TOP 11 DIGITAL MARKETING COURSES IN GHANA

TOP 11 DIGITAL MARKETING COURSES IN GHANA

 

Ghana or as it is popularly called the “Republic of Ghana” is a country in West Africa that has a population of approximately 30 million.

The image explains the Top Digital Marketing Courses in Ghana

 

Over the years Ghana has become a prosperous country with steady economic growth and a healthy democratic political system.

The main industries in Ghana comprise of industrial minerals, precious metals, hydrocarbons, manufacturing, petroleum, natural gas production, trade, and exports.

 

According to research, Ghana has the highest school enrollment rate in the whole of Africa. The percentage stands at something above 95% which is an excellent number for a country and its growth.

 

The reputed Digital Marketing Courses in Ghana offer to provide the best education in online components and other related fields. The desire for higher education, technical, and vocational training has resulted in several highly rated digital marketing training providers in the country.

 

Below listed are 11 Digital Marketing Courses in Ghana that aim to continue providing students extensive knowledge on digital and marketing for them to become leaders in the online domain with successful businesses and campaigns all over the world.

 

#1. IIMSKILLS 4.9/5

IIMSkills is among the top Online Training Institutes offering high-quality courses in different components of Digital Marketing. The main advantage of IIMSKILLS is that the course provided online and you have the liberty to choose from where you want to take up the course.

 

The Digital Marketing Course at IIMSkills provides training for Master Certification from IIM Skills and 15 other essential Certification exams including Google, Hubspot, and Facebook Blueprint. It covers 40 of the most vital modules of the Digital Marketing structure.

 

They offer the advantage of benefiting from their exhaustive learning modules sitting in any part of the world. The mentors have more than a decade of experience in the Digital Domain and have worked with some of the most important brands and corporate organizations.

 

Course Name – Digital Marketing Master Course

Course duration- 3 months

Fee- 2562 GHC (Ghanaian Cedi)

 

Course Details

  • Search Engine Optimization 25 Hours
  • Content Writing 30 Hours
  • Email Marketing 15 Hours
  • Google Adwords 10 Hours
  • Micro Video Marketing 10 Hours
  • Affiliate Marketing 10 Hours
  • Social Media Marketing 15 Hours
  • Web Development 15 Hours
  • Hands-On Assignments 120 Hours

 

Course Curriculum

  • Search Engine Optimization – 4 Modules
  • WordPress Web Development – 2 Modules
  • Search Engine Marketing – 6 Modules
  • Email Marketing – 4 Modules
  • Inbound Marketing – 3 Modules
  • Social Media Marketing – 6 Modules
  • Web Analytics – 3 Modules
  • Integrated Digital Marketing Strategy -1 Modules
  • Online Reputation Management- 3 Modules
  • Content Writing And Blogging -3 Modules
  • Media Buying – 1 Module
  • Affiliate Marketing – 1 Module
  • Video Marketing -1 Module
  • Digital Infographic Resume Preparation- 1 Module

 

The Course Topics includes

  • Why Digital Marketing
  • Benefits of using WordPress 
  • Use of plugins
  • Google Algorithms
  • Search Console
  • Indexing and Crawling
  • Keyword Stuffing
  • Keyword Research
  • SEO influence through GMB
  • Search Advertising
  • Display Advertising
  • Shopping Advertising
  • Re-Marketing
  • YouTube Analytics
  • Setting up your Email Marketing Channel
  • Marketing Funnel
  • Web Visitors Engagement 
  • Landing Page optimization and many more such core concepts that help to build a sound Digital Marketing strategy. 

 

Key Features

It is an in-depth curriculum that spans 180 hours of comprehensive Digital Marketing training with live online interactive classrooms. There are 120+ hours of assignments and 60+ hours of live training for you to grasp all the essential components of the online marketing strategy.

 

IIMSKILL’s mode of training is online and you get the option of weekday as well as weekend batches. There is also the added advantage of the flexibility in choosing your time and days for the course. 

 

The institute provides an online demo so that you know what you are signing up for when you decide to enroll for the course. In this course, you work with tools worth Rs 79000+.

 

The Tools you work with are 

Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend, Yoast SEO, Succuri Security among many others.

