Top 5 Digital Marketing Courses in Turkey With Placements
Are you trying to find the top institute that offers digital marketing courses in Turkey? The finest digital marketing courses in Turkey are included on this site together with crucial information that will help you choose, such as the program’s specifics, duration, cost, and curriculum. The need for digital marketing specialists is developing along with the digital marketing industry’s ever-expanding reach in Turkey. Compared to other industries, the growth rate is significantly larger. Let’s have a look at the digital marketing courses in Turkey to become an expert in the field.
What Exactly is Digital Marketing, and Why is It Significant?
Digital marketing is the use of any internet resources and technologies for advertising. Mobile phones, laptops, and other gadgets are among those that are connected. Search engines, social media, websites, and emails are used to spread messages. Conversion-focused marketing is digital marketing.
Digital marketing has become a crucial component of a company’s entire marketing strategy during the last ten years. If you’re looking for a fast tutorial in digital marketing, look here.
In today’s digital age, using digital marketing effectively is crucial. Let’s look at how it may support the expansion and success of your business or organization:
Digital marketing is far more economical when compared to traditional marketing. For a more thorough explanation, see our blog post on digital marketing versus traditional marketing.
- High Audience Reach and Participation
Digital marketing offers a 2-way discussion and a worldwide reach, which results in very high engagement.
- Effective Targeting
With a variety of digital marketing methods, specialized audiences may be successfully targeted.
- Results Immediately
The outcomes of digital marketing are immediate and measurable in real-time, which is a significant benefit.
Top Fundamental Techniques of Digital Marketing?
New technologies and techniques are always being introduced, which contributes to the industry’s continuous growth. But 5 fundamental and established forms of digital marketing continue to receive significantly more attention than the others.
These Are the Top 5 Forms of Digital Marketing:
- Search Engine Optimization (SEO)
Since Google’s ranking algorithm was first released, SEO, or search engine optimization, has been one of the most traditional forms of digital marketing. To rank better on the SERPs, or Search Engine Result Pages must continually improve your website through the SEO process.
SEO tactics and efforts have grown as websites have multiplied in number. The main objective is to increase website traffic and produce leads that will eventually result in sales. All non-paid, organic attempts to rank better on the SERP are referred to as SEO.
Examples of SEO Tactics Include:
- Search engine optimization for on-page components (images, content, etc.)
- enhancing the website’s back end
- Building link
- Search Engine Marketing (SEM)
SEO and paid ad marketing fall under the category of SEM, or search engine marketing. SEM and PPC are frequently used interchangeably since SEO is a more comprehensive and independent term. SEM is a tactic that makes use of sponsored advertisements with the aid of search engines.
The SERPs, or search engine result pages, feature these advertisements. Pay-per-click advertising, in which the advertiser only pays for each click on the advertisement, is a fantastic search engine marketing approach. It is focused on conversions.
There are many different forms of ads, including display ads, text ads, banner ads, interactive ads, search ads, video ads, shopping ads, and more. Your campaign’s goals and KPIs must be established before you can decide which sort of advertisement is best for it. One of the finest venues for SEM is Google Ads.
- Social Media Marketing (SMM)
Utilizing social media platforms like Facebook, Twitter, LinkedIn, and others to spread your business message is known as social media marketing. Brands have been utilizing social media as a tool for promotion ever since Facebook joined the social media market. You may connect with a sizable and pertinent target group via social media.
Additional Advantages of Social Media Marketing include:
- An elevated sense of brand
- Better search engine ranks
- Increased website traffic production of leads
- Increasing sales
- Improved brand perception and loyalty
User-generated content is a wonderful social media approach in addition to basic social media marketing tactics since it cultivates credibility and trust among potential buyers.
- Content Marketing
Brand awareness is achieved through informational marketing or content marketing. For marketing reasons, several information channels may be used, including blogs, videos, podcasts, social media, and press releases. SEO ranking is also aided by content marketing.
Good Examples of Content Marketing Strategies Include:
- Create relevant material- If younger people are your target audience, for instance, make reels, Tiktok videos, and other engaging forms.
