Top 7 Digital Marketing Courses In Mackay With Placements
The future for digital marketing is promising, and its compass in the forthcoming future is that it may replace all other standard forms of marketing soon. Benefits similar to enhancing brand fidelity, reaching out to a wider audience, reducing associated costs, and gaining client trust have assured that it has come an obligatory part of all marketing strategies. Read on to find out some of the best digital marketing courses in Mackay.
A quick Introduction to Digital Marketing
The type of marketing that uses the Internet and digital/ online technologies to spread the word about a product or service or any other type of advertising, is called Digital Marketing. This can be the most effective way of advertising and promoting seeing that most people are always on their phones now. Hence it is a good skill to have.
Now let’s discuss some of the top institutes offering digital marketing courses in Mackay.
1. IIM SKILLS
First on our list of institutes offering digital marketing courses in Mackay is IIM SKILLS. It was first launched in 2015 in Delhi, India. The institute has come a long way to become one of the rapidly growing institutes for EdTech education in the world.
Modules Covered
Core Modules | |||
| Content Writing And Blogging | |||
| Search Engine Optimization | |||
| Social Media Marketing | |||
| Search Engine Marketing | |||
| Inbound Marketing | |||
| Email Marketing | |||
| Web Analytics | |||
Special Modules | |||
| WordPress Web Development | |||
| Integrated Digital Marketing Strategy | |||
| Online Reputation Management | |||
| Content Writing And Blogging | |||
| Media Buying | |||
| Affiliate Marketing | |||
| Video Marketing | |||
| Marketing Automation | |||
| Digital Infographic Resume Preparation | |||
- Course Name – Digital Marketing Master Course
- Course Duration – 3 Months + 2 Months Paid Internship with Fixed Stipend
- Course Fee – AUD 541 + Taxes (Includes Exam Fee)
One of the main features is lifetime access to all tools, materials, and video lectures. The IIM SKILLS course certificate is recognized by the Govt. of India and is also a recognized certification with Google, Meta, Hubspot, etc.
Below Is the List Of Most Popular Courses by IIM Skills:
- Content Writing Course
- Technical Writing Course
- GST Certification Course
- Investment Banking Course
- Financial Modeling Course
- Advanced SEO Course
- Tally Course
- Business Accounting & Taxation Course
- CAT Coaching
- Artificial Intelligence-Based Digital Marketing Course
Contact: +919580740740, [email protected]
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2. TechStack
Second, on our list of prominent institutes offering digital marketing courses in Mackay is TechStack. Established in 2012, Techstack Academy is a Delhi-NCR-based training institute that has been providing courses to help upgrade your career in IT, Software development, web designing, digital marketing, and more. They offer a long-term 12-month course for PG Diploma in Digital Marketing and short-term 3-6 months with a Digital Marketing Course (Corporate Technologist). These can be availed through offline classroom and online classrooms.
The Course Curriculum of the Digital Marketing Course (Corporate Technologist) is as follows:
- Digital marketing course curriculum – this has about 31 modules
- Introduction
- Website planning
- Website creation
- Content writing
- Keyword research
- Search Engine Optimization
- E-commerce SEO
- Google Analytics
- Creative Designing
- Social Media Optimization
- Facebook Marketing
- LinkedIn Marketing
- Twitter Marketing
- Instagram Marketing
- Search and Display Marketing
- Video Marketing
- Email Marketing
- E-commerce Marketing, etc.
- Corporate Technologist digital marketing course (CTDM) – has over 26 modules
- Pro blogging
- Drop shipping
- HTML
- Adobe Illustrator
- Adobe Photoshop
- Technical SEO
- Black Hat SEO
- Quora Marketing
- Competitive analysis
- Press release
- Domain Marketing, etc.
All these modules will each have 3 quizzes and 1 project. There is also one final capstone project. Upon successful course completion, you will receive dual certificates – fromTechStack Academy and Orangus India.
The PG Diploma in Digital Marketing course also grants dual credentials from Techstack Academy and Orangus, upon course completion.
