5 Best Content Marketing Courses in Chennai With Placements

Do you want to become a successful Content Marketer? Not sure how to go about it? Looking around for guidance? Well then, Congratulations! You have arrived at the right place. This article brings to you a comprehensive list of the 5 best content marketing courses in Chennai.

With exponential growth in digital marketing over the last decade, the career prospects in content marketing have skyrocketed too. Thus, before we venture into the list of the 5 best content marketing courses in Chennai, let’s understand the premises of content marketing.

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What is Content Marketing?

Content marketing is the art of storytelling in a way that draws people’s attention towards a brand, without directly pitching it to them. Sewing content around a brand’s name, product, services, and ideology forms the core of content marketing. The art of content marketing is as old as the concept of business itself. However, in the wake of digitization, this age-old concept received a revamp and found itself under the broad umbrella of digital marketing.

The newfound concept of content marketing strategy encapsulates blogs, infographics, case studies, E-books, education articles, newsletters, webinars, memes, gifs, social media posts, and video content. It aims to put forth relevant and entertaining content, crafted to gain the attention of a definite target audience, to achieve profitable customer action.  

Importance of Content Marketing 

The importance of content marketing is gauged by its ability to draw organic traffic to a website. Good content is vital for a successful content marketing strategy as it helps in generating leads and promotes sustainable growth. 

The primary objective of content marketing is to create high-quality, relevant, interesting, and engaging content that keeps the visitors hooked to a website. The more time spent on a website, the higher the chances of conversions and sales. Even if the conversions don’t take place, quality content helps your brand value and brand name, and subsequently draw potential customers to your site. Content marketing is crucial for creating B2B and B2C leads, without which the businesses cannot thrive and grow.

Benefits of Content Marketing

Many businesses allocate a major chunk of their budget to content marketing strategies. The resounding success of content marketing has become the mission-critical model of growth for many businesses. Let’s look at 10 direct benefits that a good content marketing strategy offers to a website.

1. Audience retention

Relevant and engaging content has the power of creating a positive experience. Positivity keeps people coming back for more. Eventually, the traffic grows and so does the sales and brand value.

2. Building of trust

Designing content around your customer’s questions and queries is a great way to show that you value your customers. that you are listening to them and care about solving their issues. This immensely helps in retaining brand loyalty and goodwill.

3. Higher lead generation

When people find your content relevant and engaging, chances of them responding to the “call-to-action” grow higher. Providing visitors with free yet useful content is a great way to gain leads through CTA. CTA is extremely important, as it guides visitors towards the next step.

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4. Originality improves conversion

Repetitiveness can lead to boredom, and boredom seldom holds attention. Thus anyone who aims to yield good returns must focus on creating original and trendy content. 

5. Greater visibility

Relevant, original, and good content is your ticket for a higher ranking in SEO. A higher ranking is directly proportional to the increased traffic and vice-versa. An effective content marketing strategy helps increase the visibility of your business, which in turn benefits brand and sales.

6. Authority

Well-planned and well-executed content marketing strategies are one which helps the business establish its authority over its counterparts. Good content has the power of creating the desired impact, thus delivering meaningful content regularly is extremely important, to gain authority in the content-driven domain.

7. Brand awareness.

Creating great content under a particular brand name helps customers draw a parallel between quality content and the brand name. This helps in enhancing the brand image in a unique way.

8. Loyal Brand Fans

It is only natural for people who are drawn to your website to feel connected with your brand. After all, it is the quality of your content that keeps their thoughts engaged and compels them to visit your website again and again. These people are known as “Loyal Brand Fans” who will often advocate for your brand and influence others’ perspectives in your favor.

9. Cost-effective

In comparison to the conventional way of marketing, content marketing is anytime way more cost-effective and time-saving. Content marketing is also quite transparent in nature, along with being relatively hassle-free. 

