Top 8 Digital Marketing Courses In Queensland With Placements

Earlier newspapers, radio, and television, are the primary and only sources for advertising and sales promotion. In a digital era, content is everything. Technological warfare has created many things, digital marketing is also one of the majestic changes which made marketer act smartly. Most of the firms are using all the platforms mentioned earlier including digital platforms. Some companies are using this as a superimpose to the old platform, some are solely dependent on digital media for marketing. Inventions always come with surprises and you have to tackle them finely with the skills. In Australia, Queensland is the second largest and most populous state, which has diverse climate conditions from hot to cool. In terms of education, it is considered home to many universities. The University of Queensland, Queensland University of Technology, Griffith University, and James Cook University are some of the major universities. Students from different places come here to study various courses. In most universities, digital marketing is also considered an essential course in the curriculum. The Gold Coast and Noosa Heads are some of the important tourist places in Queensland. Digital Marketing Courses in Queensland will be a good option for students to delve into the digital world, it will help tourism to technological industries promote their business. 

What is Digital Marketing?

 Marketing is the act of delivering the required products to customers which yield their satisfaction. Marketing requires a medium to showcase the products which creates a better attitude toward the products. Television, radio, newspapers, and the internet are the marketing media that help the marketer. Among all media, the internet (digital marketing) is the easiest and less expensive way of marketing. 

Digital marketing requires techniques, strategies, and principles which include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Google Analytics, Keyword Planner, and Keyword Density. All the above techniques are required for the digital marketer which is offered in different institutions.

The below content will guide you to choose the best digital marketing courses in Queensland out of six.

Best 6 Digital Marketing Courses in Queensland

1. Digital Marketing Courses in Queensland: IIM SKILLS

Rating 9.9/10

IIM SKILLS is an Indian government-recognized institute. They are providing worldwide acceptable digital marketing certificates. This institute is located in New Delhi, India. They are providing Digital Marketing Course through virtual mode which is helpful for Queensland students to grab the concepts from their comfort zone. Don’t miss the engaging course content and highly professional expert coaching.

Modules Taught 

• Course Name: Master Digital Marketing Course
• Course Fee: AUD 640.20
• Course Duration: 5 months (Including a 2-month internship)
• Mode of Learning: Online

6 Modules

• Module 1:Introduction to Digital Marketing, Integrated Digital Marketing Strategies, Media Buying and Planning, Affiliate Marketing,  Video Marketing, Marketing Automation, Infographics, and Resume Making.
• Module 2: WordPress- Web Development.
• Module 3: Inbound Marketing, Online Reputation Management (ORM), Content Creation, and Advanced Blogging.
• Module 4: Search Engine Optimization, Search Engine Marketing, Google Analytics.
• Module 5 & 6: Social Media Marketing.

For further details connect with the mentors at the institute.

Why do you choose them?

• Instructor-led online training.
• 5-month comprehensive learning which includes 2 months of paid digital marketing internship.
• Eight certificates from Google, One IIM SKILLS certificate, Three Hubspot certificates, and one Facebook certificate.
• Tools worth 79000 and more will be provided.

Hiring Partners 

Media Coverage  For Outstanding Contribution To Professional Education

More Professional Courses from IIM SKILLS

• SEO Course
• Technical Writing Course
• GST Course
• Content Writing Course
• Financial Modeling Course
• Business Accounting And Taxation Course

Contact: +919580740740, [email protected]

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2. Digital Marketing Courses in Queensland: University of Southern Queensland (USQ)- Digital Marketing Analytics

Rating 3/5

The University of Queensland is the top regional university. It secured 401 ranks in World University Ranking (WUR). This university’s campus is spread in Toowoomba, Springfield, and Ipswich. They are providing different courses in different disciplines like science, art, business, economics, etc… Both national and international students have access to study this course. This degree is suitable for students who have completed their school studies and want to start their career as fresh in digital marketing.

