Top 5 Digital Marketing Courses In The City of Westminster

Given that there is a growing demand for digital marketing, it is a wise decision to pursue a Digital Marketing course. Companies still use radio, television, and newspapers to promote, but they are now more intent on using digital media to expand their reach. There are positions available for digital marketers globally, and businesses from various industries are looking to hire digital marketers to expand their commercial frontiers. The importance of digital media and its ability to support corporate growth cannot be understated. Future demand for digital marketers will become much more. If you are looking for suitable Digital Marketing courses in and around the City of Westminster, then this article will assist you to find the top 5 Digital Marketing courses in the City of Westminster.

Let us first have a brief understanding of the basics of Digital Marketing.

Why is Digital Marketing Important?

There are several factors why Digital Marketing is important. Some of them are –

1. Extensive Reach:

A bigger audience can be reached thanks to digital marketing, which makes it possible to be felt globally. Traditional marketing tactics are limited to a specific demographic.

2. Face off against the big rivals:

Now that everyone may use digital marketing techniques for their advantage, the marketing chances are no longer just available to large corporations, elevating small brands to the level of major players.

3. Transforming leads to customers:

Reaching out to potential clients used to be challenging, but thanks to digital marketing, it is now simple to pinpoint and connect with the target market. The results will be better if the potential audience is targeted.

4. Easy tracking of the reachability:

Tractable marketing strategies were difficult to find. It is challenging to determine how many people saw a specific billboard and ultimately made a purchase, but digital marketing makes it easy thanks to several tools.

5. Return on Investment:

According to Litmus’s research, the ROI for email marketing is 4,200% or 42 times. Brands who use email marketing see a return of $42 for every dollar spent. We are referring to a return of this kind. Due to its size, investing in digital marketing potential and seeing your company expand would be a smart choice.

Let us now start with a detailed discussion of top Digital Marketing courses in the City of Westminster –

Digital Marketing Course – IIM SKILLS

About the Institute:

IIM SKILLS is a well-known name in the online education industry. It provides online courses that increase the employability of both professionals and students by giving them global competencies. The institute develops its courses to close the gap between academic and business expectations. IIM SKILLS’ primary goal is to upskill people through economically cost training. It is one of the factors that all of its courses are solely offered online, enabling students in any city or country to enroll in them.

Modules Covered

• Course Name – Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship
• Course Fees: £ 371.42

A Little Detail About the Course:

This is one of the top Digital Marketing courses in the city of Westminster. The finest option you have at a reasonable price that covers all the important facets of the field of digital marketing is the IIM Skills Digital Marketing course. But there’s more! The curriculum was created by experts and is regularly updated and validated to ensure it best meets the demands of this changing business. The course, which is based on practical training, allows you to gain first-hand knowledge of digital marketing and related tools.

Tools Covered:

• Mailchimp
• WordPress
• WooCommerce
• Google Ads
• UberSuggest
• Facebook Ads
• Google Analytics
• SemRush
• Keyword Planner
• Toast SEO

Course Features:

• Practical exercises and case studies help participants comprehend the fundamental ideas more clearly.
• Thanks to lifetime access to the LMS, participants are kept abreast of the most recent developments in digital marketing even after the course has been completed.
• Since the sessions are recorded, participants who accidentally miss a class won’t lose any information.
• A three-month internship is also an option for deserving candidates.
• Numerous crucial online marketing tools, such as Keyword Planner, Facebook Ads, Yoast SEO, Google Analytics, Facebook Insights, LinkedIn Ads, Moz, Google Ads, YouTube Ads, Semrush, Google Trend, Ubersuggest, Twitter Ads, and many others are covered in great detail in the course content.

More Courses from IIM SKILLS

• SEO Course
• Technical Writing Course
• GST Course
• Content Writing Course
• Financial Modeling Course
• Business Accounting And Taxation Course
• CAT Coaching

Contact: +919580740740, [email protected]

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2. BA (Hons) in Digital Marketing – University College Birmingham

About the Institute:

University College Birmingham, located in the center of the second-largest city in the UK, is well-known for offering education and training that is centered on careers in business. We continue to expand our offer of apprenticeships and are experts in vocational education for both higher education and further education. To improve the student experience and guarantee that students have the greatest, most realistic conditions for their training, we are committed to offering the best facilities for all of our students. To that end, we have spent £140 million on our campuses.

