Top 5 Digital Marketing Courses In Illinois With Placements

With companies moving towards online marketing by replacing traditional marketing techniques, digital marketing has gained a lot of popularity and has bloomed as a sector with many opportunities. So, this is the right time for individuals looking for a career shift or those who are already in the marketing sector and want to boost their careers. If you are based in Illinois and looking for a career in digital marketing and want to pursue a course, then this article covers the 5 best digital marketing courses in Illinois that you can choose from. 

 

Top Digital Marketing Courses In Illinois

 

 

We will have a look at the digital marketing courses in Illinois, but let’s first know a little about digital marketing in detail.

 

What is Digital Marketing? 

After the pandemic era, almost all businesses have started their websites and have their presence on various social media handles like LinkedIn, Facebook, Instagram, Twitter, and more. So digital marketing can be termed as any kind of marketing that does not involve physical mode but includes online ways like websites, social media, google ads, Facebook ads, e-mail marketing, and more.

Digital marketing is gaining a lot of popularity because it is almost now undisputed that it reaches a wider audience and helps multiply a company’s business almost overnight.

With so much happening in the digital marketing sector, there is a need for individuals with the required skills in the sector.

 

Types of Digital Marketing 

There are many forms of digital marketing, and the job profile of a digital marketing expert can include working in any of the below types. Also, it depends on the company-to-company basis as to which form of marketing is suitable.

  • Content marketing
  • Search engine marketing
  • Display Advertising
  • Mobile Marketing
  • Social Media Marketing
  • Email Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Video Marketing
  • Audio Marketing

 

Role of a Digital Marketing Expert  

The main job role of a digital marketing expert is to keep updated about the latest developments that search engines declare and make necessary changes accordingly.

There are many categories in the digital marketing sector, and you may be hired for a specific role or even for managing the whole operations of the company. The profile also depends on your experience level. If you are experienced in the digital marketing field, then you may be hired for managing the whole operations of the digital marketing department, while if you are a fresher, you may be hired for a part of the operations like looking after SEO or managing a company’s social media handles.

Every job profile is different and as per the job role, you must fulfill the duties accordingly. Some job profiles in the field of digital marketing include SEO, copywriting, content writing, social media marketing, and e-mail marketing.

Suppose you are hired for writing SEO-friendly content, then it means that you need to write articles on topics that people will be searching for, and it should be optimized as per the google policy

 

Also check, Digital Marketing Courses in Ghana

 

So Now Let Us Move to the List of Institutes Offering the Best Digital Marketing Courses in Illinois

1. IIM SKILLS

The first institute on the list of digital marketing courses in Illinois is IIM SKILLS. It has a number of attributes that make sit one of the top digital marketing courses in India as well as on the global level.

IIM SKILLS excels in offering various professional online courses for the last 5 years.

All these courses by IIM SKILLS enhances the skills required for the job role of a digital marketing expert. Even if you are not based in Illinois, then also you can enroll in the digital marketing course by IIM Skills, since the classes are conducted online.

Now let us see the main points of the digital marketing course offered by IIM SKILLS that make it the best choice among the list of digital marketing courses in Illinois.

 

Course Highlights 

  • The total course duration of the digital marketing course is 5 months including 2 months of guaranteed internship with a fixed stipend of INR 6000
  • Learn practically with 15 Live Projects and 10+ Case Studies
  • Get Certification from IIM Skills, along with a chance to appear for 13 other certifications from Google, Facebook & HubSpot
  • Resume preparation and arrangement of interviews from amongst 300+ placement partners
  • Gain all the knowledge to start podcasts with Apple, Google & Spotify
  • Get mentored by experienced faculty members who can guide you about your business and career. You get soft skills training as well to build confidence and develop effective communication skills.
  • Get a letter of recommendation (LOR) along with the certificate that is a proof of your skillsets.

 

Course Contents 

The Digital Marketing course by IIM Skillscovers these topics –

  • Search Engine Optimisation (SEO)
  • E-mail Marketing
  • Social Media Marketing
  • Search Engine Marketing
  • Building a WordPress site
  • Affiliate Marketing
  • Learn different forms of writing styles
  • Video Marketing
  • Google Analytics
  • Google ads and more

 

The course focuses on the concept of combining theoretical aspects along with a practical approach. Hence with every topic, you get a chance to learn various tools that you can use to perform that role accurately and efficiently.

