Top 10 Online Digital Marketing Courses With Certifications in 2023

Everything has become online. Starting from ordering earrings to purchasing clothes, we prefer everything online. Gone are those days when people visited classrooms to attend courses. With digital marketing being the recent buzz in town, several institutes are providing contact-free online digital marketing courses for the safety of students. We have filtered out the best courses that you can take up.

What is Digital Marketing?      

Before moving on to online digital marketing courses, let’s see what digital marketing actually is. Imagine a world without television. What will the world look like? Would you be able to list out at least  5 beauty care creams? That is marketing. You might be irritated whenever you see advertisements when you are watching movies or soap operas.

But the repeated advertisements and sponsors are indirectly registered such that we tend to buy their products. Every house will contain at least one product that is being advertised. Hence, Digital marketing is a type of marketing where electronic materials such as laptops, mobiles, desktops, etc are used to promote a product or brand with the help of the internet.

People who wish to do digital marketing utilize the help of search engines, websites, and other social media platforms to publish their advertisements. Everything is digitalized. Starting from online orders to cashless transactions, the internet is a recent trend.

The internet has become a vital part of business and marketing has become a parasite by completely depending on the internet for its reach. With the evolving technology and its new updates, it has become mandatory for business companies to adapt to the new change.

With digital marketing, the companies can expand their business, thereby creating a desire among the public to buy their products and goods. It is a great opportunity to increase the demand in the market. Nowadays, even startups have their social media sites to enhance their reach. By increasing the reach, it is much easier to create a brand among the public.

Why Do We Need Online Digital Marketing Courses?

Now that we have got to know about digital marketing, one can conclude that it can be carried out easily without much difficulty. But the actual game starts later. To carry out a successful business, one should not only be aware of what marketing is but also of how to implement it.

Marketing is not just about creating social media posts and sitting idle. One needs to keep a close watch on how the public reacts to your posts. There are so many techniques in which digital marketing can be made easier in expanding the business. To be familiar with these techniques, one needs to take up online digital marketing courses to make the work simpler.

By taking up a digital marketing course, the destination can be reached much earlier, when compared to the normal conventional way of trial and error. Hence, choosing a recognized and reputed course is essential for selling yourself in the market.

Different Digital Marketing Strategies:

What is a strategy? In layman language, strategy is the technique that is used for executing an idea or plan successfully. Let us see in detail the different types of digital marketing strategies.

1. SEO (Search Engine Optimization):

Search Engine Optimization is a set of marketing strategies that are used for the ranking of websites. The SEO specialists analyze the needs of the targeted audience thereby helping business organizations in marketing their products. SEO analyst works with search engine results categorizing them based on different search volumes. They use different tools for carrying out this process.

If you wish to learn the tactics used in search engine optimization, then an SEO training course might help you achieve your goal. Every website holder’s wish is to see their website ranking on top of the search result. Hence, they seek the help of SEO to fulfill their needs.

2. PPC (Pay Per Click):

SEO is purely based on organic search results. Pay Per Click, as the name suggests, is a marketing technique where people pay to make their advertisements rank on the first page of the search result.

The advertisers bid on keywords based on their search volumes and pay the respective amount to the internet marketers for getting their site ranked. The person who bids higher gets a higher rank when compared to others.

For each click of the website, there is a specified amount that is deducted from the advertiser’s account. Even if the user bounces back immediately after clicking, the click rate is counted and the amount will be deducted.

Rather than waiting for the website to get ranked organically, many businessmen prefer Pay Per Click as they help the user in landing straight onto their product. It is one of the easier ways to compete with other competitors.

3. Content Marketing:

Anything that is expressed through words or by words of mouth or art is known as content. In this type of digital marketing, content is used as the selling point. Content creators strive hard to produce engaging and relevant content to fight with other websites to get hold of a rank on the first page of the search result.

Content marketing revolves around using the right keyword and engaging articles so that customers don’t bounce back after visiting the website. If the content is not relevant to what the user searched, there are higher chances of people leaving the site.

Hence, content is more important in digital marketing. There are so many companies that hire content writers for promoting their products and business. There is a huge rise in demand for content writers in recent times. A well-recognized content writing course will help you in producing quality articles.

Check out our detailed article on Google Digital Marketing Courses 

4. Email Marketing:

Email marketing is one of the easiest and cost-effective ways of digital marketing. It is used for enhancing brand awareness and giving constant updates on the new releases of the products or services. Email marketing has to be executed properly to retain customers.

