Graphic designing is the art of conveying a message, narrating a story, or passing some information or idea to the target audience, with the help of computerized visual content like typography, images, graphics, color, text, and lines. It is also known as “Communication Design”.
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Types of Graphic Designing
These days graphic designing forms a major chunk of visual communication. Various pictures, colors, images, typography, designs, and techniques are being used extensively to create quick impactful and meaningful communication.
Given the broad spectrum of its purpose and application graphic designing is divided into eight disciplines.
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1. Visual Identity Graphic Design
Have you ever noticed that each brand has a different color theme, images, and tone? Why do brands invest so much time and energy in creating different visuals? Because these intangible qualities contribute to a brand’s visual identity. Even before we try the products and services of a particular brand, we often get attracted or repelled towards the brand’s visual identity.
The kind of color and graphics used, speak volumes about a brand’s personality. Visual Identity graphic designers play an important role in creating the visual representation of the brand. The graphics designed by them include logo, color palettes, typography, image libraries, business cards, a set of visual brand guidelines, and corporate stationery.
2. Marketing and Advertising Graphic Design
Images and graphics engage the audience instantly. A good graphical representation has a huge impact on sales and marketing strategies. Marketing strategies are all about generating a market for a product or service. This aim cannot be met without having some specialized graphic designers on board the marketing team.
Marketing and advertising graphic designers are responsible for designing engaging visual content like posters, brochures, banners, social media ads, newspapers ads, postcards, magazine ads, email marketing templates, infographics, banner billboards, vehicle wraps, menus, trade show displays, PowerPoint presentations and images for blogs.
Designing graphics for the user interface deals with designing a user-friendly interface and graphics for a device to provide the user a comfortable device experience. With most of our work and communication happening over electronics, interface graphic design has become extremely imminent. A hassle-free interface graphic alone can boost the sale milage of the product.
Designers are expected to draw a balance between the aesthetic of the product and functionality. The designing interface includes on-screen elements, menus, buttons, icons, mobile apps, desktop apps, web pages, theme design, game interface.
4. Publication graphic design
Publications graphic designing deals with graphics in books, newspapers, magazines, directories, catalogs. They are usually found in the print medium, though these days we also find them on digital platforms. Designers are expected to fabricate layouts with appropriate artwork, images, and typography.
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5. Packaging graphic design
Most products that are available in the market are usually packed. You must have also found yourself going through the information provided on packing many a time. Packing serves as a medium of creating a brand identity too. It is a very crucial marketing tool. Packaging designers deal with concept creation and mockup development.
6. Motion graphic design
Motion graphic designers deal with graphics that are in motion. This includes animation, audio, typography, advertisements, title sequence, presentations, websites, video games, and banners.
7. Environmental graphic design
Environmental graphic design is a multidisciplinary practice. It aims at creating interesting, informative, and impactful graphics. These include wall murals, stadium branding, office branding, etc. These designers often possess knowledge of both graphic designing and architecture.
8. Art and Illustration graphic design
Art and Illustration graphic designers usually create original and unique art forms. They work in collaboration with various businesses, artists, writers, marketers, art directors, and editors. This art form includes graphic patterns for textiles, stock images, infographics, book covers, motion graphics, websites, picture books, book covers, art albums, etc.
Technical Skills needed for Graphic Designing
1. Design principles
Graphic designers must have a stronghold on design principles. They must know how to change the texture, color, typography, lines, space dominance, and emphasis. They must also have a knowledge of balancing graphics with information and aesthetics.
2. Ideation
Graphic designers are expected to ideate, generate, develop and communicate new ideas. They should be pro at research and planning. Designers must know how to use thumbnails and mood boards to further their understanding of new ideas and projects.
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3. Branding
Graphic Designers must have a fair idea of the brand they are working for. In addition, he/she must also know the target audience and how to reach and communicate with them.
4. Typography
Typography is one of the most critical elements of graphic design. Appropriate typography is the one that conveys the message without distraction and distortions. It requires knowledge of font, kerning, tracking, and typesetting.
5. UX and UI design
UX and UI skills are extremely important for creating visually appealing and functional graphics. These designs are in demand and are trending.
6. Technology
Graphic designers work in close proximity to the technology. Their work demands them to have a fair knowledge of Adobe Photoshop, Adobe after effects, Sketch, Illustrator, WordPress, HTML, CSS, etc. Thus, being technologically sound is bound to repay with great benefits.
Top 5 Graphic Designing Courses in Chennai
1. FITA
If you are a creative and a visionary, who wishes to channelize these talents into graphic designing, then be rest assured FITA is the place for you. FITA leads the list of the top 5 graphic designing courses in Chennai for various reasons. Its dedicated and professional trainers, expertly designed course modules, optimum use of industry-relevant tools, reasonable fee structure, resourceful placement portal, and 100% placement support helps FITA stand apart from other graphic designing courses in Chennai.
Salient Features:
- Industry-standard training module
- Affordable fee structure
- Certification
- Job-oriented training
- Live projects
- Affiliations with 1200+ companies
- Working professionals as faculty
- 100% placement support
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Syllabus:
- Introduction to graphic designing
- Graphic designing essentials
- Image editing with Adobe photoshop
- Basics of images
- Learning colors
- Working with selection tools
- Working with painting tools
- Mastering the layers
- Working with text
- Digital drawing with photoshop
- Advanced tools for image manipulation
- Advanced tools for image correction
- Managing images with illustrator
- Advanced feature with illustrator
- Working with graph
Contact details:
- Contact number: 93450 45466
- Website: www.fita.in
- Address:37 F, Velachery main road, Velachery, Chennai-600042
2. Besant Technology
Renowned for imparting quality graphic designing training in Chennai, Beasant Technology continues to work tirelessly to imbibe the knowledge of the finest graphic designing skills and techniques amongst its students. Its training program aims at providing holistic professional training to every student, to make them industry-ready.
