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Best 8 Digital Marketing Courses in Soweto With Practical Training

“A lot of times people don’t know what they want until you show it to them” Steve Jobs. We need to show our audiences what they want. What to show? Is your outcome, how to show? is your marketing strategy and where to show it? Beyond the shadow of a doubt, we can say digital platforms. As digital marketing is making a splash, the demand for digital marketers is escalating. Soweto is booming in the digital marketing sphere. Ready to be a digital marketer in Soweto? Digital Marketing Courses in Soweto will guide you. Let us ferret out!!

Digital Marketing Courses in Soweto

The concept of digital marketing is spreading like wildfire. All the business houses are applying the strategies of digital marketing to make their business prosper and develop. Digital marketing provides a plethora of opportunities for brands. A digital bond is created between the companies and their customers. This subject is creating a space for more digital marketers. Digital marketing has hence become a desirable job in the industry. This article will describe in detail the courses that will help you to build a good career and job in digital marketing.

Concept of Digital Marketing

The concept of digital marketing came into existence by holding the hand of the Archie search engine. The birth of digital marketing was around 1990. Then the origination of Google gave a new shape to digital marketing. After the COVID-19 pandemic digital marketing is at its utmost hype. Bill Gates once stated that if any company is not on the internet, then the company does not exist.

Digital marketing is all about relatedness or connections. A brand should know how to relate with its customers, how to provide a solution for their problem and how to make itself visible to the customer.

In broad terms, digital marketing is that type of marketing that helps brands to publicize or promote their output which can be either product or service to their targeted customers. But this is done by traditional marketing too? Then what is the difference? The dissimilarity is traditional marketing uses mediums such as newspapers, magazines, TV, radio and other such mediums. However digital marketing uses digital platforms to advertise their products or services. Like social media, websites, mobile phones, applications and others as such.


The Types of Digital Marketing Are:

  • Search Engine Optimization (SEO)
  • Content Writing
  • Affiliate Marketing
  • Pay-Per-Clicks
  • Email Marketing
  • Social Media Marketing

These are some of the major types of digital marketing.

Digital marketing is a very interesting concept provided you strategize it well and then apply it to your business.

This is the overall concept of digital marketing. Its origination, definition and its types. Now let us see about Soweto in South Africa.

Soweto as a Digital Marketing Spot

Soweto with a population of around 1,895,921 people in 2023 is an urban settlement in South Africa. The name Soweto is obtained from South Western Township. It is a township in the city of Johannesburg. Before 1977, the city had restrictions for doing any business and other economic activities. In 1977, these restrictions were lifted and the people got the liberty to do business and take up other activities.

At present, the city is flourishing and doing its best in tourism and other sectors. They are an important spot for commerce, education and lifestyle.

There are around 43.48 million internet users in South Africa and around 25.80 million social media users in South Africa in 2023. Though there are many parts of South Africa, where people do not have adequate knowledge of the internet or the online world, the situation is taking a turn.

There are many malls and industries situated in Soweto. It mainly consists of Small Medium and Micro Enterprises. The city is also witnessing a digital revolution.  This is paving the way for organizations and start-ups to take up trade opportunities in Soweto. The internet has a lot of good impact on the city.

The internet has helped Soweto, to engage with local and international clients. So, the business is spreading. They can access new technologies and tools such as e-commerce and cloud computing. The Internet has also encouraged individuals to start their businesses.

The municipality stated to provide free Wi-Fi connections in Soweto for the public. This will aid in the growth of the public literacy rate, job opportunities and start-ups.

The mass of Soweto is also taking up the use of the internet on a serious note. As the brands are promoting their products in national and international sectors, their customer base is increasing. This is leading to business profits and economic growth in Soweto.

Free Wi-Fi is provided to the people of Soweto with access points in public places such as parks and libraries. This is also motivating the people of all groups. The individuals can concentrate on their education and opportunities for jobs. People are also getting accustomed to the internet and social media.

People of Soweto are inclined towards online marketing. E-commerce is also an important segment in Soweto which is booming.

