Top 7 Digital Marketing Courses In Madurai With Placements

With the increasing exposure to virtual experiences brought on by the pandemic, consumer expectations are supposed to be even higher, hastening the adoption of digital media. Many businesses throughout the world have been given a wake-up call as a result of this crisis, and it is evident that digital transformation is far from complete. Digital marketing methods are essential for businesses of all kinds, and there’s no better way to master them than by enrolling in a course. Several institutes are offering digital marketing courses in Madurai and pan India. Get to know the top digital marketing courses and some free courses available to help you enhance your digital marketing skills.

What is digital marketing?

The promotion of brands using the internet and other forms of digital communication to engage with potential clients is digital marketing, sometimes known as online marketing. E-mail and web-based advertising are all examples of marketing channels, as are text and multimedia messages used for digital marketing.

In common parlance, any marketing campaign that utilizes digital communication is called digital marketing. Each tool in digital marketing is evaluated for its ability to convert potential leads. A company’s digital marketing strategy may include numerous channels or choose to focus solely on one. Search engine optimization, marketing automation, content marketing, social media marketing, and affiliate marketing, to name a few, are some of the specializations available in digital marketing.

The capacity to reach a large audience across borders is one of the advantages of digital marketing. Unlike traditional marketing, such as newspaper ads, which have high overhead expenses, internet marketing offers far more flexibility and customer contact for your advertising costs. The most appealing part of digital marketing is the simplicity with which the quantifiable results of marketing can be tracked.

It also allows for much more precise customer data customization than data obtained through traditional marketing channels. You can target offers that are relevant to a person’s interests via digital marketing. Sharing and commenting on posts in real time allows you to communicate with your target audience and raise your brand’s visibility.

It also benefits customers by instilling brand loyalty in them. Customers are more inclined to take action after viewing your content, making digital marketing easy for conversions. Although the conversion may not happen right away, there is a better probability that brands will keep in touch and communicate with them in the future.

Must Read: How to Choose a Digital Marketing Course and Training

Institutes offering Digital Marketing courses in Madurai

1.   IIM SKILLS

IIM SKILLS is a well-known institute currently offering courses in Content Writing, Digital Marketing, GST Certification, and CAT Coaching. It provides one of the most comprehensive digital writing courses in Madurai and throughout the country.

Modules Covered

• Course Name–  Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship
• Course Fee – INR 34900 + 18% GST

Some of the tools you will use in the course include Mailchimp, Semrush, Ahref, Facebook Ads, LinkedIn Ads, Google Ads, and WordPress. Training materials, course recordings, and class presentations will be available to you for the rest of your life. Hands-on assignments will be given to you every week after your online digital marketing session.

IIM SKILLS Students Are Working At

Hiring Partners

Before the next live session, all participants should submit weekly tasks to the trainers who are Google – Certified with years of experience, who will review them. You will earn a Master’s Certification from IIM SKILLS  alongside receiving preparation for the Google, Facebook, and Hubspot Exams upon completion of the course.

Key features

• Launch Your Digital Marketing Agency.
• Write a blog for the Times of India.
• Letter of Recommendation and Certification.
• IIM SKILLS has 300+ Placement Partners For Interview Support.
• Personalized Mentorship For Careers and Businesses.
• Launch Your Podcast with Apple, Google, and Spotify.
• Launch the Youtube Channel and go live with Affiliate Marketing.

Media Coverage

Other Courses

• SEO Course
• Technical Writing Course
• GST Course
• Content Writing Course
• Financial Modeling Course
• Business Accounting And Taxation Course
• CAT Coaching

Contact : +919580740740 , [email protected]

Alumni Reviews

2. NIIT

NIIT is a prominent talent development corporation established to build a workforce to meet the needs of the global industry. It was founded in 1981 to assist the emerging IT industry in overcoming its human resource difficulties. Due to its comprehensive array of talent development programs, the organization currently ranks among the world’s leading training firms.

NIIT features a multitude of short-term courses in a variety of fields, including digital marketing. You will be able to enroll in these three courses in digital marketing at this institute: Email Marketing, Social Media Marketing, and SEO, SEM, and Google.