If the emails are too frequent and irrelevant, then there are chances of customers unsubscribing. But a constant update has to be sent now and then to register the brand name among the users. Personalization and an attractive email design attract more users and help in the outgrowth of business.

5. Social Media Marketing:

Facebook, Instagram, YouTube, Twitter, LinkedIn are some of the most common social media platforms that are used in social media marketing. There is a famous saying stating “Show me your friends, and I’ll show you”. In the recent trends, we can rephrase it as “Show me your profile, and I’ll show you”.

Thus, with everything available on social media, it is a great idea to handle a social media page for the marketing of products. With all products being ordered online, it is a great platform to create brand awareness and market your products.

6. Mobile Marketing

Mobile marketing is one of the most effective methods to gain visibility and recognition for your business in the online world. It is a very integral part of an integrated digital marketing strategy since it is a cost-effective method that helps to reach the target audiences quickly and effectively with a proper mobile marketing strategy.

One of the advantages of incorporating mobile marketing in a digital strategy is that you can reach a much wider audience through mobile marketing. Moreover, every company has a mobile-friendly website that helps people to access their applications on their smartphones. With mobile marketing, you can have a location-based marketing strategy in which you target a section of audiences based on their geographical location. 

A very useful form of mobile marketing is SMS marketing is still widely used in marketing strategies.

7. Influencer Marketing

Influencer marketing had gained wide recognition owing to the nature of this module that helps to gain instant recognition for your business to turn it into a brand. In influencer marketing, a business collaborates with an influencer thereby boosting their visibility and incentivizing the audience to purchase their products or services.

When an influencer who has a certain fanbase recommends or promotes the product, it builds credibility for the business. This, in turn, helps to get great returns on investment and increase sales for the business. 

8. Affiliate Marketing

 In this form of online marketing strategy, a business teams up with affiliate marketers like digital marketers, website owners, and complementary businesses. Affiliate marketers provide visibility to the products and services through their websites and digital channels. In return, they get a certain commission every time a purchase is made with the link they provide for the product or service. 

9. Integrated Digital Marketing Strategy

An integrated digital marketing strategy involves creating a Digital campaign incorporating all the vital elements of digital marketing. It is a mix of different models like SEO, paid ads, content marketing, email marketing, and social media marketing among others. This helps you to have a much wider reach and better chances of getting the brand visibility that you aim for. 

Scope of Digital Marketing

According to data available to us, there are approximately 5.20 billion mobile phone users in the world. The use of mobiles has been a boon to the ever-growing digital marketing industry and the scope of digital marketing has gone up immensely owing to it. 

It is no longer a subject of debate whether digital marketing is necessary for a business in today’s times. In the past couple of years, in the most challenging of times that the world has seen, it is digital marketing that has helped businesses sustain and thrive. The pandemic has made even the skeptics realize that digital marketing is the way forward, and an astute digital strategy is the only way in which businesses will be able to sustain themselves in the long run. 

This is the global scenario. If you consider the Indian context, the trends are not very different. The use of the internet and Smartphones has gone up rapidly over the past couple of years.

India being a developing economy has reached humungous figures where the use of the internet is concerned. And the trend shows no signs of slowing down but is touted to increase in 2023 and the years beyond.

Digital marketing has kept many companies afloat during the pandemic. Hence there has been a huge chunk of investment in the digital industry by businesses of diverse sectors, especially on digital channels and social media.

With more and more people becoming aware of the mammoth advantages of social media channels, e-commerce sites and businesses have ventured into these channels. 

There are several campaigns and trends that have gone viral during this period of 2 years when people were on lockdown and every business activity was being carried out from home. And the results of these investments have not let anyone down. 

When we consider the career opportunities, let’s see how this increase in overall investment in the digital marketing sector has opened up new job opportunities for people looking to work in the digital marketing job profiles.

New-age entrepreneurs have started their businesses with digital marketing. This has given rise to an increase in the demand for competent website designers and digital marketing managers. Along with that, there has been a steady rise in the demand for copywriters, content writers, CRMs, and web analytics experts. 

Whether it is SEO experts involved with churning out organic content for a website to rank on search engines or paid ads experts, the demand for different profiles will continue to grow in the coming years. 

With the majority of the Indian companies having an online presence, they will be looking for an increase in brand recognition and visibility. Affiliate marketers and influencers will provide them with a platform for visibility and recognition. 

