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Top 4 Digital Marketing Courses in Rishra With Placements

Earlier before the take-over of technologies, advertisements, and marketing were done through newspapers, magazines, or marketing that did not use any social media or the internet to attract their target audience. But with the rapid evolution and the growth of the internet, the entire trajectory of marketing changed. The impact digital marketing created was striking. The rapid growth of digital marketing also opened various portals for different career choices. This article will guide you through what digital marketing means and what the Digital Marketing Courses in Rishra are.

Digital Marketing Courses in Rishra

Let Us Understand What is Digital Marketing? 

As the name suggests, digital marketing is nothing but the strategy of advertising products through digital platforms like computers, phones, and tablets. As we can see, most businesses and organizations operate online and it is also very important to remember that people nowadays rely on the Internet when buying a product or when they think of buying something for themselves. Thus, these digital marketers use different strategies to advertise their products.

With the rapid development of internet users, it is inevitable to notice how important the role Digital Marketing plays. It was after the emergence of the World Wide Web, that there started a shift in the use of the Internet and now become an inseparable entity in the lives of the people. To reach out to target audiences, digital marketers use various digital marketing channels.

Before getting into the details of digital marketing courses in Rishra, let us get to know about different channels in digital marketing that will give you an overview of Digital Marketing.

Check Below The List Of Few Popular Courses in Kolkata:

 

Types of Digital Marketing Channels

These Digital marketing channels are nothing but platforms that help promote products to audiences make them aware of their brand and build trust. These are the seven digital marketing channels that are used in digital marketing for the development and growth of the business. They are:

Social Media Marketing It is a marketing that makes use of social media platforms like Twitter, Instagram, Facebook, and LinkedIn to engage and attract the target audience. Social Media Marketing also helps in creating brand awareness.

SEO (Search Engine Optimization) – It helps in optimizing a website and makes it rank higher in search engine results pages. By doing this the website can receive organic traffic. SEO is used in infographics, blogs, and websites. There are three types of SEO: 1. On-Page SEO, 2. Off Page SEO, 3. Technical SEO

Pay-Per-Click Advertising(PPC) – PPC is when you pay a publisher whenever your ad is clicked. These ads are placed in search engines and on different platforms that might reach the audience. It helps drive traffic and drive conversions. PPCs can be used in Twitter Ads campaigns, Paid Ads on Facebook, and Sponsored Messages on LinkedIn.

Paid Advertising – As the name signifies, Paid Advertising is when a business pays advertisers to display their ads so that it reaches its target audience. There are four types of Paid Advertising which are Social Media, Search Engine, Hybrid, and Display. (it is divided according to the channel that advertises the ads)

Email Marketing – These Email Marketing are used by business mainly to communicate with their audience. To promote their content or make the audience aware of the trending offers, events, or discounts Email Marketing sends customized Advertising to the subscribers. A few examples of Email Marketing that are sent to the subscriber’s list are Welcome Emails, Customer nurturing Emails, Blog Subscription newsletters, Holiday Promotions, and Follow-up Emails.

Video Marketing – Most people prefer watching videos when they think of buying something. These videos might be from YouTube, TikTok, Facebook Videos, or Instagram. These videos deliver content like reviews or provide information. When these video contents are merged with SEO, they result in one of the successful marketing strategies i.e. Video Marketing.

Mobile Marketing – When a company wants to drive local traffic, they can opt for Mobile Marketing where the main focus is on advertising products via SMS, mobile ads, and mobile apps. Since the marketing targets mobile devices, it is referred to as Mobile Marketing.

Influencer Marketing – Sometimes customers tend to prioritize products when it is advertised by popular individuals or their favorite celebrities. Influence Marketing is when the marketing is leveraged using popular individuals. This kind of marketing helps create brand awareness and reach to new audience.

Content Marketing – This marketing involves creating different types of Content that help in building relationships among customers. It involves creating reliable content that is delivered consistently. Content marketing is delivered in the guise of articles, blog posts, podcasts, or infographics.

Display Advertising – Visual ads that are paired with texts, and images are used in Display Advertising. These ads are seen on social media platforms, websites, and mobile apps. Display Advertising can help stir interest among customers, create brand awareness, and reach the intended audience easily.

