TOP 10 DIGITAL MARKETING COURSE BY GOOGLE | GET GOOGLE CERTIFIED
We all are aware of the kind of influence Google has over the digital marketing industry. Being the giant of this industry, a lot of things are just shaped according to Google. Whether it is being the biggest consumed or used the search engine or the digital services it offers.
The SEO Techniques were developed after it was believed that Google search engines function on certain algorithms to rank any result. So, basically from SEO to all the other efforts we make to make any blog or site rank amongst the top results is Google optimized.
Google itself offers some digital marketing courses to make people understand the fundamentals on which it works and what are the right and necessary practices of digital marketing.
People have started to become more aware of the fact that in the next few years when the industry is entirely being operated online, there will be a huge amount of vacancies for digital marketers and being a Google certified digital marketer is always a plus to find a better placement.
There are many digital marketing courses by Google which offers training on some of the very important aspects of digital marketing such as Adwords, search engine, advertising, and many others.
Interestingly, these digital marketing courses by Google are not just for knowledge but one can be Google certified by passing the certification examination after completion of each of these courses.
These digital marketing courses by Google are very important for anyone looking for a serious career in digital marketing, this is because being Google certified is a mark of authenticity and people can now trust one with their products or services that are to be marketed.
In the digital marketing course by Google, it provides students with necessary information about digital marketing strategies and practices to be exercised as the digital marketing industry keeps changing at a fast pace.
Here we are with some of the best digital marketing courses by Google:
INTRODUCTION TO DIGITAL MARKETING- Google Digital Unlocked Course
To excel in any task or activity, learning the fundamentals or the basic knowledge about that thing is highly essential. Same is the case with digital marketing course by Google.
This digital marketing course by Google is called ‘Google Digital Unlocked’. Google also organizes the Google digital unlocked event once a year.
This digital marketing course by Google is highly celebrated and is one of the tops recommended digital marketing courses.
This digital marketing course by Google is Free and it is a very nice approach by Google to make people understand the fundamentals of digital marketing.
Digital marketing is a very huge industry and the terms of digital marketing are changing at a very fast pace, therefore to make people aware of the very basics on which the entire digital marketing the framework is done, this digital marketing course by Google helps students and even professionals to understand those basics.
In this digital marketing course by Google, several modules are covered which are highly essential for people who want a serious career in content writing.
Some of the modules covered in this digital marketing course by Google is SEO, Social media marketing, Digital marketing skills and a lot more.
This digital marketing course by Google is a short preview of the essential digital marketing skills and techniques or we can consider it as a context for digital marketing strategies to be learned that are required to make progress in a digital marketing career.
In this digital marketing course by Google, students are provided very necessary and important information and knowledge regarding what could be the best approach in the present time when the internet is at full scale and almost everyone generating online content.
Here are some of the best features of this digital marketing course by Google:
- COURSE FOR EVERYONE:
This digital marketing course by Google is the best fit for every single person who wants to build a career in digital marketing and also for the one who has a career in digital marketing.
Aspiring digital marketers, students, professionals and even entrepreneurs can be benefitted from this digital marketing course.
Many CEO’s, start-up owners and people who operate a business are reported to attend the digital unlocked event that is organized once in a year, for there is so much to learn from such digital marketing course by Google.
- BUSINESS GROWTH:
At this point when everything is being operated through the internet, everyone is aware of the importance of online presence. Whether it is through social media or a website, but having an online appearance can increase the audience to reach exponentially.
Presenting oneself is not enough. There are ways to put forward content that works as per expectations.
This digital marketing course by Google allows one to understand how digital marketing works for businesses, and how important it is for businesses to optimize their online content according to the present standards.
- IT IS FREE:
In this world where we have to pay for almost everything, what could be better than this digital marketing course by goggle which offers absolutely free and so much information?
Although the knowledge and information provided here are highly fundamental and it is the very first step of learning digital marketing, still having this knowledge for free is absolutely no loss.
The above mentioned were the features of Google digital unlocked- a digital marketing course by Google which offers the fundamental information and knowledge for digital marketing.
Adwords Fundamentals Course
Before learning about this digital marketing course by Google, we need to understand advertising and its essentials first:
Advertising is a very necessary skill for marketers. Especially in digital marketing, advertising and doing that in the best way possible leads to results. Advertising as an industry has grown so much that we in the past decades have come across several varieties of it.
