Top 10 Digital Marketing Courses In The UK In 2021 (Updated)
Top 10 Digital Marketing Courses In The UK
The United Kingdom is a country that places paramount importance on education. It is an education center and industrial hub and various industries are established every year.
Several companies come up with immense job opportunities for people in diverse fields like Science, Technology, Transport, Pharmaceuticals, Tourist and hospitality being just some of them. It is also one of the core places in which high-quality education is obtained in various fields starting from medicine to engineering, marketing, sales, business, media.
Digital Marketing Courses in the UK are a part of almost all the major universities and other institutes. provide the highest quality of education that imparts knowledge and ideas meant for businesses to prosper in the online domain. There are several online courses as well that you can enroll in to leverage the benefits of digital marketing knowledge and implement them in the web domain.
Here is the list of top 10 digital marketing courses in the UK that you can take up to gain knowledge on the fundamentals of digital marketing and execute them successfully to grow your business in the web Arena.
#1. IIMSKILLS -4.9/5
IIMSkills is among the top Online Training Institutes offering high-quality digital marketing courses in the UK. They have top quality curriculum on the different components of Digital Marketing in India and abroad.
The Digital Marketing Course at IIMSkills provides training for Master Certification from IIM Skills and 15 other essential Certification exams including Google, Hubspot, and Facebook Blueprint. It covers 40 of the most vital modules of the Digital Marketing structure.
They offer the advantage of benefiting from their exhaustive learning modules sitting in any part of the world. The mentors have more than a decade of experience in the Digital Domain and have worked with some of the most important brands and corporate organizations.
Course Name – Digital Marketing Master Course
Course duration– 3 months
Fee– 380 pounds approximately.
- Search Engine Optimization 25 Hours
- Content Writing 30 Hours
- Email Marketing 15 Hours
- Google Adwords 10 Hours
- Micro Video Marketing 10 Hours
- Affiliate Marketing 10 Hours
- Social Media Marketing 15 Hours
- Web Development 15 Hours
- Hands-On Assignments 120 Hours.
- Search Engine Optimization – 4 Modules
- WordPress Web Development – 2 Modules
- Search Engine Marketing – 6 Modules
- Email Marketing – 4 Modules
- Inbound Marketing – 3 Modules
- Social Media Marketing – 6 Modules
- Web Analytics – 3 Modules
- Integrated Digital Marketing Strategy -1 Modules
- Online Reputation Management- 3 Modules
- Content Writing And Blogging -3 Modules
- Media Buying – 1 Module
- Affiliate Marketing – 1 Module
- Video Marketing -1 Module
- Digital Infographic Resume Preparation- 1 Module
The Course Topics includes
- Why Digital Marketing
- Benefits of using WordPress
- Use of plugins
- Google Algorithms
- Search Console
- Indexing and Crawling
- Keyword Stuffing
- Keyword Research
- SEO influence through GMB
- Search Advertising
- Display Advertising
- Shopping Advertising
- YouTube Analytics
- Setting up your Email Marketing Channel
- Marketing Funnel
- Web Visitors Engagement
- Landing Page optimization and so many more such core concepts that help to build a sound Digital Marketing strategy.
In this course, you work with tools worth Rs 79000+. The curriculum covers tools like Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, Youtube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend, Yoast SEO, Succuri Security among many others.
The salient features of the course is that it will benefit people from various fields. Students, working professionals, traditional marketing professionals, digital marketers, entrepreneurs, housewives, college dropouts and anyone interested in learning the implementation of digital marketing can benefit immensely from the course.
You have the option of taking up their non-paid virtual internship after completion of the course for adequate experience and understanding of online marketing. IIMSKILLS comes with the advantage of claiming your money back after the first session if you are not satisfied with the course.
IIM Skills provides you with placement support and even post-placement assistance for students. The mentors are Google Certified experts with over 10 + years of experience in the digital marketing domain.
