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Best Content Writing Course In Kolkata In 2024

Content Writing Course in Kolkata is a great way for students and professionals there to learn content writing skills and how they could be used effectively to market certain ideas, products or services.

Best Content Writing Course In Kolkata

Kolkata is crowded with students, professionals, corporate, IT employees, start-ups, entrepreneurs and many many other people.

The only thing common amongst these people is that they all primarily deal with written content before heading to any larger aspect such as digital marketing, business marketing or content marketing.

Being in this digital world people have largely underrated the value of written content over other media forms of publishing content, but content writing remains the key to all other broad categories whether it is brand awareness or digital marketing, content writing is required everywhere.

Content writing is one of those professions which are lately being recognized by many people around the globe as people are starting to understand where the world is going to be in the next decade.

Unlike writing books or journals (which are also forms of content writing) the one being discussed here is the online content generation mostly for websites, blogs or social media purposes.

This content developed by content writers plays specific roles in different situations depending upon what kind of blog or website, the content is being written for.

Content writing majorly plays a very important role in business marketing. This is because written form content conveys a lot of information and also interacts with the audience. The primary engagement generated for any website or blog is through this written content only.

As mentioned above, content writing majorly contributes to business marketing. This happens through various strategies involved in content writing.

Content writing, over the years, has evolved a lot. Now just writing content for a website or a social media post is not enough, one has to optimize the content according to the audience and the kind of attention that is being demanded.

Some of the Strategies Used to Optimize Content Are Called:

 All the mentioned skills and even more could be learned by completing a content writing course in Kolkata by IIM skills. 

Content writing is a very vast and diverse industry with very fewer people engaged at present. There are numerous roles one can perform to earn as a content writer.

Now that every industry needs written content for marketing and other purposes, the content writing industry, therefore, holds the immense capacity to welcome a lot more people into the industry.

The Several Roles One Can Work as a Content Writer Are:

  • SEO writer
  • Social media writer
  • Copywriter
  • Freelance writer
  • Academic writer
  • Blogger
  • Sketch and scriptwriter
  • Business Writing
  • News and Journal writing
  • And many other roles.

All the mentioned forms of writing such as copywriting, SEO writing, etc directly or indirectly serve for commercial purposes. The way different forms of content approach targeted audiences are very different and therefore the strategies involved in writing each of these content writing forms are also very different.

The above mentioned are only some of the many roles one can perform as a content writer. Therefore, it can be concluded that there is plenty of opportunity in the content writing industry. One has to learn certain skills and jobs are ready to hire them.

Search Engine Optimization and Social Media Optimization:

The search engines such as Google and Bing, are being largely used by billions of people around the globe and therefore for any piece of content to achieve maximum possible attention, it has to appear on one of these search result lists.

The search engines are believed to work on specific algorithms that sort content according to the relevance of the search. So, the content written especially to appear in one of the search result lists, are optimized according to the algorithm. This is called Search Engine Optimization.

Similarly, the content writing done for social media is called social media optimization. Social media optimization is also a much-demanded skill these days. This is because social media has millions of daily active users. Organizations require reaching the maximum possible audience through social media and therefore they require someone with social media optimization skills to hand the social media handles to reach maximum people.

Search engine optimization requires more technical understanding than others and therefore

Academic Writing:

Academic writing is one of the forms of content writing which is being tremendously consumed by people and it is a very effective form of content writing.

Academic writing has recently been in trend. Academic writing requires the writer to generate content on particular theme-based topics. Academic writing requires a good amount of research and analytical skills.

As mentioned in the beginning, the content writing industry holds immense potential and capacity to welcome lots and lots of content writers and therefore the opportunities as an academic writer are pretty decent.

The salaries in academic writing are quite good and so is the importance of this content writing form.

Academic writing focuses on one particular group of audience at once who are interested in certain topics that revolve around a definite theme.

People who want to learn academic writing skills can opt for IIM Skills. 

Freelance Writing:

One can earn as a freelancer as well, taking freelance assignments and completing them as per the requirements of clients. Freelancing in content writing is one of the most popular choices of genres. This is because of the flexibility of time and works in freelancing.