For Inbound Marketing, make use of tools like Landing Pages, Modal Popup, and Canva for Infographics, Mailchimp, and Social Media Channels.

For web analytics, make use of tools like Google Analytics, Facebook Pixel, LinkedIn Ads, Twitter, and Google for Developers.

The most important part of content writing is learning WordPress. Content writing is a part of digital marketing, and you can learn WordPress and learn to use plugins like Yoast SEO, Sucurri Security, All in One WP Migrator, Page Builders, and more.

Course Duration 

The total course duration of the digital marketing course is 5 months including 2 months of guaranteed internship with a fixed stipend of INR 6000. Learn practically with 15 Live Projects and 10+ Case Studies. A letter of recommendation will be provided after the internship.

 

Course Fees 

The digital marketing course fees are $437, which are affordable when compared with the course modules and their contents.

 

Placement Assistance 

IIM Skills helps in scheduling interviews with their placement partners. 2 months of guaranteed internship with a fixed stipend of INR 6000 is included after the course completion. So, after the internship, you can take help from IIM Skills in resume writing and arranging for interviews with their partner firms.

More details about this course can be availed from here.

Let us move to our next institute on the list of the best digital marketing courses in Illinois.

 

Download IIM SKILLS Digital Marketing Course Brochure

FIND WHY 20,000+ PEOPLE LOVE IIM SKILLS

 

The institute offers the below-mentioned courses that help individuals sharpen their skills and help gain an extra edge in their careers –

2.    Excel 

Excel has a presence in over 40 countries, and it specializes in training individuals and organizations. The institute has an experience of 10+ years in the field of training. The institute offers various courses like data science programs, data analytics programs, cloud computing, software testing, digital marketing programs, data visualization programs, artificial intelligence training, and more.

 

Let us see the course highlights of the digital marketing course offered by Excel –

 

Recommend read, Digital Marketing Courses in Egypt

 

Course Highlights 

  • Placement assistance
  • Learn to use 35+ tools
  • Help in resume building and setting up a LinkedIn profile
  • 10 International Certifications from Google Analytics, Google Ads, SEMRush, Mobile marketing, Facebook, and YouTube
  • Course delivered by highly experienced and certified trainers
  • Course curriculum is designed as per current industry trends by expert trainers and faculty members
  • Reach out to the instructors after the course completion for assistance

 

Course Modules 

Module 1 – World of Marketing

Module 2 – Digital Marketing Intro

Module 3 – Planning Digital Marketing Campaign

Module 4 – Masterclass on Content Writing

Module 5 – Graphic Designing

Module 6 & 7 – Internal Framework of Internet

Module 8 – Digital Marketing

Module 9 – Keyword Research

Module 10& 11 – Website Building

Module 12 – Introduction To SEO

Module 13 – Keyword Research & Implementation

Module 14 – SEO Content Writing

Module 15 – On-Page SEO

Module 16 – On-Page SEO {Snippets}

Module 17 – Search Engine Visibility

Module 18 – Website Working Analysis

Module 19 – Off Page SEO {Link Building}

Module 20 – Off Page SEO {Link Analysis}

Module 21 – Local SEO

Module 22 – Advanced SEO

Module 23 – Search Engine Marketing

Module 24 – Intro to Google Ads

Module 25 – Google Ads

Module 26 – Display Ads

Module 27 – Video Ads

Module 28 – Search Ads- Advanced Topics

Module 29 – social media

Module 30 – Facebook

Module 31 – LinkedIn

Module 32 – Twitter

Module 33 – Instagram

Module 34 – Video Marketing Introduction

Module 35 – YouTube Pages

Module 36 – YouTube Channel Beautification

Module 37 – YouTube Analytics

Module 38 – YouTube Monetization

Module 39 – Email Marketing Modules

Module 40 – Affiliate Marketing

Module 41 – Resume Building

 

The third institute on the list of the best digital marketing courses in Illinois is the University of Illinois Urbana-Champaign

IIM SKILLS Illinois Digital Marketing Course Invite

3.    University of Illinois Urbana-Champaign 

 

The University of Illinois offers 90+ online courses in various fields and for various levels. The institute offers courses in the below academic departments for different levels like – Doctoral Programs, Graduate Degrees, Graduate Certificates, Undergraduate Degrees, and Undergraduate Certificates.