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Various Platforms for Content Marketing

A plethora of platforms are available for content marketing. Right from the blogs, to videos, social media posts, testimonials, reviews, checklists, influencer marketing and etc. While all of them are created with the same purpose, they may not target the same audience and also differ in impact and outcome. Thus, it is wise to have a fair understanding of these various platforms, their reach, impact, and outcome before designing the content for these platforms.

1. Blog

A blog is an online journal, which needs a regular update. It allows the visitors to engage with the website. It is considered the cornerstone of content marketing. Blogs offer:

• Versatility 
• Quick and easy readability
• A cost-effective approach to marketing
• Elaborate and detailed information
• Answer users’ queries and build brand trust and name.

2. Infographics

Infographics deal with a graphical representation of information, idea, or data. It is easily comprehensible, quick to understand, and provides clarity of idea. Steps involved in designing infographics are:

1. Decide on the objective of the infographic.
2. Assemble necessary data and information.
3. Conceptualize the infographic.
4. Select a relevant template.
5. Customize the template and design according to your objective and audience.

3. Videos

Videos are the visual representation of moving images, broadcasted to convey a piece of information or for entertainment purposes. It is a very powerful platform for content marketing. Benefits of videos are:

1. Quick comprehension and less time-consuming.
2. They are popular and preferred over lengthy write-ups.
3. Greater impact on the audience. 
4. Faster response rate.
5. Has a greater potential of going viral.
6. The higher the viewership, the more the conversions and sales.

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4. Testimonials and Reviews

Customers feel valued when they are heard. Reviews and testimonials are great ways to connect with your customers and grow your brand trust, awareness, and content for the website. Benefits of testimonials are:

1. Adds content to your website
2. Builds trust
3. Brand awareness
4. Helps in tracking the performance of your brand and products.

       5. Memes

Memes are a great way to convey a message, idea, or information. They are fun to read. They mostly go viral ensuring wide coverage and reach. Memes have the ability to add immense value to the objectives of content marketing. The benefits of using memes are:

1. A fun way to communicate promotes a positive impact on brand value.
2. A quick way of communication.
3. Memes make up for a large portion of internet communication.
4. Have great potential for going viral.
5. Instant feedback

       6. Influencer Marketing

Collaborating with internet influencers to promote your brand and product is an innovative way to promote quality content marketing. Since influencers have many trusted followers, chances of conversions get higher when a brand work in collaboration with an influencer. Benefits of Influencer Marketing:

1. According to research, for every $1 investment in Influencer Marketing, the brand earns a sum of  $6.50.
2. Greater lead generation
3. Higher chances of lead conversions.

Top 5  content marketing courses in Chennai

1. IIM SKILLS

Leading the list of the top 5 content marketing course is IIM SKILLS. This premium institute is renowned for quality teaching, extensive training, and constant support. Its digital marketing course covers all the topics related to content marketing strategies.

Students get to learn from industry experts and highly experienced faculty. Online sessions are followed by assignments that help students execute the learning for a better understanding. At IIM SKILLS, students undergo a compulsory internship program, again insight about industry, expectations, and work.

Course highlights:

• Live training
• live projects
•  case studies
• Important modules
• Marter’s certification
• 13 other certifications
• Industry case studies
• Lifetime access to training material and case recordings
• Class presentations
• Opportunity to work on various marketing tools
• Demo class
• Search engine optimization
• 300+ placement partners
• Personalized mentorship for career and business
• Write blogs for Times of India
• Launch podcast with Apple, Google, and Spotify
• Launch own Agency

Courses For Content Marketing

• Course name: Master Digital Marketing Course
• Duration: 5 months
• Fees: INR 34,900+ 18% GST

• Course Name – Content Writing Master Course
• Fee – INR 14900 + GST
• Rating: 4.9/5

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2. Digital Academy 360

Second, on the list of top 5 content marketing courses in Chennai is Digital Academy 360. The institute exhibits a commendable alumni placement record. Institute is famous for providing extensive hands-on training. They cover every aspect of marketing through extensive training. The faculty includes industry experts and experienced trainers