- With the correct hashtags, trending content may help your article go viral.
- Keywords – Useful keywords are crucial since they make material SEO-friendly.
- Collaborations help increase your page’s visibility with brands
- Email Marketing
Email marketing is the practice of advertising your brand through email. One of the first human ties to the digital era is said to email.
However, email marketing has lately grown in favour due to the immediate benefits it provides to websites. Increasing income and increasing brand awareness may be the primary goals of email marketing.
Examples of Effective Email Marketing Include:
- Personalizing emails gives a human touch to the brand and gives the client a sense of value.
- Email audience segmentation may assist in ensuring that the proper people see your message. By assembling audiences with comparable demographics, interests, and preferences, segmentation is carried out.
- Email designs that are mobile-friendly When not at work, more than half of internet users read their emails on their phones, and a sizable portion of clicks are made via mobile. Consequently, mobile optimization is required.
The Purpose of Digital Marketing
More than half of customers find businesses through the news feeds of social media sites. Just Instagram can help businesses interact with over a million clients, while Facebook is used by more than 9 million companies to do the same.
Businesses Use Social Media Platforms for Their Digital Marketing Initiatives, Including B2b and B2c (Business-to-consumer):
- B2B: To generate leads, B2B marketers are proactive on social media platforms like Twitter and LinkedIn. Additionally, they frequently use PPC ads to reach their target markets without incurring high costs.
- B2C: B2C marketers put a lot of effort into building their brands’ popularity and attracting customers to their websites and products through the use of social media platforms like Facebook, Twitter, Instagram, and Pinterest.
Even while using Facebook and other well-known platforms to publish advertisements and content is still a successful strategy for reaching your target audience, digital marketing is much more than simply social media. Smart firms use the following strategies in addition to social media to attract new customers and expand (and retain) their brand awareness:
- Paid Searches:
As part of the “PPC” model, advertisers pay Google and other search engine firms a charge each time a user enters your phrase, and their ads are shown above the search results.
- Organic Search:
Since marketers are utilizing keyword research and other search engine optimization (SEO) techniques to organically push their content to the top of the list of natural search results on Google and other search engines, this technique requires more skill than PPC.
- Email Marketing Campaigns:
Unbelievably, email marketing efforts are still quite efficient at reaching your target market when carried out properly, and they are also incredibly affordable for small firms.
- Content Marketing:
The core of content marketing is creating engaging blog posts, tutorials, webinars, and other online material that appeals to your target audience.
This is a fantastic method to advertise your company and products while also giving your target audience something of value.
Using compelling audio material in conjunction with other media for larger marketing initiatives is another effective approach to connecting with your audience.
List of Top 5 Digital Marketing Courses in Turkey
1. IIM Skills
IIMSkills is one of the top online training providers of top-notch courses in several facets of digital marketing. The key benefit of IIMSKILLS is that you may enroll in the school from anywhere you choose and that the course is of the highest caliber.
The IIMSkills Digital Marketing Course prepares students for the IIM Skills Master Certification test as well as 15 more crucial Certification examinations, including those for Google, Hubspot, and Facebook Blueprint. It contains 40 of the most crucial elements of the Digital Marketing framework. Their extensive learning modules may be accessed from anywhere in the world, which is an advantage they provide. The trainers have more than 10 years of experience in the digital industry and have collaborated with some of the biggest brands and corporate organizations.
- It is a rigorous program that offers 180 hours of thorough digital marketing instruction in real-time, interactive online classrooms. If you want to thoroughly comprehend the essential components of the internet marketing plan, you must accomplish more than 120 hours of projects and more than 60 hours of live training.
- You can select from weekday or weekend sessions for the online classes that IIMSKILL offers. You have the option to choose the course’s days and hours that work much better for you, which is an additional bonus.
- When you decide to enrol in the course, the school offers an online demo so you can see what you are getting into. You use tools in this training that are worth more than Rs 79000.
- IIMSKILLS is aware of the demand for a seasoned digital marketer who can confidently manage challenging strategy and planning modules. Therefore, they begin by instructing you on the fundamentals of internet marketing, such as the building of websites and the aesthetic design of your website to draw in leads.