Soweto is focusing on digital growth. It is trying to make its people literate about the digital world. This is the reason why digital marketing is getting attention in Soweto. Many institutes teaching digital marketing are coming up in Soweto. Digital marketing courses in Soweto are gaining ground. Many international institutes are also eyeing Soweto. This is providing a surfeit of opportunity to the Sowetans.

Let us ponder on some of the challenges that are faced by Soweto for the growth of digital marketing.

Pros and Cons of Soweto

Though digital marketing is evolving in the bustling city, many challenges are faced by Sowetans. Their journey to pursue a career in digital marketing and get a job in the sector is tough. The article will give you an insight into both the pros and cons.


  • Soweto is coming up with the concept of digital marketing and the digital world has to grow in Soweto. So, the market is less competitive compared to other developed countries and places.
  • As the competition is less, digital marketing is comparatively cheaper.
  • In Soweto, digital marketing gives more profit with a little bit of risk applied.
  • Internet usage and free Wi-Fi facilities are increasing the growth of business in Soweto.


  • Poor internet facility. Though things are changing, all people should have internet access.
  • The people need to be more familiar with digital tools.
  • The individual should gain more knowledge of digital marketing.
  • Proper infrastructure should be set up for internet access.
  • Companies should adopt more digital marketing strategies that would increase job opportunities.

These are some of the aspects that give us a picture of digital marketing in Soweto. Now check the institutes or the digital marketing courses in Soweto.

Digital Marketing Courses in Soweto

Digitalization is grasping the world. Like many other places, Soweto is also coming under the influence of digital marketing. With the increase in the number of internet users, social media users, digital marketing companies and the government taking measures for digital literacy it is turning into one of the top locations for digital marketing in Johannesburg.

To build a better career in digital marketing, you need to know the nitty-gritty of digital marketing. You will know these after you enrol yourself in one of the institutes providing digital marketing courses.

The Article Mentions 8 Digital Marketing Courses in Soweto That Will Enlighten Your Future.

1. IIM SKILLS – Digital Marketing Course

Headquartered in India IIM Skills is by far the best ed-tech among all the 8 digital marketing courses in Soweto, as mentioned in this article. Founded in 2015, they are the world leaders when we talk about professional courses. Not only they are ruling the grounds of India, but they are also helping the aspirers of Dubai and Singapore to get their dream careers.

  •  Course – Digital Marketing Master Course
  • Duration of the Course is 5 months (3 months + 2 months Paid Internship)
  • The Course Fee is ZAR 6451 (approximately) + Taxes


Modules Covered

Core Modules
Content Writing And Blogging
Search Engine Optimization
Social Media Marketing
Search Engine Marketing
Inbound Marketing
Email Marketing
Web Analytics
Special Modules
WordPress Web Development
Integrated Digital Marketing Strategy
Online Reputation Management
Content Writing And Blogging
Media Buying
Affiliate Marketing
Video Marketing
Marketing Automation
Digital Infographic Resume Preparation

Right from their training pedagogy, the study materials and the lecturers are all inclined towards how to build a great portfolio for their students so that they can get the best education. They are also assisting in getting their students placed with good brands.

The Benefit of Studying With IIM SKILLS:

  • Best training methodology in the industry
  • Free lifetime access to study materials and class presentations
  • 2 months paid internship
  • 24*7 assistance regarding any queries or doubts on the subject matter
  • More of practical learning
  • Tool-driven courses
  • 1:1 support
  • Master certification from the IIM Skills and 13 other certification program preparations with Google, Meta and HubSpot

The students will get to work with 15+ live projects, 10+ case studies and tools worth 79000+ The course is online, instructor-led. They have recorded the highest CTC of around 10L and the average salary hike is 15%.

They have an option for a Demo Class. Interested learners can join their demo class before taking admission.

Other Professional Courses from IIM SKILLS

Contact Details:

+919580740740, [email protected]

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2. University Of Johannesburg – Digital Learning in Practice

As per the article, this is the second among 8 digital marketing courses in Soweto. The university is a public university located in Johannesburg. It was established in 2005. It has a nearly 5000 student population from around 80 countries.

