Top 5 E-Commerce Courses in Chennai with Placements
When was the last time you purchased an item from a nearby store? Have been a while? And, how often do you order from an online app? Very often, isn’t it? Well, you would be happy to know that most people today have a similar answer as yours to these questions.
These days majority of millennials are opting for e-commerce solutions instead of going by the conventional ways of making purchases and payments. As per a study conducted by Forbes, India’s E-commerce industry is set to reach a whopping $120 billion mark by 2025.
This article brings to you a diligently crafted list of the top 5 e-commerce courses in Chennai that will help you get prepared for encashing the numerous opportunities that are coming along with the e-commerce boom.
But before we walk through the list of the top 5 e-commerce courses in Chennai, let’s first understand the nuances of e-commerce marketing.
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What is E-Commerce?
E-Commerce stands for electronic commerce. It is a type of business model, where businesses can maintain an online application and put their products and services on display for visitors to see and purchase. It allows companies and individuals to buy and sell goods and services from an online application, through the online payment system.
Ecommerce can be classified into five main categories,
1. Business to consumer [B2C]
2. Business to business [B2B]
3. Direct to consumer [D2C]
4. Consumer to consumer [C2C]
5. Consumer to Business [C2B]
Classification of e-commerce
The E-commerce sector is extremely dynamic. With more participants and diverse sectors taking interest in this industry, new ways of conducting e-commerce are evolving constantly. Under the guidance of the industry experts from the top 5 e-commerce courses in Chennai, you will be able to master all the popular classifications of e-commerce marketing.
1. Business to Consumer (B2C)
- It is the most popular e-commerce model.
- Here businesses sell their services or products to a consumer through an online retailer.
- For example, a consumer sitting in Kerala, buying a Kashmiri carpet from amazon or Flipkart.
2. Business to Business (B2B)
- In the B2B e-commerce model, one business sells the goods or services to another business.
- For example, when a manufacturer sells his/her products to a wholesaler, or a wholesaler sells the same to a retailer.
- This model does not concern the end consumer.
3. Direct to Consumer (D2C)
- Direct to consumer e-commerce is the latest model of e-commerce and has gained immense popularity.
- Under this category, a business makes a sale directly to its end consumer skipping the channel of wholesalers, retailers, and distributors completely.
- Subscriptions are a popular marketing tool in the D2C model.
- Social media presence is extremely crucial for the success of D2C.
- Businesses often maintain official Facebook, Instagram, Pinterest pages for the display and sale of their products and services, directly to the customers.
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4. Consumer to Consumer (C2C)
- This model allows sales to take place from one consumer to another.
- For example, OLX, eBay, Etsy, etc, allow consumers to sell their products to other potential consumers.
5. Consumer to Business (C2B)
- When a consumer sells his/her services or products to a business organization, it falls under the category of the C2B model.
- It encompasses freelance photographers, writers, painters, social media influencers, etc.
Advantages of e-commerce
1. Faster and convenient
- Customers can quickly scroll through a wide range of products without getting tired and feeling fatigued.
- Customers also have the benefit of comparing various brands, just by swiping and scrolling from the comfort of their homes.
- It saves the hassle of bargain
- It allows the buyers to keep the items in their cart without feeling the pressure of purchasing them immediately. Buyers can go back to their cart at any point in time and place an order at their convenience.
2. Store and product listing
- Seller benefits from listing the product online.
- Product listing allows the seller to display the images of products.
- The benefit of the store and product listing is that the seller can customize the page according to his/her preferences. It gives them the freedom to add shipping fees, descriptions, multiple images, product category, price, etc.
- Through customization the seller can make the product look attractive and appealing, ensuring better sales.
- It allows the buyer to showcase their entire stock with ease.
- By using the codes like EAN, ISBN, ASIN, or UPC anybody can quickly create a store and product listing.
3. Cost reduction
- One of the biggest advantages of e-commerce that keeps the buys hooked to it is cost reduction.
- As the businesses don’t spend money on store maintenance, rent, staff salary, electricity, store design, inventory, repairs, etc, buyers get to buy the products at comparatively lower rates.
