Top 11 Digital Marketing Courses In The Netherlands 

The Netherlands is a famous North-Western European country with Amsterdam being the country’s capital and the most populous city. The Netherlands has a highly evolved financial system and its economy is one of the most highly developed in the world. 

Let’s look at the several digital marketing courses in The Netherlands today. But before that, let’s know a little about their economy.  It is one of the largest steel manufacturers and one of the world’s 10 leading exporters for different products. The various thriving industries in the Netherlands constitute energy, machinery, metallurgy, electrical goods, high-tech services, trade, tourism, hospitality as well as banking and architecture.

The education sector has also seen a rise in the number of institutions that provide a thorough knowledge of various domains like Business, Technology, Law, Digital Marketing, and others.

Several Digital Marketing Courses in the Netherlands strive to provide an overall understanding of the various components that constitute the framework of the online system. Also, there are several research organizations like The Netherlands Organization for Applied Scientific Research and other similar institutes that collaborate with various universities in research and development work. 

Here is a compilation of 11 Digital Marketing courses in The Netherlands that are focused on delivering high-quality content in education involving digital marketing strategy and modules

#1. IIMSKILLS -4.9/5

IIMSKILLS is one of the finest online digital marketing courses in The Netherlands. It is known for its top-notch training quality as well as the help you get once you are associated with IIMSKILLS. 

The Digital Marketing Course at IIMSkills provides training for Master Certification from IIM Skills and 15 other essential Certification exams including Google, Hubspot, and Facebook Blueprint. It covers 40 of the most vital modules of the Digital Marketing structure.

They offer the advantage of benefiting from their exhaustive learning modules sitting in any part of the world. The mentors have more than a decade of experience in the Digital Domain and have worked with some of the most important brands and corporate organizations.

IIM SKILLS works with the following brands for placement opportunities

Course Name – Digital Marketing Master Course

Course duration– 3 months

Fee– 409 Euros approximately.

Course Details

• Search Engine Optimization 25 Hours
• Content Writing 30 Hours
• Email Marketing 15 Hours
• Google Adwords 10 Hours
• Micro Video Marketing 10 Hours
• Affiliate Marketing 10 Hours
• Social Media Marketing 15 Hours
• Web Development 15 Hours
• Hands-On Assignments 120 Hours

Course Curriculum

• Search Engine Optimization – 4 Modules
• WordPress Web Development – 2 Modules
• Search Engine Marketing – 6 Modules
• Email Marketing – 4 Modules
• Inbound Marketing – 3 Modules
• Social Media Marketing – 6 Modules
• Web Analytics – 3 Modules
• Integrated Digital Marketing Strategy -1 Modules
• Online Reputation Management- 3 Modules
• Content Writing And Blogging -3 Modules
• Media Buying – 1 Module
• Affiliate Marketing – 1 Module
• Video Marketing -1 Module
• Digital Infographic Resume Preparation- 1 Module

The Course Topics includes

• Why Digital Marketing
• Benefits of using WordPress 
• Use of plugins
• Google Algorithms
• Search Console
• Indexing and Crawling
• Keyword Stuffing
• Keyword Research
• SEO influence through GMB
• Search Advertising
• Display Advertising
• Shopping Advertising
• Re-Marketing
• Blogging
• YouTube Analytics
• Setting up your Email Marketing Channel
• Marketing Funnel
• Web Visitors Engagement 
• Landing Page optimization and so many more such core concepts that help to build a sound Digital Marketing strategy. 

Key Features

It is an intensive curriculum that spans 180 hours of comprehensive Digital Marketing Training with live online interactive classrooms. There are 120+ hours of assignments and 60+ hours of live training for you to grasp all the essential components of the online marketing strategy.

The course will teach you Integrated Digital Marketing Strategy which constitutes content marketing, local listings management, SEO, SEM, social media, and web designing and development. 

Alumni Reviews

IIMSKILL’s mode of training is online. You have the option of weekday and weekend batches that you can choose from. There is also the added advantage of flexibility in choosing your time and days for the course.

Free tools you work with that are worth Rs 79000+ are Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend, Yoast SEO, Succuri Security among many others.

You can also take up their non-paid virtual research-based internship after completion of the course for adequate experience and understanding of online marketing. IIMSKILLS comes with the advantage of claiming your money back after the first session if you are not satisfied with the course.

