Participants can access it anytime anywhere.

₹ 11900

+18% GST

Course Content

Web Development (Module 1)

  • Importance of WordPress Website.
  • Setting Up WordPress Account.
  • Web Hosting.
  • Content Delivery Network Setup.
  • Setting Up Plugins.
  • HTTPS Secure Server Set up.
  • Basic Technical Understanding.

UI UX Interface (Module 2)

  • Understand the psychology behind your web traffic.
  • Creating killing landing pages which attract users.
  • Using Landing Page Creators.
  • Setting up Accelerated Mobile Pages.
  • Identifying UI UX Experience of your website or blog.

Introduction to Content Writing (Module 3)

  • Types of Content (Article, Blog, E-Books, Press Release, Newsletters Etc)
  • Exploring Content Publication Channels.
  • Distribution of your content across various channels.

Keyword Research (Module 4)

  • What is Keyword Planner?
  • How to use Keyword Planner. (Google Ad Words, 3rd party tool)
  • Types of Keyword. (Short & Longtail)
  • Selection of Keywords.
  • Understanding competitive Keywords.
  • Analyzing market competition before starting.

Start Writing (Module 5)

  • Exploring topics you can write about.
  • Understanding what people want to read.
  • Creating Influential Content using storytelling.
  • Why people click on your content?
  • Using infographics and custom pictures (How to create)
  • How to write more.
  • Building up your Personal Brand.

Exploring Tools To Write Better (Module 6)

  • Avoiding Grammar mistakes without having great writing skills.
  • Using Internet tools to check writing Quality.
  • What is the content length strategy?
  • What is Content Engagement?
  • Making People Read.

Plagiarism Detector, How does SEO Works (Module 7)

  • What is Plagiarism?
  • How to avoid writing plagiarism content.
  • How to appeal to Google or search engines if penalised.
  • Exploring online tools to check duplicate content.
  • Growth Hacking using the content.

Email Automation (Module 8)

  • How to capture leads for subscribers.
  • Setting up contact form 7.
  • Setting up 3rd party Email Marketing Tools.
  • Setting up automation.

Google Local Pages Set Up. (Module 9)

  • What is Google Local Pages?
  • How to set up Google Local Pages.
  • Multiple locations set up.

Setting Up Social Media Presence (Module 10)

  • Creating Social Media Pages.
  • Setting up Social Media Sharing buttons at Website.
  • Most known Social Media Do’s and Don’t.

Exploring Social Media Tools (Module 11)

  • What is Social Media Listening Tools?
  • Practice at Social Media listening tools.
  • How to use 3rd party tools to auto post.
  • Quick Hacks for content engagement.

Make Money With Your Skills (Module 12)

  • How to Monetise Your Writing Skills.
  • What is ideal pricing for content work?
  • How to approach industry to grab freelance work or work from home opportunities.
  • Creating eyes catching proposals using infographics.

Know the complete offerings of our Online Content Writing Course

Hands-On Assignments

Duration: 60 Hours

IIM Skills course has been designed in such a way that all participants can do every assignment practically during the course. All participants will be working on live projects including web development, social media campaigning and much more which makes CWMC as industry Best Content Writing Course.

Web Development

Duration: 5 Hours

After successful registration, all participants are requested to buy a domain name & Web Hosting. It is important for every participant to have their internet presence. Every participant will create their website at WordPress.

Learning Outcome

  • Hands-on learning about Website Development.
  • Mastering various plugin.
  • Understanding Cpanel and how to manage it.
  • Technical understanding of server integration.

Tools you will use:

  • WordPress theme
  • Web Hosting
  • Various WordPress Plugins
  • Domain Registration or Migration (in case of an existing domain)

Social Media Marketing

Duration: 10 Hours

Various Social Media Channels are best to distribute your content to your readers and prospects. In this assignment, every participant will establish their Social Media profiles like Twitter, LinkedIn, Facebook Business Pages.