 

Anyone interested in learning the implementation of Digital Marketing can strengthen their knowledge immensely from the course. At the end of the course, you will be equipped with a thorough knowledge of Digital Marketing and its practical implementation. 

 

Since marketing has seen a shift from traditional to online, marketing professionals who have previously worked in the traditional marketing space will be able to gain insight on how to merge the two to make the best strategy that will derive traffic and turn leads into conversions.

 

Other Salient Points

The Institute provides you with placement support and even post-placement assistance for students. The mentors are Google Certified experts with over 10 + years of experience in the Digital Marketing domain. 

 

IIMSKILLS works with some of the most reputed global conglomerates like Amazon, Flipkart, TCS, Accenture to name a few. Since these companies are always on the lookout for skilled Digital Marketers, this course will allow you to get your foot in the door and land assignments from top companies.

 

Contact 92110 99503

 

Website URL – https://iimskills.com/digital-marketing/

 

#2. Knowledge Hut 3.8/5

It is one of the distinguished digital marketing institutes offering a variety of courses for the benefit of anyone inclined to learn Digital Marketing. 

 

Some Key benefits

16 hours of interactive course on digital marketing with intensive training on all the modules. Detailed course material on the strategies needed to improve the exposure and visibility of your business website. 

 

They have expert faculty and comprehensive training from them including advice to create winning digital strategies. There are many high-quality reference materials, and case studies with three months of e-learning course access. 

 

The course curriculum includes 

  • Business Strategy And Marketing 
  • Brand Strategy 
  • Introduction To Marketing Analytics 
  • Budgeting And Planning 
  • Presenting And Storytelling 
  • Segmentation Targeting And Tracking Testing And Experimentation 
  • Statistics And Data Visualization 
  • Excel 
  • UX Fundamentals And Trends 
  • Acquiring, And Retention of Customers 
  • Email Marketing 
  • Search Marketing 
  • Social Media Marketing 
  • Influencer Marketing 
  • Facebook Marketing 
  • Display Advertising 
  • Twitter, Linkedin Advertising.

 

Points to Consider

The course is ideally suited to business owners, entrepreneurs, brand strategists, organizations that want to increase their visibility in the online domain.

 

After the completion of the course, you will have in-depth knowledge to analyze business goals and objectives and create effective campaigns to get desired results.

 

You will also be able to use a variety of online marketing tools and techniques, understand consumer behavior and strategize a business plan according to the nature of the product as well as leverage social media benefits. Also, track and monitor your progress work on the weaknesses and improve return on investment. The fee and other details are available on the institute website.

 

Address Accra Ghana

 

#3. Certified Ghana 4.3/5

Certified Ghana is one of the most popular digital marketing training providers in Ghana offering strategies, tactics, tips, and techniques in their digital marketing certification programs that can be applied to improve website performance grow your career successfully.

 

They have the vision to constantly create and customize their courses with the newest technology and best practices to provide high-grade content as well as delivery of all the courses.

 

The Digital Marketing Professional Course is of 1-month duration and conducted on Saturdays only. The course fees 1200 Ghanaian Cedi.

 

The course comprises of 10 models. They are

  • Introduction To Digital Marketing 
  • Search Engine Optimization 
  • Digital Display Advertising 
  • Email Marketing 
  • Social Media Optimization 
  • Mobile Marketing 
  • Analytics 
  • Strategy And Planning

 

A look at the salient features

Some of the benefits offered in this course are innovative strategies to leverage the immense potential of web marketing elements. 

 

It enables you to strengthen your knowledge of digital marketing and implemented as a core concept of your entire marketing strategy for your brand. There is plenty of practical training incorporated in the course.

 

The course is ideally suited to any individual with an interest in learning the planning and implementation of digital strategies. After completion of the course, you can take up any special role in the digital marketing sector. 

 

There is also a Social Media Marketing Professional Course that is 3 days of intensive boot camp training. The course is 2500 Ghanaian Cedi.

 

The course helps to comprehend the fundamental principles behind social media marketing. They also incorporate practical exercises to give you an overall understanding of how social media engagement works. The course delineates how social media can enable the growth of the online business.