The Institute provides you with placement support and even post-placement assistance for students. The mentors are Google Certified experts with over 10 + years of experience in the Digital Marketing domain. Once you are a part of IIMSKILLS your association with the Institute remains. 

The training sessions are recorded after every class which can be useful for people who miss the session at the time of the class. They can catch up with all that has been taught in the session later in the Learning Management System. (LMS) You have lifetime access to all training sessions.

Other Courses:

Content Writing Course

Technical Writing Course

CAT Coaching

Contact 92110 99503, [email protected]

#2. Rotterdam School of Management Erasmus University -4.4

Rotterdam School of Management is one of the finest institutes for various courses that can be of immense use to students across the globe. They are known for their high-quality education and expert faculty in all the departments.

They understand the demands of a digital transformation and knowledge among people. Hence they have several courses that can help students to acquire knowledge on digital marketing. They offer one of the most exhaustive digital marketing courses in The Netherlands.  

Course names 

• Diploma Program In Digital Transformation 
• Digital Strategy Program
• Analytics 
• Digital Innovation

Diploma in Digital Transformation is a course that helps you become better at digital marketing by providing knowledge and skills to meet the various challenges that come in promulgating your business online. It helps you to turn your weaknesses into strengths and opens up opportunities by learning about the scientifically sound approach to create an actionable strategy for Digital Marketing. 

The course will enable you to create winning business plans through the digital transformation initiative. The course module mainly focuses on the priorities of having insights that will be aligned with the organization’s needs and convincing the people involved like stakeholders, and other entities to support your endeavors with a workable strategy that will reap results. 

The salient features of the Institute are 

The access to Rotterdam School of Management academic Research and expertise is extremely high-quality content meant to educate and inspire. You get to learn a lot from your peers’ experiences and get to network with people thereby improving your overall knowledge of digital marketing. The courses are provided in English.

You get tips to improve and work on your skills experience and knowledge. Moreover, you work towards executing, applying, and implementing a digital transformation in your organization.  You can download the detailed brochure from the website and get access to any information required.

The Diploma Program is made up of all the other courses like Digital Analytics, Digital Innovation, Digital Strategy, Digital Leadership, and Change, And an Impact Project which is the mandatory project work on Digital Marketing.

Digital Strategy

This program helps you to gain insights on how to influence and drive traffic to your website and improve the overall digital learning for a better return on investment.

The curriculum includes

• Learning Strategic Implications Of Disruptive Digital Technologies On Your Industry 
• Identifying The Challenges By Understanding How Digital Technologies Influence Business Functions And Decisions 
• Understanding And Managing Digital Systems 
• Capturing New Value For Your Organization In Anticipation Of Industry Shifts

The course is ideally suited to the executive in traditional leadership positions, senior managers, middle managers, entrepreneurs, and anyone interested in capitalizing on the benefits that the world of digital technologies provides.

Digital Analytics

The main objectives of this course are to apprise you of the current trends and developments in data, critically evaluate Data collection methods, manage Data Analytics, identify and experiment data opportunities in an organization, and formulating and implementing a sound data-driven strategy

Digital Innovation

The curriculum includes 

• Identifying Digital Technologies And Their Effect On Organizations 
• Business Modules 
• Translating Disruptive Technologies 
• Enterprises Developing An Organizational Culture 
• Becoming Competent And Ethical Digital Marketer 
• Innovation and New Ideas Implementation For Your Organization and so on.

Digital Leadership and change

The core topics include

• Identifying Technologies In The Development of Digital Domain 
• Defining The Key Factors Relevant For Digital Transformation 
• Acquiring Knowledge And Skills to Lead A Digital Transformation With Your Organization 
• Learning How To Measure Lead
•  Launch Business Changes 
• Manage Crisis And Volatile Situations With Confidence.

Course fee Euros 3500 excluding 21% Vat. The entire diploma program course is 11875 Euros excluding 21% Vat. It includes 3 models of professional coaching, conferences, and course materials. 

The mandatory project is the Impact Project that is a final and capstone module of the institute. It covers all the key aspects of Digital Learning and helps you to have further understanding through hands-on real project implementation.