To leverage the scope of the online domain, there are a few steps that need to be taken. Professionals involved, and interested in the digital marketing industry have to closely monitor the Google algorithms and tailor their digital strategy according to Google standards.

People with the inherent ability to evolve and equip themselves with the latest trends and knowledge will thrive in this sector and there will be a plethora of opportunities for them to make a super rewarding career in digital marketing. 

During these years of the pandemic, has also been a greatly increased number of freelancers who offer High-quality Services to clients from different industries and sectors. 

What digital marketing has enabled people to do is, to have multiple sources of income. You are not dependent on a particular project or client to sustain yourself in these challenging times. 

Thus the overall trend for internet marketing is extremely positive. And offline or online digital marketing courses will help students to strengthen their skillsets, bolster their CVs and start their careers in digital marketing with conviction. 

Career opportunities after Online digital marketing courses 

Marketing training programs whether they are online digital marketing courses or offline will open new doors of opportunity for you to leverage in your careers.

Some of the job profiles that you can apply for after enrolling for online digital marketing courses are as follows: 

• SEO Expert

An SEO expert maintains on-page off-page optimization of a website for a business. They are involved with researching and implementing keywords that are integral to the business. An SEO expert implements a plan that helps the website to rank on search engines. Once this is done effectively, it builds the credibility of the brand since SEO indicates organic ranking and is not a paid form of marketing. 

An SEO expert earns anywhere between 4.5 -5.5 lakhs. With enhanced knowledge and years of experience the salary increases considerably.

• Google Ads Specialist 

Google ads help you to get brand visibility quicker than SEO. Google ads specialists help to create targeted ads to reach the Focus group to expedite brand value and sales. 

• Content Marketer

A content marketer is involved with strategizing a content plan for the business to disseminate to the target consumers. This is a great way to foster trust and forge a connection with potential and existing consumers. A content marketer can earn anywhere between 5 -6.5 lakhs on average. Since they are responsible for the immense task of creating focussed content they have to consistently update themselves on the trends and developments occurring in the digital sector.

• Social Media Marketing Manager

A social media marketing manager is responsible for handling the social media marketing strategy for the business. This includes creating posts for different social media channels while keeping in mind their unique characteristics. The social media manager also formulates a strategy where they create social media content for both paid marketing and organic marketing on these channels. 

Social media managers earn anywhere between 5 lakhs and 5.5 lakhs on average. With more and more people understanding and leveraging social media benefits, the demand for this profile will go up thereby creating more job opportunities in this sector. Thus it is touted to be one of the most lucrative job profiles in the digital domain. 

• Digital Marketing Manager 

A digital marketing manager supervises the entire digital marketing campaign for a business. They take care of the diverse aspects such as paid marketing, social media, email campaigns, affiliate marketing opportunities. They also ensure that the business gets brand recognition in the quickest time possible without compromising on the budget. A digital marketer has the humongous task of managing and implementing consolidated digital campaigns and ensuring that all the campaigns are executed properly. The follow-up of all these campaigns is also of the utmost importance.

A digital marketing manager earns between 6 lakhs – 7 lakhs on average. However, it should be noted that when you are starting in this sector, a digital marketer earns around 2.5 lakhs – 3.5 lakhs. This is for freshers with 0-2 years of experience in the field. 

As an intermediate with more experience, you can earn 3 lakhs – 7 lakhs. This is for people with 2-5 years of experience.

As a senior digital marketer with 5+ years of experience you can charge an amount that you feel is commensurate with your skills. The main factor here is that you have to show results for your clients and/or workplace. Once you prove your mettle, the sky is the limit.

Best Online Digital Marketing Courses:

Digital marketing is pacing its way up the scale and is emerging as the new trend. With the rising demand for digital marketing specialists, there is a huge scope for people to make a career choice in digital marketing.

Online digital marketing courses will help you in preparing yourself as a digital marketer. We have curated a list of the best online digital marketing courses that are described as follows.

1. IIM SKILLS:

IIM SKILLS is an online institution that provides high-quality online digital marketing courses. They are well recognized and provide extraordinary training in digital marketing. Their course includes 180 hours of training that is conducted live with real-time projects and case studies. The course duration is for 3 months and they expose students to a variety of tools that are worth more than 80K.

