Almost a quarter of a century has passed since the commercial use of the Internet and the World Wide Web began. During this time, the business environment changed rapidly. Large multinational corporations such as Google, Facebook, Amazon, Alibaba, eBay, and Uber have emerged as major players in our modern economy. In addition, digital technologies and devices such as smartphones, smart products, the Internet of Things (IoT), and artificial intelligence have transformed consumers’ thinking and buying structures. Today’s youth prefer everything to be fast. So, to cope with their speed, the business needs to come online. As the demand for Digital business is increasing, the demand for digital marketers who can work for them is increasing rapidly. Are you confused about where to learn digital marketing in Bhubaneshwar? Then you have reached the right place. In this article, we will discuss about top 7 Digital Marketing Courses in Bhubaneshwar that can enhance your career as a digital marketer.
First, let us understand what is digital marketing, the types of digital marketing, the evolution of digital marketing works, job opportunities in digital marketing, and their salaries.
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What is Digital Marketing
In simple words, the marketing efforts made to increase the sales of business through digital modes are known as digital marketing. There are 5.3 billion internet users worldwide, which is 65.7 per cent of the global population per the World Digital Population Report for 2023. That is why companies are increasing their budget by double for digital marketing. In present times, everything and everyone is online. People have no time to go to a store and buy groceries or vegetables when they get the comfort of getting all those fresh vegetables at their doorstep with just one click. So, how is all this possible? With technology and AI Digital Marketing is reaching a new landscape.
Types of Digital Marketing
Search Engine Optimization (SEO)
When you search for something on Google, you’ll notice that Google shows thousands of results for that particular search. Yet, most of us don’t go down below the first few suggestions. We never reach the second page. Why? Because we found the accurate result that we were looking for on the first page among the first few suggestions. To appear on your website on this first page you need to perform SEO. SEO helps the business to appear on the search engine result page (SERP) without paying for it. Digital marketers create content that organically appears in the top search results using Keywords.
Content Marketing
Content Marketing helps to connect with the audience through creating content. It is generally used to increase brand awareness through content such as articles, newsletters, blogs, short videos, etc. Nowadays content marketing is preferred by all online businesses as it helps to reach a particular audience. Content Marketing generally includes podcasts, infographics, blogs, articles, newsletters (on LinkedIn, Medium), or YouTube videos.
Email Marketing
email marketing is still one of the most effective digital marketing channels, although many associate it with spam and treat such letters accordingly. Many digital marketers use their other digital marketing channels to collect names for their email lists. They then try to convert those leads into customers through email marketing.
Social Media Marketing
The primary goal of a social media marketing campaign is to increase brand awareness and build trust. If you delve into social media marketing, you can use it to generate leads and as a direct marketing or sales channel. Examples of social media marketing are tweets, Instagram posts, and Facebook posts.
Affiliate Marketing
Affiliate marketing is one of the oldest forms of marketing and the digital world has given it a new lease on life. In affiliate marketing, companies, individuals, and influencers promote another company and their products and get a commission every time a sale is made or a new lead is added to their list. Affiliate Marketing is very much in trend nowadays.
Video Marketing
Many Internet users visit sites like YouTube to learn how to do something, read reviews, or get guidance on using any product. Marketers can use any of several video marketing platforms to run a video marketing campaign, including Facebook Videos, Instagram, and YouTube short videos. Video marketing is done with SEO, Content Marketing, and social media marketing.
Pay-per-click (PPC) advertising
In Pay-per-click advertising, the advertiser pays an amount to Google every time, their website or ad is clicked by the user. PPC helps marketers reach the right audience by providing their ads in similar areas, search engine pages, interests, and locations.
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Evolution of Digital Marketing
Digital Marketing covers a wide range of techniques and media that companies use to promote their products and services to potential consumers and increase market share. These techniques are Search Engine Optimization, Social Media Marketing, Email Marketing, Web Analytics, and Website Designing. All these techniques help to improve the efficiency of a business by improving its online presence.