The digital marketing course provided here is a short-term course that teaches about the subject knowledge of digital marketing and the practical approach to it.

Benefits of this University:

  • Interactive sessions
  • Able to sharpen their skills and knowledge in Digital Marketing
  • Get hands-on training in the subject matter
  • They give an E-book with online slides of the course.

The classes are taken by industry experts and specialist academics from the digital marketing sphere. They provide two days of practical classes where they have the provision for lunch and snacks.

Duration: 6 weeks

3. Digital School of Marketing – Basic Digital Marketing Course

This institute is one of South Africa’s most desired institutions for digital marketing. The unique aspect of the institute is that they are accredited by the Media, Information and Communication Technologies Sector Education and Training Authority. They are also a member of IAB South Africa. They are also accredited by CPD Services of the UK. All these advantages make this institute the third-best among the 8 digital marketing courses in Soweto.

The course is online and virtual sessions.

Benefits of this Institution:

  • It provides both, online self-paced study or you can attend their virtual sessions
  • The course is designed through Infographics, videos and E-books
  • Certificate is provided
  • For virtual sessions, they provide unlimited access to lectures
  • 88 hours of live classes
  • Interaction with industry experts

Course Syllabus:

  • Introduction to Digital Marketing
  • Introduction to WordPress
  • SEO and Web Analytics
  • SMM
  • Content Marketing Digital copywriting
  • Paid Advertising
  • Advertising on social media
  • Email Marketing
  • Mobile Marketing

Duration: 2 months for online, for virtual session it is 88 hours

4. NIIT – Full Stack Digital Marketing with Generative AI

The National Institute of Information and Technology (NIIT) is an Indian institute that develops multinational skills and talent. It was founded in 1981. This is the fourth among the 8 digital marketing courses in Soweto.

The course offered here is a mentor-led online course. They make you job-ready and provide you with 100% placement assistance.

Benefits of this Institute:

  • From day 1 of the course, they will make you project-ready
  • Provides you with flexible study hours
  • Real-world, practical problem-solving cases
  • Capstone projects
  • Work with various tools
  • Get certified by NIIT and certificate preparations from Google, YouTube, Facebook and Google Ads
  • They will also groom you professionally like how to prepare for mock interviews, communication skills, aptitude test preparations, how to connect with industry people and how to build digital profiles and resume-making tips

Course Syllabus:

  • Website design and SEO
  • SMM
  • Paid marketing in the Google Ecosystem
  • Identify growth opportunities using e-commerce
  • Capstone projects

Duration: 29 weeks

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5. University of Cape Town – Digital Marketing

The University of Cape Town is fifth among the 8 digital marketing courses in Soweto. This university is the oldest in South Africa. It is one of the most reputable public research universities in Cape Town. It has around 30,000 students and around six campuses.

The digital marketing course is delivered online. It is a short course.

Benefits of this University:

  • The university provides 7-10 hours per week
  • It has weekly modules with flexible learning options

Course Syllabus:

  • Introduction
  • Web Design and Development
  • Web Analytics
  • SEO
  • Online Copy Writing
  • Online Advertising and PPC
  • Social media and Web PR
  • Email Marketing
  • Mobile Marketing
  • Digital marketing strategy

Duration: 10 weeks

6. Oxbridge Academy – Advertising and Marketing Management Courses

Oxbridge Academy is sixth among the 8 digital marketing courses in Soweto. They have celebrated 25 years in 2022. It is a private distance-learning institute. It is accredited by DHET, QCTO, UMALUCI, ETDP SETA, APPETD AND Saiosh.

Their motto is to provide the best distance learning education.

The institute provides many short courses in advertising and marketing management. Digital Marketing Certificate course is one among them.