Referral Marketing – In Referral Marketing, businesses try to persuade their customers to refer their products to other people who can make them purchase their products. They also reward these customers who refer their products to new people.

I hope you now have a general image of what digital marketing is and how it works. Now, let us brief you on the Digital Marketing Courses in Rishra.

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Top 4 Digital Marketing Courses in Rishra

1. Digital Marketing Courses in Rishra – IIM SKILLS

With various institutions in sight, IIM SKILLS stands as one of the renowned educational platforms in Asia. IIM SKILLS as an educational setting not only offers various courses but also career guidance. These skill-development courses in IIM SKILLS are all live and are learned according to the pace of the learner. The notes and study material given to the students are uploaded to their LMS. Candidates who miss their live sessions can watch the recorded live sessions. This assures the candidates that they are not left out of the curriculum.

Modules Covered

Core Modules
Content Writing And Blogging
Search Engine Optimization
Social Media Marketing
Search Engine Marketing
Inbound Marketing
Email Marketing
Web Analytics
Special Modules
WordPress Web Development
Integrated Digital Marketing Strategy
Online Reputation Management
Content Writing And Blogging
Media Buying
Affiliate Marketing
Video Marketing
Marketing Automation
Digital Infographic Resume Preparation

Course Details – Digital Marketing Course by IIM SKILLS

Duration of the Course – 5 months ( 3 months live program + 2 Months Paid Internship)

Total Modules – 40+

Course Fee – INR 29900 + 18% GST

EMI Option – Available

Tools That Will Be Covered in the Course:

  • WordPress
  • SEO
  • Social Media
  • SEM
  • Email Marketing
  • Inbound Marketing
  • Video Marketing
  • Graphic Designing
  • Analytics

Apart from the academic inputs on Digital Marketing, most of their live sessions are based on Practical training that is infused with various assignments and case studies. Mentors and Trainers of this Digital Marketing course are Google-certified experts with accomplished industry experience and that’s why IIM SKILLS tops our list of Digital Marketing Courses in Rishra.

Who Can Take Up This Course:

  • Students
  • Digital Marketers
  • College Dropouts and Homemakers
  • Professionals from Traditional Marketing
  • Working Professionals
  • Entrepreneurs

Special Features of Course

  • Placement and Interview assistance
  • One-to-one Career Mentorship
  • Writing a blog for TOI-Times Of India
  • Launching own Digital Marketing Agency
  • Launching Podcast with Spotify, Google, and Apple

Media Coverage

Other Professional Courses Offered by IIM SKILLS

Certification – Certification for the Master Course along with 13+ other certifications.

To Contact – +91 9580740740, [email protected]


2. Digital Marketing Courses in Rishra -PromozSEO – Web Marketing Company

PromozSEO is a training institute specialized in delivering training for SEO Content Writing, Social Media Optimization, Search Engine Optimization(SEO), Blogging, etc…If you are seeking digital marketing courses in Rishra, PromozSEO Web Marketing Company is one of the best selections. Located in Kolkata, they provide both Online and Offline courses in Digital Marketing. The course encompasses everything about digital marketing like the marketing techniques, tools that are used, and the practical application of it. This digital marketing has 17 chapters within it.

Course Name – Digital Marketing Course in Kolkata

Total Course Duration – 120 hours

Eligibility – Freelancers, Students, Working Professionals, Business Owners, Entrepreneurs, Startups, and Corporate Companies.

Chapters in the Course:

Advanced SEO(Search Engine Optimization)

  • SEO – Introduction
  • Keyword Analysis
  • E-commerce Keyword Analysis
  • On-Page Optimization
  • Advanced On-Page SEO
  • Landing Page Optimization
  • Structured Data Implementation
  • Competition Analysis
  • Off-Page Link Building
  • Advanced Inbound Link Building
  • Website Speed Optimization
  • Technical Search Engine Optimization
  • Advanced Onsite Technical SEO
  • Conversion Rate Optimization (CRO)
  • E-commerce Search Engine Optimization
  • Search Engine Algorithms
  • Backlink Audit
  • Site Recovery