For example, influencer marketing was always there but it was limited to tv commercials, but these days when social media platforms have successfully achieved millions of daily active users, influencers market products more effectively and efficiently over those platforms.
When we people as humans are curious about anything, we subconsciously try to figure out what benefits it could do to us, and it’s a very natural behaviour to find values for self-benefit.
And we as humans also possess the quality to sense very easily when someone is trying to sell something and we get demotivated instantly for we know that all the features of attraction are to make a sale happen.
This is why advertisement and advertisers have to be smarter.
In 2017, almost $209 billion was spent worldwide on marketing, and nearly $179 billion alone were spent on TV commercials, which means less than $31billion were spent on digital advertising through the internet, but with changing times these figures flipped rapidly and in 2018, digital marketing through the internet spent $40 billion more than what was being spent on TV commercials worldwide.
Now, these facts and figures could easily explain the terms through which the entire advertising industry changed.
Let’s switch to the AdWords fundamental digital marketing course by Google. This digital marketing course by Google is called the Adwords fundamental course which makes it very clear, what this course is about.
Advertising through AdWords is a much-known method used by digital marketers and this digital marketing course by Google helps to understand the right approach for a variety of audience and the kind of strategies to use for advertising through AdWords.
As mentioned in the above facts, the digital marketing industry outshines the regular stereotype tv commercials and therefore the larger crowd is towards the digital marketing field.
To stand out and reach their audience, one has to be careful and smart about how well they use these strategies.
The AdWords fundamental digital marketing course by Google is all about those strategies.
This digital marketing course by Google also helps students to prepare for the AdWords fundamentals exam.
Here are some of the modules of this digital marketing course by Google:
Adwords exam study guide
As mentioned above the students have to pass an exam which is conducted by Google after completion of each course to achieve the Google certification.
The AdWords exam study guide is a module in the AdWords fundamental digital marketing course by Google which helps the students prepare better for the AdWords examination qualifying which one will be considered as a Google certified.
There are several benefits to this AdWords exam and being Google certified. Being Google certified increases the chances for better opportunities as a digital marketer as well as increases ones understanding about advertising their product or services by appearing on the search results.
This teaches a lot about keyword research, use of keywords and how to use AdWords effectively.
Adwords Refresher Guide
This just the revised and brief form of Adwords exam study guide. This can also help for quick revision of what one has learned so far through the AdWords fundamental digital marketing course by Google.
Google Academy for Ads
This is another such important module in the AdWords fundamental digital marketing course by Google. This helps the students to learn about the tools and products by Google which are essential for advertisement purposes.
Guide to Adwords Success
Not very technical, this guide makes one understand the reason, Adwords is important. This also tells about the benefits of AdWords over the regular methods of advertising and how well can it perform to make a business or an organization find profits.
This module is also very important for it teaches one the methods to track the campaigns done through it and how well they have performed so far.
Building Relevant Ads with ad extensions
This module about customizing ads and according to one’s needs to increase the clicks on them.
Building the best keyword list
This module offers a lot of knowledge about keyword research and their use. Having the skill of finding out relevant keywords that could be used for AdWords advertisement is very essential.
This helps the marketer or the advertiser to target the audience who are more likely to click on the ads.
This module offers lessons about customizing ads through campaign settings to make your advertisement visible to a diverse yet relevant audience and also the appearance of the ads.
3 Steps to budget smarts
This module is much about the financial aspects of managing ad campaigns.
Search Advertising Course
This digital marketing course by Google helps the digital marketer or the advertiser to reach out to the people amongst their audience individually by appearing in their search results.
This is done by selecting some keywords through proper research. The keywords used for making the content pieces to appear in the search results for advertising are related to the theme and not just any random keyword which is searched too much by the people.
This digital marketing course by Google helps students understand how effectively and efficiently one could do search engine advertising.
This strategy is one of the most practised strategy and therefore it is important to enrol this course as many marketers and advertisers have been tremendously benefitted through this.
It is very practical to understand why this is so important. If we consider our practical life, we often find ads whenever we search for something and the same ad would appear to million others who search for the same thing.
Thus, this increases the chances of one visiting the link through the ad because there is a greater chance of one being interested in what is being shown through the ad, as the audience targeted is relevant to the ad topic.