Success in the business requires a combination of advertising and sales. Professional digital marketers perform these tasks either in-house at individual companies or outsourced to marketing firms that may serve a variety of clients.
In the past, companies focused on marketing through print, television, and radio because that was all they had. While these opportunities still exist, the Internet gave businesses a new way to reach consumers and gave birth to digital marketing.
New technologies and trends have forced companies to change their marketing strategies and rethink their budgets. Most companies have their digital marketing budget double to their other areas. Initially, Email became a popular marketing tool in the early days of digital marketing. Then the focus shifted to search engines like Google, which allowed businesses to tag and spot items by keyword.
Then social media platforms such as Facebook, Instagram, and LinkedIn, changed the whole scenario of digital business. Earlier these platforms were used for entertainment purposes. But now, they have become major sources for grabbing customer attention to buy products.
Smartphones and other mobile devices now make it easier for businesses to market their products and services to consumers wherever they are. With just one click, a product that is miles apart gets delivered to your doorstep within a week or maybe in 4 to 5 days.
With AI coming into the picture, the digital marketing world is evolving and changing every day. New inventions are being made to make digital marketing a reliable and strong source of income generation. There are complete possibilities for traditional business methods to disappear from the market and for digital businesses to take over the whole market.
Job Opportunities in Digital Marketing
Various Job Opportunities in Digital Marketing are:
- Digital Marketing Assistant
- SEO Writer
- Social media specialist
- SEO Manager
- Content Manager
- Graphic Designer
- Copy Writer
- Influencer
- SEO Specialist
- Marketing Analyst
- E-commerce Manager
- Creative Director
- Digital marketing manager
- Digital Marketing Director
- Executive Director of Marketing
- Chief Marketing Officer
Salary Structure of Digital Marketing Jobs:
| Job Position | Average Yearly Salary |
| Digital Marketing Assistant | INR 5.6 Lacs |
| SEO Writer | INR 3.0 Lacs |
| Social media specialist | INR 4.1 Lacs |
| SEO Manager | INR 8.9 Lacs |
| Content Manager | INR 7.0 Lacs |
| Graphic Designer | INR 3.8 Lacs |
| Copy Writer | INR 1.8 Lacs |
| Influencer | INR 4.2 Lacs |
| SEO Specialist | INR 4.1 Lacs |
| Marketing Analyst | INR 8.0 Lacs |
| E-commerce Manager | INR 12.4 Lacs |
| Creative Director | INR 15.9 Lacs |
| Digital marketing manager | INR 11.9 Lacs |
| Digital marketing Director | INR 33.8 Lacs |
| Executive Director of Marketing | INR 14 Lacs |
| Chief Marketing Officer | INR 35.8 Lacs |
Now Let’s See the Top 7 Digital Marketing Courses in Bhubaneshwar
1. IIM SKILLS
IIM SKILLS provides comprehensive training-based online Digital Marketing Courses in Bhubaneshwar. Their Digital Marketing Course is recognized by the Government of India. IIM SKILLS provides 2 months paid internship with the flexibility of working at your own pace. The course helps to enhance your digital marketing skills, marketing automation skills, and your performance in marketing. IIM SKILLS Digital Marketing Master Course helps to build a rock-solid portfolio that can land you in multinational companies.