 

Academic departments 

  • College of Agricultural, Consumer and Environmental Sciences
  • College of Applied Health Sciences
  • College of Business
  • College of Education
  • College of Engineering
  • School of Labor& Employment Relations
  • School of Information Sciences
  • College of Liberal Arts & Sciences
  • College of Media
  • School of Social Work
  • Department of Mathematics

 

The University of Illinois offers digital marketing specialization for individuals who want to start a career in digital marketing and will help individuals understand the customer mindset and engage with them.

 

Course Highlights 

  • The program comprises four graduate-level courses,
  • Course duration is 7 months
  • Courses included in the certificate are – Marketing in Our New Digital World, DigitalMarketing Analytics, and Digital Media and Marketing.

 

Course Learnings 

  • Easily communicate and engage with the customers
  • Ready to face the challenges in branding and brand positioning
  • Knowledge about factors that affect consumer behavior
  • Data analysis and visualization techniques

 

The fourth institute on the list of the best digital marketing courses in Illinois is North Park University.

 

4.    North Park University 

North Park University was established in the year 1891 and provides various courses at different levels – Academic Programs & Majors, School of Education, Bachelor’s Degree Completion, SeminaryCollege of Arts & Sciences, School of Music, Art, and TheatreOnline Programs, School of Nursing & Health SciencesSchool of Business &Non-profit ManagementSchool of Professional Studies.

In the field of digital marketing, the institute offers BA in digital marketing.

 

Course Highlights 

  • Classes are offered online, in-person, or as a combination of both
  • Classes are designed to offer a combination of theory and practical approaches
  • Total of 120 semester hours of credit which is divided between professional studies core courses, major coursework (BA), general education hours, and elective courses.

 

Also Read, Digital Marketing Courses in the Netherlands

 

Course Modules 

The major coursework comprises 38 hours of learning and includes the below contents –

  • Business Communications
  • Leadership and Management
  • Principles of Marketing
  • Business Ethics
  • Digital Systems and Technology
  • E-commerce
  • Digital and Social Media Marketing
  • Digital Marketing Analytics
  • Digital Ethics
  • Integrating Strategic Management

 

There is also an optional digital marketing minor course offered by the institute which covers the basics of digital marketing.

 

Course Outcomes 

  • Communication
  • Critical Thinking and Problem Solving
  • Leadership and Team Collaboration
  • Comprehension and Application of New Media
  • Basic Knowledge of Business Disciplines
  • Digital Ethics

 

Skills Development After the Course 

  • Successfully create digital content, social media, mobile, and network marketing
  • Analyzing digital marketing
  • Developing digital marketing strategies
  • Best practices for digital marketing

 

The fifth institute on the list of the best digital marketing courses in Illinois is Northern Illinois University.

 

5.    Northern Illinois University 

Northern Illinois University started its journey as Northern Illinois State Normal School in 1899. The university offers courses in 7 disciplines –

  • College of Business
  • College of Education
  • College of Engineering and Engineering Technology
  • College of Health and Human Sciences
  • College of Law
  • College of Liberal Arts and Sciences
  • College of Visual and Performing Arts

 

The degrees are offered at graduate, undergraduate, and certificate course levels.

The university offers M.S. in Digital Marketing course which includes the main topics essential for digital marketing like – social media marketing, analytics, content marketing, email marketing, paid digital marketing, database marketing, data visualization, mobile marketing, and marketing research.

 

Course Highlights 

  • The course is conducted online
  • The course is offered in 2 phases – phase 1 covers the basics and is a prerequisite for Phase Two, which focuses on acquiring digital marketing skills.
  • Learn from expert faculties

 

So, this was the list of the 5 best institutes offering digital marketing courses in Illinois. Now let us see some of the most asked questions regarding the digital marketing courses in Illinois.

 

IIM SKILLS Illinois Digital Marketing Course Invite

 

Frequently Asked Questions 

 

Q1. What job roles are offered to a digital marketing expert? 

There are many sub-categories under the digital marketing sector, and you may be hired according to your experience in the field.

Every job profile is different and as per the job role, you must fulfil the duties accordingly. There are policy changes rolled out regularly and the most essential role of digital marketing experts is to keep themselves updated about the changes and further update and make changes in their work accordingly.