Modules Covered

• Course Name – Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship (INR 6000 Fixed Stipend)
• Course Fee – 34900 29900 + GST (Includes Exam Fee) (Valid For Upcoming Weekdays Batches)

• They handle more than 40 digital marketing modules.
• They give weekly assignments and honest feedback is given to each assignment regularly without any delay.
• Highly skilled and trained tutors for handling each topic throughout the course.
• They provide lifetime support to all the students without any hesitation.
• They provide a course completion certificate from IIM Skills and also from other renowned certifications like HubSpot, Google, etc.
• Students get to publish their first blog in the Times of India.
• They train you to start your own digital marketing agency.
• They have more than 300 placement partners with which they offer wide options for placements to students.
• Personal guidance is provided whenever it is needed.
• Along with their certification, they also provide a letter of recommendation which can be used to get placement offers.
• Their lifetime access to their learning portal makes it easier for students to keep track of their learning even if a class is missed.

Certifications Training 

• Google – 8
• Hubspot – 3
• Facebook – 1

Reasons to Choose IIM SKILLS

1. Courseware

The courseware designed by industry experts is an intensive curriculum covering 40 significant modules of digital marketing. And not just modules, but a variety of tools are covered in the digital marketing course at IIM SKILLS. That helps the students to ease into the process of digital marketing by eliminating a lot of manual tasks that can be performed easily by software and tools. 

Right from the very fundamental to the advanced concepts IIM SKILLS Online Digital Marketing Course covers the most vital concepts like paid ads, content marketing, web analytics, media planning, understanding your customers, and creating an integrated digital strategy incorporating all the important elements of the online marketing system. 

2. Paid Internship

Advancement in your career is not possible without proper hands-on practical training on the different components of digital marketing. IIM SKILLS offers paid internships with a fixed stipend of INR 6000 for two months for all the students to be able to implement the learning on practical projects in real-time.

This ensures that the students can handle real work confidently. You also have special classes conducted on Wednesdays and Fridays to help students to learn some complex modules in-depth. 

3. LMS

The best feature of this online digital marketing course is lifetime access to the learning management system for free. The updated information, news, and new content are available on the LMS. This empowers students with knowledge of new developments happening in the web domain. 

4. Premium Support

Once you register as a student at IIM Skills, they offer you the benefit of premium support 24/7. In this journey of learning digital marketing, if you encounter any doubt or confusion regarding any topic, you can reach out to the premium customer support desk that will address your queries as promptly as possible. 

IIM SKILLS Students Work At

5. Other Certification Training

Along with the IIM Skills Master Certification for Digital Marketing, you get training materials for 13 other certifications absolutely free. The study materials help you to crack the examinations smoothly and get certified from other renowned education platforms like HubSpot, and Facebook. 

Media Coverage

Professional Courses from IIM SKILLS

• SEO Course
• Technical Writing Course
• GST Course
• Content Writing Course
• Financial Modeling Course
• Business Accounting And Taxation Course
• CAT Coaching

Contact: +919580740740, [email protected]

2. Online Digital Marketing Courses by Google

Digital Garage is among the top online digital marketing courses provided by Google. The course is free and covers a wide range of subjects related to career development and digital marketing courses. They have many courses under each category. Under digital marketing, the following topics are included.

• What is Digital Marketing?- 26 modules.
• To create an online business – 7 modules.
• To have better reachability online among customers – 4 modules.
• To enhance business through online ads – 5 modules.
• Promoting business to foreign countries – 1 module.
• Customer Interaction via mobile communication – 2 modules.
• Enhancing business with Content marketing – 4 modules.
• Getting to know the customer needs and behavior – 3 modules.
• Digital World Marketing – 4 modules.

Apart from the above-mentioned topics, there are a lot more that is a part of this digital garage. Each course is provided by different renowned universities and each course is short and crisp so it won’t take much of your time to go through these topics.

The best part about these online digital marketing courses is that it is completely free and they provide you with a certification for every course that you complete. By taking up this online digital marketing course, you will get to know data analytics, business strategies, content marketing, advertising, e-commerce, email marketing, SEO, local marketing, social media marketing, video marketing, web analytics, and optimization.

3. SEMRush Academy:

SEMRush is one of the successful organizations for content management and marketing. The online digital marketing courses provided by them are highly sought after by students for learning the marketing strategies.

They have 13 years of experience and have served 143 countries till now. They are trusted by the most successful companies such as TESLA, Apple, Decathlon, Samsung, Walmart, Amazon, Quora, etc. Their tools are used all over the world for handling internet marketing.