One of the major challenges of freelancing is that the client may ask for any type of content that belongs to any genre and therefore good research abilities are required to stay consistent as a freelancer.

One may also excel in a certain format of content writing and take assignments for that particular form of content writing only.


Taking freelance content writing as a career path might be quite unstable in the beginning and more stable after a year or so. This is because of the inconsistency in the flow of assignments and therefore the payments might vary.

But there are real relatable examples of people who have made extraordinarily stable careers in freelancing and made some good amount of money along with it.

One should have the ability to approach the market in the right way so that people could recognize one as a freelance writer.


Blogging is a quite different format of writing where the content writing is either done for a personal blog maintained by the author or a purpose-based website that aims to reach a certain audience through blog posts.

People who start content writing must have come across blogging at some point in their careers. This is because it is a very smooth process to build a personal blog and publish articles on it. It doesn’t require any technical formalities and therefore with so many resources present around, anyone can easily create a blog and start writing.

Though taking blogging as a profession may require some good level of writing along with increased quality and frequency of posting content. The response of the targeted audience has to be analyzed and the subsequent blog posts are to be made according to the analytics.

Blog posts are essential for businesses, especially while trying to educate their audience about their product or service. Blogging is one of the most interesting career opportunities in content writing, but at this point, the internet is oversaturated with blogs.

Blogs are usually theme-based sites where authors can publish articles. This is a great way of building up an audience or increasing brand awareness.

Many businesses and companies run separate blogs that educate the audience about their ideas, products and services. Blogging is a very effective way of providing value to the consumer without actually selling anything.

This way one can drive traffic to the actual product or service and can eventually increase the sales.

This can be more clear from the fact that every day an average of 2 million pieces of content are uploaded on the web, and therefore to stand out amongst them one has to be the best match for the search engine algorithms.

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Creative Writing:

Copywriting, sketching and script writings come under creative content writing formats where the author is expected to generate content using the best of their creative imagination and shape it in ways that it becomes easier and interesting for the consumer to read it.

Creative writing is a very celebrated form of content writing and therefore has a good demand in the industry. Creative content writers can perform multiple content writing roles such as copywriter, sketch writer and scriptwriter. Though one needs to have a good level of expertise in any of these, still the fundamental requirement for all these jobs is creativity and being able to express it in ways that are easily understandable and interesting at the same time.

Almost all the interesting advertisements or commercials we come across daily are the result of someone using their creativity to write such a piece of content.

Creativity is natural but the skills required to frame the creativity in words that make it interesting and understandable at the same time is not easy unless you have opted for the IIM Skills. I

Business Writing:

Business writing is more of a formal kind of writing where the content generated serves one or more commercial purposes.

Business writing is used on a large basis by businesses. This kind of content writing plays a vital role in business marketing and also could be used as an interface between the audience and the company.

This is because the business content educates the audience about the kind of product or service it provides and also interacts with the audience addressing their queries and confusions related to that business.

Business writing is also one of the toughest forms of content writing and therefore requires a good amount of skills to turn one into a professional business content writer.


The skillset required for one to qualify as a business content writer could be learned from IIM Skills. 

News and Journal Writing:

Another very important form of content writing is news and journal writing. Journaling or making news reports are very important especially for the people who are into journalism or run media theme based websites.

The regular content being uploaded on such sites is the result of someone constantly reporting the entire upshot in an expressible form.

News and journal writing is quite challenging as the writer has to stay unbiased and put forward all the possible aspects of the incident or story.

Sometimes the writer may have to put a rational conclusion at the end and therefore from the format of writing to embedding the entire incident into a readable form and then ending it with a rational conclusion, news and journal writing could be a hard task.

To understand the basic procedures of writing appropriate content for news and journal reporting, the students are recommended to learn from  IIM Skills. 

Skills Required For Content Writing:


Having the ability to perform research on any given topic and analyzing the topic by breaking it down to its very basic level are the signs of a good content writer.

The ability to research is very important to learn the context and the content of any given topic. The research cannot be performed randomly. It follows a procedure that helps the writer extract all the necessary information out of the given topic.

These processes include keyword research, competition analysis, topic research and a lot more. The necessary skills required to learn the right way to research and write content accordingly could be learned from IIM Skills.


