Top 5 Digital Marketing Courses in Florida With Placements

When in school, most people don’t dream of becoming digital marketing experts. But after looking at the opportunities this sector has to offer, you will stop thinking about any other job profile.  If you are based in Florida and searching for digital marketing courses in Florida and are confused looking at the options, then this article will resolve all your queries. In this article, we have listed the top 5 digital marketing courses in Florida. We have chosen the institutes based on the course contents, syllabus, fees, and a lot of other factors so that you can get a clear picture of the courses and make the appropriate decision. 

So before moving to the list of digital marketing courses in Florida, let us first know about digital marketing and why it is gaining popularity. 

What is Digital Marketing?

Businesses are switching to online modes of selling their products and services and with that, there is a rise in the need for digital marketing. Also, the sector is gaining popularity because periodically new platforms and different forms of online marketing are getting introduced. 

Digital marketing may be referred to as the online form of marketing and it is a great way to reach a wider audience base. 

Types of Digital Marketing

These are the most common types of digital marketing and as a digital marketing expert, you may be required to work in any one or a combination of these fields.

• Content marketing
• Search engine marketing
• Display Advertising
• Mobile Marketing
• Social Media Marketing
• Email Marketing
• Influencer Marketing
• Affiliate Marketing
• Video Marketing
• Audio Marketing

Role of a Digital Marketing Expert 

As you have seen above, there are many different categories under the digital marketing role. Some companies may hire you for a specific kind of role while big companies can hire you as a person responsible for whole operations. This also depends on the experience you have in the digital marketing field. 

The main role of a digital marketer is to stay updated about the latest developments or any changes that are declared by search engines. 

The most important skill or knowledge that a digital marketer is expected to possess is SEO. Search Engine Optimisation is the backbone of digital marketing and whatever content is published, the most priority is given to it. 

More job roles in the field of digital marketing include copywriting, content writing, social media marketing, and e-mail marketing. 

Each job profile has its own set of rules following which you must perform the task. For example, a social media manager is responsible for managing the company’s social media handles, posting regularly at peak times, interacting with the audience, keeping the followers informed about the latest developments in the company, and building a brand image for the company.

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So Now Let Us Move to the List of Institutes Offering the Best Digital Marketing Courses in Florida

1. IIM SKILLS

The first institute on the list of digital marketing courses in Florida is IIM SKILLS.

IIM SKILLS offers professional online courses for the last 5 years, which are conducted live.

All the courses offered by IIM SKILLS are designed to develop and enhance the skills required for the role of a digital marketing expert. Even if you are not based in Florida, then also you can attend the sessions since the Institute provides online Live classes.

Let’s have a look at the main highlights of the digital marketing course offered by IIM SKILLS that make it the best choice among the list of digital marketing courses in Florida.

Modules

• Course Name – Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship
• Course Fees – USD 437

• The course is offered over 3 months
• Learn from 15 Live Projects and 10+ Case Studies
• Get Certification and a Letter of recommendation from IIM SKILLS, which is a government-recognized institute
• IIM SKILLS can help arrange for interviews with their placement partners
• You can start podcasts with Apple, Google & Spotify
• Certifications from Google, Facebook & HubSpot. Appear for different exams after the course
• Mentorship from the faculty members after the course completion

The focus of the course is to prepare students by teaching practically. So, each module includes the use of tools that will help you in your job role –  

Learn social media marketing by using tools like Tweetdeck, Hootsuite, buffer, the pixel of Instagram, canvas, and various social media tools

Learn WordPress along with essential plugins like Yoast SEO, Sucurri Security, All in One WP Migrator, Page Builders, and more. You will also learn to use Cloudflare for the content delivery network.

Course Duration Explained In Detail

The course is offered for over 3 months. During the course period, you can learn from 15 Live Projects and 10+ Case Studies.

The course will be followed by an internship for 2 months. Some of the benefits of the internship offered by IIM SKILLS as part of its digital marketing course – 

• A stipend of ₹ 6000 will be offered
• there will be flexible working hours
• letter of recommendation after the internship

Learn the most important part of digital marketing – Search Engine Optimisation (SEO), by using portals like Google Keyword Planner, Ubersuggest, kwfinder, and Answer the public. 

IIM SKILLS can help arrange for interviews with their placement partners. Also, they will provide with guaranteed internship and a letter of recommendation. So, after the internship, you can get offers from the same company or other companies based on the experience of the internship.

Hiring Partner

Why should you choose IIM SKILLS Digital Marketing Training Program?

The institute offers the below-mentioned courses – 

• Content Writing Course
• Advanced SEO Course
• Technical Writing Course
• GST Certification Course
• Financial Modeling Course
• Business Accounting And Taxation Course 

Contact: +919580740740, [email protected]

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Let us move to our next institute on the list of the best digital marketing courses in Florida.

