Top 7 Digital Marketing Courses In Cork With Placements

The rise of the era of the Internet makes it possible to have everything at your fingertip as everything’s online. And with that, the need to promote businesses online also became important, hence the rise of digital marketing courses in Cork. If you want to help a business or promote your enterprise, digital marketing is the best way to do it. Check out the institutes offering digital marketing courses in Cork and fast forward your career.

What is Digital Marketing?

The process of promoting any business or asset online with the help of the internet is called digital marketing. We’ve seen the massive growth of the internet in our day-to-day lives, especially during the COVID pandemic period. At some point in our lives, everything has become digital and we’re mostly dependent on the information available online. Hence why it has become important for businesses to take their promoting and marketing to digital media. For this, we need efficient professionals who know digital marketing well.

Now Let’s See the Top Institutes Offering Digital Marketing Courses in Cork.

1. IIM SKILLS

First on our list of the top institutes offering digital marketing courses in Cork is IIM SKILLS. Established in 2015 with headquarters in Delhi, India, it is one of the fastest-growing Ed-tech institutes in the world that has already been well-established and is committed to delivering world-class education.

Modules Covered

• Course Name – Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship With Fixed Stipend
• Course Fee – Euros 337.95 + Taxes  (Includes Exam Fee)

The Hands-on Training Will Cover the Following Subjects:

• Web Development (15 hours)
• Social Media Marketing (15 hours)
• Micro Video Marketing (10 hours)
• Affiliate Marketing (10 hours)
• Google AdWords (SEM) (10 hours)
• Email Marketing (15 hours)
• SEO (25 hours)
• Content Writing (30 hours)

The course certificate of IIM SKILLS is recognized by the Govt. of India and is also a recognized certification with Google, Meta, Hubspot, etc. One of the key features is that you will have lifetime access to all tools, materials, and videos.

The Training program is fully practical-oriented and incorporates many important case studies, and practical assignments to help you become a master of the craft. With regular live classes and experienced mentors, the immersive learning process is a delight for students and professionals who want to switch their careers to digital marketing. You can always reach out to the mentors for query resolution. There is the provision of special classes dedicated to the important modules. During these classes, you get an even better grasp of the complexities of creating relevant digital marketing strategies.

The institute is known for its superior customer support and help desk. They have tie-up with a number of corporate organizations that help the students get an ideal internships and job opportunities. With more and more people opting for digital marketing, IIM SKILLS ensures that proper care is taken to help students understand the fundamental and advanced concepts of digital marketing with full clarity.

• Content Writing Masters Course
• Technical Writing Masters Course
• Digital Marketing Masters Course
• Financial Modeling Course
• GST Certification Course
• Business Accounting and Taxation Course
• CAT Coaching

Contact: +919580740740, [email protected]

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2. Munster Technological University

Second, on our list of institutes offering digital marketing courses in Cork is Munster Technological University (MTU). The university was formed as a result of the merging of the Cork Institute of Technology (CIT) and the Institute of Technology, Tralee on 1 January 2021, becoming Ireland’s second technological university. Munster Technological University has become a multi-campus technological university. They provide courses that help with student development and opportunities, education, and research. MTU has six campuses across the South-West region in Cork and Kerry with a student body of over 18,000. Among these six campuses, the MTU Bishopstown Campus is the main Cork campus. The campus offers courses in engineering, business, computer science, media communications, science, and humanities. Within these, the university offers a Master’s degree in Digital Marketing Strategy. This 1-year program is aimed at working professionals who are working in traditional or digital marketing or aspiring towards a senior position that requires a solid foundation in the concepts of digital marketing. You will acquire the analytics skills that are expected of a Digital Marketer, using tools such as Google Analytics, Adwords, and Facebook Insights. You will also develop your creative and story-telling skills using Social Media, Video, and Creative Imagery. Any specific technical knowledge/ background is required as you will develop the required skills along the way.

The Course is 3 Semesters Long and the Course Content That Gives Students a Deeper Understanding and Skills Needed in Digital Marketing Are as Follows:

Semester I – September – December

• Digital marketing environment
• Strategy for digital marketing
• Social media advertising
• Professional Dev for marketing
• DMS research methods
• Integrated marketing strategy I 

Semester II – January – May 

• Digital advertising & analytics
• SEO & Analytics
• Website optimization & analytics
• Integrated marketing strategy II

Electives to choose from – 

• E-Commerce & goal-driven sites
• The digital consumer
• Lead generation & sales
• Digital brand development

Semester III – June – August 

• Capstone Project in Digital Marketing under the guidance of MTU academics. It strongly focuses on the practical side of digital marketing.

The entry requirements include an H2.2 degree in an area related to business, media, or visual communications. Other subject degree-holders will be considered if the candidates can demonstrate significant relevant industrial experience. The course costs €6,200 for full-time EU students, and €13,500 for full-time Non-EU students. Once accepted, students need to pay an acceptance fee of €550 online. But this fee is deductible from the overall course fee.