Learning Outcome:

  • Build effective Social Media Pages.
  • Auto Scheduling for Social Sharing.
  • Micro-Blogging at Twitter.
  • Introduction to Facebook Ads

Tools you will use:

  • Buffer
  • Facebook Ads
  • TweetDeck
  • Social Media Listening Tools


Duration: 15 Hours

Without SEO, Content at the website is a ship without a sail. To get ranking on Search Engines you would need to do effective Search Engine Optimization for each article you will write. In this assignment, you will develop SEO Content Writing Skills.

Learning Outcome:

  • Analyzing Low, medium and high competition keywords.
  • Developing Local Pages SEO.
  • User targetting at Mobile.
  • Earning Back Links.
  • Social Book Marking.
  • Broken Link detection and repairing it.

Tools you will use:

  • Uber Suggest
  • Google Keyword Planner
  • Rank Watch
  • SERP Rank Checker
  • Google My Business
  • Various Social Book Marking Sites

Content Writing

Duration: 30 Hours

Participants can select topics which they want to write about, in this assignment you will develop content writing skills. You will start writing content as per your weekly assignments, participants are requested to submit weekly assignments before the next session.

Learning Outcome

  • Write Better Quality Content Which Ranks faster at Search Engines.
  • Picking up right short and long tail keywords.
  • Build Pro Skills in your niche.
  • Do’s & Don’t of Content Marketing.
  • Competition Analysis
  • Build Strong Command on all Content Creation Tools.

Tools you will Use:

  • Google Keyword Planner, Answer the public, Uber Suggest
  • Small SEO Tool
  • Plagiarism Detector
  • Grammarly

Liked Our Curriculum?

Why Should You Learn Content Writing?

Students: If you are interested to build a passive income or full-time career in writing industry content marketing is the right domain for you. On an average fresher’s earns INR 25000-30,000 monthly salary.

Entrepreneurs: Content is the key to success in Digital World if you’re an owner of your website and looking ahead to convert your website visitors into Leads, Sales or Buying Product Online then Content Writing Training is for you.

Digital Marketers/Marketers: Content is the key driver of your effective online marketing campaigns. Learn how to design and deliver the killing content marketing campaigns.

Everyone Else: You could be Housewives, College Dropout, Blogger or Content Writer if you are interested to learn a skill which can help you to work from home or building

up passive income, content development course is for you.

Upcoming Batches for Content Writing Courses

Weekdays Batch, To be Announced

Tues & Thur - 8:00 PM - 10:00 PM (IST)

Weekend Batch, 4th Aug - 25th Aug 2019

Sunday 10:00 AM - 2:00 PM (IST)

100% Money Back Guarantee: If you do not like our course, you can claim 100% money return after your first session.

Certification Fee: Price included exam and certification fees.

Group Discount: 10% group discount on 3 or more registration.

Certified Content Writing Training Certification Process

  • 1


    On successful registration, you will get access to 1 month (CWMC) course, pre-reading material.

  • 2

    Select Your Batch

    Our Certified Content Writing Master Course comes with Weekdays (Tues & Thur) and Weekend (Sunday's) option. You can select one day to master the skills.

  • 3


    You need to attend a minimum 70% of classes through live or recorded lectures to appear for the certification test. If you fail to meet the minimum class attendance you will not be allowed to give an examination.

  • 4


    All exams will be conducted online, you can appear for these exams during weekdays or weekend. Exam results will be shared within 3 working days from the given date.

    Certificate copies will be delivered within 15 days of your results.

  • 5

    Internship (Optional)

    Participants can take our non-paid virtual internship. Participants need to Qualify for our internship test.

    * 3 months internship.
    * Participants would need to provide minimum 8 approved articles.
    * Internship Certificate will be provided.

  • 6


    As a skilled professional, you will be approached for doing freelance work. There are numerous sites offering freelance work. You will be trained how to grab those opportunities, apart from this our program will help you how to create clients proposals.

  • 7

    Placement Support

    As a Leader in Content Writing Education, we are approached by every organization for their hiring needs. Our Master Graduates will be provided with interview assistance once they qualify for the interview.

    Note: IIM Skills do not promote Job Guarantee.

  • 8

    Happy Graduate

    Now You Can Do:

    1) Work from Home.
    2) Set up your content marketing agency.
    3) Build your individual brand.
    4) Step forward towards your entrepreneurial dream.