Duration of the Course: 3 Months Program + 2 Months paid internship
Course Fee: INR 29,900+ 18% GST
Certification Provided: Yes
Mode of Education: Online
Key Features
- 15+ Live Projects
- More than 10 case studies to enhance learning
- Tools worth Rs 79000 free of cost
- Get real-time hands-on learning with various Internet marketing tools
- Get lifetime access to all the course material, class recordings, and presentations
- The fee can be paid in 7 Interest – Free EMIs
Modules Covered
|
Core Modules
| |||
| Content Writing And Blogging | |||
| Search Engine Optimization | |||
| Social Media Marketing | |||
| Search Engine Marketing | |||
| Inbound Marketing | |||
| Email Marketing | |||
| Web Analytics | |||
|
Special Modules
| |||
| WordPress Web Development | |||
| Integrated Digital Marketing Strategy | |||
| Online Reputation Management | |||
| Content Writing And Blogging | |||
| Media Buying | |||
| Affiliate Marketing | |||
| Video Marketing | |||
| Marketing Automation | |||
| Digital Infographic Resume Preparation | |||
Tools Covered in the Course:
- Elementor
- Ninja Forms
- Auto optimize
- Async Javascript
- Woocommerce
- Gotmls Malware Security
- Sucuri Security
- Wp All in One Migration
Media Coverage
Opportunities at IIM SKILLS Digital Marketing Courses in Bhubaneshwar
- Build a Social Media Calendar for Starbucks
- Launch your first YouTube video for your channel
- Build an affiliate marketing channel for Amazon
- Write SEO friendly article on Medium.com
- Build a professional blog on WordPress
- Run an Ad campaign on Instagram
- Create Myntra’s email marketing campaign
- Create an inbound marketing strategy for H&M
Other Professional Courses from IIM SKILLS
- Financial Modeling Course
- SEO Course
- Technical Writing Course
- GST Course
- Content Writing Course
- Business Accounting And Taxation Course
- CAT Coaching
- Investment Banking Course
- Data Analytics Course
Contact Information:
Mobile No-+919580740740
Email- info@iimskills.com
2. Creative School of Digital Marketing
Creative School of Digital Marketing is one of the leading institutes providing Digital Marketing Courses in Bhubaneshwar. Creative School has been awarded the best digital education institute in the year 2020 in India. Their Master’s Program in Digital Marketing is highly specialized in digital marketing depth concepts and industry-ready curriculum. Their Digital Marketing Course in Bhubaneshwar generally includes an in-depth study of topics like online marketing, SEO, digital marketing strategy, social media marketing, email marketing, web designing, and other digital marketing subjects.
Key Features
- Build a network with other professionals
- Get higher job opportunities
- Learn from the best faculties with good quality education
- Practical exposure along with live projects
- 100% placement record for the past 4 years
- Live training with 250+ case studies
Course Structure:
- Graphic Design
- Web Design
- Content Writing & Marketing
- Blogging
- Android Application Hybrid Model
- Google Analytics
- GMB
- Search Engine Optimization
- Google Ads
- Social Media Marketing
- Social Media Optimization
- Video Marketing
- YouTube + Video Editing
- Notification Marketing
- E-commerce Marketing
- Influencer Marketing
- Email Marketing
- Whatsapp Marketing
- Telegram Marketing
- Affiliate Marketing
- Online Reputation Management
- Lead Generation
- Business Analysis & Forecasting
- Customer Relationship Management
Tools You’ll Learn
Alexa, Bing ads, Bluehost, BRAND24, Buffer, BuzzSumo, Canva, Chatfuel, Clicktale, Crazyegg, Facebook ads, GoDaddy, Google AdMob, Google Ads, Hootsuite, Hotjar, Instapage, Joomla, Mailchimp, Semrush, Stripe, Vimeo, Yoast
Duration of the Course: 4 Months
Course Fee: N/A
Certification Provided: Yes
Mode of Education: Online & Offline
Contact Information: Mobile No- +8118067170
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3. DizitalSquare
DizitalSquare offers high-quality Digital Marketing Courses in Bhubaneshwar with hands-on training experience. DizitalSquare is recognized by Start-up Odisha for providing digital marketing courses with the best quality education. Their batch size is smaller in size. Hence paying attention to individual students. They have tie-ups with more than 200 companies for placements.