- One of the most crucial elements of the digital marketing process is social media marketing. IIMSKILLS is committed to educating you about the social media tools needed for effective marketing. The course material focuses on providing you with in-depth instruction in brand development, product positioning, and developing a distinctive voice for your good or service.
- You gain a thorough understanding of several crucial online marketing tools from the curriculum, including Yoast SEO, Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Ads, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend, and many others.
- Those who are interested in learning how to execute digital marketing will get a great deal of knowledge from the course. You will have a full understanding of digital marketing and how to use it practically by the time the course is over.
- Marketing experts who have worked extensively in conventional marketing will be able to obtain knowledge on how to combine the two to create the best plan that will generate traffic and convert leads into conversions because marketing has changed from traditional to online.
- After completing the course, you have the option of enrolling in their unpaid virtual research-based internship to gain the necessary expertise and comprehension of internet marketing. Upon completion of the first lesson, you may ask IIMSKILLS for a refund if you are dissatisfied with the course.
- IIM Skills is committed to providing real-world, hands-on training in all facets of the modules for digital marketing. There will be assignments due every week, and the mentors evaluate them. The limited batch size guarantees that each student receives careful attention.
- You can get placement assistance from the Institute, as well as post-placement support for students. The trainers are Google Certified experts in digital marketing with more than 10 years of expertise.
- Every class training session is recorded, which is helpful for those who were unable to attend in person. In the Learning Management System, they may review everything that was covered in the session at a later time. You get unlimited access to all training sessions through the LMS.
- IIMSKILLS collaborates with some of the most prominent multinational corporations, like Accenture, TCS, Flipkart, and Amazon, to mention a few. This course will provide you with the chance to establish yourself and secure assignments from prestigious firms because these businesses are constantly searching for qualified digital marketers.
- Introduction to digital marketing
- Web development at WordPress
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics (Google Analytics)
- Online Reputation Management (ORM)
- Content Writing and Advanced Blogging
- Media Buying & Planning
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Infographics Resume Creation
Course Name: Master Digital Marketing Course
Duration: 3 months + 2 months Paid Internship
Fee: 7888 Turkish Lira (approx)
Contact: +91 9911839503
Email: [email protected]
Download IIM SKILLS Digital Marketing Course BrochureFIND WHY 20,000+ PEOPLE LOVE IIM SKILLS
More Professional Courses from IIM SKILLS
Also check, Digital Marketing Courses in Greece
2. The Knowledge Academy
The Knowledge Academy is the largest and most reputable provider of digital marketing courses in Turkey. The Knowledge Academy has a wealth of experience in delivering learning solutions that are infused with quality and the capacity to deliver more than 30,000 courses in more than 1,000 locations throughout 190 countries. As market leaders, we have successfully taught over 1 million delegates, displaying to all of our aspirant learners our well-known trust and unmatched premium quality.
- Study the issues and guiding ideas in customer experience (CX).
- Learn about testing, planning, and strategy for digital marketing.
- Learn about PPC, SEO, social media, and email marketing.
- Digital Marketing
- Planning, Strategy, and Testing
- Customer Experience and Usability
- Mobile Marketing
- Content Strategy
- Social Media
- Email Marketing
- Search Engine Marketing: SEO and PPC Defined
- Integrating Your Marketing Communications for Maximum ROI
Course Name: Digital Marketing Masterclass
Contact: +44 1344 203 999
Email: [email protected]
Recommended Read: Digital Marketing Courses in Dubai
3. Alba – Graduate Business School
One of the best digital marketing courses in Turkey is offered by the Alba Institute. To provide a collaborative learning environment for assessing and resolving the difficulties within the digital marketing industry, this program aims to prepare participants for management roles in the field of digital marketing. Based on this, program participants gain practical skills and abilities in the quickly developing field of digital marketing, equipping themselves with the necessary tools for a prosperous career in the field.
- Put your attention on prevailing trends and top methods in digital marketing.