Most commonly organizations are looking for individuals who can design, plan, and execute different online marketing campaigns on various platforms including social media channels.

Some of the Job Profiles in the Field of Digital Marketing 

  • Digital Marketing Manager
  • SEO Specialist/Inbound Marketer
  • Pay Per Click (PPC) Specialist
  • Content Marketing Manager
  • User Experience (UX) Designers & Developers
  • CRM manager
  • Mobile Marketer
  • E-Marketing Associate
  • Digital Media Assistant
  • Digital Content Developer
  • Marketing or Business Manager

 

Q2. Where can I learn digital marketing in Illinois? 

Digital marketing has gained a lot of popularity in recent times with companies moving towards online marketing. So, there are a lot of opportunities in the digital marketing sector. If you are based in Illinois and looking for a career in digital marketing, then this article covers the 5 best digital marketing courses in Illinois that you can choose from.

The Institutes That We Have Listed in This Article Are –

  • IIM Skills
  • Excel
  • University of Illinois Urbana-Champaign
  • North Park University
  • Northern Illinois University

These 5 institutes have been mentioned based on their course modules, syllabus, fees, duration, and a lot of other factors so that you can get an idea about the courses, make a comparison, and select the best course as per your requirements.

Choosing a Course Should Be Based on a Few Important Factors Like –

  • Providing practical knowledge of the subject
  • Internship opportunities
  • Providing knowledge about different tools and portals that are essential for digital marketing
  • Placement support after the course
  • Course contents

Some institutes offer online courses, so in case you are not based in Illinois, then also you can enrol in the courses.

 

Q3. Is Digital Marketing a good career option to pursue? 

The straightforward answer to this question is YES. This is one of the few sectors that has grown tremendously during the post-pandemic phase and now it has become an inseparable part of any organization.

Since the demand for digital marketing is high, there is a need for individuals who possess the required skills and expertise in the digital marketing sector.

Companies are also looking for experienced candidates, so make sure whichever course you should, it should provide necessary exposure in the form of practical assignments, live projects, and case studies. The course should also offer an internship after the completion of the course and an internship is a great way to learn the real challenges that you might face on the job. Also, during the internship, you will get a chance to interact with professionals in the working sector and develop contacts for the future. There is also a high chance that the company with which you are undergoing an internship can hire you permanently based on your performance.

Having said that, it is also possible that a good course can help you land a decent job without much experience. Because if a course provides all the necessary points and imparts practical knowledge, then you can be job-ready from the starting point. This can also be possible because digital marketing is all about learning daily with new changes rolling out frequently.

So, it depends on a company-to-company basis how they prefer to choose their candidates.

 

Concluding Thoughts on the Digital Marketing Courses in Illinois

This article covers all the necessary details about digital marketing courses in Illinois. The institutes listed in this article have been chosen based on different factors like the course syllabus, fees, duration of the course, internship opportunities after the course, placement support, practical approach to the course study, and more.

 

Even if you want to go to any other institute for pursuing a digital marketing course, always compare and analyze the institutes based on the following factors

Practical approach towards course delivery  

The course should enable learning through different case studies, live projects, assignments, and tasks.

Course contents and syllabus 

The syllabus should be designed in such a way that it should cover all the essential aspects of digital marketing. The contents should be exhaustive, and they should develop skills and capabilities in individuals that will prepare them to face the challenges of the job world.

Course fees 

The fees for the course should be aligned with the course contents it has to offer. Make sure you go through the course contents carefully and compare them with the fees charged. Some institutes charge very high fees and offer a complete basic to the advanced level course. But in a few cases, it might be possible that the course offers only a few topics about digital marketing. So before enrolling in any course, check the contents.

Interview support and internship opportunities 

The institute should provide placement support and help in resume writing and career counseling services.

The course should also provide internship opportunities which is a great way to learn practically and build contacts. During the internship, you can get an idea about real-world job challenges.

Comments
  • I am Steven. I am working in an E-commerce industry. Digital marketing has much more to offer. It helps you reach the customers that left the site without making any purchase from your site. It gives an opportunity to remind the customer that they left the site without purchasing the product, they were looking for through Remarketing. Knowing these facts but don’t know the technical aspects and its applications. So want to get enrolled in one of these digital marketing institute in Illinois, to grasp it firmly.

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