 

The course modules are

  • Introduction To Social Media Marketing 
  • Content Creation 
  • Content Outreach 
  • Facebook, Twitter, LinkedIn, Google+, YouTube Marketing 
  • Digital Trends 
  • Social Media Strategy And Planning

 

Digital Marketing Course in Certified Ghana provides training and programs in related fields like Database, Cloud Computing, and Data, Microsoft, Networking, Project Management, AWS. 

 

The assessment for all the digital marketing courses is done on a computer-based examination that assesses an individual’s knowledge and proficiency in the different modules taught in the curriculum

 

Address Plot 2, 103, Adjiringano East Legon Accra 1st Block Factory Junction Ghana Contact + 23 32467 18771, +233548131314

 

Eager to learn Content Writing? Learn from the best Content Writing Course

 

#4. Knowledge Academy Ghana -4.5/5

The Knowledge Academy is one of the most coveted training institutes offering courses in various curriculum ranging from project management, business analysis, data protection, and compliance, business skills, programming in the database, Microsoft technical, and others.

 

The knowledge Academy strives to instill vital skills and knowledge in Digital Marketing to help you grow your business and make your brand a success out there in the web domain. 

 

Course fee 252 GHC. Course duration 3 months

 

The course is suited to anybody who wants to improve their knowledge of Digital Marketing techniques tools and wants to increase its brand value through online content, digital PR. It also helps people immensely who want to work in the Digital Marketing industry which is thriving now. 

 

The various marketing training courses offered by the Academy are Introduction To Marketing Training, Email Marketing, Content Marketing Masterclass, Mobile Marketing Masterclass, With Analytics Masterclass, Pay-Per-click, Website Conversion Rate Optimization Masterclass, And Explainer Video Training.

 

There are three modes of training for most of the training classes conducted by the institute. You have classroom live training, e-Learning, and company in house training.

 

Some of the topics covered in the different curriculum in Digital Marketing are

  • Marketing Orientation 
  • Elements Of Marketing Mix 
  • Marketing Audit 
  • Setting Goals And Objectives
  • Communication And Marketing Strategy 
  • Introduction To Email Marketing 
  • Creating Content 
  • Generating Ideas For Content 
  • Monetizing The Content 
  • Mobile Advertising Ecosystem 
  • Mobile Commerce 
  • Qr Code And Mobile Marketing
  • Connecting Social Media And Mobile Marketing 
  • User Experience And Website Optimization among others.

 

Salient Points

The key factors that make knowledge Academy one of the most important digital training institutes are that there are tailored courses for your choosing. 

 

You can opt to learn about the elements of Digital Marketing according to your preference. 

 

The courses are delivered by expert trainers with years of experience in the Digital Marketing System. They are actively involved in creating and enhancing the brand images of Corporate organizations and creating brands. 

 

There are official exams to assess a student’s progress. The faculty maximizes the training budget, monitor the progress of each of the candidates, and strive to give you the knowledge to make your business more efficient.

 

They have trained more than 2000 company clients that include Samsung, Google, HSBC, Tesla, Mercedes-Benz, Deloitte, Aston Martin ford, John Lewis among others. 

 

The varied courses offered are 

  • Digital Marketing Masterclass 
  • Social Media Masterclass 
  • LinkedIn Marketing Masterclass
  • Copywriting Masterclass
  • Facebook Ads Masterclass
  • Lead Generation
  • Landing Page Optimization
  • Search Engine Marketing
  • Google Adwords 
  • Google Analytics 
  • SEO Masterclass

 

There are manuals, course notes, case studies, reference materials, available in the digital marketing training course. All the courses are live in structural and training, which gives you the advantage of learning from where you want and from which country you want.

 

Address Kumasi City Raintree Road Kumasi Ghana Contact +44 134203 999

 

#5. Pitman Training Ghana – 4.4/5

Pitman Training Ghana is known for offering high-quality,m unique courses on digital marketing and different aspects of web marketing as well.

 

Course Name- Professional Certification in Digital Marketing. The course duration is 35 hours. 

The course is ideal for marketing executives, IT professionals, sales managers, and senior management professionals. 