2. University of Central Florida

Located in Orlando, the University of Florida has 13 colleges, and it is one of the nation’s largest universities with more than 230 programs.  It has been ranked among the nation’s top 20 most innovative colleges by the U.S. News & World Report. Also, it is topping the charts as a best-value university by Forbes, Kiplinger, and The Princeton Review.

The University Provides Courses in These Main Fields

• Coding 
• Data Analytics and Visualization 
• Digital Marketing
• UCF UX/UI 

In the digital marketing field, the University of Central Florida provides UCF Digital Marketing Boot Camp, which is a part-time course. 

Course Highlights

• Option to choose from evening and weekend sessions
• Online classes
• The course covers the basics and imparts practical knowledge that prepares you for real-world challenges
• Hands-on projects during the course
• Get a chance to work on paid micro internships during the course tenure

Course Modules

The course contents include – 

• WordPress
• Content Optimization
• Search Engine Optimization (SEO)
• Link Building and Backlinks
• Domain Authority
• Conversion Tracking
• Data Strategies
• Digital Marketing for Different Business Models
• Customer Journeys
• Digital Funnels
• Content Strategy
• Organic social media
• Paid Search Advertising and Analytics
• Display Advertising and Analytics
• Paid Social Media Advertising and Analytics
• Retargeting and Audience Building
• Measurement and Optimization
• Customer Relationship Management
• Marketing Automation

Course Duration

The course duration is 18 weeks. 

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The third institute on the list of the best digital marketing courses in Florida is Florida Atlantic University.

3. Florida Atlantic University

Florida Atlantic University offers various courses for undergraduate, graduate, and executive education levels. The university offers a certificate in a digital marketing course. 

Course Highlights

• The course is conducted online
• There are 13 sessions for the course
• The course modules include topics that are essential for digital marketing like SEO, Content Marketing, Social Strategy, Email Nurturing, Lead Generation, Competitor Analysis, and more.
• Mostly all the course-related materials are provided online
• The course is designed to provide a hands-on practical learning experience 

Course Fees

The fee for the digital marketing course offered by Florida Atlantic University is $1,995. 

The fourth institute on the list of the best digital marketing courses in Florida is Noble Desktop.

4. Noble Desktop

Established in 1990, Noble Desktop focuses on providing project-based classes and certificate programs in the fields of coding, design, financial modeling, digital marketing, and more. 

Under the Field of Digital Marketing, the Institute Provides the Following Courses:

• Digital Marketing Certificate Course
• Social Media Marketing Certificate Course
• SEO Bootcamp
• Google Analytics Bootcamp
• Google Ads Bootcamp
• Content Marketing Bootcamp
• Digital Marketing Strategy & Web Optimization
• Email Marketing Bootcamp

Let us see the course highlights of the digital marketing certificate course by Noble Desktop.

Course Highlights

• The course is conducted live and there is also an option to attend a classroom-based course in NYC
• In case students choose to attend physical classes in person, then Mac or PC is provided. Full support in setting up remote access for students attending live classes
• Students are provided with four 1:1 mentoring sessions
• Course time is 126 hours 
• Learn through various live projects and training from experts
• The institute is licensed by the NYS Department of Education
• Small class size so each student is properly attended

Course Fees

The fee for the digital marketing course offered by Noble Desktop is $3,995.

There is an option to make the payment in installments or a 12-month financing option. 

Course Modules

• Digital Marketing Strategy & Web Optimization
• Content Marketing Bootcamp
• Email Marketing Bootcamp
• SEO Bootcamp
• Google Ads Bootcamp
• Google Analytics Bootcamp
• Instagram Marketing Bootcamp
• Facebook Marketing Bootcamp
• LinkedIn Marketing Bootcamp
• YouTube Marketing
• Social Media Content Marketing: Blogs & Twitter
• TikTok Marketing
• Streaming for social media
• Social Media Industry & Portfolio

Placement Assistance

There is a facility for four 1:1 mentoring sessions with expert faculties. You can use these sessions for resume writing help, interview preparation, and career guidance. 

The institute does not provide job placements but offers full support in preparing for the interviews.

The fifth institute on the list of the best digital marketing courses in Florida is BrainStation.

5. BrainStation

BrainStation was established in 2012 and to date, they have worked with 500+ instructors and trained more than 100,000 professionals. They are one of the finest digital marketing courses in Florida offering focused training in the vital components of the digital marketing sector. 

The institute provides courses in fields like data, design, marketing, product, and development. Let’s see the courses offered under the main topics – 

Data

• Data Analytics
• Data Science
• Python
• Cybersecurity

Design

• UX Design
• UI Design

Development

Web Development

Marketing

• Digital Marketing
• Social Media Marketing
• Search Engine Marketing

Product

• Product Management
• Product Leadership
• Design Thinking

Now let us see the details about the digital marketing course offered by BrainStation.