Address Rotterdam School Of Management, MS University, Burgemmester Oudlaan, 50 3062 PA Rotterdam, The Netherlands Contact + 3110 408 2222

#3. Simplilearn -4.8/5

Simplilearn is a top e-learning course provider known for its advanced curriculum on Digital marketing courses in the Netherlands. It is a globally recognized institute with an in-depth curriculum. 

It provides comprehensive Online short-term Courses to help students professionals and Digital marketers make career growth in the domain of Digital Marketing.

There are a variety of Courses from Simplilearn on the subject of Digital Marketing. They are

• Digital Marketing Specialist – 11 Courses
• Digital Marketing Associate – 3 Courses

There are other specialized Courses also such as the Advanced Search Engine Program, Advanced Social Media Certification Program, Advanced Pay Per Click Certification Program. There are more than 2000 students who have been trained in the curriculum.

The Overview of the Course Curriculum is as follows:

• Fundamentals of Marketing
• Demystifying Digital channels
• Conversion and Strategy 
• Web Analytics Advanced
• Advanced Search Engine Optimization 
• Advanced Social Media with OMCP (Online Certified Marketing Professional). 

Additionally, you get 45+ projects and Mimic simulation which is a hands-on experience in practical sessions. They also provide training for the different Certifications from Google, Hubspot, Facebook Blueprint. 

This is a comprehensive in-depth Digital Marketing Course that will help you to utilize Digital Marketing concepts and execute digital goals and objectives in your organization effectively. The course fee can be inquired at the Institute contact desk.

You will work with 40 + tools for Digital Marketing for extensive practical exposure to the elements of Digital Marketing to become job-ready and work on making successful digital campaigns.

Contact 1800 2127 688

#4. Knowledge Hut 4.6/5

It is one of the distinguished institutes offering a variety of courses on online domains. It has its presence in major countries and is globally recognized for being one of the eminent digital training providers.

Important Aspects of the Course

It has 16 hours of interactive course on digital marketing with intensive training on all the modules. There is detailed training on the strategies needed to improve the exposure and visibility of your business website. 

You have expert faculty and comprehensive training from them including advice to create winning digital strategies. There are many high-quality reference materials, and case studies with three months of e-learning course access. Course Fee 1699 Euros. 

The course curriculum includes 

• Business Strategy And Marketing 
• Brand Strategy 
• Introduction To Marketing Analytics 
• Budgeting And Planning 
• Presenting And Storytelling 
• Segmentation Targeting And Tracking Testing And Experimentation 
• Statistics And Data Visualization 
• Excel 
• UX Fundamentals And Trends 
• Acquiring, And Retention of Customers 
• Email Marketing 
• Search Marketing 
• Social Media Marketing 
• Influencer Marketing 
• Facebook Marketing 
• Display Advertising 
• Twitter, Linkedin Advertising.

The course is ideally suited to business owners, entrepreneurs, brand strategists, organizations that want to increase their visibility in the online domain.

The mode of training is online and there are no prerequisites for the course other than an interest in trying to learn the elements that make up the online marketing system.

After the completion of the course, you will have in-depth knowledge to analyze business goals and objectives and create effective campaigns to get desired results.

You will also be able to use a variety of online marketing tools and techniques, understand consumer behavior and strategize a business plan according to the nature of the product as well as leverage social media benefits. Also, track and monitor your progress work on the weaknesses and improve return on investment. 

Contact 1800-121-9232

#5. College of Multimedia The Netherlands -3.9/5

Course Name- Certified Digital Marketing Professional

The duration of the course is 5 days. it is an exclusively designed course by The digital marketing institute in Ireland and approved by the Netherlands Institute of Marketing and the Global Industry Advisory Council.

The course topics include

• Digital Marketing Foundations 
• Website Optimization
•  Paid Search
• Google Ads 
• Display Advertising
• Content Marketing 
• Email Marketing And Marketing Automation 
• Search Engine Optimization 
• Google Analytics 
• Social Media Marketing 
• Digital Marketing Strategy

They also provide membership to the Digital Marketing Institute platform where you get to learn effective ways of turning leads into conversions, creating winning Strategies, and gaining new skills.

The course is ideally suited to traditional marketers, marketing managers in senior management positions, managers in sales, graduates, small business owners, entrepreneurs, and whoever has an interest and employment in the Digital sector.