 

They are also extremely beneficial for small and medium business owners entrepreneurs freelancers bloggers homemakers.

 

The course is globally recognized and validated with the Digital Marketing Institute certification. It provides greater income opportunities more focused learning in the key aspects of digital marketing as well as enhanced job prospects.

 

The course topics include

  • Digital Marketing Overview 
  • Website Optimization 
  • Content Marketing 
  • Social Media Marketing 
  • Search Engine Optimization 
  • Paid Search
  • Display Video Advertising 
  • Email Marketing 
  • Analytics 
  • Digital Strategy

 

The course is online and therefore flexible so you can log in whenever you want and from where you are comfortable. The faculty is extremely talented and experienced. 

 

They provide the rights digital skills through case studies lectures and innumerable practical exercises.

 

The course is designed in such a way that a novice or a person who has basic digital marketing skills can get value from the professional certification. 

 

There are self-paced modules including PPC, Email Marketing, Social Media Marketing, Analytics, And More.

 

Some Points to Consider

You have the option of taking their examination after which you are provided with a Professional Diploma in Digital Marketing Certification which is internationally recognized and can help you get a job anywhere in the world.

 

The course fee and other details can be known from the website and training is tailored to your needs to the maximum. 

 

There are some payment options and there are flexible payment plans. 

They also provide comprehensive learning in Web Designing, Photoshop Marketing, Business Management, IT, Microsoft Office, and others.

 

Address Hitman Training Ghana 7 Dzorwulu Crescent Accra Po Box Ct 8471 Contact + 2333 02904 283

 

#6. The Chartered Institute of Marketing Ghana- 4.2/5

The Chartered Institute of Marketing Ghana brings Digital Marketing Certified Associate Course in collaboration with DMTCA (Digital Marketing Training and Consultancy Africa). 

 

The institute strives to bridge the skill and the demand-supply gap, create more professional online marketers for successful strategic planning. 

 

Online Marketing Certified Professional has accredited the course. The curriculum is focused on creating innovative digital marketers delivering a sound digital strategy to corporate entrepreneurs millennials all over the world.

 

Course Name- Digital Marketing Certified Associate 

Course Duration 3 Months. 

The course fee is 3000 Ghananian Cide(GHC). There is also an application fee of 300 GHC. 

 

The course contains 11 models and includes

  • Search Engine Optimization 
  • Social Media Marketing 
  • Email Marketing 
  • Content Marketing 
  • Pay-Per-Click 
  • Mobile Marketing Automation 
  • Digital Analytics 
  • Conversion Rate Optimization 
  • Programmatic Buying 
  • Digital Marketing Strategy.

 

The course is ideally suited to Marketing Officials, Marketing Directors, Communication Managers, Creative Director, Social Media Managers, Public Relation Manager, Journalist, Webmasters, And Digital Strategist

 

The course is generally taught on weekends. The faculty has designed the course to incorporate the best practices & current trends so that a digital marketer gets a complete understanding of your digital marketing components. 

 

The Digital Marketing Certified Course also provides Executive Diploma In Sales And Marketing, And A Diploma In Sales And Marketing. 

 

Address Behind Coastal States, Adjacent Sheridon Hotel, Spin-Tex Road, Baatsona, GTT 3456 223 Po Box Gp 18235 Accra Ghana Contact +233302 241156

 

#7. CliqAfrica Ghana 4.7/5

CliqAfrica Ghana provides digital marketing training for students to be able to face new challenges and opportunities. The digital marketing course is designed to educate individuals from the corporate houses startups and organizations in the different components of digital marketing.

 

The syllabus is meant to equip you with digital strategy skills needed to create a successful digital marketing campaign. CliqAfrica is committed to live up to its reputation of providing a curriculum that will help you attain the digital objectives for your business.

 

The modules are targeted at the marketing team for internal marketing campaigns. The course strengthens your digital knowledge and motivate you and your team to perform digital campaigns with full confidence.

