Top 7 Digital Marketing Courses in Ibadan With Live Training

“Marketers need to build digital relationships and reputations before closing a sale.” – Chris Brogan. The above quote clearly defines the true meaning of digital marketing, that is, the relationship of a brand or business with its customers. Digital or online marketing is a way to advertise products or services or promote a business or a person via the Internet. Digital marketing is vital today for every business for building and maintaining customer relationships, learning about their preferences, addressing customer’s needs, resolving queries, and making decisions accordingly. This further helps in creating a brand reputation and building customer trust. Some common examples of online advertising are YouTube ads, Email promotions, Commercials for online stores, and Advertising on social media sites like Facebook and Instagram. Digital marketing is gaining popularity faster because it is more affordable and engaging than traditional marketing. here we will cover the Top Digital Marketing Courses in Ibadan with information on key aspects like curriculum, practical assignments, duration, community support, and more. 

Before Proceeding, You Must Have a Look at Some Interesting Facts About Digital Marketing:

• According to predictions, digital ads will amount to $602.25 billion in 2023.
• More than 90% of people check out other people’s reviews before purchasing online.
• Advertisements online may increase brand recognition by 80 per cent.
• 14 billion people shop online, equivalent to 27% of the world’s population.

Thus, these facts are enough to prove how powerful digital marketing is. Digital marketing is a crucial element for any business today to stay connected with its customers, drive sales and traffic, maintain brand reputation, and reach the target audience.  In this article, digital marketing courses in Ibadan, let’s see how digital marketing differs from traditional marketing.

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Traditional Marketing Vs. Digital Marketing

• Traditional marketing refers to the use of conventional and somewhat old techniques for advertising like newspapers, radio, print advertising, etc. However, digital marketing promotes goods and services via electronic channels like smartphones, websites, video advertising, and social media posts.
• The method of communication is the key difference between digital and traditional media. Media in digital form may be viewed, saved, and shared online. However, commercials on television, newspapers, billboards, and magazine covers are examples of traditional media.
• Traditional advertising may be costly, but digital advertising is often less expensive and more focused.
• You can’t target specific demographics based on age, gender, hobbies, etc., with conventional advertising. However, digital marketing allows you to personalize your outreach to demographics such as age, hobbies, behaviour, and gender.
• In traditional marketing, monitoring your campaign’s success and progress takes time and effort. But with digital marketing, you can easily monitor your progress and analyze your data using tools like Google Analytics.
• A lack of communication between vendors and customers characterizes traditional marketing. On the other hand, digital marketing enables businesses to provide personalized assistance and communicate with their target audience.

Read our detailed article on Google Digital Marketing Courses 

Recent Trends in Digital Marketing

Artificial Intelligence (AI):

Artificial intelligence (AI) is the study and growth of intelligent machines that can do things like humans. This feature is often seen in AI robots or chatbots that can answer different queries on websites and apps. With text-based tools like ChatGPT, you can also use AI to write data efficiently. Many businesses use AI technology to know their needs, speed up processes, do repetitive tasks for automation, give better customer service through 24/7 support, and detect fraud.

Influencer Marketing:

Influencers are popular social media users with many followers.  A business collaborates with an influencer to market its products and services on social media. In return, brands or businesses pay or give them free stuff to promote their products and services on influencer’s social media pages. With the help of influencers, companies can reach out to a wide range of new customers. Influencer marketing can help companies build trust and a good reputation. Influencer marketing is worth INR 12 billion in India and is expected to grow 25% annually.

Video Marketing:

Individuals spend, on average, two hours per day viewing internet videos. This factor makes video the best form of online advertising. Companies should consider using video commercials to increase subscribers. Your videos should be unique and easily remembered by people who view them; therefore, they must connect with them. As for the facts, it is exciting and watchable. Short video clips on social networks such as YouTube, Instagram, and Facebook have made it easier to connect with places and people important to you.

Voice Search:

Digital marketing is changing with voice search, which is becoming more familiar. It uses speech recognition techniques to search the web for quick and easy access. Intelligent digital assistants such as Alexa, Google Assistant, and Siri are designed so that people can search on the internet without typing on their phones. About half of all web searches are voice searches, providing digital marketers with a new avenue for selling their products. Long-tail keywords are optimal for optimizing a site for voice search.

Challenges of Digital Marketing

To be mobile-friendly, companies must ensure their websites work well on phones since more and more people are shopping via mobile devices. A significant part of the internet traffic comes from mobile users, so it is essential to make mobile-accessible websites. Almost half of global consumers use their smartphones to shop online. Make sure that customers can easily use their phones to add items to their online shopping carts and complete the payment process smoothly.

