Top 5 Instagram Courses in Chennai with Placement Assistance

When Instagram came into existence on 6th October 2010, millennials looked at it as just another site for sharing photos and videos with friends and family. They were completely oblivious that in a span of few years, it would evolve to become the most popular social media marketing site. As of today, the conversion rate for an Instagram business account grows between 6% to 8% every month, three times more in comparison with Facebook, Snapchat, or Pinterest. This article brings you a comprehensive list of the top 5 Instagram marketing courses in Chennai, to help you encash on the tremendous marketing opportunities being offered by Instagram.

Before we venture into the list of the top 5 Instagram marketing courses in Chennai, let’s first try and understand, what is Instagram, the advantages of Instagram marketing, and the list of factors contributing to the success of Instagram. 

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Instagram

Instagram is a free social networking site. It is a platform based mostly on image and video sharing. It works on the technique of, “Maximum visual content, minimum words”, considered to be the reason behind the resounding success of Instagram. 

Instagram has been constantly rolling out more features like reels, posts, stories, and IGTV, keeping the users intrigued and interested in the app and its content.

1. Reels

• These are short entertaining videos, similar to those of TikTok.
• Reels are made to keep up with the trends, as a satire, or just for fun.
• They are a quick and easy way of conveying an idea.

2. Post

• This is a standard feature.
• Users may post photos or a minute-long video.
• It will show in the main “feed” of the followers.

3. Story 

•  An amalgamation of photos or short clips.
• A video clip has to be of 10 seconds
• You may post many clips and photos in a sequence
• The story content stays on the page for 24 hours

4. IGTV

• This feature is similar to youtube.
• It supports long video formats, from up to 15 minutes to 60 minutes.

Read about Google Digital Marketing Courses 

What is Instagram marketing?

Using Instagram and its various marketing tools to boost sales, connect with the potential target audiences and increase brand awareness is known as Instagram marketing. With over 1 billion active users, the business and marketing potential that this site offers is unparallel. 

As per the latest survey,90% of users like following various brands and look forward to new posts from them, making a good case for increased sales and conversion rates. The ease of interacting directly with the brand has been a great contributing factor for Instagram marketing to evolve as a huge success.

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Advantages of Instagram marketing

Over the past few years, Instagram has evolved as a promising platform for inbound marketing. It’s been a window of growth and success for many brands and businesses. Let’s look at the few advantages that Instagram offers, helping numerous brands thrive and grow. 

1. Brand awareness

• Instagram is a great place to advertise a brand.
• As the products and services of a brand keep showing in the feed it is only natural to take note of the brand and its products.
•  83% of users accept that Instagram has helped them discover new brands, products, and services. 

2. Increase engagements

• Social networks sites are a great place for facilitating an interaction between seller and consumer.
• Instant feedback, review, queries, and testimonials help a brand build its value and boost sales. 

3. Increased sales

• Increased brand awareness and engagements often lead to increasing in sales.
• As sellers don’t have to rent out and maintain an actual store, inventories, staff, etc to display their stock, the cost of the product reduces considerably. This factor also leads to an increase in sales. 
• Various links in Instagram Stories, ads, tags, etc too contribute to sales and brand awareness.

Marketing tips for Instagram

Below are a few effective Instagram marketing tips that may help a brand/ business optimize its Instagram marketing strategy.

1. Have a Business Profile 

• Having a business account is the first step towards maximizing your marketing goals.
• It allows followers to get in touch with you by clicking a button.
• Utilize analytics tools, and know the impressions and reach of your posts.
• Business profile lets you use Instagram marketing tools for free.

2. Instagram Marketing Tools

• These marketing tools help the brands in tracking the interest of their audience and sales and marketing-related metrics.
• Details like demographics, location, age, gender, active hours, etc can be obtained to optimize the marketing experience.
• These tools help in understanding how users interact with the content you have posted. It helps in boosting the engagements.

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3. Create Sponsored Ads

• The carousel feature lets you showcase one or multiple sponsored ads.
• Using the metrics data, Ads get floated across the pages of potential customers, who may not necessarily be the followers of the brand. This gives brands the freedom to reach out to the potential target audience instead of staying restricted to the followers.
• You may push the high-performing posts to the potential customers as sponsored ads.
• You may run multiple posts for different audiences to up the brand awareness, engagements and sales.