Search Engine Optimization (Google Ads, SEM & AdWords PPC)

  • SEM PPC – Introduction
  • SEM Keyword Analysis
  • Google Ads (AdWords) Campaign Creation
  • Ad Extensions
  • Advanced Full Feature Google Ads
  • Types of Ads
  • Ad Groups and Ad Copy
  • Keyword Selection
  • Optimizing Maximum Cost Per Click
  • Advanced Settings
  • Google Ads (AdWords) Display Network Marketing
  • Ad Delivery
  • Frequency Capping
  • Additional Settings
  • Targeting Ads
  • Image Types
  • Google Ads (AdWords) Reporting and Data Analysis

Modern SMO (Social Media Optimization)

  • Social Media Optimization and Management – Introduction
  • Facebook Optimization and Account Management
  • Google Plus Optimization and Account Management
  • Twitter Optimization and Account Management
  • LinkedIn Optimization and Account Management
  • Pinterest Optimization and Account Management

SMM(Social Media Marketing)

  • Social Media Marketing – Introduction
  • Facebook Ad, Instagram Ad, and Twitter Ad Campaign Facebook, Instagram, and Twitter Ad Audience Targeting
  • Facebook, Instagram, and Twitter Detailed Targeting
  • Ad Placements
  • Device Targeting and Category Exclusion, And More

Web Analytics

  • Google Search Console or Google Webmaster Tool
  • Google Analytics

Local Optimization

  • Google My Business Tool

Content Writing

  • Content Marketing

Business and Personal Blogging

  • Digital Marketing and Blogging

Influencer Marketing

  • Influencer Marketing

Email Marketing

  • Email Marketing

Affiliate Marketing

  • Affiliate Marketing

ORM (Online Reputation Management)

  • Online Reputation Management and Digital Marketing

Marketing Automation, Machine Learning, AI(Artificial Intelligence)

  • Machine Learning, Marketing Automation, and AI

Digital Marketing Tools

  • Digital Marketing Tools

Digital Marketing Audits

  • Website and Marketing Audit

Digital Marketing Reports

  • Digital Marketing Reports

Digital Marketing ROI

  • Digital Marketing Return on Investment (ROI)

Contact +91 7278581909, +91-9804457170

Check these Recommended Digital Marketing Courses Across Other Parts Of India,

3. Digital Marketing Courses in Rishra – IIDE(The Digital School)

As one of India’s notable educational platforms IIDE  has been nurturing the minds and lives of more than 5,00,000 learners so far. Nearly 250+ industry experts deliver the courses. Advanced Certification in Digital Marketing, and Professional Certification in Digital Marketing and Strategy are the two online Digital Marketing Programs IIDE offers. Learners can pick their desired course according to their preferences. If you are looking for digital marketing courses in Rishra, IIDE might be a good start.

Name of the Program – Professional Certification in Digital Marketing and Strategy

Special Features of the Program

  • Live Projects
  • Soft Skills that are helpful for resume building, presentations, and interviews.
  • Faculties who have real-time experience in the marketing industry.
  • Exclusive Masterclasses
  • Harvard Business Simulations
  • AI Assitance 24/7
  • Doubt Solving Sessions are held which are personalized

Who Can Opt for This Course:

  • College Students
  • Small Business Owners
  • Entrepreneurs
  • Marketing Professionals who want to upskill
  • Individuals who are seeking a career switch.

There Are 6 Courses in Total. They Are:

Course 1 – Fundamentals of Digital Marketing

  • Orientation
  • Marketing Fundaments
  • Consumer Journey: AIDA
  • Presentation Skills
  • Introduction to Agencies & Departments

Course 2 – Search Marketing

  • Website Basics: Setting up
  • Search Engine Optimisation
  • Google Ads
  • Corporate Soft Skills
  • Reporting & Exporting Skills
  • E-commerce Marketing

Course 3 – Social Marketing

  • Social Media Organic
  • Brand Reputation Management
  • Influencer Marketing
  • Social Media Paid
  • Resume & LinkedIn Profile Building

Course 4 – Growth Analytics

  • Lead Generation & Analysis
  • Google Analytics
  • Interview Preparations
  • Mock Interviews