Gaining Engagement: Videos are getting increasingly popular, making it harder to create outstanding content. In video forms, especially, agencies have to develop new and creative ways to reach and show the people they want to achieve. Creating compelling, exciting, and relevant content for the target audience is also challenging. It isn’t easy to stand out from the crowd.

Managing Budget: It will be challenging for businesses in the future to reduce digital marketing budgets without compromising on set goals. Setting a budget for each channel can take time since it is sometimes apparent which channels will provide the highest ROI. Utilizing analytics on data to maximize efficiency within existing budgets is the most efficient method. Organizations must understand their goals, target audience, and available resources to manage digital marketing expenditures successfully. Since most people have limited funds, talking about your brand will only cost you a little and bring you no money for months. You need to monitor things, review them, make necessary changes, make the best use of your resources, and focus on making your team and process more efficient to cut down on digital marketing costs.

Coordinating with Google and its algorithm: Google is a brilliant and advanced search engine. Keeping up with Google’s newest features, rules, and algorithms is best. Google is always trying to improve things for its users, which can affect how well your website ranks and the number of visitors. You must ensure that your Google My Business page is correct. Marketers need to know about Google’s latest changes and updates.

Areas of Digital Marketing

SEO (Search Engine Optimization):

SEO is making changes to a website to get more organic traffic, aligning a website with the search engine’s algorithm, creating relevant content, and showing up higher in search results. There are many ways to improve SEO, such as ensuring the content is of good quality, relevant, valuable, and giving the best user experience.

SMM (Social Media Marketing):

Today, almost everyone is active on social media platforms. Social media is essential to promote your business, drive website traffic, increase sales, and connect with prospective clients. It helps in brand awareness, revenue growth, and increased website traffic. Using social media is also budget-friendly. The most popular social media platforms people use are Facebook, Instagram, Twitter, and LinkedIn, which help businesses connect with their customers and attract new customers. It has many benefits, including better consumer involvement, brand exposure, website traffic, and search engine rankings.

Affiliate Marketing:

In affiliate marketing, a business pays a publisher to drive traffic to its website and generate sales, which means selling someone else’s stuff online on your website for a part of the revenue. An affiliate earns a commission on purchases via their website links or pages—for example, Amazon affiliate program.

Content Marketing:

Content marketing entails producing high-quality, relevant content, engaging a particular target group, and eventually persuading them to take action. This part is crucial since content marketing is one of the most efficient approaches to interacting with your target audience, earning customer trust, and addressing their concerns. Blogs, emailers, social media content, case studies, blog articles, ebooks, newsletters, and much more are all examples of content.

Email Marketing:

Promoting new offerings, products, and services and sending commercial messages to an existing client base using email is known as “email marketing.” Unlike other marketing techniques, which might take weeks or months to show results, this is fast and straightforward. Email marketing takes several forms like promotional, retention, and transactional communications. Email marketing helps build customer relationships, generate leads, and increase brand awareness.

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Top 7 Benefits of Taking Digital Marketing Courses in Ibadan

• Increased Capability and Expertise: Training in digital marketing courses in Ibadan may teach you anything from data analytics to social media optimization, search engine optimization, content development, and beyond. The success of every marketing campaign relies on two factors: the originality of your ideas and the willingness to respond to the target audience. It’s a fantastic approach to quickly acquire all the knowledge and abilities you’ll need to excel. Consumers need to believe that your brand was created with them in mind.
• A Rising Need for Experts in Online Marketing – Digital marketing experts are in high demand as more and more firms and organizations realize the benefits of promoting their products and services online. Big companies specializing in fostering innovative goods continuously seek talented digital marketers. Digital marketing courses in Ibadan are the right choice for making you an expert in digital marketing.
• Career Advancement: Training in digital marketing courses in Ibadan is essential for those who want to maintain a competitive edge in the field. It will provide you with the information and abilities to succeed in your area and demonstrate to potential employers and clients that you are current with your area’s trends and best practices. You may set yourself up for long-term success by investing in your education in digital marketing.
• Easy to start as a career: Training in digital marketing courses in Ibadan may help those just entering the field or switching careers get a head start. You may enter the workforce after completing a master’s program in digital marketing at a reputable university. You can make a difference even before other experts have started using the abilities you acquire.
• Flexibility and convenience: Digital marketing courses in Ibadan allow you to work remotely or as a full-time employee or freelancer. You can set your hours and pursue your interests after you’ve mastered digital marketing. If you’re short on time but still want to improve your digital marketing skills while keeping your day job, digital marketing is the way to go. You will only need access to a network, a computer, or a tablet to get on with your digital advertising efforts.
• Vast career opportunities: Professionals who wish to settle in one place only for a while will find digital marketing an exciting and dynamic industry. The abilities you acquire in digital marketing might open up many doors for you professionally. You may advance in your profession by specializing in a particular area of digital marketing, such as social media, content marketing, SEO writing, or email marketing, which you can learn about in a course.
• High-income advantage: Due to the novelty of digital marketing organizations are willing to pay above-average wages to attract and retain talented professionals. Starting salaries in digital marketing range from around Rs.2 to 4 lakhs per year, with experienced professionals earning upwards of Rs.15 to 20 lakhs yearly. Professionals in the field of digital marketing who have relevant certifications and experience tend to have more marketable talents. Hence, command higher salaries. This is a fantastic opportunity for those who like using social media and other digital channels to promote products and services.