The training sessions are recorded after every class which can be useful for people who miss the session at the time of the class and can watch later in the Learning Management System. (LMS)
#2. Newcastle University 4.4/5
It is one of the most reputed universities in digital marketing courses in The UK. They also have several other important courses.
Course name MSc in e-Business (e-Marketing)
The course combines tools, techniques, strategies, technologies, and organizational behavior that help to determine the right digital marketing planning and strategy to attract, engage and retain consumers in the online domain.
The curriculum covers all the core concepts of digital marketing, giving your valuable tips on corporate strategies, marketing, sales, and services that help to promote your brand online and create a positive reputation for your business in the webspace.
The various subjects that you learn in this course are the business value of technology, personal development as an entrepreneur, feasibility of disruptive e-business models, business planning, new ventures, business intelligence, organizational alignment, customer relationship management(CRM) processes.
There are plenty of live training projects that come with the course and you apply the different elements of digital marketing courses that you learn in the curriculum and develop a brand strategy through creativity, innovation, and application of your unique ideas.
The faculty at the university is a talented group of people and you connect with them to learn, and understand the various digital and take innovations that help you prepare your career towards success in digital space.
The optional module changes in the course with each academic year but the compulsory modules are the same throughout.
Some of the content in the curriculum includes
- Digital Marketing Fundamentals
- Digital Consumer Website Design And Usability
- E-business Models And Strategies
- Customer Engagement And Retention
- Digital Media
- Campaign Planning
- Implementation And Evaluation
- Digital Marketing Overview Of International Ethical And Legal Issues
- Understanding Application Of Digital Marketing In Organizations
- Strengths And Weaknesses Of Digital Marketing Tools And Implementing Them Successfully
- How To Effectively Integrate The Different Digital Marketing Tools In A Marketing Plan
- Data Analytics For Managers
- Strategy In Management
- Information System
- Digital Startup With Innovation
- Principles Of Marketing
- Research Methods
- Customer Relations
- Segmentation Targeting And Positioning
- Brand Management Including New Product Development And Many More.
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#3. British Academy of Digital Marketing
All the digital marketing courses at the institute have the option for the candidate to study from home in a virtual classroom setup or a physical classroom environment. The faculty is a top-notch with years of experience in the digital industry and provide invaluable information on all the modules to create a prolific digital marketer out of the students.
The course details are as follows
The Certificate in Digital Marketing includes topics like
- Marketing Principles
- Marketing Process Segmentation Targeting Position
- Influencing Digital Technology E-marketing
- Mix Porter’s Five Forces
- SWOT Analysis
- Digital Consumer
- Inbound Methodology
- Buyer’s Journey Personas And Customers
- Different Marketing Channels Available
You get 5 practical assignments to work with to have hands-on learning. The British Academy of Digital Marketing has accreditation from the Continuing Professional Development Standards Office.
The course fee is 337 pounds and the course duration is approximately 3 months. The classroom course fee is 678 pounds and the duration is 3 months. it is regarded as one of the most popular digital marketing courses in The UK.
The Diploma in Digital Marketing is a six-month duration course which costs 507 pounds for the virtual live sessions and 1617 pounds in a classroom-based study module.
It is a standalone course and you gain advanced knowledge of Digital Marketing Modules that are needed to launch your career or propel your business towards success in your online domain. There is no need for prior education to get enrolled in the course.
The course includes
- Evolution Of Digital Marketing
- Inbound And Social Media Marketing
- Content Marketing
- Engaging With Audiences
- Search Engine Optimization
- Algorithm Updates
- Off-page On-Page Optimization
- Technical Optimization
- Tools For SEO
- Tracking And Analyzing Success
- Digital Marketing Channels
- Integration Of Digital Marketing Strategy
- Email Marketing
- Paid Advertising
- Search And Display Advertising
- Mobile Marketing
- Responsive And Mobile Sites
- App Optimization
- Website Design And Creation
- User Experience
- Creating Wireframes And Others
10 practical assignments are there to give you an understanding of the way these concepts of digital marketing work in real-time.