With the help of an optional 48-week paid work placement, this degree in digital marketing gives you the chance to work on real-world consultancy projects and earn a wealth of practical experience, giving you a distinct advantage as you launch your career. Additionally, you’ll get access to Digital Creative Studio, which will assist you in mastering anything from podcasting and live streaming to video production.

About the Course:

This course is one of the top Digital Marketing courses in the city of Westminster for several reasons. Through the creation of creative concepts, digital campaigns, critical analysis, and the understanding of how to measure digital effectiveness, this course will help you increase your awareness of the current practices and issues in today’s digital marketing environment. It will also give you an insight into the complex and dynamic nature of this field. You can sharpen your skills and gain experience in specific areas thanks to our selection of supplementary modules.

Course Fees: £9,250

Course Duration: 3 Years

• Course Modules: Fundamentals of Content Production
• Essentials of Marketing
• Understanding Audience
• Digital Toolkit
• Social Media Management
• Digital Advertising and SEO
• UX Design
• Digital Copy and Content
• Campaign Planning
• Marketing Intelligence
• Work Placement
• Strategic Marketing Management
• Marketing Analytics
• Managing Online Communities

Optional Modules:

Choose any one option: ( Year – 2)

• Advertising Psychology
• Customer Experience Design and E-Commerce
• Interactive Media
• Sales management

Choose any one option: (Year – 3)

• Research Project
• Marketing Final Major Project

Choose any one option: (Year – 3)

• Media Management and Advertising
• Brand Management
• International Marketing
• Audio Production and Podcasting

Course Features:

Work Placement – Before you graduate, enroll in an optional 48-week paid work placement to gain significant real-world experience.

Practical Application – Put your knowledge to use on consulting assignments, and take advantage of the opportunity to explore and create a brand-new digital idea while working in our Digital Creative Studio.

Industry Approved – The Digital Marketing Institute (DMI) has recognized our marketing degree program, giving you extra industry credence.

Enrichment – Connect with digital marketing agencies and experts, listen to guest lecturers with extensive experience, and tour businesses in the marketing sector.

Contact Details:

Telephone: 0121 604 1000

3. Digital and Social Media Marketing – School of Digital technologies and Arts, Staffordshire University

About the Institute:

The next institute to feature in our list of top Digital Marketing courses in the city of Westminster is – The School of Digital, Technologies, and Arts, Staffordshire University. The goal of this University is to cultivate the next generation of artists, designers, actors, engineers, writers, musicians, broadcasters, film and media producers, computer scientists, esports managers, game developers, poets, diplomats, historians, civic leaders, educators, and business owners.

To educate the next generation of workers who are digital natives and have an aesthetic focus on the workplace, they provide cutting-edge courses at the undergraduate and graduate levels. With a transdisciplinary focus on the creative arts and digital technology, our extensive portfolio within the departments of Art and Design, Engineering, Computing, Games and Visual Effects, and Media and Performance offers chances to study disciplines that span an intriguing spectrum of courses. Research degrees, higher and degree apprenticeships, and professional short courses round out our educational philosophy.

About the course:

With this BA (Hons) in Digital and Social Media Marketing, you’ll graduate with knowledge of digital marketing analytics and strategy, search engine optimization, social media marketing, and digital content creation, all of which employers look for in modern marketing professionals.

You will have the chance to obtain a Certificate in Professional Digital Marketing because this course is approved by the Chartered Institute of Marketing (CIM). You will only need to take one CIM assessment before receiving your Certificate because you will be exempt from completing some CIM assessments due to the knowledge you gained from your degree study. Because of all these features, it is one of the top Digital Marketing courses in the city of Westminster.