 

Topics include  

  • Search Engine Optimization 
  • Email Marketing Tailoring 
  • Content Strategy and Copy Process 
  • Ad Campaigns 
  • Internal Launch Events And Many More

 

There is ample opportunity for Digital Marketing practical training and exercises. They also have group workshops to educate sales and marketing personnel, senior managers, marketing executives, who contribute to the overall development of an organization’s digital footprints and success.

 

Independent professional certification is provided after assessment by the faculty experts through online multiple-choice tests that you can take from anywhere you want. 

 

Address 6th Floor East Wing Ghana Multimedia Center Accra High Street Contact + 23324 77022 40, +23 32 41 580222

 

#8. I.P.M.C I.T Training 4.1/5

IPMC IT training is one of the renowned training service providers in Ghana offering corporate courses, professional courses, and undergraduate programs.

 

The professional course is again divided into Certificate Courses, Diploma Courses. and Short Courses.  

 

The digital marketing short course aims to benefit people from diverse fields by proper digital marketing education. 

 

The course is accredited by the Digital Marketing Institute. There is a modern state of the art infrastructure, and technology to ensure that all the candidates get ample practical hands-on training for their curriculum. 

 

The lecturers are Google certified and provide invaluable inputs that add value to your overall understanding of the competitive environment in digital marketing.

 

Course Name- Professional Diploma In Digital Marketing.

The course content includes

  • Search Engine Optimization 
  • Digital Marketing Fundamentals 
  • Email Marketing 
  • Customer Relationship Management 
  • Web Development 
  • Search Engine Marketing 
  • Social Media Optimization And Marketing 
  • Web Analytics.

 

The duration of the course is 6 weeks and the only prerequisite to admission is that you have to possess basic knowledge of computers and the internet.

 

The course here brings new opportunities for you. You can always apply for digital marketing job profiles like Social Media Marketer, Social Media Consultant, Search Engine Marketer, Blogger, Digital Marketing Expert, Email Marketing Expert, Mobile Marketing, Web Analyst, Freelancer, Blogger, Digital Marketing Executive among others.

 

Address Corporate Office – P.O. Box, AN 7617 62, Kojo Thompson Road, Adabraka, Accra, Ghana West Africa Contact + 2330 30226 890, Plastic 3303 023 6904

 

Address 2 IPMC Technology Center – P.O. Box AN 7617, Kwame, Nkrumah Avenue Accra Ghana Contact + 2330 55555 2222

 

#9. Simon Page College of Marketing 4.6/5

Simon Page College of Marketing is a dynamic training provider for Professional and Academic Development across Africa. They offer education in three countries Nigeria, Kenya, and Ghana offering high-quality digital marketing practical training as well.

 

The faculty members are qualified industry experts who bring in a lot of valuable techniques and knowledge in teaching the courses. 

 

There is a lot of flexibility in the curriculum in the sense that they help students to achieve a fine work-life balance. The courses can be taken part-time with weekend attendance as well as full time.

 

The institute has a high-grade curriculum, well-equipped classrooms with projectors, and high-speed internet access. There is an opportunity for group discussions and access to the study center for uninterrupted study time.

 

Course Name- Certified Digital Marketing Professional. 

The courses are generally short with 30 to 40 hours. The focus is mainly on digital marketing components and validated by digital marketing industry specialists.

 

The syllabus is immensely beneficial to anyone who wants to keep themselves up to date with the latest trends and practices of digital marketing. 

 

It is also for people who want to understand the fundamentals as well as advanced properties of online marketing. Through the comprehensive and exhaustive curriculum, you will be equipped with strong digital skills needed to formulate, execute and measure sound digital marketing campaigns. 

 

Sales and marketing professionals, senior managers, business executives especially benefit from the course. They get new perspectives on creating a digital marketing strategy.

 

So far 94.5% of graduates from the institute have been employed with 73.5 percent of them in digital marketing roles and 56% having a highly lucrative job. 

 

The course topics include 

  • Digital Marketing Strategy And Integration
  •  Social Media Optimization 
  • Search Engine Marketing 
  • Email Marketing 
  • Reputation Management 
  • Brand Engagement 
  • Social Media Optimization 
  • Marketing with Analytics 
  • Customer Engagement Tips And Tactics Among Others

 

There is free online access to extensive journals, business publications, marketing books, and reports that helps students to better understand the digital modules. 