Another course is a Postgraduate Diploma in Digital Marketing that helps you have an in-depth understanding of the strategies and practices to lead campaigns and includes an optional work placement.
The course fee is 763 pounds for home study and 2043 pounds for the physical classroom-based training method. The Course duration for each of these methods is nine months. You get 15 practical assignments in this postgraduate diploma section.
Course Content includes
- Digital Strategy In Practice
- Planning And Management
- Objective Setting
- Situation Analysis
- Setting Up Your Own Business
- Working In House With Agencies
- Plan Presentation
- Setting Goals
- Social Media Advertising
- Targeting Audience
- Analyzing Social Advertising
- Exploring Our Other Advertising Options
- Analytics And Performance
- Email Marketing
- Mobile Marketing and so on
Contact 0203 389 7418
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#4.London Marketing Academy -4.9/5
The different Digital Marketing Courses in the Academy will help you get a thorough hands-on experience of the techniques and guides that you need to create an effective digital marketing strategy.
They give a full in-depth understanding of digital marketing methods like SEO PPC social media affiliate marketing CRO and teach methods to integrate and combine all of them to create a recipe for Digital success.
The different digital marketing courses offered by the London Marketing Academy are
- Digital Marketing Course
- Google Ads Course
- E-commerce Course
- Social Media Course
- Google Analytics Course
- SEO Course
The Digital Marketing Course
It is suited to entrepreneurs, marketing professionals, small-medium business owners, bloggers, freelancers.
- How To Create A Successful Digital Marketing Plan To Analyze Website Traffic
- How Digital Marketing Helps To Grow
- Business Strategies And Techniques To Improve
- Website Traffic Visitor Behavior Analysis
- Conversion Rate Improvement Methods
The course structure is that you have a limited number of participants that each batsman can be given the attention they deserve it is an open course for everyone employees student entrepreneurs. you get a graduation certificate on completion, of course, the price is 469 pounds for regular days and 298 pounds for early bird enrollment.
Google Ads Course.
The course is ideally suited to people managing ad campaigns, and trying to improve results from the different ads that are being incorporated in the digital strategy.
The course syllabus includes
- How To Set Up Google Ads Campaign
- How To Identify The Best Keywords
- Influencing CPC
- Creating Add Content
- Monitoring Results
- Optimization Of Campaigns
- Landing Page Optimization
- Ad Content Creation
- Directing Visitors To The Landing Page
- Understanding The Most Important Factor In The Success Of Online Promotion and others.
The course fee for the Google ads cost is 469 pounds.
Social Media Course
The social media course helps you to understand what it takes to communicate on social media effectively, how to create a rapport with your consumers and give the relevant voice to your product or brand.
They also help to teach you methods of promoting your campaign at an advanced level for greater benefits with minimum budget. The course incorporates plenty of practical hands-on experience of creating social media pages and connecting with your customers.
The syllabus includes
- Organic Reach
- Social Media Users
- Data Analysis In Facebook Engagement
- Creating And Using Business Manager Account
- Creating Personas
- Types Of Audience
- Examples Of Campaigns Insights
- Key Performance Indicators
- Examples Of Campaigns
- How To Create Campaigns Based On Objectives Examples And Practice
- Instagram Youtube Link In Pinterest Twitter And Affiliate Marketing.
The course fee is the same as the modulus above.
The SEO course teaches you how to write content that maximizes your SERP rankings. It also provides information on how to attract and build links to avoid penalization by Google and to get detailed low down on your competitors.
The topics include
- Marketing Search Engine Optimization
- Articles Link Building
- The Marketing Methods On SEO
- Developing An Effective SEO Strategy
- Project Management
- Targeted URL Research
- Technical Analysis Of Website
- Competitor Analysis Among Many Others.
There’s also Google Analytics and e-commerce course that teaches the different elements of these two models in depth
Address Hill Grove Road Contact 0788 734 7550
#5. Lancaster University 4.2/5
Digital Marketing is an integral aspect of our lives at every step of the way today. Therefore, an understanding of the online world and how businesses should be planned becomes essential if you want to carve a niche in the business world. Lancaster University helps to impart high-quality education on the key facets of marketing digital and otherwise.