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3. Trinity College Dublin

Next on our list of institutes offering digital marketing courses in Cork is Trinity College Dublin. Founded in 1592, Trinity College Dublin has become Ireland’s highest-ranking university. It holds over 20,000 undergraduate and postgraduate students from all the major disciplines of arts and humanities, engineering, business, law, science, and health sciences.

The college provides a 1-year full-time Master’s course in Digital Marketing Strategy. This program is designed to enrich you with the knowledge and tools required to become an efficient digital marketing strategist. You will learn about digital design, user experience, and how to plan and implement digital strategies.

The course invites guest lectures from Google, Facebook, Twitter, HubSpot, and Microsoft, hence the students will have exposure to tools and platforms like Google Ads, Google Analytics, Facebook Insights, and HubSpot tools. You will also have the chance to visit the European headquarters of these companies to gain more exposure to the tools.

The Course Curriculum is as follows

Michaelmas Term

• Digital marketing strategy
• Digital analytics and market research
• Digital marketing communication
• Digital design and user experience
• Emerging trends in digital technology
• Research methods

Hilary Term

• Digital marketing implementation
• Digital Analytics
• Social media marketing
• Ethical business for digital marketing

Trinity Term

• Dissertation or Company research project 
• Electives – not available in Trinity Term
• Digital business models
• Innovation and leadership
• Sales management
• E-Commerce
• Consumer value management

The cost of the course for EU students is €16,250 and €21,500 for Non-EU students. The course starts in September and you will be assessed through a mixture of written exams and continuous assessment.

4. Griffith College

Next on our list of top institutes offering digital marketing courses in Cork is Griffith College. Founded in 1974, Griffith College has become Ireland’s largest independent third-level institution. It has campuses in Dublin (main), Cork, and Limerick.

The college is seeing a rise in national and international reputation for student success. Griffith College has an award-winning reputation for offering its students with first-class lectures and the latest study materials. Griffith College offers internationally recognized undergraduate and postgraduate degree programs. They also offer professional, short-term courses, and corporate educational pieces of training. Hence the College now has over 7,000 students. The college offers a Certificate course in Online Marketing and Digital Strategy as well as a Diploma course in Online Marketing and Digital Strategy.

Both these courses are validated by the Institute of Commercial Management (ICM). Both are part-time professional/ short courses of duration 12 weeks x 1 evening (6:30 pm – 9:30 pm). Both courses are available on the Cork and Dublin campuses.

The Certificate course provides all the fundamentals of online marketing, digital media, web design principles, web technologies, public relations, social technologies, and an introduction to online advertising, while the Diploma course is all about getting equipped with the necessary skills required for digital marketing.

The Diploma course is considered to be an advanced-level of Certificate course and is mainly aimed at marketers, designers, IT professionals, sales professionals, etc. who want to gain a greater understanding of how to use digital and social media tools, channels and platforms to communicate, engage, and get more customers online.

The Course Content of Both Courses in General is as:

• Introduction, an overview of digital strategy
• Online advertising
• Email marketing
• Search Engine Optimization
• Social Media Marketing
• Measuring digital campaigns and engagement
• Web design and technologies 
• Developing Content editorial calendars in conjunction with Buyer Cycles
• Advanced Blog creation
• Advanced Blog promotion
• Creating outcome-driven KPI frameworks.

The eligibility requirements are Nil if you’re over 23 years old, but if you’re under 23 years, 5 Ordinary Level D3s (subjects to include a language, English, Irish, or another language) or equivalent exam taken or 5 O6/H7 grades, to include a language (English, Irish, or another language). The additional requirement to apply for their Diploma course is that all applicants must have completed the Certificate in Online Marketing and Digital Strategy course. The course fee for part-time in Cork is €950 and for part-time in Dublin, it is €990. An additional fee for exam and registration is 154 pounds sterling payable directly to ICM. 

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5. University College Dublin 

Next on our list of top institutes offering digital marketing courses in Cork is the University College Dublin (UCD). Founded in 1854 by John Henry Newman, UCD is one of Europe’s leading research-intensive universities offering undergraduate, and master’s education and PhD training. The International standing of UCD has grown well in recent years as it is currently ranked within the top 1% of higher education institutions worldwide. UCD has over 38,000 students from over 152 countries, including over 5,000 international students. With its strength and diversity of disciplines, as Ireland’s largest university, UCD is responsible for its contributions to the flourishing of Ireland through the study of people, business, society, economy, culture, languages, creative arts, research, and innovation. UCD Michael Smurfit Graduate Business School offers a Master’s degree in Digital Marketing. UCD Smurfit School is globally ranked and holds the prestigious triple accreditation from the US, European, and UK accrediting bodies. This master’s program is a modern, rigorous course for graduates who want to have a deeper understanding and a high level of competence in the application of digital marketing tools and techniques. The course combines strategic, analytical, and practical elements.