A good content writer must have good reading habits. Reading more has proven benefits as it helps one to increase and improve vocabulary. It also helps the content writers to build types of content pieces for a different context.

Many professional writers who have been in the industry for a longer period and have gained an immense reputation through their writing have given credit to daily reading habits for their quality of writing.

Reading changes the perspective of expressing views or opinions on certain topics. One can learn to express the same points in multiple ways. Reading also develops the ability to think and understand. The way a layman consumes content is way different from how a regular reader consumes content.

So, therefore, reading always remains on the list of most necessary skills required for being a good content writer.


Having a great vocabulary and remarkable researching skills won’t help at all unless the person knows how to write. The format of writing is different for different types of content and therefore understanding it and writing accordingly are quite important.

Just like reading one must develop the habit to write. Continuously scribbling every day about any random topic could help in improving their writing skills remarkably.

Writing also includes avoiding punctuation mistakes, grammatical mistakes, spelling mistakes and a lot more and therefore developing the habit to write can help one with reducing such silly mistakes eventually helping them in creating better content.

Content Writing Course in Kolkata by IIM SKILLS

Kolkata is one of the fastest developing cities in the country.

With the internet boom, this city has witnessed several online-based start-ups and digitally operating industries.

Now that the role of content writing is in almost every industry, the youth including students and professionals should have access to content writing courses.

A larger part of students hired for online start-ups and digital-based companies are from Kolkata and therefore, such an enthusiastic group of students and professionals of the city deserve the best training related to content writing to help them master the skill and earn through it.

The people aspiring for the roles mentioned above as content writers can see IIM Skills as a potential option for joining the content writing course in Kolkata and other cities as well.

The faculty which makes IIM SKILLS such a reputed organization is extremely talented and experienced. The trainers are very qualified and know the hack to almost every question about content writing.

One of the major factors of IIM SKILLS is that it trains students with in-demand industry skills for students to keep up with the ongoing trends.

Not just the specifications but there are statistical facts that clearly state that IIM Skill is the best content writing course in Kolkata. IIM Skills has successfully trained more than 4300 professionals in more than 1000 training programs across 30 countries around the globe.

What else makes IIM Skills the best content writing course in Kolkata is that it is a very practical course which allows students to understand the real execution procedure.

IIM Skill is like a gateway to some of the most wonderful jobs. The certification offered by IIM Skill is globally accepted which means the certificate is really helpful for applying for a content writing job or increasing the resume score irrespective of what country one applies in.

IIM skill provides students with 100% placement assistance which means the student will be guided throughout the placement procedure, helping them to become job-ready.

IIMSKILLS is trusted by some of the biggest brands and companies of all time such as Google, Philips, Accenture, American Express, Flipkart, KPMG and Facebook.

Therefore this is a very authentic, recognized, and the best content writing course in Kolkata.

The students looking for the course are highly recommended to try out the free orientation offered to become sure whether or not they are going to continue the course.

Course Details:

IIMSKILLS offers the entire course in 4 weeks in more than 16 hours of classroom lectures. While the duration is more than 70 hours, the classroom lectures consist of only 16 hours and the rest on based on practical lessons.

The students here are granted access to premium tools worth more than INR 35,000 for free to help the students understand better the use and operation of these tools in content writing.

IIM Skill has a dedicated placement cell that actively works to help the student, find better placement opportunities.

The course curriculum consists of 12 modules that include topics ranging from the very basic to the very professional level.

These Modules Include:

  • Web Development
  • UI UX Interface
  • Introduction to Content Writing
  • Keyword Research
  • Start Writing
  • Exploring Tools to write better
  • Plagiarism Detector and how does SEO work
  • Email Automation
  • Google Local Pages setup
  • Setting up social media presence
  • Exploring social media tools
  • Make money with your skills

The course modules are fairly divided based on several hours that are taken to teach each of these modules individually.

Another major reason for this course to be the best writing course in Kolkata is that this course is suitable for students, aspiring writers, professionals, and entrepreneurs as well which means that anyone irrespective of how early they are in this career field will be made industry ready within 4 weeks.

The average salary for freshers right after passing out of this content writing course by IIM Skill is INR 25,000 to 30,000.