Course 5 – Planning Strategy

  • Media Planning
  • Conversion Rate Optimisation
  • Customer Relationship Management
  • Blogging, AdSense & Affiliate Marketing
  • HBR Multimedia Case Study
  • Masterclass: Freelancing Economics & Overview
  • Portfolio & Personal Brand Building

Course 6 – Business Skills

  • Art of Pitching
  • Client Servicing
  • Campaign Planning
  • Project Management
  • HBR Multimedia Case Study
  • Masterclass: Economics of Digital Marketing
  • Leadership & Conflict Resolution Skills
  • Harvard Business Review Simulation

Tools You Get to Master:

  • Google AdSense
  • Hootsuite
  • Yoast
  • Google Analytics
  • Ubersuggest
  • Shopify
  • Google Ads
  • WordPress
  • MOZ, and More

Ai Tools You Get to Learn:

The technological revolution is a great advantage in learning AI tools. IIDE makes sure that at the end of the course, the students master AI tools that are very impactful in the digital marketing sector. The tools you master in the Digital Marketing course are:

  • WixAdi
  • Writesonic
  • Upfluence
  • Unbounce
  • Scrip
  • In video
  • INK
  • Influence
  • HyperAuditor
  • ai
  • ChatGPT
  • io

Placement Assistance – For every Candidate who takes up the course, IIDE offers their placement assistance. In addition to their support, they also conduct workshops related to placements.

Program Fee – INR 1,60,000

Program Duration – 6 months

Contacts – +91 9619958615

4. Digital Marketing Courses in Rishra – Kolkata Digital Marketing Institue(KDMI)

Looking for Digital Marketing Courses in Rishra? Kolkata Digital Marketing Institute might be a very good start for your journey towards Digital Marketing. They have a very impeccable syllabus and staff who train the students. With their impressive service, they even featured in various newspapers like Indian Express, ABVP, The Times Of India, and a few others. Instead of giving extra importance to the academic and subjective knowledge of Digital Marketing, they work hard to give practical training to the Students. During their time during the training, KDMI tries to understand and analyze their students’s strengths and Weaknesses and train them accordingly, which makes this one of the best choices in Digital Marketing Courses in Rishra.

Program Name – All-In-One Digital Marketing Course

Program Fee – INR 15,000

Duration of the Program – 1 year

Certificate – Yes

Eligibility – Basic knowledge of Computer

Language – Hindi

Program Curriculum:

Basics of Digital Marketing

  • Digital Marketing
  • To Start Digital Marketing
  • Assignments on Digital Marketing

Digital Marketing Tools

  • All Major tools of digital marketing

Website Design and Development

  • Introduction to the Website and to purchase a Domain
  • Hosting Service and how to buy it
  • Point Domain
  • To use the Hosting Control Panel and a WordPress Website(how to set up)
  • WordPress Admin Panel Tour and Setting up the website with the help of Siteground Starter Plugin
  • Design and Develop a complete website
  • Custom design with the help of Elementor
  • Publish a Blog on a WordPress Website
  • Integrate all essential Contact Us in WordPress
  • Implementing SSL Certificate on Siteground
  • Create an Official Email ID with the hosting server
  • Free domain hosting
  • Assignments

Content Marketing

  • Intro to Content Marketing
  • Write a Blog
  • Assignments on writing blogs

Search engine Optimization(SEO)

  • SEO – what it is?
  • Google SERP and technical terms
  • Keyword Research
  • ON-Page SEO
  • Assignments on ON-Page SEO
  • Google Algorithm
  • Google My Business Listing(Local SEO)
  • Google My Business Analytics, Photos, and Post(Local SEO)
  • Assignments on Google My Business
  • Backlinks (Off-Page SEO)
  • Effective Backlink Strategy
  • Assignments of Off-Page SEO

Google Seach Console

  • Search Console and setting up a website
  • Console Reports and tools
  • Assignments on Search Console