Search advertising course is done by many many marketers and it is a highly recommended course for the newcomers who seriously want to build a career in digital marketing
This digital marketing course by Google can help one understand the terminology of how search advertising works. The following are the modules that will be offered through the search advertising digital marketing course by Google:
Search Advertising Study Guide
Just like the above course mentioned this one also has an exam to qualify. All the digital marketing courses by google have exams that one needs to qualify to become Google certified.
Search engine advertising study guide takes the students through the necessary points and topics of the search advertising digital marketing course by Google, to help the student prepare for the examination.
Search Refresher Guide
The search and refresher guide is brief and revised form of the search advertising study guide. It is just the compact version of the search advertising study guide, which works like the quick reminder of important topics.
This is a very important module of this digital marketing course by Google as it takes one through the important points and acts as a quick revision tool for the learners.
Introduction to Remarketing Lists
This is a very important module which comes up with an advanced way of communicating with the audience. It helps one send direct messages to relevant people at the right time using RLSA.
The above mentioned were the modules offered by the search advertising digital marketing course offered by Google. These modules are very necessary to qualify the certification examination by Google.
Display advertising is a very interesting and effective way of advertising. From the term Display advertising, we can easily understand that this digital marketing course by Google deals with how the ads appear to the consumer.
The appearance of the ads can be customized by the advertiser. In this digital marketing course by Google, the advertisers and marketers are taught to make their ads appear at places where they are most likely to be visited by the consumer.
This is done by placing ads on social media sites and other websites or applications where most spend most of their time. The ads should also appear when the content being viewed by the user is relevant to the ad topic. This increases the chances of people visiting the ad.
Display advertising is a very useful, effective and efficient method of advertising which has proven benefits. Marketers use this method of advertising on a very large scale.
This is the reason, the display advertising digital marketing course by Google is highly recommended for students, professionals and marketing enthusiasts.
Just like the above mentioned digital marketing courses by Google, this also has an exam which the students have to pass to become Google certified.
EXAM STUDY GUIDE
This module of the digital marketing course by Google for display advertising helps the students precisely learn the topics required for the examination.
The topics in this module are well elaborated to help the students understand and perform better in the exam.
Exam-Oriented, this course proves to be very useful for beginners as this breaks down the entire digital marketing course by Google into several topics making it way easier for students to study the display advertising course.
This is a very necessary module which should be very thoroughly studied by the student to have a clear understanding of this digital marketing course by Google.
It is the same as the previous module but presented as a brief version. It could be considered as a compact study guide for the display advertising digital marketing course by Google.
This is a very helpful element for quick learners or those who want to quickly go through the important topics before the exam.
This covers all the important points of the digital marketing course by Google. This is also a very important module of the display advertising digital marketing course by Google.
Highly preferred by students and professionals, this the module has proven benefits as it helps one easily understand the topics which are likely to be asked in the examination.
This module could be used as a great tool for revision of the entire digital marketing course by Google to become a Google certified marketer or advertiser.
So, the above-mentioned points make it clear that this the module is a very necessary part of the display advertising digital marketing course by Google which is a must for those preparing for the examination.
This module is a very technical approach towards the display advertising digital marketing course by Google. The display setting is very helpful for beginners to understand the technical depths of the display advertising digital marketing course by Google.
The topics here help one to clearly understand the ways to use the Google display network.
The display settings make the advertising campaigns easy as the advertiser can now customize the appearance of ads.
Display advertising is one of the most used strategies by marketers to advertise and in the next 3-4 years, this technique is going to be used by hundreds of thousands of marketers and the number will continue to grow for the next decade.
The above-mentioned details show hoe effective is the display advertising digital marketing course by Google and therefore these points justify the reasons why one should go for this digital marketing course by Google.
Introduction to remarketing
Marketing itself is a very gigantic industry which finds its application in almost every industry, especially businesses.
Business owners and start-ups often market their products with unique visions to make their product or service stand out amongst others.
There are so many marketing strategies and techniques involved behind a successful marketing campaign which converted leads or made good sales.
For very valid reasons a lot of people skip a lot of marketing and advertising strategies.
This module offered by the display advertising digital marketing course by Google helps the advertisers and marketers understand that remarketing can be done to compensate for the skipped strategies.