Courses Offered:

The digital marketing for SMB course provided by SEMRush is very useful for beginners. They cover all the basics of digital marketing such as:

• Social media Marketing
• Content marketing
• PPC
• SEO
• Affiliate marketing

The courses are taught by highly skilled professionals and the course involves a lot of hands-on training and practical learning of tools.

4. HubSpot Academy: Online digital marketing courses 

HubSpot Digital Academy is a well-known reputed institute for taking up online digital marketing courses. Their course is useful to people who wish to improve their digital marketing skills. They cover all the vital topics of digital marketing starting from the basics.

Course Takeaways:

• Search Engine Optimization
• Rank websites organically through optimization
• Advertisement strategy for growth in business

Topics Covered:

• Basics of Digital Marketing
• Content Creation
• SEO Strategy for business promotion
• Enhancing website performance
• Write top quality blogs to attract customers
• Video marketing strategy
• Social media marketing
• Pay Per Click
• Email marketing

By having a HubSpot academy account, one could get access to all the learning materials that are available in their online library with access to their free tools. Regular suggestions are provided to the content produced by students to improve their writing ability. Their certification is recognized globally and is preferred by many organizations.

5. Optinmaster Digital Marketing Training:

Optinmaster is one of the popular sites that provide free online digital marketing courses on email marketing, website optimization, etc. The courses provided by them focus mainly on website conversions.

Website conversions are very important when your website starts getting traffic. They help in understanding the customers to a greater extent. They help in identifying how the users feel and experience while using the site.

• They teach you how to create your email list through a step-by-step procedure.
• Strategies to improve subscription.
• Email marketing.
• Creation of welcome and promotional emails.
• Ways to increase traffic to sites.
• Tricks to convert site subscribers to email subscribers.
• Search engine Optimization.
• Content marketing and Optimization.

Out of the above-mentioned courses, some are free while others are paid. Spending some money on the future never goes to waste. Choosing the right online digital marketing courses is mandatory for setting up the first brick of your career building.

6. Udemy Online digital marketing courses 

Udemy is a known online education platform that offers courses and training programs on a diverse range of subjects including high-grade online digital marketing courses.

Whether it is paid ads, website management, content writing, copywriting, Udemy has a course for you. They have a wide range of digital marketing courses by digital marketers and thought leaders in the domain. You can select one or more of them according to your preference.

However, one of their top courses and a bestseller is the All-in-one Digital marketing program covering 22 modules of digital marketing extensively. 

With this course, you will be able to start your business or career in digital marketing from scratch. This course is also ideal for people who have some knowledge of digital marketing b need a proper more in-depth learning of the modules. 

Some of the top companies like Eventbrite, WordPress, Net app recommend this course to their employees.

This online digital marketing course is a bundle of 22 programs rolled into one. 

Syllabus

• Social Media Marketing 
• SEO 
• Youtube And Video Marketing
• Content Writing & Marketing   
• Facebook Marketing 
• Analytics 
• Digital Marketing Strategy 
• Making A Website 
• Copywriting 
• Quora Marketing 
• Twitter Marketing
•  Linkedin, and others

This course will also help you to set up your website and to convert leads into sales through email marketing. 

Topics covered in-depth with practical assignments

• Fundamentals Of Digital Marketing 
• Market Research 
• Setting Up Your Website 
• Email Marketing 
• Google Analytics 
• Search Engine Optimization 
• Digital Marketing Strategy 
• Branding 
• Content Marketing 
• Sales Psychology 
• Copywriting 
• Digital Marketing Channels 
• Google Ads 
• Youtube And Facebook Ads 
• Social Media Channel Marketing Including Instagram, Youtube, Pinterest, Linkedin, Quora, Twitter
• Freelance Projects 
• WordPress SEO

You also have a bonus lecture that fully encompasses the learnings in the course. It is a practical course that incorporates hands-on learning for implementing digital strategies in the real world. The course is divided into step-by-step sections with clear instructions on how to implement and execute the strategies. You also have premium support with guaranteed learning in all the complex concepts of online marketing. 

Udemy offers discounts on digital marketing courses. You will need to check the site for the latest price of the course. 

7. ISB

ISB or the Indian School of Business offers a digital marketing analytics course that gives you a thorough perspective of the digital marketing domain and the secrets to creating effective strategies that will help get great returns on investments (ROI). 