There is another module. The course deals with the knowledge to Increase website visibility through SEO tactics.

The course topics include

• Tips and Strategies to Execute Digital Display Campaigns 
• Leverage The Benefits Of Social Media Channels To Engage An Audience And Gain Followers 
• Measuring And Optimizing Social Media Campaigns 
• Analyzing And Optimizing Overall Digital Marketing Strategy 
• Creating A Digital Marketing Plan In A Business 
• Driving Qualified Traffic To Your Website

Address College Of Multimedia, Egelenbergh, 150-152 1081, GK Amsterdam Contact 020462 39 39

#6. Wittenborg University of Applied Sciences 4.3/5

It is a highly rated Institute offering highly advanced courses in different fields.

Course Name Master of Business Management in Digital Marketing and Communications

The course duration is 18 months and is a full-time course with a tuition fee of 14300 Euros. The course is delivered in the English language.

Course Details

Semester 1

• Marketing Management 
• Globalization, Society And Culture Research Methods Introduction 
• Professional Inquiry 
• World Economy The Future Of Integrated Digital Marketing 
• Video Mobile In Artificial Intelligence 
• New Media 
• Marketing Analytics

Semester 2 

• Microeconomics 
• Strategic Management 
• Research Methods 
• Project Module 
• Business Intelligence And Data Mining 
• Strategic Communication And Branding

Semester 3

• Professional Based Learning 
• Final Projects

Some insights on the Course

The program is delivered with two modules covered every 6 weeks. The core module classes are interdisciplinary. That entails that you study shared modules with Masters’s students from different business specializations. There is the element of intercultural mingling and the ambiance is dynamic and rich in the university with a lot of ideas being exchanged and discussed from different viewpoints

The teaching pedagogy consists of group work, case studies, presentations, live projects. There are ample lectures, tutorials, and presentations, with importance placed on interactive learning and practical hands-on training.

Apart from the highly skilled faculty, there are also regular guest speakers who are industry leaders in digital business management who provide advice on how to build a successful career in the field.

The course also emphasizes understanding elements of the web and it impacts the internet world that comprises smartphones, various applications, and social media. 

You also learn about how companies have generally graduated from traditional marketing to digital marketing and have adapted to efficient digital marketing advertising and public relations to communicate with customers and engage them with the proper voice and positioning of a product in the digital domain. 

The course delivers education that strengthens your knowledge of the modules and sub-modules of digital marketing to develop a deeper knowledge and incisive comprehension of business management and administration in the digital space.

Address – Spoorstraat 23, 7311 PE Appledoorn, Netherlands Contact +31886672688

#7. University of Groningen – 4.4/5

Course Name- MSc in Marketing

The MSc Marketing course at the university is a full-time course of 1 year with English as the language of instruction. The faculty comprises people from economics & business and the curriculum comprises two profiles Marketing Management And Marketing Analytics And Data Science.

in this course, you will be equipped with advanced knowledge of how digital marketing works, how data helps in making judicious decisions, and the skills you need to acquire to implement a marketing strategy effectively.

There are state-of-the-art scientific education in the training system and apart from the permanent faculty members, guest lecturers are invited from across the globe from varied industries and companies 

This course will provide an understanding of specific marketing elements like Branding, New Product Management, Customer Management, Marketing Communications, Retailing, And B2b Marketing

The Marketing Analytics and Data Science curriculum education trains you thoroughly on strategies that help you to analyze data to track the performance of your website or your firm, generate customer insights based on the behavioral pattern of the customers on your site. These decisions help you to create a strategic marketing campaign for the brand.

The course curriculum includes

• Companies Brands And Consumers 
• Customer Models 
• Data Engineering 
• Digital Marketing Intelligence 
• Data Science Methods 
• Market Models 
• Statistical Learning In Marketing 
• Consumer Psychology 
• Marketing Research Strategic Marketing.

The course fee for a full-time program for or non you who is 15000 euros and for EU 2143 euros

The distinctive features of education in the university are the facility of research and incisive study right at the beginning of the degree programs.  

The MSc in marketing also helps you focus on digital business and gain specialized knowledge in the area. 