Course highlights:

• Premium Digital Marketing 
• PCP in digital Marketing
• Skill Diploma in digital marketing
• 864 hours
• 266 lectures
• online/ offline classes
• Workshops
• Placement support

 Course: Digital Marketing

 Duration: 6 months to 1 year

 Fees: Contact the Institute

 Contact: 7353515515

 Website: www.digitalacademy360.com

 Ranking: 4.8/5

3. Udemy

Udemy has made a mark in the arena of content marketing courses over the last few years. It offers extensive guidance, training, and placement support. backed by highly experienced staff, the institute is renowned for imparting relevant teaching and interview guidance  The course highlights are,

Course Highlights:

• 11 hours on-demand video
• Digital marketing
• Content marketing
• Copywriting
• Content writing
• Content creation
• Word press
• Business writing
• Social media marketing
• SEO
• Marketing Strategy
• Internet Marketing
• Youtube Marketing
• Advertising strategy
• Lifetime access to the study resources
• Placement support

 Course: Content Marketing

Duration: Contact the institute

Fees: Contact the institute

Website: ww.udemy.com

Ranking: 4.7/5

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4. Digiperform

The training program of Digiperform is diligently designed for imparting a value-added experience. Its 12 modules long training program is a perfect balance between theory and practicals. Designed keeping in mind the industry requirements and challenges, the institute is a promising option for pursuing content marketing.

Course Highlights:

• Advanced Diploma in Digital Marketing
• Social media marketing
• Facebook business marketing
• Twitter business marketing
• Linkedin marketing
• Quora marketing
• 25 modules
• 8 masterclasses
• 3 capstone projects
• Online reputation management
• Marketing  tools
• Certification 

 Course: Digital Marketing

 Duration: Contact the Institute

 Fees: Contact the Institute

Contact : 7904693973, 8122273157

Website: www.digiperform.com

Ranking: 4.7/5

5. Digital Marketing Courses

Last on the list of the top 5 content marketing courses in Chennai is Digital Marketing Courses. Its training program is put together by industry experts to imbibe relevant and trending skills in their students and make excellent content marketers out of them.

Course Highlights:

• 90+ hours of leaning
• 45 days of intensive classroom training
• Certifications from global partners
• Placement support
• Career guidance
• Industry-relevant curriculum
• SEO training
• Digital marketing
• Content marketing
• Web planning and creation
• Email marketing
• Mobile marketing
• Word press training
• Social media marketing
• E-commerce

 Course: Digital Marketing Training

 Duration 1 month 15 days

 Fees: Contact the Institute

 Contact: 9025500600

 Website: www.digitalmarketingcourses.in

 Ranking: 4.5/5

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Frequently Asked Questions 

1. Is Content Marketing a good career choice?

Content marketing is an excellent choice for a career for more than one reason.

• No dearth of opportunities
• Value-added skills
• Constant learning
• Stay updated with trends and technology
• Always in demand
• Freedom to work from home or on-site.
• Good payscale

     2. How do I become a Content Marketer?

The following steps can help you realize your dream of becoming a successful Content Marketer.

• Enroll in any of the mentioned Top 5 Content Marketing Courses.
• Practice the teachings diligently
• Write regularly
• Indulge in extensive and versatile writing
• Create Linkedin profile
• Observe the trends and social media marketing
• Try to create interesting and trendy content around a topic or ideology.

      3. How much does a Content Marketer earn on average in India?

The income of a Content Marketer depends on the content marketing platform he/she is proficient in, the organization they are working with, location, etc. However, as per the latest study, it’s been learned that the national average income of a Content Marketer is around INR 5,700,00/- per annum.

Conclusion

Content Marketing has emerged as a promising career choice. To excel in this field you may enroll in any of the esteemed top 5 content marketing courses in Chennai and realize your dream of becoming a successful Content Marketer.