The students who enrol in this course by IIM Skills are provided with lifetime support which means that at any point in their career if they find the need to re-learn some lectures or seek any kind of support or maybe want to learn the latest forms of content writing, they are always welcome.

This truly shows why IIM Skills is rated as the best content writing course in Kolkata.

IIM Skills also offers a money-back guarantee which means if the student feels that the course is not fit for them or maybe he does not want to do it, they’ll be refunded their course fees without being charged a single penny.

 Content Writing Institute In Kolkata

Kolkata is crowded with content writing institutes and content writing courses and a lot of them are pretty good. Some are just a step ahead otherwise all of them are equally competent.

IIM Skills is one such organization that offers a content writing course. It has been in the industry for the past 5 years and performed remarkably well than most content writing institutes.

Not only in terms of training but the kind of service offered by IIM Skill is appreciable. Being able to train more than 4300 professionals across 30 countries in more than 1000 training programs tells a lot about the quality of the content writing course offered.

From trainers being industry experts to offering 12 modules that cover all possible topic which is important and equally interesting, IIM Skill has done a commendable job in framing this best content writing course in Kolkata.

The skills taught through this content writing course in Kolkata by IIM Skills are not only necessary for writing purposes but many times content writing is a very important factor for marketing.

Content writing is just like the backbone of the marketing industry. The primary engagement to any site or blog comes through written content and therefore it is important to understand the role of content writing in digital marketing.

This is very evident that to be a professional content writer or to build a stable career in content writing, one has to go through training. IIM skills offer training from the very fundamental level to a very professional level helping the candidates are job-ready by the end of this course.

The next decade is going to be more opportunistic for content writers and digital marketers and therefore certified writers will be considered as a better option. Therefore the content writing certification course offered by IIM Skill is the best content writing course one could go for being a certified content writer.

The certification offered by IIM Skills holds immense value and therefore increases the resume score and also proves to be very helpful while applying for job interviews.

IIM Skills offers the best content writing course in Kolkata. The mentioned features outshine all other content writing courses in Kolkata. Along with the best content writing course in Kolkata, IIM Skills also offer content writing course in many other cities such as Mumbai, Delhi etc.

Some key specifications of this content writing institute such as providing lifetime access to the students, allowing the students to work on live projects and providing them with 100% placement assistance make it outshine all other content writing courses in Kolkata.

The faculty and the extremely talented and experienced trainers are the prime reason for this content writing institute to be rated as the best institute

Therefore the students interesting in making a serious career in content writing are recommended to learn from IIM Skills.

More Courses from IIM SKILLS


Q. Why should you take a content writing course?

Though content writing seems not a rocket science, but taking a proper course will prove beneficial in many ways. Firstly it will not only improve your language skills, but it will also enhance different skills required to be a professional writer. Content writing is not just about writing it requires lot of research and study which helps in intellectual development and also enhances the digital skills. It helps you learning new techniques to improve your SEO skills.

Q. Which is the best certification course in content writing?

IIM SKILLS content writing master course is an industry recognized course across the globe. IIM SKILLS not only offers best certified course but it also provides internship opportunities for practical learning experiences.

Q. What is the experience needed for freelancing?

Basically, there is no such particular requirements to start writing as a freelancer. The basic and most important criteria that makes one eligible to start writing is decent Commumication skills, basic digital knowledge, and most important a very good creativity skills and willingness to be open-minded to keep learning and growing.




Manish Kumar is a writer by Passion and Profession. Over the years he wrote for many projects, blogs and websites which actually pushed him through a phase of learning. With his excellence in other domains, he is now a day exploring depths of content marketing. As a thought leader in Content Domain, Manish understand the scope of Content Marketing Industry & wants to reach out to the world with his thoughts.
  • My age is 53 years. I have a B.Sc.Tech degree in Leather technology. I served bata shoe company during last 27 years as a leather purchase manager. As bata is reducing its manpower day by day, I want to start a new career in Content Writing job. So, I am interested to learn it from your reputed institute. You please tell me wheather I will be successful in this content writing job or not (as my age is 53 years). Please give me your valuable suggestion. Thanks.

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