Course Duration: 3 years

Course Fees: £9,250 per year for UK students
£14,500 per year for International students

Course Modules:

• The future of Work
• Data and Decision Making
• Global Opportunities and Challenges
• Risk And reward
• Social Enterprise
• The balance of Power
• Digital Marketing Strategy
• Visualization and Data Analysis
• Social Media Strategy
• Digital Content Creation
• Digital Customer Experience
• Ethics in Marketing
• Consultancy Project
• Corporate Reputation

Course Features:

Course Delivery:

A mix of lectures, seminars, workshops, and lab exercises will be used to teach you. In smaller groups of 16 to 18 students, seminars allow you to explore and deepen your comprehension of subjects taught in lectures. Additionally, you and your tutor will schedule meetings at least twice a year.

Assessment:

The assessment techniques vary depending on the modules you’ll be taking. Coursework and evaluative assignments, the creation of a digital portfolio, in-class assessments, presentations (both individual and group), and exams are the main techniques of assessment. Most modules contain a tutorial assessment, which typically weighs around 10%. Your participation and attendance in class will be considered when determining the grade you receive.

Learning Assistance

Our central Academic Skills team offers group and one-on-one assistance to support your learning in a variety of areas, in addition to the great support you will receive from your course teaching team. These include research abilities, critical thinking and comprehension of arguments, study skills (including reading, note-taking, and presentation abilities), written English (including punctuation and grammatical accuracy), academic writing (including how to reference), research abilities, and abilities in revision, assessment, and examination (including time management).

Feedback

Before you finish the formal assessments, your course will give you the chance to test your grasp of the material informally. Each module typically contains “formative” practice exams for which you get comments from your instructor. Practice exams are developmental, so any grades you obtain for them will not be used for your module grade. Each module ends with a formal or “summative” evaluation, and the results of formal assessments count toward your module grade.

Contact Details:

Telephone: +44 (0)1782 294000

4. Professional Diploma in Digital Marketing – London School of Digital Marketing

The mission of the London School of Digital Marketing is to educate people, professionals, and companies on all things digital and technological. The UK’s digital and tech experts collaborate to create and produce courses that define the digital skills and capabilities expected of all workers.

They then deliver virtual, workshop-based, and classroom-based training. The training provided by the London School of Digital Marketing provides the necessary expertise to handle the difficulties facing our economy in addition to delivering the digital framework.

The Professional Diploma in Digital Marketing program at the London School of Digital Marketing is accredited and rated at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), which is equivalent to Level 5 on the European Qualifications Framework by professional education regulating bodies like the Scottish Qualifications Authority. This is why it is one of the top Digital Marketing courses in the city of Westminster.

Students who complete the Professional Diploma in Digital Marketing will be awarded a credential that is acknowledged throughout the world and recognized by the industry. The London School of Digital Marketing has been successful in assembling the biggest industry experts (from Microsoft, Google, Facebook, LinkedIn, and Twitter) to examine, revise where appropriate, and approve the course material, ensuring that students will learn the most recent information.

Course Duration: 30 hrs

Course Fees: £1595

Course Modules:

• Introduction to Digital Marketing
• Search Engine Optimization
• Pay Per Click
• Digital Display and Video Advertising
• Social Media Marketing
• Mobile Marketing
• Email Marketing
• Analytics
• Strategy and Planning

Course Features:

Utilize Real Projects and Real Clients.

Our curriculum, methods of instruction, and even the physical space were all created with an “agency model” in mind, in which students collaborate to complete real projects for our network of community partners. The focus of each project will vary, ranging from learning how to expand a business to providing client service at an agency. You’ll gain knowledge of organizational change, strategy, technological platforms, and group dynamics.

Module-Based Immersive Education

With our distinctive modular method of program delivery, our industry-leading student-to-instructor ratio, and our small, concentrated class sizes, we can take the time to make sure each of our students succeeds.

Exams

Multiple choice test questions, image multiple choice questions, matching questions, and hot spot questions are just a few of the question types that are used.

Accreditation

Their curriculum outlines the framework of knowledge, ability, and competency needed to fulfill the needs of the digital economy both now and in the future, and their practical, business-driven certifications are acknowledged as the gold standard in the field of digital marketing worldwide.

Industry Experts

The course, taught by the top practitioners in the field, will introduce you to the most crucial and revolutionary facets of digital marketing. All lecturers are experts in the field of digital marketing, managing and executing online marketing campaigns every day while utilizing the most recent tools and methods.