The course is called Masters in Marketing and delivers the most pertinent information on modules related to Digital Marketing. The course fee is 19600 pounds approximately.
- The Different Markets And How They Influence Your Digital Marketing Strategy
- Fundamentals Of Marketing
- History Of Marketing Practice
- Contemporary Marketing Core Concepts That Are Part Of The Marketing Field
- Consumer Behavior Appreciation For Consumer Perspective
- Building A Strategy On Current Research In Consumer Behavior And Social Sciences
- Strategic Marketing Communications Campaign Strategy And Planning
- Creativity, Product Placement
- Celebrity Endorsement
- Integrated Marketing Communication Role
- Viral Campaigns
- Branding Strategy
- Online Reputation Management
- Crisis Management
- Consumer Experiences
- International Marketing
- Market Selection Decisions
- Format Innovation
- Brand Strategy Innovation And Others
The course is of a one-month duration and there are small seminar groups for more focused learning. It is is designed and formulated in a way that graduates even with no previous experience of digital marketing or any other form of marketing can benefit tremendously from the course.
The students gain deep insights into a wide range of concepts in marketing and digital marketing so that they have plenty of avenues open to choose their careers.
Additionally, the University has developed a portfolio of work to help you get your foot in the door and crack interviews successfully. There are plenty of hands-on practical training as well as scholarships available for students after assessment
Address Lancaster, United Kingdom, LA1 4YX Contact +4401 5245 10752
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#6. Loughborough University 4.6/5
Loughborough University is a top-rated university in the UK offering innumerable premium programs in Digital Marketing courses in the UK.
It is a full-time course for one year and if you want to study part-time the course can be stretched to 2-4 years. The course fee for international students is 21770 pounds approximately.
The topics include
- Collaborative Project
- Strategic Marketing And Management
- Digital Technologies For Market Analysis
- Digital Practices For Customer Engagement
- Design Patterns In Digital Industries
- Digital Media Audiences And Markets
- Introduction To Digital Technologies
- Principles Of Data Science
- Information Management
- Advanced Big Data Analytics
- Giving Technologies And Systems
- International Marketing Strategy And Planning.
The mode of training is classroom-based where you attend lectures and there are 7 hours and workshops that give you incisive knowledge of the Digital Marketing concepts.
There are also several tutorials and group work that help you to develop collaborative efficiency. You have independent study too and the assessment is made through a judicious combination of practical and theoretical methods which include examinations, presentations, and live projects and other various assignments.
The salient features of the Institute that you will learn and engage with Industrial practitioners and word last digital marketing authority leaders who can give you important techniques and tips to make a mark in the digital world. You will learn the latest trends and practices and how these impact contemporary marketing strategies, and operations.
The curriculum is flexible which allows you to arrange optional modules you can choose from according to your convenience and strong points. That, in turn, helps you to personalize your own growth trajectory. You will also get insight into digital footprints and user interface.
There are other related courses as well like Global Media And Cultural Industries Theory, Digital Creative Media Degree, Communication And Media PHD, Digital Innovation Management Degree, And Media, Creative Industries Degree And Marketing Degree.
Address Loughborough University, Epinal Way, Leicestershire LE 11 32 Contact + 44 01509 222222
#7. Digital Vidya 4,2/5 (Facebook), 3.8/5 (Google)
Digital Vidya is a leading education provider offering online Digital Marketing Courses in The UK . It is also one of the most eminent institutes for Digital Marketing Training with its flagship Online Digital Marketing Course being extremely popular all over.
Digital Vidya courses are online as well as classroom that help students from across the country and people residing in any country to take advantage of this Course.