Coursework

• SEO (Search Engine Optimisation)
• SEM (Search Engine Marketing)
• Google Ads, Blogging
• Lead Generation
• E-mail Marketing
• Google Search Console
• Influencer marketing
• Affiliate marketing
• Mobile Marketing

It is among the best digital marketing courses in Madurai. Trained under the guidance of experts, students receive advanced learning materials and hands-on learning.

3.     FITA

FITA (Focus’d IT Academy) is a premier Madurai-based Training and Placement firm run by IT veterans with more than a decade of experience. The training centers are in Chennai, Bangalore, Madurai, and Coimbatore. The academy is accredited by ISO (International Organization for Standardization), the British Council, Oracle, Microsoft, and ISTQB (International Software Testing Qualification Board).

The course allows you to learn in-depth about the most up-to-date technologies and practices in digital marketing while working on real-world projects with specialists.

Coursework

• Website Development
• SEO
• SEM
• Social Media Optimization
• Display Advertising
• E-mail Marketing
• Ecommerce Marketing
• Google Analytics
• Lead Generation
• Content Marketing

The training is given in a classroom setting or through online sessions. Students benefit from working on real-world projects since it increases their chances of being recruited. The academy offers targeted placement aid to students as well as several certifications. All of this makes it worth considering among the best digital marketing courses in Madurai.

4.   ACTE

With skilled teachers, ACTE offers Digital Marketing Training in over 27 locations.

The following are the main characteristics:

• Course Duration: 40 Hours
• Industry expert faculties
• There is a free demo class available.
• Certification and guidance.

The ACTE training institute is the unique Authorised Partner of Oracle, Microsoft, Pearson Vue Exam Center, PSI Exam Center, AWS, and the National Institute of Education (NIE) in Singapore. This course is available in “Classroom session, One-on-One training, Fast Track, Customized and Online training” formats from ACTE.

Before enrolling, you can attend a demo class. On completion, you will earn an ACTE globally recognized course completion certificate. Students have access to the Student’s Portal Study Materials, videos, and the Top MNC Interview Questions for the rest of their lives.

Coursework: 

• Inbound Marketing
• Website Using WordPress
• Website Planning and Maintenance
• AdSense and Blog Marketing
• Google AdWords Planning
• SEO Updates and Analysis
• SMM (social media marketing)
• SMO (social media optimization)
• Online Reputation Management
• Content Marketing
• E-mail Marketing
• Affiliate Marketing
• Video Marketing
• Mobile Marketing
• Listing of local businesses

You will gain practical experience through industry projects, hackathons, and lab sessions, which will aid in the development of your project portfolio. Mock interviews and presenting skills are among the development workshops offered by ACTE to help students prepare for interviews. They have an 85 percent placement rate. ACTE has been training for over a decade and is unquestionably among the best digital marketing courses in Madurai.

5.     Pixel Oviyam

Pixel Oviyam is the leading digital marketing studio in South India. Combining innovation with local market understanding, the studio helps to improve the brand experience for your target audience. Their team of creative experts is focused on acquiring and producing leads across various platforms.

Pixel Oviyam is among the top course providers of digital marketing courses in Madurai. The course is developed by experienced Digital Marketing experts who will teach you result-oriented digital marketing techniques to help you achieve your desired results. These techniques will improve the search engine page rankings as well as increase traffic to any website.

Coursework 

• Content Marketing
• Display Advertising
• Data-driven marketing
• E-commerce marketing
• E-mail direct marketing
• E-books
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social media marketing
• Social media optimization
• Online business promotion

Startups can take advantage of the studio’s marketing services. The digital marketing specialists assist you in developing a detailed digital marketing plan that is tailored to your company’s needs, as well as creating a captivating marketing campaign to convert your target audience into consumers. The studio also offers quick services, such as logo design, corporate video production, and directory listings, to name a few.

6.     iClass

iClass is a leading training network in India. iClass Madurai offers a variety of training courses. Their digital marketing course ranges from beginner level to advanced, with options for classroom and online learning.

Most facets of digital marketing are covered in the course syllabus. Daytime sessions, weekend training classes, evening batch classes, and fast-track training sessions are all available for Digital Marketing Certification Training in Madurai. iClass offers Digital Marketing courses in Madurai with a choice of multiple training locations across Madurai.