Key Features
- 100% practical experience in various tools and software
- Updated course structure as per the industry standards
- Improve your communication skills and get job-ready
- Learn from popular and experienced trainers
Course Structure
- Web Designing and Blogging (WordPress, Blogger)
- SEO
- Search Engine Marketing
- Social Media Marketing
- Affiliate Marketing
- SMS, Email Marketing & WhatsApp Marketing
- Google AdSense & Analytics
Duration of the Course: 3 Months
Course Fee: N/A
Certification Provided: Yes
Contact Information: Mobile No-+919078150202
4. Digital Talent
Digital Talent provides high-quality education and professional training in their Digital Marketing Courses in Bhubaneshwar. The course is the most up-to-date and industry-based. They offer courses in varied fields like web designing, digital marketing, SEO, ethical hacking, and programming language.
Key Features
- Case studies on important website brands and current-year marketing tactics research
- Placements will be given after 75% of course completion
- Google Analytics exam is taken to access the fundamental learning
Course Structure
- Introduction to digital marketing
- Website Designing
- Content Marketing
- Web Analytics & Tracking
- SEO
- Google Ads
- Email & SMS Marketing
- Lead Generation Techniques
- Facebook Marketing & Advertising
- Twitter, LinkedIn, Instagram Marketing
- YouTube Marketing & Ads
- Affiliate Marketing Techniques & Practicals
- Monetizing with Adsense
- Google Certification Preparations
- Freelancing Projects & Jobs
Duration of the Course: 2-4 Months
Course Fee: N/A
Certification Provided: Yes
Mode of Education: Offline
Contact Information: Mobile No-+91909009110
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5. Digital Gaurabh
Learn and skill yourself with Digital Gaurabh’s Digital Marketing Courses in Bhubaneshwar. They offer courses in digital marketing and graphic design. In this course, you’ll learn in detail how to optimize your website for search engines, how to make ad campaigns, track the performance of your campaigns, and build various digital marketing strategies to attract customers. This course is ideal for anyone who is looking to build a career in digital marketing or thinking of starting an online business.
Key Features:
- Master every aspect of digital marketing
- Comprehensive training of 240+ Hours
- Real job experience through an internship
- 100% job guaranteed
Course Structure
- Fundamentals of Digital Marketing
- Digital Marketing Metrics and Channels
- Customer Leading
- Advanced Web Designing
- Social Media Marketing
- Search Engine Optimization (SEO Training)
- Search Engine Marketing (SEM)
- Programmatic & Display Advertising
- Content Marketing
- Monetization with AdSense
- Web Analytics
- Robust Digital Marketing Strategy
- Planning DM Resources (Agency/Team)
- Paid Advertising on Social Media Platforms
- Freelancing
- Community Management
- Email Marketing
- Tools Covered
- Nurturing
- Skill Development
Duration of the Course: 2 Months
Course Fee: INR 20,000
Certification Provided: Yes
Mode of Education: Offline
Contact Information: Mobile No- +918339962934
6. Advanced Institute of Digital Marketing
Advanced Institute of Digital Marketing started in the year 2011 with the vision to provide digital marketing knowledge to individuals. They provide a range of courses in the digital marketing field like
- Certification Program in Digital Marketing
- Professional Program in Digital Marketing
- Advanced Program in Digital Marketing
- Executive Program in Digital Marketing
- Fast Track Digital Marketing
All these Digital Marketing Courses in Bhubaneshwar are designed to give in-depth knowledge of digital marketing in different sectors or different forms. The main aim of all these courses is to provide a complete study of digital marketing.