Course Highlights

• The course focuses on building digital marketing strategies in the participants and trains them in essential skills for digital marketing like search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing
• Classes are offered live online
• In case you want to attend physical classes, then you can attend in these places – New York, Miami, London, Toronto, and Vancouver
• The course is instructed by experts in the digital marketing industry 
• The institute has developed a community where you can interact with other fellow students and stay updated about important notifications. You can also get connected with instructors and can clarify any doubts. 
• Tere are flexible payment options available that allow you to divide your fees into small amounts that you can pay over a period. 
• The institute also offers a facility of scholarship 

Course Modules

• Digital Marketing Strategy
• Search Engine Marketing
• Marketing Analytics
• Social Media Marketing
• Email Marketing

Certification

On completion of the digital marketing course, you will receive an industry-recognized professional certificate. You can share the certificate on LinkedIn and mention it in your resume.

Course Duration

The course is conducted over 2.5 months.

Prerequisites for This Digital Marketing Course

From individuals who are new to the digital marketing world to those experienced and want to learn new techniques of digital marketing to upskill themselves, anyone can join the course.

So, this was the list of the 5 best institutes offering digital marketing courses in Florida. Now let us see some of the most asked questions regarding the digital marketing courses in Florida.

Frequently Asked Questions 

Q1.What should a good digital marketing course offer?

There are a lot of courses available in the field of digital marketing and each course has its course topics included. There are many forms of digital marketing and as a digital marketing expert, you may be required to work in any one or a combination of these fields –

• Content marketing
• Search engine marketing
• Display Advertising
• Mobile Marketing
• Social Media Marketing
• Email Marketing
• Influencer Marketing
• Affiliate Marketing
• Video Marketing
• Audio Marketing

Whichever course you should, make sure you check the course details carefully. Digital marketing is all about practical approaches and there is not a single explanation or way of doing a particular task. 

Q.2) What are some distinguishing features of a digital marketing course?

A Good Digital Marketing Course Should Have the Following Points:

• Enable learning practically through live projects, seminars, case studies, and assignments rather than just focusing on theoretical aspects.
• Provides internship opportunities to students after the course completion
• Digital marketing is all about using different tools and services while carrying out the duties. So, the course should include teaching the students about various tools and how to make the best use of them. For example – If a course includes basics in WordPress, then along with it, the course should also provide knowledge about essential plugins like Yoast SEO, Sucurri Security, All in One WP Migrator, Page Builders, and more. You will also learn to use Cloudflare for the content delivery network.
• The course should provide placement support and help in resume writing and arranging for interviews.

So, these are some of the points that you should look for when you are deciding about digital marketing courses in Florida.

Q3. What is the scope of digital marketing?

With Businesses switching to online modes to offer their products and services, there is a rise in the need for digital marketing after the pandemic era. Almost at fixed intervals, there are new platforms and different forms of online marketing getting introduced. You name any industry, starting from the food, retail sector, health, training and education, automobile, entertainment, fashion, to real estate, every industry is now using digital marketing in one way or the other. 

So, with all these developments, digital marketing has become one of the most sought-after sectors. Also, digital marketing is very cost-effective as compared to traditional marketing and advertising styles. So, these are the reasons for the rapid expansion of the digital marketing sector.

So, with the rise in the digital marketing industry now there is a strong demand for individuals with the required skills and capabilities that can carry out the role efficiently and help businesses grow their presence online and build a good brand image.

Conclusion

This article tried to cover all the possible details about digital marketing courses in Florida. 

I hope this article will help you in selecting the best institute to pursue a digital marketing course. In case you are based out of Florida, then a few of the institutes listed in this article like IIM Skills, provide classes that are conducted online live.  

In case of any doubts or questions about the course, you can contact the respective institutes and clarify your queries. If a free demo class is available, then surely attend that, as it will give you a basic idea about the teaching style and course structure. IIM Skills offers a free demo class that you can attend before joining the digital marketing course. 

Survey and get an idea about the fees of various institutes and make sure they justify the course structure and contents. Some institutes charge very high fees but do not include all the main topics for digital marketing. So, it is not at all necessary that a course which charges high fees will be good. Also, some institutes offer digital marketing courses only for specific topics like Search Engine Optimisation (SEO), Social Media Marketing, E-mail Marketing, and others. Make sure to go through the course modules in detail before enrolling. 

In the end, try and choose a course that offers practical knowledge and introduces you to all the tools required for digital marketing that will help you in your upcoming projects on the job. 

So, this was a detailed article covering all the aspects of digital marketing along with the institutes that offer digital marketing courses.