 

Address Simon Page College Of Marketing, 2nd Floor, 8 Blohum Road, Dzorwulu Accra Ghana Contact + 23 32 48 64 5767

 

#12. Simplilearn

Simplilearn is a well known and highly rated digital training institute which was founded in 2010. It is one of the top e-learning institutes in India. 

 

It provides comprehensive Online short term Courses to help students, professionals, and Digital marketers make career growth in the domain of Digital Marketing.

 

There are a variety of Courses from Simplilearn on the subject of Digital Marketing. They are

Digital Marketing Specialist – 11 Courses

Digital Marketing Associate – 3 Courses

 

There are other specialized Courses also such as Advanced Search Engine Program, Advanced Social Media Certification Program, Advanced Pay Per Click Certification Program. There are more than 2000 students who have been trained in each of these modules.

 

The Overview of the Course Curriculum is as follows:

  • Fundamentals of Marketing
  • Demystifying Digital channels
  • Conversion and Strategy 
  • Advanced Web Analytics 
  • Search Engine Optimization 
  • Advanced Social Media with OMCP (Online Certified Marketing Professional). 

 

Additionally, you get 45+ projects and Mimic simulation which is a hands-on experience in practical sessions. They also provide training for the different Certifications from Google, Hubspot, Facebook Blueprint. 

 

This is a comprehensive in-depth Digital Marketing Course that will help you to utilize Digital Marketing concepts and execute digital goals and objectives in your organization effectively. 

 

You will work with 40 + tools for Digital Marketing for extensive practical exposure to the elements of Digital Marketing to become job-ready and work on making successful digital campaigns.

 

Contact 1800 2127 688

 

#11. Worksmart Ghana 5/5

Work Smart Ghana is a leading digital marketing training provider with services in life coaching, professional development, and digital business. They are committed to bringing out the true potential of the individuals taking training from them.

 

The digital marketing course enables beginners, business owners, marketing professionals, sales personnel, to upgrade their skills in digital marketing. It is a comprehensive study of the key digital marketing aspects required to thrive in the modern professional field.

 

Course topics include 

  • Social Media Marketing 
  • Search Engine Optimization 
  • Analytics 
  • Mobile Marketing 
  • Google Ads 
  • Brand Strategy 
  • Content Creation And Strategy 
  • Email Marketing 
  • Digital Marketing Strategy & Integration 
  • Content Marketing And Strategy 
  • Blogging 
  • Content Creation 
  • Google Analytics And Tag Manager 
  • Inbound Marketing 
  • Social Advertising And Other Core Concepts Of The Web Marketing Process

 

Learning outcomes

Through this course, you are going to learn about the different content strategies required for successful businesses. The course informs on content tools at your disposal that can develop a sound strategy to gain leads and turn them to consumers. 

 

You’ll also learn the nitty-gritty of email marketing and the various factors influencing successful email marketing campaigns like engagement open rates email copy creation.

 

There is also the digital marketing strategy and integration where the institute will provide you with the knowledge to develop a digital marketing strategy taking into account buyers’ persona and their journey to meet the goals and objectives of the business.

 

With the Search Engine Optimization module, you will create content optimized for search engines like Google Yahoo. Social media module teaches the functions of social advertising on different channels like Facebook Twitter LinkedIn Instagram Snapchat Pinterest. 

 

You learn about custom audiences, personalized content, how to optimize your campaign for greater Returns on Investments.

 

You will have to visit their website for contact details, fees, and other such relevant information. 

 

Conclusion

The digital marketing courses in Ghana are flexible offering a lot of options in terms of funding the education and University curriculum. 

 

You can take out different certification programs part-time or full time and continue with your education even while having a career. 

 

Ghana has the highest literacy rate with almost 80% in females and 81% males. The courses are even more focused and allow students to work in several countries and interact on the multicultural platforms.

 

All of these factors make Ghana a potent country for digital marketing education and online business.

A mass communication post-graduate, an SEO content writer and researcher. I have always been passionate about writing. As an avid reader of fiction and non-fiction, I love blogging and storytelling. Alumna & Content Writer at IIM SKILLS

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