4. Use Instagram Stories

• Instagram stories are an important feature for generating leads.
• These stories appear like slide shows and stay in the feed for 24 hours.
• Stories are displayed strategically at the top timeline of the page.
• Users see the timeline as it is the first thing on the page.
• Stories can be made as catchy as possible by using features like rewind video, live video, boomerangs, photos, etc.
• The number of photos and videos that you may add to Stories at any given time is unlimited.

5. Collaborate with Influencers 

• The fastest way to reach out to potential customers is to collaborate with an influencer.
• Influencers enjoy a huge following and brands can benefit from it.
• By using the influence of the influencer, convincing the followers to try your product or services becomes easy.
• Choose an influencer who shares an interest in your products and services.

6. Collect User-Submitted Photos

• Collecting photos posted by your customers, of them, using your product is a great way to generate reliable and relevant content.
• By doing so you will also build boost brand awareness and trust.
• User-generated content is way more appealing and convincing than commercial photos and ads.

7. Use Hashtag

• Hashtags are a great way of advertising.
• It helps in categorizing posts and increasing engagements.

Top 5 Instagram Marketing Courses in Chennai

1. IIM SKILLS

Headquartered in Delhi, this premium institute is one of the finest among the top 5 Instagram Marketing courses in Chennai.  Its digital marketing module is designed to keep the industry standards, challenges, and expectations in mind. Its alumni are engaged with various big organizations and pursuing various facades of digital marketing successfully. The experienced faculty, relevant training modules, extensive training, placement support, lifetime access to the class recording make a fair case for IIM Skills to be considered the best digital marketing training in Chennai.       

Course Highlights: 

• 60+ hours of online training
• Assignments
• Industry case study
• Master certification
• Real-time hands-on learning 
• Tool driven course
• Lifetime access to class recordings
• Placement support
• 2 months of paid internship
• Introduction to Digital Marketing
• Why Internet Marketing
• Delivery instructions
• Assignments
• Exams
• Support Desk Timing and Process
• Introduction to Inbound Marketing
• Importance of Inbound Marketing

• Reach
• Funnel
• Nurturing
• Conversion
• Delivery

• Building organic reach using Inbound Marketing
• Funnel creation
• Landing Page Optimization
• Magical Call To Actions
• Web Visitors Engagement
• Drip Email

• Facebook Marketing
• Facebook Pixel
• Linkedin Marketing & Ads
• Twitter Ads
• Instagram Ads & Organic
• Pinterest
• WhatsApp For Business Do’s & Don’t

• Budgeting for Social Media
• Social Media Optimization
• Online Reputation Management using Social Media
• Social Media Automation

• Social Media Marketing

• Search Engine Optimization

• Search Engine Marketing

• Content Marketing

• Local Listings Management

• Paid Advertising

Course name: Digital Marketing

Duration: 3 months + 2 months Paid internship

Fees: INR 29,000+ 18% GST

Contact: 9911839503

Website: www.iimskills.com

Ranking: 4.9/5

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2. Digital Academy 360

Second, on the list of top 5 Instagram marketing courses in Chennai is a renowned digital marketing institute, Digital Academy 360. The institute has a job-oriented training pattern. Its digital marketing module and curriculum cover every aspect of digital marketing, inbound marketing, and social media marketing. It harbors industry professionals as faculty who bring the latest to the table.

Course highlights:

• Premium Digital Marketing 
• Fundamentals of marketing
• What is Digital Marketing
• Digital Marketing Possibilities
• Traditional Marketing v/s Digital Marketing
• Understanding the Buyer Funnel
• Creating Customer Persona
• Brand Positioning
• Understanding the Marketing Trends
• Product/Brand Customisation through Research
• Stay Ahead of the Competition
• Understanding Customer Pain Points
• Leveraging the Untapped Funnels
• Planning Competitive Strategy
• Selecting the right targeted audience
• What are Keywords
• Types of Keywords
• Manual keyword research method
• to do keyword research
• Keyword research competitor analysis
• Short-listing the best performing keywords
• Keyword research reporting
• Difference between Profile and Page
• Page Creation for Personal Branding
• Page Creation for Business
• Social media site Page Optimisation
• Planning & Designing Creatives for social media site page
• Hacks to increase likes for Instagram Page
• Content Strategy for Instagram Page Engagement
• Creation of Social media calendar
• Facebook Insights for Analysis
• Automation of social media sites messenger to increase responsiveness
• PCP in digital Marketing
• Skill diploma in digital marketing
• 864 hours
• 266 lectures
• online/ offline classes
• Workshops
• Placement support

Course: Digital Marketing

Duration: 6 months to 1 year

Fees: Contact the Institute

Contact: 7353515515

Website: www.digitalacademy360.com

Ranking: 4.8/5

3. Udemy

Udemy is known for providing online training for various professional courses like social media marketing, digital marketing, content writing, etc. Its faculty consists of industry experts and highly experienced trainers who work tirelessly to deliver best-in-class training to each student. Its list of successfully placed alumni speaks volumes about the training imparted. Making a clear case for its inclusion in the list of the top 5 Instagram courses in Chennai.