This is one of the top online digital marketing courses offered. The duration of the course is 12 weeks and the program fee is INR 100000 + GST. You have the option of EMI and payment plans that you can choose from. 

You have to be a diploma holder or a graduate in any discipline to be eligible for enrolling in this program.

The digital marketing course at ISB encompasses everything from SEO to consumer behavior. The curriculum helps you to identify the metrics to determine which digital marketing strategy will be the best for you. You learn how to optimize your digital campaigns.

Some of the features of the course are as follows:

You get access to more than 125 recorded videos from the esteemed faculty of the Indian School of Business. There are more than 10 discussion boards with assignments, quizzes, case studies, simulations, and online sessions with the best thought leaders from the digital marketing ecosphere. 

You have 100+ lessons, more than 23 hours of video content with quizzes and assessments for optional certifications that include Google Analytics, Hubspot, and Google ads. 

The syllabus includes the following topics

• Digital World Marketing 
• Digital World Customers 
• The Customer Journey 
• How To Appeal To Your Consumers 
• Paid Ad Campaigns 
• Social Media Advertising, Marketing, And Optimization 
• Return On Investment
• Digital Strategy And Analytics 
• Online Marketing, Planning, Implementation, And Execution 
• Digital Marketing And Technology 
• SEO Strategies 
• Social Media Campaigns 
• Understanding The Concept Of Return On Investment 
• Customer Behavior 
• Business Goals And Objectives 
• Understanding Digital Marketing Funnels 
• Maximizing Your Reach 
• Engagement, Conversions, Impressions With Paid Ads
• Best Practices Of Digital Marketing 
• Creating Frameworks For Digital Marketing 
• Planning Implementation And Execution 
• Internet Of Things 
• Marketing Transformations In The Online World 
• The Influence Of Artificial Intelligence 
• Future Of Marketing 
• Robotics
• Integrating Digital Strategy With Traditional Marketing 
• Exploring And Discovering The Different Media Channels To Reach Your Consumers Among Others

You have to fill out the form on the website to get more information and details about the program. 

8. Clickminded 

Clickminded is another illustrious online platform that offers students and learners a variety of courses. In their bid to provide entrepreneurs, digital marketing agencies, startup owners, students, and freelancers the chance to upskill, they have introduced excellent opportunities in the form of high-grade online digital marketing courses in different web modules. 

You have the following courses at Clickminded 

• Content Marketing Course 
• Email Marketing Course 
• Social Media Marketing Course 
• SEO Course 
• Paid Advertising Course 
• Sales To Funnel Course, And 
• Web Analytics Course. 

All these courses come with digital marketing certification after you attend the classes and pass the examination conducted by Clickminded. After you complete these 7 courses, you are provided the digital marketing certification.

The program incorporates all the latest changes and development of the web domain and helps to implement different tools and software. You also have plenty of learning materials for best practices of digital marketing and a checklist for successful internet marketing strategies.

The mentors provide you with invaluable insights into the online marketing domain. The extensive curriculum provides you with actionable tips and techniques to execute digital strategies for rapid growth in the web domain. 

The courses are delivered by industry experts who have proved their mettle as reliable digital marketers. Along with an intensive learning pedagogy, the faculty imparts advice and techniques on how to start from scratch and build your career or business in digital marketing. 

Clickminded has several pricing strategies for its courses. The Clickminded digital marketing bundle costs INR 1, 54, 000 approximately. 

However, you can also enroll for individual courses (SEO course, paid ads course). The course price is INR 75000 each approximately. 

9. Alison Online Digital Marketing Courses 

Alison is one of the top online edtech platforms that offer a variety of courses in different disciplines. They have diploma courses, certificate courses, short-term certifications in different categories. Some of the categories are information technology, sales, marketing, health, business management, personal development, engineering, academics. 

Alisson has more than 20 million learners and 3000+ courses. 

With more and more people interested in online marketing, Alison has a range of online digital marketing courses to help people gain enhanced skills on different fundamental and advanced digital marketing concepts.

Starting from digital marketing overview, to social media marketing training Alison has a range of digital marketing courses for everyone right from beginners to people who have had some experience working in the web marketing sector. 

The courses assist you in understanding, implementing, and strategizing digital campaigns in order to create favorable results for your business. 