This module by display advertising digital marketing course by Google is a very important module which covers many relevant topics related to remarketing.
The above-mentioned points and their descriptions make it very clear that the display advertising digital marketing course in Google is a quite important for aspiring marketers and advertiser, especially Google certification is the reason why many professionals recommend this Digital marketing course by Google.
Setting up Remarketing
After the introduction to remarketing, once the student had been through the fundamentals of the remarketing, it’s time for him to be provided with details that they can use to execute the idea of remarketing.
And this is done through another module of this digital marketing course by Google, called Setting up remarketing.
In this module, the students learn about the entire procedure to set up a remarketing structure.
Mobile Advertising Course
A decade ago, no one could even imagine the developed modes of communication that we use now.
Smartphones have brought tremendous changes in society, and these changes have doubled after the evolution of social media.
The basic definition of marketing is the use of strategies to make a product, or a service or an idea may be, reach as many people as possible.
In a world where everybody operates smartphones to connect to the rest of the world, advertising through mobile is possibly the best digital marketing technique to advertise a product.
This digital marketing course by Google allows the user to understand the effects and capacities of mobile advertising. This course also conducts an exam which after qualifying, one would be considered as a Google certified marketer.
Here are some of the modules covered in this digital marketing course by Google.
Exam Study Guide
The exam study guide has all the important topics about advertising and marketing through mobile and its technicalities.
This module in the mobile advertising digital marketing course by Google covers the entire syllabus of this course as it is specially meant to help students prepare for the examination.
The module covers all the topics which are necessary and most likely to be asked in the exam. This is a must for the people preparing for the Google certification examination.
The topics covered in this module of the digital marketing course by Google is targeting the audience for mobile advertising, estimation etc.
The exam study guide is very important and necessary a resource that one can use to smoothly get through the examinations and become Google certified.
So to have a clear understanding of the mobile advertising and qualify the Google certification exam, one must go through this module thoroughly.
Refresher guide can be considered as the compact version of the exam study guide of the mobile advertising digital marketing course by Google.
The same topics which are discussed in the exam study guide of this digital marketing course by Google are briefly mentioned here.
This module of the mobile advertising digital marketing the course can be used as a great resource for quick learning or revision.
This is especially for students to quickly overview what all they have learned so far from this digital marketing course by Google.
The module has benefitted many marketers and advertiser to become Google certified as it covers all the necessary topics that are likely to be asked in the examination.
So the above-mentioned details are the reason this refresher guide is as important as the exam study guide.
This is why experts and professionals suggest the mobile advertising digital marketing course by Google.
In the world where almost everyone is in a rush, people look at phones for their needs and barely find themselves paying attention to any ads.
The ads presented must be able to provide value and along with that, the appearance also matters a lot.
This is why mobile advertising digital marketing course by Google has this modules t make people understand to get the audience attention.
By going through this module of the digital marketing course by Google, one can understand the terminologies of placing mobile ads.
This module clearly explains the importance of mobile ads and how they can be executed.
This digital marketing course by Google is well recommended by experts to the students, aspiring marketers, and advertisers, and even professionals.
The above-mentioned points and their description clearly state the modules of the mobile advertising digital marketing course by Google.
Video Advertising Course
Video is one of the easiest and most incredible forms of communication. Especially the time we live in, video advertising is the easiest and effective advertising strategy.
Video content travels way faster than any other medium and therefore video advertising has become popular over recent years.
Now that access to fast internet has become so much easier, video advertising is a thing.
In this digital marketing course by Google, the students learn about how to place video ads or how to create one.
Including this, the course conducts an exam which has to be qualified to become Google certified marketer or advertiser.
Here are some of the modules of this digital marketing course by Google:
Exam Study Guide
This exam study guide will help children prepare for the examination. It covers almost all the necessary topics of the entire digital marketing course by Google. It is a great resource for students to prepare for the examination.
The topics covered here are most likely to be asked in the examination. The module of this digital marketing course by Google is very well designed to make students understand the fundamentals of video advertising.
It covers some topics such as managing Google display Network and promotions through Youtube.
It is a must for one trying to prepare for the exam qualifying which, one will be considered Google certified.
There is a lot to learn from this digital marketing course by Google and it has benefitted many professionals to build a stable career in digital marketing.