The Top 7 Digital Marketing Courses in Ibadan

1. IIM SKILLS Digital Marketing Course

Course Duration: 5 months training (3 Months Course | 2 Months Paid Internship)

Course Fee: Nigerian Naira 28479 Approx+ Taxes

Key Features:

• Flexible hours
• Live classes and practical training
• Lifetime access to recorded classes
• Work on more than 15 Live projects, case studies
• Get tools worth approx. INR 80000
• Learn from experts
• Paid Internship
• Get certification recognized by the MSME Government of India
• Certifications Preparation With Google, Facebook (Meta) & HubSpot

Modules Covered are as follows:

Course Takeaways:

You’ll get multiple benefits after enrolling in a digital marketing course by IIM Skills. You will learn how to launch your first YouTube video, build a blog on WordPress, write SEO-based articles on Medium.com, and create an Amazon affiliate marketing channel, including many more perks. The course timings are flexible. That is, both weekday and weekend batches are available. Various tools are covered in this course, like WordPress, Elementor, Async javascript, Ninja forms, SEM, Email marketing, etc.

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Contact Details:

+919580740740, [email protected]

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2. Parach ICT Academy digital marketing training

Course Duration: 8 Weeks

Course Fee: NGN 100,000

Key Features:

• Complete practical course
• Get trained by digital marketing experts
• Rigorous and intensive training

Course Modules:

• Search Engine Marketing
• Social Media Marketing
• Email Marketing and Automation
• Search Engine Optimization and Analytics
• Google Ads
• WordPress website design
• Graphic Design using Photoshop
• Using Google Search Console and Analytics
• Display Ads and YouTube Ads
• Affiliate Marketing
• Content Marketing
• Mobile Marketing
• Brand Management

3. Sprintzeal’s Digital Marketing Certification Program in Ibadan

Course Fee: $ 1299

Key Features:

• Hands-on learning
• Get access to the latest digital marketing tools
• Work on real-time projects, case studies, and assessments
• Complete support and assistance
• Get trained by industry experts
• Practice tests
• Interactive sessions
• Career mentorship on program completion
• Live Training
• Certification after course completion

Course Modules:

• Web Analytics
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Pay-per-click Management (PPC)
• Ads and Campaigns
• Keyword research and optimization
• Social Media Marketing
• WordPress
• On-page and off-page optimization
• Search Engine Optimization (SEO)

Course Takeaways:

The goal of Sprintzeal’s Digital Marketing Certification Course is to provide you with the information and expertise you’ll need to launch a successful career in digital marketing. Search engine optimization (SEO), Google Analytics, media coverage, market research, content marketing techniques, and brand recognition are just a few of the subjects covered.

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4. Superpro’s Full practical Digital Marketing, Website, and App Development training master class

Course Duration: 2-3 months

Course Fee: ₦40000

Key Features:

• Practical learning
• Course material included
• The course is valid for up to one year
• No minimum eligibility
• Certification after course completion

Course Curriculum:

• Social media marketing (Facebook, Instagram, Twitter, etc.)
• Graphic design
• Lead generation
• App development
• Google Ads
• Marketing strategy (sales funnels, landing pages, videos)
• Website development
• Email marketing (email template design, email automation, email newsletter)

Course Takeaways:

The course offers practical learning, course material, and certification after completion. It covers social media marketing, graphic design, lead generation, app development, Google Ads, marketing strategy, website development, and email marketing. The course is valid for up to one year, has no minimum eligibility, and includes certification after completion.