Their Curriculum Consists of 88 Modules:
Digital Marketing (PGDM):
- Initialization of digital marketing
- Website planning
- Website creation
- Content writing
- Search Engine Optimization
- E-commerce SEO
- Magento
- E-commerce marketing
- Audio engineering
- Video editing
- Video Optimization
- Personal branding
- Sale anything: using digital marketing
- Adobe Illustrator
- Adobe Photoshop
- Business etiquette for job seeker
- Growth hacking
- Viral marketing
- Google double-check
- Affiliate Marketing
- Google double-check
- Domain monitoring and marketing
- Google hacks
- Product Marketing
- Automating digital marketing
- Public relations
- Earning from Social Media, etc.
- Capstone project
These modules also contain 3 quizzes and 1 project each. They provide career assistance, help in resume building, and allow for mock interviews, with 1:1 mentorship and career fairs.
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3. Australian Academy of Digital Marketing
Third, on our list of top institutes offering digital marketing courses in Mackay is the Australian Academy of Digital Marketing. The institute has achieved accreditation by the Continuing Professional Development (CPD) Standards Office. IARC ensures the course content quality standards, quality of delivery, assessment, and administration. Their students are also eligible to join the Content Marketing Association (CMA). Here the courses are mainly differentiated according to the mode of delivery – it can be Home study courses or Classroom courses. Both of these modes have a Certificate course, an Advanced Certificate course, and a Postgraduate Certificate course and the course content is also the same for the same type of certificate courses.
The Course Contents Are as Follows:
Certificate Course
- Evolution of Digital Marketing
- Marketing principles
- Segmentation, targeting, positioning
- The digital consumer
- Porter’s five forces, etc.
Inbound & Social Media Marketing – this focuses on practical skills and techniques like:
- The inbound methodology
- Personas and customers
- Social networks like Facebook, Twitter, LinkedIn, etc.
- Content marketing
- Blogging
Advanced Certificate Course
- Evolution of Digital Marketing
- Inbound & Social Media Marketing
Search Engine Optimization (SEO) Ranking factors
- Algorithm updates
- On-page and off-page optimization
- Technical Optimization
- Tools for SEO, etc.
Digital Marketing Channels
- Email marketing
- Paid advertising
- Pay-per-click (PPC) campaigns
- Search and display advertising
- Mobile Marketing
- Responsive and mobile sites, etc.
Website Design & User Experience (UX)
- User experience
- Presenting information clearly
- Website objectives
- Site architecture
- Responsive design, etc.
Postgraduate Certificate Course
- Evolution of Digital Marketing
- Inbound & Social Media Marketing
- Search Engine Optimization (SEO)
- Digital Marketing Channels
- Website Design & User Experience (UX)
- Analytics and Performance Management – focuses on:
Data-driven Insights
- The value of online analytics
- Analytics and Strategy
- Key Performance Indicators (KPIs)
- Google Analytics, etc.
Social Media Advertising
- Setting goals
- Targeting audiences
- Analysing social advertising
- Facebook advertising options
- Twitter advertising options
- LinkedIn advertising options
Digital Strategy and Practice
- Industry Framework
- Situation analysis
- Objective setting
- Tactics and actions
- Presenting your plan
- Working in-house and with agencies, etc.
The Certificate Classroom-based course is a 3-month course that costs $1,795, and it can be taken as an offline or online course. There are no specific educational requirements. Its counterpart home study course is also a 3-month course that costs $895.
The Advanced Classroom-based course is a 6-month course that costs $3,895, and it can be taken as an offline or online course. There are no specific educational requirements. Its counterpart home study course is also a 6-month course that costs $1,545.
The Postgraduate Classroom-based course is a 9-month course that costs $4,945, and it can be taken as an offline or online course. There are no specific educational requirements. Its counterpart home study course is also a 9-month course that costs $2,845.
No matter which course you pick, all are well-rounded and with 15+ practical assignments that help you hone your technical skills and strategic analysis. This will aid greatly in your career.