- Learn the skills and abilities for any cutting-edge digital marketing strategies.
- Learn how to organize, carry out, and assess your digital marketing plan.
- Learn how to use your digital marketing plan to your advantage to advance your career and business.
- Marketing before Digital
- Digital Marketing Foundations
- Search Engine Marketing (SEO)
- Email Marketing
- Display and Video Advertising
- Social Media Marketing
- Content Marketing
- Paid Search
- E-Commerce Conversion
- Website Optimization
- Digital Publishers
- Digital Transformation Tools
- Digital PR
- Media attribution modeling for digital marketing campaigns
- Strategy and Planning
Course Name: Professional Diploma in Digital Marketing
Duration: 131 hours (70 hours in class & 61 hours online tutorials)
Contact: +30 211 800 6402
Email: [email protected]
Imarcomms is one of the institutes which offers classroom digital marketing courses in Turkey. They help you develop the most recent and cutting-edge digital marketing abilities necessary to succeed in the rapidly changing digital economy of today, making your profession Future-proof. By earning your certification as a Globally Certified Digital Marketing Professional, you will be ready to assume a more advanced role in the field of marketing as well as ensure that you have the knowledge and abilities required to develop a coherent, successful online strategy.
For a range of professionals, including marketing executives, managers, IT managers, design and PR specialists, and senior management, this digital marketing certificate is advised. It is perfect for anybody interested in a career in digital marketing as well as small company owners and anyone engaged in the strategy, execution, or measurement of digital campaigns.
- Gain the most recent and cutting-edge digital marketing skills necessary to succeed in the rapidly changing digital economy of today to future-proof your job.
- You will acquire the knowledge and abilities required to develop a comprehensive, successful web strategy.
- Lifelong networking and learning Utilization of the DMI Membership Platform
- Digital Marketing
- Strategy & planning,
- Search Marketing
- Social media
- Email marketing
- Content marketing
- Website optimization
- Analytics and many more.
Course Name: Professional Diploma In Digital Marketing
Duration: 10 Weeks
Fee: €1980 + Tax
Email: [email protected]
One of the best educational institutions that provide digital marketing courses in Turkey is BlackBird. Participants in their digital marketing course—whether they have prior expertise in the sector or not—are shown the essential ideas and methods of the industry. The fundamental tenets of digital marketing are the emphasis of this introductory course on the subject.
- Recognize the worth and advantages of digital marketing.
- Plan, create, and implement a successful digital marketing campaign.
- Construct and oversee social media marketing programs.
- Ad campaigns for paid search and display are developed and managed.
- Recognize the fundamentals of SEO (Search Engine Optimization)
- Recognize the operation of web analytics
- Introduction to Digital Marketing
- Search Engine Marketing (SEM) Basics: Google Ads
- Search Engine Optimization (SEO) Basics
- Social Media Marketing and Advertising
- Display Advertising and Video Marketing
- Introduction to Email Marketing
- Web Analytics and Conversion Tracking
Fee: 3700 £
Q1. How long do digital marketing courses in Turkey last?
There is a vast array of available digital marketing courses in Turkey. Focusing on a niche market and target clients for your business helps the firm flourish. Given that most things are now digital and online, it provides a glimpse of marketing while one is relaxing at home.
Q2. Can I become a social media expert after finishing digital marketing courses in Turkey?
Yes, there is no question that you can master social media because the course is structured to include social media marketing as well.
Q3. What work chances do exist after completing digital marketing courses in Turkey?
One can work as a Digital Marketing Manager or Director after completing a degree in the subject ( Open to the highest position in the digital marketing field.) You can work as a copywriter, SEO specialist, social media manager, web designer, or manager. Additionally, you can work from home as a freelancer.
Even though there are many online learning choices, digital marketing might initially appear to be rather difficult. However, with the appropriate instruction, it can be made both very simple and enjoyable to learn.
Check out these digital marketing courses in Turkey if you want to master specialized skills for the industry and carve out a niche for yourself.
We hope that our list of digital marketing courses in Turkey made your work easier and brought you one step closer to enrolling in your ideal program.