Salient features:
- 30+ Hours course duration
- Industry expert faculty
- Completed 800+ batches
- 100% job oriented training
- Free demo class
- Certification guidance
Syllabus:
- What is graphic design?
- Details on color theory and its application
- Rules and principles of graphic designing
- Industry oriented training
- Software associated with graphic designing
- Adobe photoshop
- Image editing
- Difference between restoration and advanced retouching
- How to composite and manipulate an image
- Sessions on GIF automation and normal automation
- Advanced plugins
- Adobe illustrator
- Vector graphics
- Logo making
- Infographics icon
- Commercial brand technique
- Corel draw and design
- Painting rules
- RGB and CMYK
- Indesign
- Media publishing
- Basics on portfolio creation
Contact details:
- Contact number: 8099 770 770
- Website: www.besanttechnologies.com
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Next on the list of the top 5 graphic designing courses in Chennai is VFX Media Design. With 14+ years of experience in graphic designing, this premium institute has carved itself as one of the finest graphic design courses in Chennai. Trained by industry experts its students are flying high in the area of graphic designing.
Salient features:
- Tamil and English medium
- Doubt clearing one-on-one sessions
- Demo class
- online/offline classes
- Placement assistance
- Reasonable fees
- Real-time projects
- Digital library
- Weekly seminars
Syllabus:
- Advanced Diploma in graphic designing
- Graphic designing fundamentals
- Color elements
- Photo editing
- Retouch
- Ratio logo design
- Basics of design
- Basics of Illustrator
- Adobe photoshop
- Adobe after effects
- Adobe dimensions
- Templates for magazines and newspapers
Contact Details:
- Contact Number: 889 889 2007
- Website: www.vfxindia.co.in
- Address: 4, 5, Inner Ring Rd, Senthil Nagar, Annai Sathya Nagar, Arumbakkam, Chennai 600106
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4. ICAT
Image College of Arts, Animation, and Technology is one of the finest institutes, offering graphic designing courses in Chennai since 2004. Strategically located in the heart of the city, this premier institute aims at providing the finest training in graphic designing at affordable rates.
It accepts candidature from all walks of life. Be it professionals, trainers, trainees, homemakers, or entrepreneurs there is a certificate course for everyone. Its highly experienced and trained faculty is the backbone of the institute, responsible for churning brilliant graphic designers batch after batch.
Salient features:
- Collaboration with Alagappa University
- Afiiliated to Jawahar Lal Nehru University
- Affiliated to Bangalore University
- Affiliated to Annamalai University
- Diploma certificate in graphic designing
- Undergraduate program
- Post Graduate program
- Workshops
- Seminars
- Studio work
- Industry visits
- internships
- Placement support
- Interview guidance
Syllabus:
- Diploma in 3D animation
- Visual FX
- Game development
- Blend of art and Design
- Illustration
- Photography
- Motion graphics
- Design development
- Graphic design fundamentals
- Photoshop
Contact Details:
- Contact number: 95001 28555
- Website: www.icat.ac.in
5. Web D School
Another promising institute to be rightly included in the list of the top 5 graphic designing courses in Chennai is Web D School. From the last 15 years, the institute has trained thousands of students who are associated with Amazon, Wipro, and other big organizations, earning a name for themselves and their alma mater. Backed by industry experts as faculty an extensive training program has contributed widely to the success of the institute.
Salient features:
- Internships
- Workshops
- Seminars
- Library videos
- Certificates
- Placement support
- Interview guidance
- Industry oriented training
Syllabus:
- What is graphic design?
- Software interface
- Image size and resolution
- Creating photoshop documents
- Types of layers
- Details on color theory and its application
- Rules and principles of graphic designing
- Photo editing
- Retouch
- Ratio logo design
- Pen tool
- Layer mask
- Gid creation
- Website overview
- Web template creation
- Basics of design
- Basics of Illustrator
- Adobe photoshop
Contact Details:
- Contact number: 097913 33350
- Website: www.webdschool.com
- Address: Web School No 30, 1st floor, SSR Pankajam Towers, Arunachal Rd, Above Kovai Pazhamudircholai Cholai, Saligramam, Chennai 600093
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Frequently Asked Questions
1. How are the prospects of graphic designing in India?
There is immense scope for graphic designing in India. With the constant growth in businesses, marketing, and promotions there is no dearth of opportunities in the field of graphic designing in India. The constant inflow of creativity, opportunity, and technology is bound to take graphic designing in India to greater heights.
2. How do I become a graphic designer?
In order to become a successful graphic designer, you must have some skills [technical & soft], undergo training, and earn certification. While you may earn the certification and master the technical skills by enrolling in one of the top 5 graphic designing courses in Chennai. Soft skills like time management, creativity, problem-solving attitude, and teamwork can be worked upon from the time you wish to pursue a career in graphic designing.
3. How much does a graphic designer earn?
The income of a graphic designer depends on the type of design he/she is pursuing, the organization, experience, and the city they live in. However, in recent research carried out by Payscale, it was found that the average income of graphic designers as of today ranges from INR 3,50,000/- per annum to 6,00,000/-per annum.
Conclusion
Graphic design has greatly impacted visual communication. It has made it an interesting, appealing, and convenient means of conveying information and ideas.
To be a successful graphic designer all you need is creativity and the will to learn and undergo extensive training. Enroll in any of the top 5 graphic designing courses in Chennai and leap closer to realizing your dream of becoming a successful graphic designer.