Some courses at Alison

• Free Online Digital Marketing Training With Certification
• Marketing Management 
• Social Media And Networking
• Digital Advertising And Marketing
• Complete Online Marketing and Advertising 
• Email Marketing
• Online Marketing Strategies  

With the help of the insights gained from these courses, you are able to create compact marketing strategies that help you to develop your business into a known brand. Their courses are mostly free and provide a fundamental understanding of the topics. 

10. Coursera

Coursera is one of the leading online education platforms that offer digital marketing courses with certifications. They have a plethora of programs that enables one to understand the essentials of digital marketing right from the very beginning to the advanced stages. 

Their courses range from beginner, intermediate to advanced certifications in digital marketing. There are various categories as well. You get short-term courses, specializing in digital marketing modules, guided projects for beginners in the digital marketing sector. 

Some of the courses are as follows:

• Facebook Marketing 
• Specialization In Digital Marketing 
• Google Ads For Beginners 
• Digital Marketing Strategy And Planning 
• Google Data Analytics 
• Search Engine Optimization 
• Social Media Marketing 
• Digital Media Marketing Strategies 
• Content Marketing 
• Strategic Business Analytics 
• E-marketing 
• Social Media Management And Optimization 
• Brand Management 
• Consumer Research And Marketing 
• Advanced SEO Strategies And Many More. 

Today digital marketing is a very crucial aspect of the marketing strategies of a business. This range of diverse digital marketing courses will help you not just to understand digital marketing, but implement them successfully in real-time projects for better results. 

11. Udacity

Udacity is an educational organization that offers open online courses in different disciplines. They collaborate with industry partners and organizations to create the best curriculum for in-demand courses and help with intensive training programs to guide you towards professional success. 

The Udacity digital marketing training is a nanodegree program that helps you to get real-world experience in creating and executing live online campaigns. 

It is one of the most coveted platforms for online digital marketing courses and helps you with an overall understanding of the complex web marketing ecosphere. 

The digital marketing program at Udacity is for 3 months with a rigorous 10 hours per week. The only prerequisite to enrolling in the course is your understanding of the English language. You do not need any prior experience to start the course.

Course Details

• Fundamentals Of Marketing 
• Content Marketing And Strategy 
• Social Media Marketing 
• Social Media Advertising And Optimization 
• Search Engine Optimization 
• Google Ads 
• Display Advertising 
• Email Marketing 
• Google Analytics 
• Measuring And Optimizing Results 
• Creating Your Digital Marketing Portfolio.

The key features of the university digital marketing training program are as follows:

• You get access to learning from industry leaders and execute real-world projects to enhance your learning experience. 

• The mentors guide you through the learning process and address your doubts and questions helping you to keep on track. 

• You have soft skills training resume creation support GitHub portfolio and LinkedIn profile optimization included in the course. 

• This program includes assisting you to create a resume and portfolio that speaks of your key abilities and highlights your strengths. The guidance from the mentors goes a long way in helping advance in your professional life and land that much-coveted digital marketing job.

The learning program is flexible which means that your prior commitments and busy life will not hinder your learning. 

The course will help you work on your personal goals at a time that is preferable to you and conveniently helps to garner knowledge.

Frequently Asked Questions on online digital marketing courses:

1. Who is eligible to take up a digital marketing course?

There is no specific qualification to take up a digital marketing course. It is not compulsory to have a degree in marketing or a related field to be a part of the course. People who have a passion for digital marketing are all that is required to become a digital marketer.

2. Why do we need to take up a course in digital marketing?

Taking up a course in digital marketing always helps in getting to know the different techniques and tactics used to promote business. Without taking up a course, there will not be a specified plan on how to execute product marketing.

3. Apart from the course fee, is there any additional certification fee?

Most of the institutions that offer digital marketing courses are free while some of them are paid. For the paid courses, the institutes collect the fee for the classes taken, whereas the exams and certifications provided are free. If you can clear the exam, then you get the certification. Certified professionals are always preferred by organizations when compared to others.

Conclusion:

Digital marketing is having a sharp spike in its graph and business promotions completely rely on it. Google always updates the algorithm to give the users a better experience. The online digital marketing courses keep track of these new updates and change the syllabus accordingly to be in sync with the search engines.

The online digital marketing courses make sure to cover all the basic essential topics of digital marketing such as Search Engine Optimization, Pay Per Click, Video marketing, social media marketing, etc. A digital marketer needs to be flexible to be adaptable to every new change that comes up in marketing.