The Digital Business Focus Specialization

This particular model is concentrated on students, training them to develop business acumen through specialized knowledge to seize digital business opportunities and implement digital models successfully for their product brand of the business. 

The course is aimed towards somebody who wants to work as management consultants for Digital business, digital managers in multinational & local companies, marketing professionals, and people who are involved in Omnichannel management, as well as entrepreneurs and startup owners and policy advisers for Digital Marketing campaigns.

Course Name- M.A in Social Media and Society

The M.A in media studies comprises profiles like Social Media and Society. In this program, the curriculum explores social media and digital channels and trains students to work with the data available to them efficiently. 

The course gives you insight on how being well informed in a specific area of work can help make educated decisions on how to connect with, how to organize your work, and how to integrate the various emerging communication infrastructure to create a successful business the online domain.

All the crucial elements of social media, its implications, and the data-driven impact on society and your decisions make up the course curriculum.

The course topics include

• Network Theory Transformations In The Digital Society 
• Conceptualizing Media Use 
• Platform Studies 
• Social Media Analysis 
• Media Policy And Regulation Data For Society 
• Civic Media.

The Address University of Groningen, PO box 72 9700, AB Groningen, The Netherlands Contact + 31503 639111

#8. Vrije University Netherlands -4.3/5

It is one of the popular universities in Amsterdam providing a variety of courses in marketing. The 7 courses in marketing aim at providing you with 360 degrees understanding of Digital Marketing and its modules so that you are thoroughly prepared for a career in the different designations in the online marketing industry.

In this University you are briefed at a leading national or international organization like Hanken, Microsoft, Suit Supply, etc. These global brands offer advice, solutions, and present challenges for you to provide a solution for.

The course curriculum includes compulsory and elective courses, projects, and a master thesis.

The course duration is 1-year full time and the language of instruction is English. You have to enquire about the course fee at the institute. 

You are provided with state-of-the-art knowledge and marketing theory by leading experts who are best in their fieldwork and are thought leaders in marketing.

They enable you to make efficient decisions by offering invaluable advice on branding and advertising, digital marketing strategy, consumer marketing, retail and e-commerce, International product management, cross-cultural consumer research, geo-marketing to name a few. 

The topics include 

• Marketing Strategy 
• Consumer Marketing 
• Customer And Marketing Analytics 
• Retail Management And E-commerce 
• Digital Marketing International 
• Product Management 
• Branding And Advertising Survey Research 
• Experimental Research 
• Big Data Analytics Using Geographic Location Systems

Address -De Boelelaan 1105 1081 HV Amsterdam Netherlands Contact +31205 989898

#9. Digital Vidya 4.2/5

One of the most reputed online Digital Marketing Courses in the Netherlands, Digital Vidya, is a comprehensive and practical program with 240 + hours of learning, 140 + hours of assignments. 

It has plenty of case studies and reference materials, a skilled instructor-led Online Program with 100% Placement Assistance, and lifetime access to Content.

You have access to free tools worth rupees 70000+ and 15 industry experts as faculty members who are there to solve all your doubts and provide information relating to anything concerning Digital Marketing.

The Digital Marketing Course Curriculum has 6 core modules, 20 + specialization modules, and practical training sessions as the Course structure of Digital Vidya.

The Curriculum includes 

• Email Marketing 
• Social Media Marketing
• Inbound Marketing 
• Search Engine Marketing 
• Search Engine Optimization 
• Web Analytics 
• Mobile App Marketing 101 
• How To Create An Infographic Resume 
• Programmatic Marketing 
• Blogging For Beginners 
• Growth Hacking 
• Adobe Analytics 
• Media Buying And Planning
• Online Reputation Management 
• Super Blogging 
• How To Become A Freelancer In The Digital Marketing Space 
• E-commerce Listing Versus Website Versus Marketplace 
• Content Marketing And Integrated Digital Marketing Strategy.

It is a Course designed for professionals, entrepreneurs, and students who are looking forward to a bright career in the digital arena.

The Digital Course module includes 12 Industry Certifications Like Facebook Blueprint, Linkedin Certification, Hubspot Certification, V Skills Certification, Google Analytics And Adwords Certification, Digital Vidya Certification.

So far Digital Vidya has successfully trained 3800 + batches with 38000+ participants across 55 countries since 2009.