First Course: 

• Course Name: Graduate Certification of Business Specialization Digital Marketing Analytics
• Course Fee: $15,680 per year
• Course Duration: 0.5 years (Full Time)
• Mode of Learning: on campus (This course is offered on two campuses- Toowoomba (USQ) and Springfield (USQ))

Second Course: 

• Course Name: Graduate Diploma of Business (Digital Marketing Analytics)
• Course Fee: $31,360 per year
• Course Duration: 1 year (Full Time)
• Mode of Learning: on campus (This course is offered on two campuses- Toowoomba (USQ) and Springfield (USQ))

Third Course: 

• Course Name: Master of Business Administration (Digital Marketing Analytics)
• Course Fee: $47,040  per year
• Course Duration: 12 months (Full Time)
• Mode of Learning: on campus (This course is offered on two campuses- Toowoomba (USQ) and Springfield (USQ))

Course Compilation:

• Social Media Marketing
• Search Engine Optimization
• Mobile Marketing
• Wearable Technologies
• Virtual World
• 3D Printing (Modeling)
• Gaming and 
• Analytics

Requirements:

For Indian Students and International Students:

• Australian three or four years bachelor’s degree or equivalent or 5 years relevant professional experience.
• IELTS- 6.5 (not lower than 6).
• Paper-based TOEFL- 570 (At least 5 in Test of Written English (TWE)).
• Computer-based TOEFL- 230 (At least 5 in essay writing).
• Internet-based TOEFL- 90 or more (At least 20 in all bands).
• Pearson (PTE Academic)- 58 or more (58 or more communicative score).
• Cambridge English- 169 in each skill.

Phone:  +61 7 4631 2285

Also check, Digital Marketing Courses in Dubai

3. Digital Marketing Courses in Queensland – James Cook University

Rating 4/5

James Cook University secured 251st rank in World University Rank (WUR). They are offering one digital marketing course to gain insights and directly connect with customers. They help you to use traditional marketing strategies with digital marketing strategies in an efficient way to promote the business. They guide you through work in all sectors from private to public even in non-governmental organizations and assist you to create sustainable marketing strategies.

• Course Name: Bachelor of Business Majoring in Marketing for the Digital Age
• Course Fee: $30,960 per year
• Course Duration: 3 years (Full Time)
• Mode of Learning: on campus (This course is offered on two campuses- Douglas Campus and Townsville City Campus)

Course Compilation:

• Module 1: Consumer Buying Behavior.
• Module 2: Advertisement, Sales Promotion, and Mobile Marketing.
• Module 3: Business, Sales, Marketing, Services, and Digital Frontier.
• Module 4: Marketing, Consumer, and Sustainability.
• Module 5: Social Media Marketing.
• Module 6: International Marketing at World Level. 
• Module 7: Questionnaire Forming and Sampling Surveys.
• Module 8: Digital Analytics or Google Analytics for Marketing.
• Module 9: Marketing, Social Corporate Responsibility.

Requirements:

For Indian Students:

• Grade 12 or equivalent.
• IELTS- 6.0 (not less than 6.0 band).
• Paper-based TOEFL- 550 (not less than 4.5 in Test of Written English Written)
• Internet-based TOEFL- 79 (At least 19 in writing).
• Pearson (PTE Academic)- 57.
• Occupational English Test- A or B grade in four components.

For International Students:

• Grade 12 or equivalent (Vary from one country to another one).
• IELTS- 6.0 (not less than 6.0 band).
• Internet-based TOEFL- 74 (No component less than 18).
• Pearson (PTE Academic)- 52 (not lower than 52).
• 169 C1 Advanced/ C2 Proficiency (not less than this).

Phone:  (07) 4781 4111

Recommended read,

• Digital Marketing Courses In Australia
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• Digital Marketing Courses in the Netherlands

4. Digital Marketing Courses in Queensland – Griffith University

Griffith University is a public research university established in 1971. It is located in the Southeast of Queensland. This university secured 290 th rank in the World University ranking. 

Today customer expectation is high, they expect more from marketers. In Traditional techniques, STP (Segmentation, Targeting, and Positioning) is a difficult task, but digital marketing with the help of technology and the internet has made it easier to know the extent of your customer and place the product to the respective customers. 

Griffith University offers you an online digital marketing course that helps you target and finds your customer market. They are guiding you through a 5-step process to attract customers and understand their behavior.