This 12-month Course Starts in September and Its Course Content is as follows:

Autumn Trimester – includes three core subjects

• Corporate Marketing Strategy 
• Consumer Insights & Analytics
• Consumer Behaviour

Spring Trimester – includes one core subject and 2 optional modules

• Omnichannel Marketing Communications
• 2 optional modules:
• Advanced SEO and SEA
• Social Media Marketing
• Programmatic, tracking, & attribution
• Neuromarketing, AI & Technology

Summer Trimester – includes one core module and one core project

• Digital marketing project
• Advanced analytics & big data

The entry requirements are either a minimum second-class honours degree or equivalent in any discipline or a primary degree with at least two years’ work experience in a Marketing role. If English is not your first language, then an English language qualification is required for admissions. This can be avoided for those who have completed a primary degree or a third-level qualification through English, in an English-speaking country. The cost of the program for full-time EU students is €16,000 and for full-time Non-EU students is €23,000. 

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6. Pitman Training Cork

The next institute we’d like to introduce is Pitman Training Cork. This training center also has one of the best digital marketing courses. Headquartered in Wetherby, West Yorkshire, UK, and founded in 1837, it now has various centers throughout the UK. One such training center is also present in Cork and has become one of the leading providers of career-based training in Cork, having a flexible learning approach to courses via online or at the training center in Cork city. The center offers over 250 certified training programs as well as Diploma courses in a wide range of fields. Pitman Training Cork offers a Digital Marketing Diploma and a Certified Digital Marketing Professional course. The Diploma course covers nine core courses that will teach in detail about major social media platforms, a digital marketing professional course that lets you choose other specialist areas like SEO, email marketing, PPC, etc. The course content for the Professional course is as follows:

• Digital Marketing Process
• Content marketing
• Social Media Marketing
• Search Engine Optimisation (SEO)
• PPC/ paid search with Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimization
• Google Analytics
• Digital Marketing Strategy

This course is included in the Diploma course. The Diploma course also includes elective courses such as WordPress for Business, Photoshop CC, Marketing essentials, Pinterest for business, Video for business, LinkedIn for business, and a CompTIA project+. Although no formal qualification is mentioned, it will be easier for people with some basics in marketing or some entry-level marketing experience or qualification. Both courses can be completed in the center, online, or in a hybrid form. The Diploma course is a 350 hours or 14 weeks full-time course while the Professional course can be completed in approximately 200 hours.

7. Digital Vidya 

Digital Vidya is another renowned institute that has helped many professionals chart a successful career path with digital marketing. Their exhaustive curriculum covers all aspects of digital marketing in detail. Hence Digital Vidya can be considered as one of the most advanced digital marketing courses in Cork.

The curriculum includes the following topics

• SEO
• SEM
• Blogging
• Media Buying
• Branding Strategy
• Web Analytics
• Email Marketing
• Online Reputation management
• Social Media Strategy
• Consumer Behaviour Analysis
• Creating Your Own Website
• Knowledge of Vital Plugins and Website operations

Important Features

• Live Immersive Sessions
• Expert Mentors
• Case Studies
• Project Management
• Real Life Case Projects For Clients
• Doubt Resolution Sessions
• Great Help Desk

Along with its flagship DMMC course, Digital vidya also has a number of short-term and other certification courses in digital marketing to cater to the needs of people from different fields. You bet access to the learning portal that comes with lifetime updates on matters pertaining to online marketing and strategy. With a collaborative learning approach, Digital vidya is committed to offering students top-notch education that will help them bag some of the most high-paying digital marketing jobs.

Some of their other courses include 

• Digital marketing Bootcamp
• Email Marketing Course
• Social Media Course
• Inbound Marketing Course
• Facebook Marketing Course
• Web Analytics Course
• Mobile App Marketing, And More

These courses and class recordings are available to you for anytime anywhere access through the learning management system. Thus learning becomes easier and more convenient.

Frequently Asked Questions (FAQs)

Q1. Do I need to have a marketing background to do digital marketing courses in Cork?

No, some institutes offer digital marketing courses in Cork without requiring a marketing background. 

Q2. What are the career opportunities after doing digital marketing courses in Cork?

After doing any digital marketing courses in Cork, you can be:

• Digital Marketing Executive
• E-Commerce Operations
• Digital Support Executive
• Digital Marketing Specialist
• Inbound Marketing Specialist
• Affiliate Marketing Manager, etc.

Q3. What are the main platforms of Digital Marketing?

SEO, SEO crawlers, Google Analytics, Customer Relationship Management (CRM) systems, etc. are some of the platforms of digital marketing.

Conclusion 

We’ve given some of the top institutes offering digital marketing courses in Cork. No matter which field you’re from, digital marketing is a great skill to have with increasing usage of digital technology, for the growth and success of the business. Pick an institute that caught your eye and brings your career to the next level. Ready yourself with the tool driving the future of marketing.