Contact Details:

Email ID: [email protected]

Phone: +442037709302

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5. Digital Marketing Mac – King’s College London

The last institute to feature in this list of top Digital Marketing courses in the city of Westminster is King’s College London. It is a well-known university that offers excellent instruction and cutting-edge research. They are devoted to bringing about a constructive and long-lasting change in society and achieving our goal of improving the planet.

They are bringing about meaningful change in our communities both in London and around the world through their dedication to outstanding education, significant research, and sincere service to society. By challenging preconceived notions and advancing change through research, they are educating the next generation of change-makers. They support the development of global citizens with an international outlook.

The M.Sc in Digital Marketing curriculum is both theoretically and empirically grounded. It aims to strengthen participants’ analytical and critical thinking skills through rigorous academic study. The program seeks to arm you with knowledge of both strategic and tactical uses of digital marketing in recognition of the significance of digital marketing in the business world. You will be able to investigate various facets of digital marketing, including, among others, social media marketing, neuromarketing, analytics, branding, and digital consumer behavior.

Course Duration: 1 year

Course Fees: £16,890 per year (for UK students)

                    £29,850 per year (for International Students)

Course Modules:

• Digital Marketing Strategy
• Digital Marketing Communications
• Digital Consumer Behaviour
• Research in Marketing
• Marketing Analytics
• Social Media & Marketing
• Neuromarketing
• Omnichannel Retailing
• International E-Services Marketing
• Marketing & Sustainability
• B2B Marketing
• Brand Management

Course Features:

Learn about how business and industry are situated in the digital environment, how to make strategic and tactical marketing decisions in a digital context, and how to be competitive in a modern, international economy as you explore major digital trends.

Study in London – We are the only Russell Group university in the city to offer a specialized MSc in digital marketing, so you may take advantage of our cutting-edge program while you are a student there.

Be distinctive to employers – Get the education and training you need to pursue a career in digital marketing. Our curriculum aims to improve your capacity to analyze, assess, and handle market prospects. Digital skills are now crucial for anyone working in marketing.

It is one of the top Digital Marketing courses in the city of Westminster.

Contact Details:

Telephone: +44 (0)20 7836 5454

Other relevant readings:

• IIM SKILLS Digital Marketing Course Review
• Digital Marketing Courses In the United Kingdom 

FAQs

1. What is the expected salary after pursuing one of these top Digital Marketing courses in the City of Westminster?

You have the option of exploring several roles in digital marketing, which is not just confined to one. You can develop a career in any one field and become an expert in it, or you can master the fundamentals of two or three fields to work as a digital marketer. Here are some key roles in digital marketing along with their associated salaries:

Content Strategists and Managers £41,766

SEM/SEO Specialists £2,33,640
Digital Marketing Managers. £56, 828
Market Research Analysts. £29,909
Campaign Specialist £65,300
PPC Specialist £4500
Brand Manager. £35,506

2. Why should I pursue a career in digital marketing in the UK rather than somewhere else?

High educational equity, relatively short course lengths, well-equipped labs, a library full of written and digital materials, and if all of these benefits weren’t enough, you’ll also get to experience multiculturalism in a setting where you can develop personally and professionally This is why you should pursue Digital Marketing courses in the City of Westminster.

3. What is the average salary after pursuing one of these top Digital Marketing courses in the City of Westminster?

The average salary after completing one of these top Digital Marketing courses in the city of Westminster is between £22,000 and £34,343, and because it is variable rather than fixed, it depends on how well they perform and how well their content is seen organically.

Conclusion

In the UK, digital marketing is a booming industry, and many companies are concentrating their main goals and marketing efforts there. Learning digital marketing can be quite helpful and can help you master numerous digital marketing tactics and technologies in depth as we search for new talents to expand and hone our knowledge in today’s society. Develop an impressive portfolio of leadership, technical or digital workplace abilities, and subject knowledge relevant to your line of work through employer and professional programs and micro-certifications.

Apply to any of these top Digital Marketing courses in the city of Westminster. Access a top-notch selection of internships, jobs, incubators for startups, leadership programs, and opportunities that are specifically geared toward diversity and inclusion. This will assist in kick-starting your career and reaching new heights in the world of digital marketing.