• Course Name: Online Digital Marketing Course
• Course Fee: $499  plus GST
• Course Duration: No Information (Each module is one to two hours)
• Mode of Learning: 100 percent online

Course Compilation:

• Module 1: Introduction to Digital Marketing.
• Module 2: Revolution in Digital World and Digital Trends.
• Module 3: 5- step Digital Marketing Process.
• Module 4: Giving the Voice.
• Module 5: Your Audience.
• Module 6: Marketing.
• Module 7: Content Management.
• Module 8: Engaging the Audience.
• Module 9: Revision.

Why do you choose them?

• Personify your brand and find your template.
• They help you to find an audience and build your brand.
• They help you to analyze the brand and gauge its growth.
• After successful course completion, a free 30-minute one-to-one consulting session with Yannick or Timo to evaluate the digital game.
• They help you to create engaging content to grab the consumer market.
• They assist you to implement marketing strategies and principles.
• After course completion, you will be offered a digital marketing badge from the university.
• You will provide access to business-changing tools.
• Although online courses, facilitators engage you in their lectures.
• 100 percent online (flexible and study from your comfort zone).
• The 5-step strategy helps you to build the strategy.

Phone: 1800 677 728 

5. Digital Marketing Courses in Queensland – EXCEL Raising Excellence 

EXCEL provides online digital marketing training in Queensland. It is a leading digital marketing institute. This course is delivered by highly experienced experts and professionals in digital marketing. They give you a complete digital marketing learning experience and fulfillment. In training, you have to complete different assignments related to digital marketing which helps you to crack the contemporary challenges in digital marketing. You will get 10 certifications from Google, Facebook, Youtube, LinkedIn, etc… The best fact is they will assist you to land a job. 

• Course Name: Digital Marketing Course Training in Queensland, Australia
• Course Fee: No Information
• Course Duration: 120 hours
• Mode of Learning: Online (Flexible mode of learning, Online Instructor-led training)

Course Compilation: (41 modules with detailed clarification)

• Module 1- Marketing (Introduction, Features, Types, History of Marketing, and Case Studies).
• Module 2- Introduction to Digital Marketing (Growth and Opportunities).
• Module 3- Digital Marketing Campaign (Implementation of digital marketing techniques in all channels and sites).
• Module 4- Content Writing (Differences between different types of writing, three assignments on article writing).
• Module 5- Graphic Designing (Visual content to interact with customers, Canva, Fundamentals of Canva,  logo design, 5 assignments on Canva).
• Module 6- (Part 1) How the Internet is Built and Working? (Domain, Different types of domain, how to use domain).
• Module 7- (Part 2) How the Internet is Built and Working? (Domain Name, Hosting, Types of hosting, server, flow diagram of internet working).
• Module 8- Digital Marketing and essential Terms Used in it (Keywords, Website, Snippets, Key metrics, SERP- Search Engine Result Page, Data Analytics, Page Authority, LPS, etc…).
• Module 9- Keyword Research (Guidelines and tools used for keyword research).
• Module 10- (Part 1) Website Building (Acquiring Domain and Hosting, SILO structure SEO, How to build the website? and Content Management).
• Module 11- (Part 2) Website Building (Plugins, page setup, Elementor, extra CSS)
• Module 12- Introduction to SEO (Search Engine Optimization) (How search engine works and optimization techniques).
• Module 13- Keyword Research and Inclusion in the Content (Keyword Research, Keyword Planner, Keyword Density, Long-tailed and Short-tailed Keywords).
• Module 14- Content Writing and SEO (Content Writing with SEO guidelines, Exercise on Writing).
• Module 15- On-page SEO (Tags- Html tags, alt tags, anchor tags, header tags).
• Module 16- On-page SEO (Snippets and their types, Exercise: the creation of snippets for the published content).
• Module 17- Sitemaps- Search Engine Visibility (Sitemaps, types, and generation of sitemaps).
• Module 18- Website Working and Analytics (Search Console- Optimization of content and google analytics, Exercise: Creating the optimized content or utilizing the search console and getting insights).
• Module 19- Off-page SEO (Link Building and its Types).
• Module 20- Off-page SEO (Link Analysis, Knowing the competitor’s backlinks, Exercise: Assignment on backlinks using competitor’s backlinks).
• Module 21- Local SEO (Business Listing, Exercise: Business Page Creation).
• Module 22- Advanced SEO (Internet Linking, Google Snippets).
• Module 23- Search Engine Marketing (Difference between Search Engine Optimization and Search Engine Marketing, Push and Pull Marketing, and Paid Marketing).
• Module 24- Introduction to Google Ads (Types of Google Ads and Mode of Google Ads).
• Module 25- Search Ads (Broken into three parts, Exercise: Adjustments).
• Module 26- Display Ads (Broken into two parts- Campaign, Keyword Targeting, and Copywriting).
• Module 27- Video Ads (Broken into three parts).
• Module 28- Advanced Topics in Search Ads.
• Module 29- Social Media (History, importance, and opportunities of social media).
• Module 30- Facebook (Page, group, profile, campaigns, Exercise: Facebook page creation and getting insights). 
• Module 31- LinkedIn (Profile, page, group, getting insights on campaigns, Exercise: Business page creation and getting insights).
• Module 32- Twitter (Optimization, insights, campaigns, Exercise: Creation of business account and getting insights).
• Module 33- Instagram (Exercise: Creation of a business account on Instagram and getting insights).
• Module 34- Video Marketing.
• Module 35- YouTube (Fundamentals, Exercise: Video Uploading based on the checklist).
• Module 36- YouTube Channel Beautification (Exercise: Creation of playlists).
• Module 37- YouTube Analytics
• Module 38- YouTube Monetization (Use of Adsense).
• Module 39- Email Marketing (Exercise: Email Marketing and list creation).
• Module 40- Affiliate Marketing
• Module 41- Resume Building (Assistance for the interview with mock interviews, strengthen your profile).