Contact 80100 33033

#10. Amsterdam UAS Summer School -3.7/5

Course name Digital Brand Engagement

This is one of the best short-term digital marketing courses in the Netherlands course of 2 weeks for Bachelors, Masters, and professionals. The course fee is 1250 Euros

The course will provide you with knowledge of online social media interactions and brand engagement, how to draw followers. The candidates of this course will participate in a series of workshops on social media and brand engagement and will also have practical training in the form of a real company’s data set analysis that they will work around to understand, visualize and showcase.

The main course activities will be

• In-class Discussion 
• Critically Reviewing The Concept Of Branding Judgment
•  Reviewing Various Ways Of Brand Engagement Frameworks 
• Online Brand Engagement 
• Setting Goals 
• Defining Online Value Propositions To Engage Customers 
• Using Different Digital Channels Aligned With The Overall Branding Strategies 
• Evaluating Brands 
• Digital Marketing Strategies In Making Strategic Approach To Increase Engagement 
• Testing And Optimizing Brand Engagement 
• Creating Typologies Of Brand On Different Social Media Platforms Like Youtube Instagram Twitter Pinterest And Facebook 
• Creating And Coding Online Digital Engagement 
• Research Portfolio

The course offers you the opportunity to implement the best practices of brand engagement and consumer behavior in the field of digital strategy. There is also a project that you work on to have the practical hands-on learning experience of how digital engagement and Research help you in maximizing your online strategy and social engagement.

Address Amstelcampus Weesperzijde, 190 1097 DZ, Amsterdam Netherlands Contact + 3120 595 1400.

#11. Den Haag International Business School -3.7/5

It is one of the renowned digital marketing courses in The Netherlands with world-class faculty, great case study and reference materials for different subjects.

Course Name – Advanced Diploma in Social media and Online Marketing

It is a 3 months physical classroom-based course. The tuition fee is 3840 euros.

The elective courses are in the area of Marketing Management, Human resource management, and international business.

Additionally, the participants work on specialized projects like a business plan, project plan, or a literature study covering any area of their interest. 

The learning outcome of this course is that you will have a strong knowledge of marketing strategies and will efficiently be able to use it on several online platforms available to you for business. The detailed curriculum is available on their website.

There is also a short course in Social Media and Online Marketing at the institute

The core elements of the course are

• Understanding Social Media And Social Media Marketing Fundamentals 
• Creating A Social Media Strategy
•  Identifying A Target Audience 
• Understanding Social Media Advertising 
• Successful And Unsuccessful Social Media Marketing Campaigns 
• Creating Profiles And Having Campaigns On Social Media Platforms 
• Facebook Linkedin And Twitter Marketing
• Social Media Goals And Metrics 
• Fundamentals Of Search Engine Optimization 
• Measuring And Analysis Of City Traffic Using Google Analytics

Address – International Business School The Hague, Lange Kleiweg 12, 2288GK, Rijswijk Netherlands Contact +3106 841206 65

FAQs

• How much time does it take for people to learn digital marketing in the Netherlands?

The duration for an extensive digital marketing program can be from 1 month to 6 months in the Netherlands. Sometimes it might extend a bit too.

• How to measure the success of digital marketing strategy? 

There are many criteria t0 help you have an idea of how digital marketing initiatives are faring. Some parameters are traffic sources, backlinks, leads, bounce rate, conversion rates, recurrent visitors, domain authority, and SEO rankings of the website.

• What are some high-quality courses to learn internet marketing in the Netherlands?

IIM SKILLS, Digital Vidya, School of internet marketing are some online courses that you can take up in the Netherlands. They have an intensive curriculum replete with practical projects, and assignments on every core and advanced module.

Conclusion

As you might have noticed the digital marketing courses in The Netherlands provide an understanding of not only digital marketing components but also the overall business aspect of any organization that hopes to transform it from the traditional form of marketing to the online format. 

The only prerequisite to learning digital marketing is your keen enthusiasm for having a successful career in the field and to gain knowledge on the several elements that a part of the web system. Practice whatever you learn on these digital marketing courses in The Netherlands, in various projects to have a deeper understanding of how the modules are implemented in real-time. That is the criterion to help you become a proficient digital marketer.