5. KDA Links Technologies Advance Digital Marketing Training

Course Duration: 16 weeks

Course Fee: NGN 30000

Key Features:

• Both Physical and online classes
• Work on five projects
• Interactive learning
• Highly skilled instructors
• Both online and offline classes
• Practical-based learning
• Get practical learning skills
• Certification on course completion

Course Curriculum:

• Web Design
• SEO: Search Engine Optimization
• Social Media Marketing
• Google Analytics
• E-commerce and Affiliate Marketing
• Content Marketing
• Email Marketing
• Project Work
• Portfolio development (LinkedIn and Upwork)
• Internship
• Job placement

Course Takeaways:

Low entry barriers, huge earning potential, and rapid evolution best describe the digital marketing industry. One of the best ways to advance in the digital era is to educate yourself in digital marketing courses in Ibadan. Make your company appealing to potential customers by boosting your company’s profile, establishing a distinct online presence, getting freelance work, and advising business owners on digital marketing. In addition, it could increase your revenue, user base, and website traffic.

6. SQI College of ICT

Course Duration: 4 months

NGN 200000

Course Fee:

Key Features:

• Learn from experienced trainers
• Project-based learning
• Both offline and online classes
• Complete support
• Study materials provided
• Work on projects and assignments
• Access to job community
• Job placements
• Certification after course completion

Course Curriculum:

• Social Media Marketing (SMM)
• Google Analytics
• E-commerce
• Video Editing
• YouTube
• Affiliate Marketing
• Creating and developing ads
• Social Media Ads and Analytics
• WordPress website design
• Content Writing
• Content Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Link building
• Keyword research
• Web hosting

Course Takeaways:

This course will teach you the fundamentals of marketing and provide the tools to develop and implement profitable strategies. You will learn the fundamentals of digital marketing, including website design, SEM, SEO, social media advertising, content creation, and web analytics. The practical experience you gain will also count toward your digital marketing certification. You’ll get a certificate from an accredited organization that is well-known domestically and abroad.

7. Bobo Sammy Computer Institute’s Digital Marketing Training

Course Duration: 4 weeks

Course Fee: NGN 35000

Key Features:

• 100 % practical training
• Project-based learning
• Attend seminars and consultancies
• Customized learning experience
• Experienced tutors
• Certification after course completion

Course Curriculum:

• Website Design
• Graphic Design
• Social Media Marketing (SMM)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)

Course Takeaways:

Digital marketing is how to advance your company in the modern digital environment. This course shows you how to win over devoted clients and collaborators and develop your inbound marketing techniques. Additionally, you’ll discover how to use social media platforms to engage a larger audience, monitor and control content, expand your reach, succeed in digital advertising, and calculate ROI. Additionally, you’ll comprehend lead generation in cost-effective firms better. With the help of this digital marketing training, invest in your company and career!

Frequently Asked Questions about Digital Marketing Courses in Ibadan

Q. Are digital marketing courses in Ibadan worth the investment?

Taking a course in digital marketing is a great way to update your knowledge and stay abreast of developments in the field. Since digital marketing is highly profitable, this may help you reach new heights in the corporate world. In addition, showing that you are up-to-date with technology is a plus in the competitive employment market.

Q. How can digital marketing courses in Ibadan help your business?

Training in digital marketing will teach you everything from search engine optimization (SEO) to content production to data analytics and beyond. That way, you may obtain the education you need to succeed in digital marketing. Also, you can analyze your growth or areas of improvement and make decisions accordingly.

Q. How do you choose the suitable digital marketing courses in Ibadan?

Several things affect your choice of the best digital marketing training, such as your objectives for enrolling in the course, choosing the most up-to-date digital marketing course with projects and case studies from real life, picking up the best practice that is also affordable, looking at reviews and testimonials from past students, selecting the right way to learn and the right time to learn.

Conclusion

The term digital marketing includes all types of marketing and advertising that are conducted online towards the intended clientele. Through digital marketing, you can create ads for your target audience to advertise products and services. Also, you can analyze if your ads are working through tools like web analytics. Recently, trending digital marketing practices include AI, influencer marketing, video marketing, and voice search. Digital marketing entails various aspects like search engine optimization, social media optimization, affiliate marketing, content marketing, and e-mail marketing.

To start your career in digital marketing, you should take a digital marketing course with a recognized university and get practical experience. Digital marketing skills can benefit you by increasing your business reach, building trust, improving products and services by analyzing data and insights, optimizing social media, and generating engaging content. You can also work as a freelancer or a digital marketing consultant after completing digital marketing courses in Ibadan.