- An online store is extremely affordable.
- Expenditures incurred in maintaining an online store is minimal when compared with those a physical store.
- Even new entrepreneurs can have an online store and boost their business without having to invest heavily in actual stores and shops.
4. Ease of advertising and marketing
- There are varied and multiple advertising and marketing options
- Regular updates on social media accounts and google ads through Infographics, demo videos, review videos, images, make for an economical and effective advertising strategy.
- DIY features can be used to create customized ads, coupons, and content.
5. Flexibility for customers
- Customers are free to shop from an online store at their convenience. The online store always remains open.
- Freedom from geographical constraints. Customers can shop from any corner of the world.
- They can avail the option of express shipping and subscription advantages.
- The convenience of replacing or returning an item is unparalleled. The hassle-free return gives online stores extra mileage in comparison to the actual stores.
- Consumers are also free to share their product images and reviews, which makes them feel valued.
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6. Faster response to buyer/market demands
- We often see people posting their queries related to a product on Instagram and Facebook chats.
- Their queries are answered at the earliest if not real-time.
- Online stores are often extremely streamlined and organized, making it easy for a customer to see through the products and shop.
7. Several payment modes
- Online marketplaces offer multiple payment modes like UPI, cash on delivery, net banking, card on delivery, EMIs on credit or debit cards.
- The freedom of choosing from the various modes of payment works in the favor of both buyer and seller alike.
Top 5 E-commerce courses in Chennai
1. Digital Marketing Course
Leading the list of the top 5 e-commerce courses in Chennai is DMC. It is renowned for offering professional training programs, in online marketing, aiming at transforming the students into professionals in only 45 days!. E-Commerce marketing is the process of increasing sales by growing awareness about an online store.
The experienced trainers at DMC help you to become an expert at e-commerce marketing. DMC’s online marketing course syllabus is designed keeping in mind the latest requirement and expectations of the industry. DMC promises to prepare the students for the most valued marketing certificate exams like Google Ads, YouTube Advertising, Facebook Blueprint, YouTube Advertising, Bing Ads accreditation, Google Analytics, and Twitter Marketing.
Course highlights:
- Ecommerce
- Introduction
- Evolution, trends, and impacts
- Market research
- Business models and tactics
- Types and business models
- Strategic analysis and revenue models
- Mobile e-commerce
- E-governance
- Technology infrastructure
- Building website, learning web technologies, and hosting
- Mobile Apps
- Managing e-commerce infrastructure
- Security issues and controls
- Public Key Infrastructure
- Security issues and protocols
- Firewall, digital signature
- Legal issues and risk management plan
- Tools of digital marketing
- Promoting E-Commerce
- SMM, SEO, and PPC
- Web analytics
- Mobile marketing
- affiliate marketing
- video and display marketing
- Employing Ecommerce
- Supply chain management
- E-Procurement
- HR requirements
- Knowledge management
- Implementation issues and success factors
Contact details:
Phone: 098848 68777
Website: www.digitalmarketingcourses.in
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2. International Institute of Import Export Management
Second, on the list of the top 5 e-commerce courses in Chennai is the International Institute of Import Export Management. Established in 2008, IIIEM is acclaimed as a leading Export Import Training Center. It stays committed to providing quality training for international and national businesses.
It’s expert faculty and mentor help aspiring marketers by training them as per the industry standards, ensuring that they are job-ready by the completion of the training course. All the major to minute details related to e-commerce are covered in the training module.
Course highlights:
- Introduction of Online Marketing
- Database Management
- Overview of E-Commerce
- Website Creation
- Website Analytics
- Use of B2B Portal
- Search Engine Optimization (SEO)
- Search Engine Management (SEM)
- Social Media Marketing
- Online Advertisement
- SMS/E-Mail Marketing
- Business models and tactics
- Types and business models
- Strategic analysis and revenue models
- Mobile e-commerce
- E-governance
- Technology infrastructure
- Building website, learning web technologies, and hosting
- Mobile Apps
- Managing e-commerce infrastructure
- Security issues and controls
- Public Key Infrastructure
- Security issues and protocols
- Firewall, digital signature
- Legal issues and risk management plan
- Tools of digital marketing
- Promoting E-Commerce
Contact details:
Phone: 91- 7573036908
Website: www.chennai.iiiem.in
3. Zuan Education
One of the finest institutes amongst the top 5 e-commerce institutes is Zuan Education. Its dedicated and tireless efforts to help students transform into proficient e-commerce marketers are unparalleled. The institute has been churning the best of the online marketers batch after batch, with 100% placement support and interview guidance the institute makes a case for being one of the most promising e-commerce courses in Chennai. It is backed by highly experienced faculty and industry experts.