Glimpses of the Course Structure of Each Course
| Course Structure for Certification Program in Digital Marketing | Internet Marketing Basics
SEO Basics Online Directories, Classifieds, and Forums Search Engine Marketing Overview SMO (Social Media Optimization) Overview Email Marketing Mobile Marketing | Duration: 1 month | Fee: INR 15,000+ Taxes |
| Professional Program in Digital Marketing | Internet Marketing Basics
Social Media Optimization Advanced Digital Marketing and Marketing mix ORM and Overview SEO Basics Viral Marketing SEO advanced Modes of Viral Marketing Online Directories, Classifieds and Forums Email Marketing Online PR & News Submission SMS marketing Article Submission Banner Advertising Link Submission and exchange Video Marketing Google Adsense SEM Basics Affiliate Marketing – Overview SEM (Search Engine Marketing) Basic and Advanced SEM (Search Engine Marketing)- Advanced Mobile Marketing AI basics | Duration: 3 Months | Fee: INR 30,000+Taxes |
| Course Structure for Advanced Program in Digital Marketing | SEO advanced
Modes of Viral Marketing Online Directories, Classifieds, and Forums Email Marketing Online PR & News Submission SMS marketing Article Submission Banner Advertising Link Submission and exchange Video Marketing Google Adsense SEM Basics Affiliate Marketing – Overview SEM (Search Engine Marketing) Basic and Advanced Affiliate Marketing – Overview/advanced SEM (Search Engine Marketing)- Advanced Mobile Marketing Google Business Google Analytics E-Commerce Blogs Website Monetization Mobile Marketing Advanced AI application Viral Marketing
| Duration: 6 Months | Fee: INR 60,000+Taxes |
Certification Provided: Yes
Mode of Education: Online
Contact Information: Mobile No- +919830840870
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7. DSCR
DSCR Institute is a subsidiary of DSCR Techno Solutions Pvt Ltd. It was established in the year 2017. DSCR provides unique Digital Marketing Courses in Bhubaneshwar with complete practical-based learning. They provide an opportunity to transform your career by learning from top industry professionals. Students, professionals, freelancers, entrepreneurs, and marketing professionals all can learn from this institute. It will help to enhance your career or business based on your requirements and needs.
Key Features:
- Weekend Classes so that every individual can learn at their own pace
- Certification Support of Google Adwords
- Complete practical approach with live case studies
- High placement chances at DSCR Group
- Internship Assistance from the institute
Course Structure
- Module 1: Search Engine Optimization
- Module 2: Search Engine Marketing
- Module 3: Social Media Marketing
- Module 4: Email Marketing
- Module 5: Affiliate Marketing
- Module 6: Web Analytics
Course Duration: N/A
Course Fee: Online-INR 15,0000
Offline- INR 20,000
Certification Provided: Yes
Mode of education: Online/Offline
Contact Information: Mobile No- +917978112319
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FAQs
Q. What skills are required in digital marketing courses in Bhubaneshwar?
The basic skills that are required in digital marketing are search engine optimization, social media marketing, email marketing, social media advertising, Google Analytics, and search engine marketing. You can learn all these skills from any of the above-mentioned Digital Marketing Courses in Bhubaneshwar.
Q. Is placement support available after completing the Digital Marketing courses in Bhubaneshwar?
All the above-mentioned Digital Marketing Courses in Bhubaneshwar provide complete job assistance during the course and after the course.
Q. What is the future of digital marketing courses in Bhubaneshwar?
Bhubaneshwar is booming in the field of IT and Digital Marketing. Whether a small start-up or a big- multinational company, everyone craves a good digital presence in the market. So, the demand for digital marketers is growing day by day. The future of digital marketing seems bright in Bhubaneshwar with many new job openings in the digital sector.
Q. What is the average salary of a digital marketer in Bhubaneshwar?
The average salary of a digital marketer in Bhubaneshwar is INR 3.7 Lacs.
Conclusion
According to a recent Marketing Hiring Trends report, 69% of companies are hiring more digital marketers. Digital marketing has very good career growth as compared to most of the sectors. It is a dynamic and ever-changing career field. If you are creative and expert in trends and technologies, digital marketing is the best career choice for you. And if you don’t know how to start a career in digital marketing, the above-mentioned Digital Marketing Courses in Bhubaneshwar will guide you in landing your dream job.
I hope that this article will help you to find the information that you are looking for.
Vaibhav Kakkar
Vaibhav Kakkar is the Founder & CEO of IIM SKILLS, a global EdTech leader committed to making professional education practical, affordable, and career-transforming. Recognized as a global voice in professional...
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