Google Analytics

  • Google Analytics Introduction
  • Google Analytics Tracking Code
  • Google Analytics Audience and Real-Time Report
  • Google Analytics Acquisition Reports
  • Google Analytics Conversion Reports
  • Google Analytics Behavioral Reports
  • Analytics Tracking Code with the help of Google Tag Manager
  • Assignments on Google Analytics

Facebook Marketing

  • Reasons for the Want of Social Media
  • Create Facebook Page
  • Facebook Page Settings
  • Abpurs Us section
  • Followers Hacks
  • Facebook Reach Hacks
  • Facebook Insights
  • To Create a Facebook Group
  • To Watch Facebook Competitors
  • To Create an Online Shop, And More

Graphic Design with the help of Canva

  • Canva

Instagram Marketing

  • An Overview on Instagram
  • Business Account on Instagram
  • Important Settings on Instagram
  • Instagram Analytics
  • Instagram Follower Hacks
  • Assignments of Instagram Marketing

LinkedIn Marketing

  • LinkedIn Marketing
  • Assignments on LinkedIn Marketing

Twitter Marketing

  • Overview of Twitter Marketing and Profile Creation
  • Functions and Features of Twitter
  • Find Hashtags
  • Twitter Analytics
  • Assignments on Twitter Marketing

Facebook Paid Marketing

  • Facebook Ad and Creating a Facebook Ad Account
  • Boosting Facebook Posts
  • Difference between the Facebook Ad Create Tool and Boost
  • Facebook Marketing Campaign Objective
  • Ad under Facebook Traffic Campaign Objective
  • Ad under Facebook Traffic Engagement Objective
  • Ad under Facebook App Install Campaign Objective
  • Ad under Facebook Video View Campaign Objective, And More

Google Ads

  • Google Ads
  • Setting up a Google Ads Account
  • Google Ads Dashboard
  • Google Ads Auction
  • Quality Score
  • Google Ads Goals
  • Google Ads Bid Strategy
  • Google Texts Ads
  • Google Display Ad
  • Google Video Ads
  • Google Ads Billing and Payment
  • Google Ads Setting and modifications
  • Important metrics to watch in Google Ads
  • Google Ads Reporting
  • Setting up conversion in Google Ads
  • Re-Targeting
  • Google Ads Support Team
  • Google Ads Keyword Research
  • Google Ads Keyword Match Type

Email Marketing

  • Email Marketing – An Introduction
  • To use Mail Chimp for Email Marketing
  • Assignments on Email Marketing

ORM

  • Online Reputation Management

How to make money with Digital Marketing

  • Earning from Marketing

YouTube Marketing

  • YouTube Recording Equipment and Tips
  • Create a YouTube Channel
  • YouTube Icon
  • Youtube Channel Art
  • YouTube Studio
  • Upload videos on YouTube
  • Organic View on YouTube
  • YouTube SEO
  • Earning Methods on YouTube
  • YPP Eligibility
  • YouTube Community Guidelines
  • YouTube Copyright Claims
  • YouTube Analytics

Additional Features:

  • All the assignments are based on Practical Training
  • Classes specifically for clarifying Doubts
  • Business Support
  • Live Projects
  • Placement Support

Contact Details – +91 9007746211

List Of Few More Digital Marketing Courses You Can Check In India,

Frequently Asked Questions

1.     Does Digital marketing hold a better future?

The technological advancements in the present world and the possible advancements shortly promise a stable good future when it comes to Digital Marketing. Since, digital marketing guarantees wider reach at a lesser cost, the majority of people opt for it. Thus, Digital Marketing holds a better future.

2.     What is the Program fee range for digital marketing courses in Rishra?

Individuals who are looking for digital marketing courses in Rishra can expect fees that might range between ₹ 10,000 to ₹ 5,00,000. Regardless, the range of the program fee depends on the institution that you enrol yourself in and the course package you choose.

3.     What are the 4 essential components of Digital Marketing?

There are essentially four digital marketing strategies used. They are Content Marketing, SEO(Search Engine Optimization), SEM(Search Engine Marketing), and SMM(Social Media Marketing).

In Conclusion,

I hope you now have an idea about what digital marketing is and what future it might offer. With the help of our digital marketing courses in Rishra, we hope you learn the strategies in digital marketing and shine in your field.

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