Why do you choose them?

• You get training from highly professional trainers.
• As mentioned earlier, they will provide you with a detailed course curriculum that helps you to conquer the competitors with healthy competition.
• Online learning, once you join the institution, will permit you to access the learning management system. This will help you when you miss the session.
• Comprehensive learning platform.
• After completion of training, they will guide you to land on the job.
• Peer support and network building; which is mandatory for the digital marketing world.
• Working on more than 35 tools.
• You are awarded 10 world-level certificates from different platforms like Google, Facebook, LinkedIn, and more.

Phone:  +91 9632156744

6. Digital Marketing Courses in Queensland – Monarch Institute

Monarch Institute is a family-owned recognized training organization. They are offering different courses through virtual study mode. Their experts build your digital marketing skills, they help you to brush up on digital marketing techniques. 

They are offering two digital marketing courses in Queensland,

First Course:

• Course Name: Certified Digital Marketing Professional (CDMP) Course
• Course Fee: No Information
• Course Duration: 12 months
• Mode of Learning: Online (Virtual learning mode)
• Delivery: Monday to Friday (9 am to 5.30 pm)

Course Structure:

• Foundation of Digital Marketing.
• Website Optimization with the Creation of Engaging Content which makes the Customer buy the products.
• Content Writing, Marketing, Management.
• Social Media Marketing.
• SEO- Search Engine Optimization (On-page SEO, Off-page SEO, Organic SEO, and Advanced SEO techniques).

Second Course: 

• Course Name: Diploma in Digital Marketing
• Course Fee: No Information
• Course Duration: 12 months, self-paced
• Mode of Learning: Online

Requirements:

• Professionals will check the candidates for suitability.
• In case of a lack of any basic required skill or knowledge, a preliminary exam will be conducted for them.
• MS Office.
• Internet access.

Payment Mode:

• Upfront Payment
• Payment Plans (check the website)

Phone: +61 1300 738 955

7. Digital Marketing Courses in Queensland – The College of Adult Learning

The College of Adult Learning provides learning for over 10 years. Highly professional experts from renowned universities will deliver the content. It is one of the nationally recognized training institutes in Australia. They are delivering online learning, 24/7 you can access their course content.

They are offering two courses in digital marketing online which you can learn from your comfort zone.

First Course: 

• Course Name: Diploma of Marketing and Communication
• Course Fee: Flexible Payment Plan ($57 per week)
• Course Duration: Part-time- Approximately 12 months, Full-time- 14 to 16 months
• Mode of Learning: Online

Course Structure:

• Influencing Communication.
• Performing Project Report.
• Finding and Evaluation of Marketing Opportunities.
• Incorporate and Monitor the Marketing Mix (Price, Place, Promotion, and People).
• Designing and Formation of Marketing Communication Plans.
• Writing in a Persuasive and Engaging Way.
• Marketing Audit.
• Development of Social Media Strategy.
• Concept Development.
• Promotion of Products into International Markets.
• Develop a Campaign.
• Development of detailed Digital Marketing Plans.