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4. Indian Institute of Digital School
Up next on our list of top institutes offering digital marketing courses in Mackay is the Indian Institute of Digital School (IIDE). With an efficient cutting-edge methodology of teaching and over 12+ certifications, IIDE has brought forth one of the best comprehensive online digital marketing courses in Mackay which has the materials, resources, and video lectures carefully picked out by industry experts. Their video lectures are self-paced, so you can complete the course in your own time. They have divided their course contents into three terms:
Term 1
The Modules Mainly Covered in This Term Are:
- Introduction to Digital Marketing
- SEO
- SEM
- Campaign planning
- Key performance marketing jargon
- E-commerce
- Presentation making
- Live project on Search Marketing
Term 2
The Modules Mainly Covered in This Term Are:
- Content Strategy
- ORM
- Organic Social media marketing
- Canva
- Copywriting
- Making resume
- Influencer marketing
- Skills for interviews
- Live project on Social Media Content Strategy
Term 3
You Will Learn in Detail About:
- Paid social media marketing
- Social Analytics
- Google Analytics
- Live project on Social Media Advertising
- Final project
This is usually a 4-month course. Their learning is to start with video lectures, then attend live online sessions, and next book a mentor, with classes from 9:00 am to 12:00 pm (IST), and finally give in-class presentations. The cost of this course is $1187 with an option for 0% EMI. They provide placement interview opportunities, resume and interview training, and a certificate upon course completion.
5. Australian College of Business Intelligence (ACBI) –
With the vision to empower students to excel at any challenges in their careers, the Australian College of Business Intelligence has made it their mission to be the providers of quality education and experience as well as excellent support services to lead students to the successful completion of their studies. So far, they have had over 1750+ graduates from 65+ countries. They offer one of the top digital marketing courses in Mackay as an Advanced Diploma of Digital Marketing. The course takes you through the process of planning, designing, and executing marketing campaigns that can be used on various social media platforms. These could be automated emails, display advertising avenues, Facebook, Twitter, paid search platforms, etc. The course content structure is as follows:
- Planning marketing strategies through social media
- Using web analytics tools to gather information on marketing performance
- Building and implementing a search engine optimization strategy
- Creating and managing paid search campaigns
- Planning and conducting email marketing
- Building and conducting display and video advertising
- Creating a sound digital marketing plan
- Developing as well as managing a budget
The eligibility criteria to apply for the course is a formal educational qualification of at least one year in sales and marketing, social media marketing, digital media, or other related fields. For international students, IELTS 5.5 or equivalent is also necessary. The course can be completed online for domestic students, and a hybrid learning mode of 33% online and 67% interactive e-learning is available for both domestic and international students. The course duration is 52 weeks. The college also offers a Diploma of Digital Marketing that only requires an IELTS 5.5 or equivalent for international students to apply for the course. This course has the same learning mode options and is completed in 52 weeks.
6. Simplilearn
Simplilearn is a globally recognized institute offering exemplary courses in digital marketing and other domains. They have a wide range of courses to offer students and professionals to upskill and become conversant with online marketing strategies and techniques. They offer free as well as paid courses and students have a range of certification programs to choose from.
Their free courses include training in Digital Marketing strategy and planning, free digital marketing training in tools and their applications.
They have partnered up with Pursue University to offer a consolidated program that incorporates all the vital elements of the digital marketing structure.
Their flagship program is the digital marketing specialist BootCamp which is a rigorous learning pedagogy with more than 14 modules covered.
The Certification alignment is with OMCP, Facebook Blueprint as well as Google. When you enroll for the course, you get 12 months of guaranteed access to the digital marketing program and become a part of the community of budding digital marketers.
Throughout the course of the program, you work on real assignments and gain knowledge from experts and industry leaders to hone your skills.
Course Structure and Topics Covered
- Paid Marketing
- Inbound Marketing
- Digital Planning
- Digital Strategy Ideation
- Social Media Analytics, Optimization, And Management
- Web Analytics, And More
The course is ideally suited to Marketing specialists, Traditional marketers, Communication specialists, consultants, Sales professionals, business owners, new entrepreneurs, people who want a career switch to digital marketing, engineering graduates, business administrators, and basically anyone interested in pursuing digital marketing.
The course has interactive practical projects and case studies that help to delve into digital marketing effectively. The program is curated with the association of Meta and includes a variety of important digital marketing tools.