This module is the same as the above one explained succinctly. It could be called as a compact version of the exam study guide of vide advertising digital marketing course by Google.
This is a great resource for students who can use it for very quick revision and for overviewing the entire course quickly.
Many students, aspiring marketers, and professionals who have been through this digital marketing course have suggested going through this the module as it has to the point answers to important questions which are more likely t be asked in the exam.
So the refresher guide is also extremely important for students who want to revise or just have a quick overview of what has been taught so far.
Types of Video Ads
After the exam study guide and refresher guide, this module is the next important thing to be followed by the students who are learning this digital marketing course by Google.
The above modules were pure fundamentals of how and what to do with video advertising. This is a pretty important topic as it takes the student through the necessary points such as the types in which video ads could be generated.
It depends upon the type of consumers you have and how your ad can benefit them. Therefore this module has to be taken a bit more seriously.
For students to be clear about video advertising, this is an important module to learn and qualify the exam to become Google certified.
Selling Adwords for Video
Using Adwords for advertising through video content is another such great technique. This module is useful as it helps one understand how to use AdWords for promoting video content which means, keywords targeting and also SEO for video content.
How to Make Video Ads
This module of the digital marketing course by Google allows one to learn how to generate video advertisements through Google powered Youtube.
It is one of the most effective and efficient ways of marketing. The platform itself is so crowded that one needs some good strategies to stand out.
This module is all about the making of video promotions and video content that advertises effectively.
The above-mentioned points and their descriptions are the reason why digital marketing course by Google is highly recommended.
Shopping Advertising Course
Whenever we are looking for any product, Google shows up with many products showing their prices and images that are done through shopping advertising.
This digital marketing course by Google is somewhat like direct marketing. In this digital marketing course by Google, people learn to advertise their products directly to individuals through Google.
Just like the rest, this digital marketing course by Google conducts an examination, qualifying which one will be considered as a Google certified advertiser or marketer.
The topics covered in this digital marketing course by Google are Setting up google merchant centre account and optimizing shopping campaigns.
EXAM STUDY GUIDE
This is useful for those who are preparing for the Google certification examination. This is also effective for understanding the fundamentals of shopping advertising.
Shopping advertising is mostly needed by businesses engaged in distributing or directly selling products.
This is a compact version of the exam study guide for shopping advertising digital marketing course by Google. This is a great resource for revision purposes, as one can quickly go through all the modules through this.
This also covers the topics which are most likely to be asked in the Google certification examination. A lot of people have been benefitted through this and therefore it is a recommended module.
The above-mentioned points and their descriptions make it clear that the shopping advertising digital marketing course by Google is a very useful course especially for the people who either distribute or directly sell products.
The analytics digital marketing course by Google is useful to learn how to track the insights about how good or bad the ads are performing. Not just the ads but also the content one puts out on the internet.
The modules covered in this course are how to track insights and analytics, how analytics work, and how to use analytics tools.
This is a very useful course as one needs to keep track of how well their content performs, to analyze whether or not some changes could be done for better performance.
At the end of this course, an exam is conducted qualifying which, one could be considered as a Google certified marketer or advertiser.
To precisely learn the most of Google analytics, one can enrol in the analytics digital marketing course by Google.
Here are some of the modules covered:
This is a principle course of the Analytics digital marketing course by Google which offers very fundamentals of how analytics works and what are its uses. This is a necessary element to be able to appear in the Analytics IQ test.
The analytics academy is very important even if one isn’t planning for the exam, this is because the amount of information this provides is remarkably helpful in keeping track of the published content and ads.
Analytics IQ study guide
Now, this module is definitely for those who want to appear in the Analytics IQ test. This also covers all the topics which are likely to be asked in the Analytics IQ test.
Though analytics academy has all of it, still this module is like a revision of those topics.
Adwords and Analytics
The combined use of Adwords and analytics could tremendously benefit the advertiser through the processes of campaigning.
While the Adwords would perform tasks like advertising, keyword targeting and SEO, the analytics could be used to understand the Adwords behaviour and therefore one could act accordingly to improve the performance of the content or Ads.
This is a very important module and one should understand it thoroughly. The topics learned have very practical applications and therefore it should be highly emphasized.
Google Analytics (Smart Goals)
Smart goals are very important for advertisers and marketers to understand the ratio between the active users and the users who are not as frequent.