Second Course: 

• Course Name: Double Diploma of Marketing and Communication + Business (Business Development)
• Course Fee: Flexible Payment Plan ($57 per week)
• Course Duration: Part-time- Approximately 14 to 16 months; Full-time- Approximately 14 months
• Mode of Learning: Online

Course Structure:

• Develop Communication Plans in the Workplace.
• Business Resource Management.
• Sustainable Working Policies.
• Project Work.
• Building relationships and Critical Thinking.
• Business Risk Management.
• Marketing Mix.
• Communication Plans.
• Persuasive Content Creation.
• Social Media Strategies.
• Entering into Foreign Markets.
• Marketing Audits.
• Digital Marketing Plans.

Requirements for Both Courses:

Before undertaking this diploma course, students have to fulfil the below requirements.

• Complex document writing.
• Presentation making.
• Perfect articulation of ideas.
• Able to undertake marketing activities.
• Consumer behaviour analysis.
• Application communication knowledge.

Or

Have relevant work experience and go through short eligibility conversations with their coach.

Phone: (717) 871-4723

8. Digital Marketing Courses in Queensland: Australian College of Business Intelligence at Sydney campus

This institute provides a diploma in digital marketing. They are offering you the required and relevant skills through three different levels: omnichannel, performance marketing, organic, and earned marketing. They have cluttered the big chunks into small portions which help you to cope with contemporary and upcoming challenges in digital marketing. The outcome of the course helps you excel in your career. Australian College of Business Intelligence collaborated with Digital Technical Academy which set the global standards for digital marketing and they are offering many accredited courses. 

Course Compilation:

Unit of Competency- Business, Service, Marketing Training Packages:

• Develop engaging social media plans.

Unit of Competency- Business and Service Strategy:

• Development of strategies to construct digital engagement.
• Write persuasively and engagingly.

Unit of Competency:

• Perform omnichannel marketing.
• Planning and performing marketing techniques.
• Facilitation of organic and earned marketing.
• Inclusion of marketing automation.
• Optimization techniques and performance optimization.

How does the Three-level Learning Work?

• Design and apply the various techniques of digital marketing.
• Form and conduct various omnichannel digital marketing campaigns.
• Channel utilization to place and implement the strategies.
• Test and gauge the performance of digital marketing.

Requirements:

• Age- above 18
• Students have to pass the required English test like IELTS 5.5 or any other equivalent case of an international student.
• Basic communication and computer skills.
• Year 2 level skills for reading and writing English.

Why do you Choose Them?

• They will help you to accelerate your career.
• You will provide different projects which help you to learn more.
• Due to covid, they are providing you with a flexible mode of learning.

Earning of Digital Marketer in Australia:

• Digital Marketer- $60,000
• Pay Per click Assistant- $75,000
• Digital Strategist- $75,000
• SEO Manager- $80,000
• Content Strategist- $80,000
• Digital Marketing Manager- $1,10,000
• Head of Digital Marketing- $1,30,000

Frequently Asked Questions:

Q1. Are these courses suitable for the student who is pursuing a college degree?

Absolutely yes. It is suitable for anyone interested in learning the nitty-gritty of internet marketing. 

Q2. Who can undertake the above digital marketing courses in Queensland?

• Students
• Working Professionals
• Traditional Marketers
• Entrepreneurs
• Digital Marketers
• Housewives, College Drop-outs

Q3. What are the main components included in the above digital marketing courses in Queensland?

• SEO- Search Engine Optimization
• SEM- Search Engine Marketing
• Email Marketing
• Affiliate Marketing
• Online Reputation Management (ORM)
• Google Analytics
• Content Management.

Conclusion:

The above 6 best digital marketing courses in Queensland have provided you with an in-depth understanding of digital marketing. Although you have prior knowledge about digital marketing, the above courses will make you understand the complex content in a simplified form.  Above mentioned institutes, helps you to understand the concepts from basic to advanced form.