Interested? Lets Start With

Alumni's Review

The course was really good to understand overall content strategies & developing great content marketing skills.
Shefali Oberoi Head of Marketing -

Unlike 2018, Make 2019 Rewarding!!

You are Just Left With

FAQ's for Content Writing Course

What is Content Writing?

Content Writing is a skill to communicate content (words) and publish it at numerous channels. In conventional form, content was distributed at newspapers or limited channels, however, in modern Digitalization world Content is distributed at various channels like Google Search Engine, Emails, Social Media.

The one who writes that content is a content writer. Given content writers are high in demand in the corporate world content writing skills are necessary to build.

Why should I learn from IIM Skills?

IIM Skills is known as Best Content Writing Course Institute. We have been delivering successful batches since our inceptions. There are various reasons you must consider IIM Skills to Learn or Master Content Writing.

  • The course designed and created by Content Industry Experts.
  • The course will be delivered by an industry expert who has 10 years of experience.
  • You will be taught only practical in our course.
  • Tools worth INR 35000 to get real-time hands-on experience.
  • Lifetime access to the latest content and recorded classes.
  • 100% money back policy.**

What if I miss your lectures?

Don’t worry, we record all the classes you can complete your lecture with a recorded session or else you can join us in the next live batch.

How can I claim my refund?

We have given 100% peace of mind to all students with an assurance for money return. If you do not like our course after the first session you can ask for a refund.

  • 1st class attendance is mandatory.
  • We won’t be able to refund after 1 class or any other circumstances.

Is this course available in classrooms?

No, we only have online live classes. We do not teach in traditional format due to many positive reasons.

  • Your Expert Instructors are not located in one location. They teach from different places.
  • Content marketing strategy keeps changing every day. To ensure our students are up to date we can teach them lifetime through recordings of new trends.
  • You are never bound to attend classes from any specific location, even if you are travelling you can log in to your sessions using Mobile Phone or even laptops.
  • You save a lot of time and energy. Your time will be utilised at practicals.

Having said that, if you are looking for classroom Content Writing Course in Delhi or Content Writing Training in Mumbai, you must attend one of our free online demo class. No matter you are searching for Content Writing Program from Bangalore, Kolkata Hyderabad, Gurgaon or anywhere in India you can join content writing training demo class from anywhere.

How will I be learning Content Writing Practically?

This course is 100% practical course. You will be taught in below format.

  • The first subject will be Web Development using WordPress.
  • Every class you will get assignments to work on.
  • We will review assignments every week.
  • Before your next class, you will get an update on your previous week assignments.

I am layman, do you think I can learn this?

Of Course Yes, people who are doing our content writing course comes with No knowledge about it. Our program is designed in a way that every layman becomes pro in Content Writing right after completion of all assignments and lectures of CWMC Content Writing Course.

Do I need any IT knowledge for Web Development?

No, a basic skill is required to build a website at WordPress. You may surprise on the first day of your lecture you will have your own created website live at Google. 🙂

Is this content writing course with 100% placement assistance?

We offer job placement assistance around the globe which means interview assistance. We at IIM Skills do not promote job guarantee.

My English is not that Good, can I still pursue Content Writing Course?

Of course yes, content creation in vernacular (regional) languages is increasing day by day. If you study CWMC Content Writing Course you can opt for jobs in regional content creation. Example newspapers, blog writing, articles creation.

Does this course has Degree or Diploma in content writing?

Our Master program is a certified course which does not give you a Degree or Diploma. You will be rewarded with Content Writing Certification from IIM SKILLS.

Do I need to spend anything extra than the Course Fee?

Yes, you would need to buy domain name .com or .in which cost between INR 500-700 and also a web hosting which will cost you INR 300/month.

If you are not interested to set up your owned website you can share with us, we will help you.

Can I Learn Content Writing Course from anywhere in India?

Absolutely Yes, given it is live online classroom course you can learn our content writing course from anywhere in India. You could be living anywhere in India example Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad or Pune or even outside India like Dubai, Saudi Arabia, Oman, Muscat, Malaysia, Singapore or Canada.

Excited To Learn?