Digital Vidya is the primary institution that conducted workshops and live practical sessions on Social Media education. Since 2013 Digital Vidya has come up with a comprehensive program on Digital Marketing which is eminently known as Certified Digital Marketing master program (CDMM)
The main Modules of the Digital Marketing Program at Digital Vidya are
- Search Engine Optimization 4 Modules
- Search Engine Marketing 5 Modules
- Social Media Marketing 5 Modules
- Email Marketing 3 Modules
- Inbound Marketing 4 Modules
- Web Analytics 4 Modules
- Other different areas 15 Modules
There are some specialized Modules as well that they provide knowledge on for you to become a T-Shaped Digital marketer.
Facebook Marketing, How to Become a Freelancer in Digital Marketing, Content Marketing, Affiliate Marketing, Programmatic Marketing, E-Commerce listing, and Marketplace Selling, Integrated Digital Marketing Strategy, Media Buying, and Planning.
The Online Course spans over 4-7 Months and the classroom Training spans for 3 Months. Online Training is provided on Weekend and Weekdays Batches.
There are 2 types of internships available with Digital Vidya that helps you obtain first- hand experience of working in the Digital domain.
The research-based internship is done with Digital Vidya and the Social Media Internship is carried out with NASSCOM.
70 + hours of classroom Training, 100 + hours of Online Training, 140 + hours of hands-on Assignments, more than 15 Industry Certifications, 100% Placement Support, 24/7 support for Doubt Resolution and Lifetime Access to Learning Management System.
Contact 9180 1003 033
#8. Digital Marketing Institute
The core courses are as follows:
Digital Marketing Expert.
Course Postgraduate Diploma in Digital Marketing. The course duration of 44 weeks online.
- Social Research Strategy And Planning
- Social Video & YouTube
- Content Creation And Outreach
- Social Customer Service
- Marketing Strategy And Planning
- Traditional Communication
- Digital Communication Channels
- Budgeted Sourcing Strategy Formulation
- Data And Analytics
- Marketing Automation
- Search And Digital Channels
- SEO Setup And Content
- Paid Search And Display Advertising
- Email Marketing Strategy Workshop
- Applied Email Marketing
- Digital Selling
- Attracting Customers
- Increasing Engagement
- Closing And Retaining
- Finding & Targeting Customers
- Website Optimization
- E-commerce Strategy
- Graphic Design Essentials
- Handling Crisis and Brand Reputation
The course is ideally suited to marketing industry executives who want to have enhanced skill sets recent graduates business owners anyone planning to start a business manages to work in the Information Technology Sector team leaders and managers
The Digital Marketing Pro Course
Course Name- Professional Diploma in Digital Marketing.
The syllabus includes
- Introduction To Digital Marketing
- Developing Objectives
- Detailed Research
- Cultural Research Connecting With The Consumer
- Key Social Platforms
- Fundamentals Of Paid Search
- Campaign Measurement
- Email Marketing
- Creating An Effective Email Marketing
- Email Design Tools Strategy
- Marketing Automation
- Overview Of Email Marketing Analytics With Google
- Dimensions Of Google Analytics Setting
- Content Creating And Curating Content
- Setting KPI
- Developing Creative Strategy
- Communicating A Digital Marketing Strategy
- Design And Website Optimization
The course duration is 30 hours online with flexible learning. The course is suited to marketing managers, senior managers, traditional marketers who want to shift digital marketing, entrepreneurs, small business owners, anyone incline to learn digital marketing.
Digital Marketing Master Course.
It is a 2 years part-time course. Some of its distinctive features are that you get the latest up-to-date content, course materials on the learning platform. There are globally recognized certifications. You have a network of global members that you connect with and several toolkits and content that helps you gain insight into digital marketing elements.
The content includes Communications And Consumer, Search Marketing, E-commerce, Email Digital Strategy, And Planning, Mobile Marketing, and in-depth understanding of this module and their subparts with absolute clarity.
Contact +1917 6365 832
#9. Simplilearn -4.8/5
Simplilearn is a well known and highly rated digital training institute in India which was founded in 2010 by Mr Krishna Kumar. It is one of the top e-learning institutes and provides one of the top quality digital markeitng courses in The UK.