Course Highlights:

• 11 hours on-demand video
• Instagram marketing
• Social media marketing
• 12 sections
• 75 lectures
• 34 articles
• Lifetime access to the study resources
• Placement support
• Strategies to get more followers.
• Strategies to sell products through Instagram.
• Marketing structure from follower to paid customer.
• List building with Instagram audiences.
• Email marketing & sales funnel that sell any kind of product.
• Marketing strategies to boost the selling process.

Course: Instagram Marketing

Duration: Contact the institute

 Fees: INR 3,499/-

 Website: www.udemy.com

Ranking: 4.7/5

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4. Digiperform

The training program of Digiperform is completely result-oriented. Offering meticulously designed industry-relevant digital marketing courses at reasonable rates makes a case for Digiperform’s inclusion to the list of the top 5 Instagram marketing courses in Chennai. 

Course Highlights:

• Introduction to social media marketing
• Instagram business marketing
• Twitter business marketing
• Linkedin marketing
• Quora marketing
• 8 modules
• Online reputation management
• SM tools
• Certification 
• Social Media Introduction
• Exploring Different Social Media Networks
• Optimizing Your Facebook Pages For Business
• Optimizing Businesses Presence on Twitter
• Linkedin Profile Optimization
• Instagram Marketing

 Course: Digital Marketing

 Duration: Contact the Institute

Fees: Contact the Institute

Contact : 7904693973, 8122273157

Website: www.digiperform.com

 Ranking: 4.7/5

5. Digital Marketing Courses

Last on the list of the top 5 Instagram marketing courses in Chennai is Digital Marketing Courses. The brainchild of professional digital marketers, this institute is a promising choice for digital marketing aspirants. Students get to learn from the professionals themselves, who impart the best and latest industry teachings and practices upon the students.

Course Highlights:

• 90+ hours of leaning
• 45 days of intensive classroom training
• Certifications from global partners
• Placement support
• Career guidance
• Industry-relevant curriculum
• SEO training
• Word press training
• Social media marketing
• E-commerce
• SMO Concepts
• Twitter Page Optimization
• Facebook Page Optimization
• Linkedin Optimization
• Google+ Page Optimization
• YouTube Optimization
• LinkedIn
• Pinterest
• Tumblr
• Instagram
• MySpace
• LiveJournal
• Social media sites
• Image Optimization and Networking
• Micro Blogs for Business

Course: Social Media Training

Duration: 1 month 15 days

Fees: Contact the Institute

Contact: 9025500600

Website: www.digitalmarketingcourses.in

Ranking: 4.5/

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Frequently Asked Questions

1. Which institute is best for learning Instagram Marketing?

All the above listed top 5 Instagram marketing courses in Chennai are par excellence at imparting relevant teaching and training. Their faculty consists of industry professionals and experienced trainers, and their modules are job-oriented. You may enroll in any of the top 5 Instagram Marketing courses knowing that you will be trained to become a proficient Instagram Marketer.

2. What is the scope of Instagram Marketing in India?

With the enormous user base that Instagram enjoys, one can only imagine the marketing potential this site has to offer. All the big and small companies these days have an official Instagram handle and a marketing manager who has the knowledge of optimizing various marketing tools. A marketer uses his/her to increase brand awareness, engagement, and sales. With a constant 6% monthly growth in business, Instagram marketers are in absolute demand.

3. How much do Instagram Marketers earn on average?

The average income of an Instagram Marketer is approximately between INR 2,50,00/- to INR 3,00,00/- per annum.

Conclusion

The phenomenal growth in the popularity of Instagram has opened the flood gates of opportunities for businesses to grow and flourish. To grab on these opportunities brands need skilled marketers. Enroll in one of the top 5 Instagram marketing courses in Chennai, get trained to be the best of skilled Instagram marketers, and get hired instantly.  

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