Course Highlights
- How does Internet Marketing work?
- Interview preparation and live projects
- Get access to the free demo site
- Placement assistance
- More flexible & Special timings
- 100% placement support
- Get Laptops to work on real-time projects
- Mock tests and free materials provided
- Backup classes for doubts
- Explore various digital marketing tools
- Industrial training
- Introduction to Online Digital Marketing
- Importance of Digital Marketing
- How Does Internet Marketing Work
- Traditional Vs Digital Marketing
- Increasing Visibility
- Get Internship opportunities
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
- Converting Leads
- Performance Evaluation
- Contact details:
- Phone:91+ 9025 500 600
- Website: https://www.zuaneducation.com/
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4. Digital Academy 360
Renowned for its impeccable curriculum and extensive training, Digital Academy is one of the most promising academies amongst the listed top 5 e-commerce courses in Chennai. Alumni vouch for its training, teaching, and the excellent guidance they received from the highly experienced trainers. The institute aims at maintaining industry standards throughout the training, to ensure students are ready to take on the challenges and expectations of the industry upon the completion of the course.
Course highlights
- 6 Specialization Modules With Certificates
- 8 Months Classroom / Online Program
- 250+ Modules
- 25+ Case Study
- 40+ Tools
- 21+ Certifications
- 15+ Agency Based Live Projects
- Understanding the Marketing Trends
- Product/Brand Customisation through Research
- Stay Ahead of the Competition
- Understanding Customer Pain Points
- Leveraging the Untapped Funnels
- Planning Competitive Strategy
- What is Digital Marketing
- Digital Marketing Possibilities
- Traditional Marketing v/s Digital Marketing
- Understanding the Buyer Funnel
- Creating Customer Persona
- Brand Positioning
Contact details:
Phone: 073535 15515
Website: www.digitalacademy360.com
5. Digital Scholar
Digital Scholar offers offline online Digital Marketing courses. It aims to create the largest cluster of digital marketing resources and help aspiring online marketers grab the opportunities that the e-commerce industry has to offer. It boasts of providing best-in-class marketing and advertising training, helping it secure a place in the list of the top 5 e-commerce courses in Chennai.
Course highlights
- Role of digital marketing
- Marketing media mix strategies.
- Evolving a balanced digital communication strategy
- Advertising Promotions in the Digital Age.
- Ecommerce Store Setup
- How to design an e-commerce website
- How to add products
- How to set the right theme
- Integration of payment gateway
Contact details
Phone: +91-9169231231
Website: www.digitalscholar.in
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Frequently asked questions
1. Which is the best course for learning e-commerce?
All the above-listed institutes harbor expert faculty and their curriculum is designed keeping the requirements, challenges, and expectations of the industry in mind. They may differ in their training patterns but are the same in producing results. You may enroll in any of the top 5 e-commerce courses in Chennai knowing that you will be trained to be the best of professionals.
2. What is the scope of e-commerce in India?
The fact that most of the renowned business organizations in India are opting to have an online store also is quite an encouraging trend. The percentage of e-commerce stores is consistently on rise, giving ample scope for the e-commerce industry to flourish and thrive.
3. How much does an E-commerce Marketing Manager earn on average?
The average income of the E-commerce Marketing Manager is approximately INR 9,17,000/- per annum.
Conclusion
E-commerce has witnessed exponential growth over the past few years. It has emerged as a promising career choice for many budding marketers. Enroll in one of the listed top 5 e-commerce courses in Chennai and leap closer to realizing your dream of becoming a successful e-commerce marketer.
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