Some tools covered
- Youtube Analytics
- Qlik
- Google Keyword Planner
7. Henry Harvin Education
Next up on our list of institutes offering digital marketing courses in Mackay is Henry Harvin Education. Having over 9+ years of writing a scene having trained 460K+ more people 240 legal points. They have more than 210 corporate partners, and 130+ college partners, and are quite recognized for the quality of their course among publishers like Hindustan Times, Hans UK, and Business WU. They offer a Digital Marketing Course. Its course content looks like this:
Module 1: Getting Started with the Digital Marketing Course:
- Basics of digital marketing
- Understanding the process including engagement, targeted traffic, retention, and conversion
- Digital Media Vs. Traditional Media
- Benefits of Digital Marketing
- Digital marketing Trends
- Digital media marketing platforms
- Digital Marketing strategy for websites
- Quiz Module 1
Module 2: Effective Webpage Designing
- What all pages
- Prepare wireframe of pages
- Short Landing Page
- Long Landing Page
- Decide placements of important elements
- Patterns for Engaging Website Visitors
- Pop-Ups
- Pop Under Call-to-Action
- CTA Placement of call to actions
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me?
Critical Concerns to Address on Landing Page-
• What is it?
• What’s the Next Step
Module 3: Search Engine Marketing (Google Ads)
- Consumer Journey
- What is SEM?
- Why SEM?
- What is Google Ads?
- Why Google Ads?
- Google Network
- Google Ads Terminologies
- How Does the SEM Auction Work?
- Structure of a Google Ads
- Introduction to Search, Display
- Creation of Search Network Campaign
- Ad Formats Ad Text Policies
- Ad Text Best Practices
- Ad Extensions
- Keyword Research
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- Remarketing
- RLSA, Dynamic Remarketing
- YouTube Remarketing
- Smart Display Campaigns
- Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding
- Targeting Strategies
- Optimization Strategies
- Account Audit Demo
Module 4: SEO (Off-page, on-page, local, mobile)
- Introduction to SEO
- How SEO Works
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Organic Search vs. Paid Search
- Search Result (Search Snippet)
- What is On-page SEO
- Keyword Research
- Using Wikipedia, Forums
- Keyword Research
- Google Keyword Planner Tool
- On-page SEO
- HTML Basics
- Title, H1, Meta Description
- Keyword Usage
- Crawling: XML,
- HTML Sitemaps
- Robots.txt
- Content Clusters
- Negative on-page to avoid
- Technical SEO
- URL Architecture, etc.
Module 5: Facebook Marketing
- Introduction to social media marketing
- How to use Facebook for lead generation?
- Ways to use Facebook for branding?
- How to target the right audience?
- How to create Facebook Ads?
- Facebook Ads Automation
- How to generate leads through Facebook Marketing?
- How to add conversion tracking pixel code?
Module 6: LinkedIn Marketing
- LinkedIn Marketing
- LinkedIn as a Marketing Platform & Personal Branding
- Brand Marketing on LinkedIn
- Quiz module
Module 7: YouTube Marketing
- YouTube Marketing
- Creating YouTube Channel
- YouTube Ad Formats and SEO
- YouTube Campaign Planning
- YouTube Analytics
- Quiz module
You’ll get 7 certifications from one-course completion including that of Henry Harvin, Google, and Facebook. The course costs $211 with an EMI option starting at $23.49 is available.
Frequently Asked Questions (FAQs)
Q1. Is digital marketing a good career option right now?
Yes, the use of digital marketing is on the rise in all fields of industries as the internet has become a basic household thing. Hence, digital marketing is proving to be a good and highly lucrative career over the past few years and will only continue to grow.
Q2. What are some of the career opportunities available after doing digital marketing courses in Mackay?
Some of the career opportunities after doing digital marketing courses in Mackay are:
• Social Media Marketing Executive
• Digital Marketing Executive
• SEO Executive
• SEM Executive
• Content Marketing Executive
• Web Development Executive
• Email Marketing Executive
Q3. What is the average salary of a digital marketer in Australia?
The average annual salary of a digital marketer in Australia is $84,940 although this can vary with the number of years of experience you have.
Conclusion
Here we have mentioned some of the most sought institutes of digital marketing courses in Mackay. In this rapidly advancing technological world, we are always in search of people who are constantly updating themselves. Hence why it’s a good idea to have a good understanding of digital marketing as it’s proving to be extremely important for businesses. Take your pick from the given institutes offering digital marketing courses in Mackay and upgrade your career now.