Coursework

• Affiliate Marketing
• Blogging
• E-mail Marketing
• Google Search Console
• Google Ads
• Google Analytics
• Influencer Marketing
• Lead Generation
• Mobile Marketing
• Web designing with WordPress
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)

Students will receive practical advice, 100% placement support, flexible scheduling, resume writing and preparation, hands-on experience, and multiple certificates as part of this course.

7.     Simplilearn

Simplilearn offers a Digital Marketing course that covers a variety of Digital Marketing disciplines and tools. More than 200 hours of live interactive training sessions with industry experts. The course walkthroughs different digital marketing tools.

By the end of it, you’ll develop a clear understanding of which tools to employ in your digital marketing activities or campaigns. It also prepares you to pass and be certified for Google Ads, Facebook, Google Analytics, and YouTube, in addition to getting certification for this course. Simplilearn’s course is unquestionably among the best digital marketing courses in Madurai and pan India.

It’s a course for beginners and offers expertise in these top domains:

• Content
• Conversion Optimization
• Digital Analytics
• E-mail Marketing
• Mobile Marketing
• Pay-Per-Click
• Search Engine Optimization
• Social Media

If you work for a firm and need to persuade your boss to invest in a Digital Marketing course, this is a great alternative when it comes to choosing a reputable course provider.

Free digital marketing courses

Apart from the paid digital marketing courses in Madurai, you can also enroll in some fantastic free courses.

Google Digital Marketing Course

Google’s Digital Garage is an online education platform that offers free courses on topics linked to career and company development. Their digital marketing training is based on the fundamentals.

Coursework

• Understanding the fundamentals of digital marketing
• Learning ways to start a business on the net
• Learning best ways to advertise a business online
• Promoting the business using content marketing
• Mobile Marketing
• Social Media Advertising

The certification is internationally recognized which makes it a valuable tool for career advancement.

Hubspot Digital Marketing Course

Hubspot Digital Academy is another online alternative for learning digital marketing and getting accredited by a reputable organization. It is well known in the digital marketing domain, offering a variety of solutions. The course is free to register for, and upon completion, you will receive a recognized certification.

Course work

• Content Marketing
• Contextual Marketing
• E-mail Marketing
• Inbound Marketing
• Social Media Marketing

Hubspot also offers several non-certified courses that entail SEO, blogging, Facebook ads, and other online marketing channels.

Semrush

Semrush is known for developing one of the most popular digital marketing tools. To further assist their users and viewers, they’ve created an academy featuring free digital marketing courses. Even though English is the major language of instruction, many of the courses are offered in Spanish.

Registration for the course is free. Following the completion of the course and tests, you will be awarded a certification. The courses are taught by respected digital marketing professionals and feature both video and text. You will also learn how to use Semrush effectively, which can aid in the execution of more successful digital marketing initiatives.

Coursework

• Affiliate Marketing
• Content Marketing
• PPC (Pay-Per-Click)
• Search Engine Optimization
• Search Media Marketing

Other free courses, such as Copyblogger, are worth trying for a novice before enrolling in premium digital marketing courses in Madurai or elsewhere in the country.

FAQs

• What is the average duration of Digital Marketing courses in Madurai?

The duration for a comprehensive digital marketing program is 3-6 months (12 weeks-24 weeks). Make sure you have plenty of live projects, mentor assistance, help desk available to you. Lifetime access to LMS is also one of the most desirable features.

• How to become an internet marketer? 

Start with creating a goal of having a very strong presence on the internet. Set up your website, have a content strategy in place, communicate with potential customers, and/or clients on different digital marketing, and social media channels.

• What is the average salary of a digital marketer with a few years of experience?

The average salary of a digital marketer is around 5l-6l per annum. With experience of more than 5+ years, one can earn up to 15 lakhs or more depending on their skills and the results they yield for their clients. As a fresher, you can earn anywhere from 15k-25k per month.

Final Thoughts

The Internet has been a haven for many, allowing people to stay connected in these challenging times. These advantages also apply to businesses, as the digital world provides a medium to grow brand awareness, eventually increasing traffic and generating revenues. Understanding and proper implementation of digital marketing strategies will help businesses thrive and prepare them for what is to come once the crisis is over. As a result, investing time in learning digital marketing skills is well worth it.