There are many other benefits of the Google analytics smart Goals, for this, helps the advertiser or the marketer act smartly to gain better and larger audience reach.
So, the above-mentioned point and their description make it clear that the analytics digital marketing course by Google is very useful and is recommended by experts and professionals.
Tools and Best Practices
To create a successful Advertising campaign proper and effective use of all the information of modules mentioned throughout the article is important.
But along with this knowledge, to act practically one would require information and knowledge about Tools. These tools may or may not ease the process, but help in generating effective advertising campaigns.
In this digital marketing course by Google, the topics covered are Tools and their functions, uses of tools and the best practices to make an advertisement perform up to its potential.
This course also helps one understand the performance of their competitors and studying trending marketing practices and keywords.
This is a highly recommended digital marketing course by Google. Many students, professionals, and aspiring marketers and advertisers are benefitted through it.
This is a must-learn digital marketing course by Google for one has to understand the functionalities of tools and where they perform the best.
This digital marketing course by Google is surely for those who are serious about building a career in Digital marketing or the advertising industry.
GOOGLE BEST PRACTICES GUIDE
Google best practice guide is a principle course of the best practices digital marketing course by Google and has a lot of information to offer about the best marketing practices such as search engine marketing and Adwords tricks and tips.
As mentioned above, this digital marketing course by Google pays primary attention to the uses of tools. This digital marketing course by Google provides information and practical uses of tools like
∙ Google Planning Tools: These are pre campaigning tools which are used to make the campaign stronger and louder.
∙ Keyword Planner and Display Planner: This tool is largely used for display advertising and also for AdWords. As learned in the display advertising digital marketing course by Google, this tools helps the advertiser or the marketer to customize the ad appearance to make it more preferable, increasing the chances of being visited by the consumers.
∙ Google Trends: This is a very famous tool and used by many many advertisers and marketers to keep up with the trending keywords to generate content accordingly.
∙ Consumer and Barometer
There are many other tools, but these tools mentioned above are the primary and most important tools for strong and loud advertising campaigns.
Therefore the above-mentioned points and their descriptions are the reason why Tools and Best practices are highly recommended digital marketing course by Google.
Those who are serious about building a career in Digital marketing should enrol this digital marketing course by Google and get all the benefits.
Google My Business Course
This Digital marketing course by Google provides essential information about operating a business online. While looking for outlets or service stations we often come across many local businesses and outlets nearby in Google, this happens because of the features of Google my business.
This feature allows business owners and stores to list themselves in Google search listings.
The digital marketing course by Google helps entrepreneurs and local business owners learn how to list their businesses online.
The course includes information about the following Data:
∙ Why is Google My Business Listing Important
∙ How to create and verify a Business Listing
∙ How to make changes to business information
In this digital marketing course by Google, methods to update the details of business including location and timings along with the verification procedure details are provided.
This digital marketing course by Google is very important for the local shop owners, outlet managers, and business owners as well.
Listing in Google searches can increase the chances of getting clients and costumers.
The topics in this digital marketing course by Google helps one understand how effective and important it is to get listed amongst the search results.
The above-mentioned points and their descriptions are the reason why many professionals and experts recommend this digital marketing course by Google for entrepreneurs and local business owners.
Many businesses and stores have been benefited through this course and people who have gone through the learning process have recommended this for fellow entrepreneurs.
The topic taught is essential for business growth and based on various case studies and analysis.
The above mentioned were the best digital marketing course by Google which is important for people looking to build a serious career in Digital marketing.
In a world where 60% of things are operated online, one has to learn these marketing practices through the digital marketing course by Google to outshine amongst the crowd of millions.
These digital marketing courses by Google also conduct an examination, qualifying which one will be considered as a Google certified advertiser or marketer.
Being a Google certified marketer will highly increase the chances of getting clients with deals of high worth.
The marketing strategies learned through these digital marketing courses by Google are very practical and one can find the applications in almost every online operated industry.
The courses are for students, aspiring digital marketers and advertisers, entrepreneurs, professionals and local business owners which means, almost everyone can avail this digital marketing course and get the benefit.
So these were the best 10 digital marketing courses by Google is highly recommended by experts and professionals for those who want a career in digital marketing and also for those who find the need to apply these strategies practically to boost their online assets.