It provides comprehensive Online short term Courses to help students professionals and Digital marketers make career growth in the domain of Digital Marketing.
There are a variety of Courses from Simplilearn on the subject of Digital Marketing. They are
- Digital Marketing Specialist – 11 Courses
- Digital Marketing Associate – 3 Courses
There are other specialized Courses also such as Advanced Search Engine Program, Advanced Social Media Certification Program, Advanced Pay Per Click Certification Program. There are more than 2000 students who have been trained in each of these curricula.
The Overview of the Course Curriculum is as follows:
- Fundamentals of Marketing
- Demystifying Digital channels
- Conversion and Strategy
- Advanced Web Analytics
- Search Engine Optimization
- Advanced Social Media with OMCP (Online Certified Marketing Professional).
Additionally, you get 45+ projects and Mimic simulation which is a hands-on experience in practical sessions. They also provide training for the different Certifications from Google, Hubspot, Facebook Blueprint.
This is a comprehensive in-depth Digital Marketing Course that will help you to utilize Digital Marketing concepts and execute digital goals and objectives in your organization effectively.
You will work with 40 + tools for Digital Marketing for extensive practical exposure to the elements of Digital Marketing to become job-ready and work on making successful digital campaigns.
Contact 1800 2127 688
#10. The Chartered Institute of Marketing CIM UK
CIM UK is a renowned Institute in the UK offering a plethora of courses in different subjects, Digital Marketing Practice course being one of the prominent courses at the institute. It has one of the most intensive digital amrkeitng courses in The UK.
The Digital Marketing Practice Course is of a duration of 3 days and the education level is that of intermediate. The Course fee for non-residential is 1445 pounds.
The course is suited to anyone who is involved in the practical management of online channels, working for clients, agencies either in digital marketing roles or creative marketing role. No primary education on digital marketing is required to get admitted to the course.
The course covered topics like
- Search Engine Optimization
- Creating And Improving A Program For Measuring And Improving Digital Media Effectiveness
- Planning Integrated Digital Marketing Campaigns
- Targeting And Personal Development
- Pay Per Click Marketing
- Display Advertising
- Social Media Which Includes Facebook Twitter Instagram Content Marketing And Strategy
- Blogging Testing And Personal Development
- Online Value Proposition Development
- Site Content And Copy
- Digital Analytics
- Affiliate Marketing
- Influencer Marketing
- Brand Advocacy
- Online Advertising Including Behavioral Targeting
- Email Marketing
- Identifying Areas For Improving Performance And Auditing Current Approach When Needed.
Key features of the Institute
The faculty are expert specialists in digital marketing who are updated with the latest trends in the digital marketing field. moreover, the trainers are themselves focused on the quality of education delivered and engagement with the candidates.
There are enough practical projects and also theoretical training to gain advanced education on digital marketing models. The class sizes are small helping the trainers to focus on each student meticulously.
One of the important features of studying in the institute is that they not only concentrate on digital marketing but provide information on the market as a whole. There are three learning levels- Principle, Intermediate and Advanced.
Address Cookham Maidenhead, SL69, HQ United Kingdom Contact + 44 16284 27500
The names mentioned above are some of the universities and institutes that provide comprehensive digital marketing courses in the UK on the core modules of digital marketing. Several other academic institutions like the University of Leeds, University of Nottingham, University of Sussex, Warwick, East Anglia, and Strathclyde Universities and others provide digital marketing education in several verticals of online marketing.
After the successful completion, of course, you can take up positions in various designations like Digital Marketing, Web Development, And Designing, Social Media Execution, And Managing Search Engine Optimization Analysis, Search Engine Marketing, Content Marketing, Analytics, Marketing Customer Relationship Management, Email Marketing, E-commerce Marketing, Digital Agency Account Director Position.
The only thing needed is your confidence in creating innovative ways of promoting a product and service of business online and the knowledge of how to execute the strategy through several practical hands-on projects. Enroll in one these digital marketing courses in The UK to become a proficient marketer.