Course Syllabus:

  • The Digital Media and digital marketing introduction
  • Digital marketing strategy and development and digital channels
  • Content, search and digital push marketing
  • Social media, video and affiliate marketing
  • Big data

Duration: 8 to 12 months

7. Red and Yellow Creative School of Business – Digital Marketing

This institute is focusing on creative thinking. It provides many academic courses. They provide many digital marketing courses. It has both full-time and online short courses. It is seventh among the 8 digital marketing courses.

Benefits of this Institute:

  • The students gain commercial logic and creative thinking that sets them apart from the crowd
  • The course is a mingle of theoretical and practical knowledge
  • It provides excellent job opportunities
  • Get access to free tools
  • Certificate
  • Sixth edition e-marketing textbook
  • Interactive online sessions

Course Syllabus:

  • Digital Marketing Strategy
  • Planning digital Assets
  • Using digital assets
  • Speaking to your audience
  • Content, Video and direct marketing
  • Social media platforms and strategy
  • Online advertising
  • Optimization

Duration: 10 weeks

8. IIE VEGA: Digital Marketing

It is last among the 8 digital marketing courses in Soweto. This is South Africa’s largest and most accredited territory education institute. IIE stands for the Independent Institute of Education. It came into existence in 1999.

The institute provides various educational courses. In digital marketing also there are plenty of courses available. You need to select the course as per your requirements.

They offer full-time, short-term and distance courses.

These are some of the digital marketing courses in Soweto. These institutes will help to gain the required skills and in-depth knowledge in digital marketing.  They will also help you to gain a rich industry experience with practical-oriented training.  Not just theoretical or practical training they also assist you with placements. So, enrolling in these courses will be a profitable investment.

Scope of Digital Marketing in Soweto

As the internet is penetrating the Sowetan market, digital marketing is throwing a gamut of lucky chances for the aspirers of digital marketing. Digital marketing has turned out to be among the necessary sectors in Soweto. Learners are taking up the courses and enrolling themselves on digital marketing courses. This shows that digital marketing in Soweto is gradually climbing the steps paving the way for digital marketers.

Some of the Job Roles in Digital Marketing Areas Like:

  • Personal Assistant
  • Digital Account Director
  • Data Analyst
  • Client experience specialist
  • Marketing Officer
  • Digital Account director
  • Digital accounts manager
  • Marketing analyst

Now let us see the salary. The average pay of a digital marketer is around R 20,000 per month. This salary depends upon your work experience and job role. Digital marketing helps you to get a stable income.


There was a time when the people of Soweto struggled to stand on their own feet. Now when they get the privilege to fly, they are leaving no stone unturned to achieve their dreams. As the whole world is revolving around digital marketing, so is Soweto. Still, a lot of developments need to be made, but still, the Sowetans are not stopping themselves from moving to the digital world. Digital Marketing courses in Soweto will hence provide them with a brighter future.

Frequently Asked Questions (FAQs)

1.      Will digital marketing thrive in Soweto?

Soweto is evolving. It is changing and making a way for digital marketing to enter their market. Digital marketing has a bright future in Soweto.

2.      Will these courses help to get placements?

Yes, the 8 digital marketing courses in Soweto, help you with job assistance.

3.      What people skills are required for digital marketing?

Some of the skills required are communication skills, analytical skills, determination, critical thinking, creativity, time management, adaptability, teamwork and networking, flexibility and love for your job. These skills will help you to become a successful digital marketer.

4.      Are there digital marketing agencies in Soweto?

There are many digital marketing agencies in Soweto. Some of them are Blue Lions, The Blue Manakin, Ryan Brussow and Pier2Pier.

Passion for writing contents, blogs and novels, has motivated Aritra Bose to pursue her career in content writing from IIM Skills. She is eager to explore her journey as content writer and work with an organization where her communication, creativity, adaptability, research work, SEO knowledge and organization skills are utilized and enhanced. Prior to this, Aritra gained 5+ years of experience in HR and Marketing profile, with KONE Elevators, HPE, GAVA Ecocrete and ICICI Bank. She has completed her MBA in HR and Marketing from KIIT University. Her hobbies are reading, content creating in YouTube, cooking and travelling.

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