Why are people so eager to understand and use digital marketing? The answer is quite simple because it works wonders for marketers and businesses. Businesses favour this mode of marketing because it offers them global reach, lower costs, increased brand awareness, enhanced customer engagement, better Return on Investment (ROI), and higher conversion rates, among many others. Furthermore, digital marketers enjoy the demand, room for creativity, flexibility, multiple career opportunities, and attractive salaries. Samoa, an island country in Polynesia, is culturally rich and well-recognized for its dance, music, and visual art. Continue reading to discover more about the top 10 digital marketing courses in Samoa.
Digital Marketing
Promoting products and services on digital platforms is known as digital marketing. Online/Internet/Web marketing are the other names used for this marketing method. Digital marketing is carried out via smartphone, tablet, laptop, computer, or any other electronic device(s).
Digital Marketing Strategy
A digital marketing strategy is a well-crafted plan drawn by a digital marketer after considering all the relevant factors. These factors include the business’s goals, budget, target audience, digital marketing channels selected, competitor analysis, etc.
A digital marketing strategy is regularly reviewed and upgraded according to shifting trends and algorithms on digital marketing platforms. An effective digital marketing strategy can benefit a business in numerous ways.
Benefits of Digital Marketing Courses in Samoa:
| Benefits |
Provide By The Courses
|
|
| Diverse Career Options | ✅ |
SEO Specialist, Content Marketing Manager, Social Media Manager, PPC Specialist (Pay-Per-Click), Email Marketing Specialist, Digital Marketing Analyst, Affiliate Marketing Manager, E-commerce Marketing Manager, Influencer Marketing Specialist, Video Marketing Specialist, Digital Marketing Manager, Marketing Automation Specialist, UX/UI Specialist, Brand Strategist
|
| Better Salary Packages | ✅ |
₹2.5 to ₹50+ lakhs per annum (Entry Level to Advanced Level)
|
| Increases Business Visibility | ✅ |
Helps Reach Potential Audience, Grow Business Worldwide
|
| Flexibility in Job | ✅ |
Remote Jobs, Freelancing Opportunities, Contracts Based, Start Business Online
|
| Up-to-date Knowledge | ✅ |
New Marketing Tools, Trends, and Updated Algorithm
|
| Practical Skills | ✅ |
In-hand Practices on Live Projects and Advanced Tools
|
| Certification and Credibility | ✅ |
Get Industry Recognized Certificates
|
| Cost-Effective Learning | ✅ |
Affordable, High-Quality, and Practical Learning
|
| Artificial Intelligence | ✅ |
Master the AI Tools and Foster Your Marketing Abilities
|
| In-House Internships | ✅ |
Expand Your Skills and Portfolio by Working With The Institute’s In-House Team
|
| Placement Opportunities | ✅ |
Get Internships and Placements Opportunities With the Help of the Dedicated Placement Teams
|
Digital Marketing Types
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Email Marketing
- Social Media Marketing (SMM)
- Influencer Marketing
- Affiliate Marketing
- Pay-Per-Click (PPC) Advertising
- Mobile Marketing
- Audio Marketing
- Video Marketing
Ideal Traits of a Digital Marketing Course
The following traits are to be considered before enrolling in any of the digital marketing courses in Samoa that are mentioned in this article-
| Trait | The Reason Which Makes the Trait Ideal |
| Two-Way Communication | Two-way communication between instructors and students helps students gain a better understanding of the concepts, regardless of whether lectures are delivered online or offline. |
| Several Digital Marketing Tools | Multiple digital marketing tools including artificial intelligence (AI) aid in effective digital marketing. |
| Practical Assignments | Practical assignments help you put the theory you learned in class into practice. |
| Case Studies | Case studies of world-renowned brands help you acquire a real-world understanding of the digital marketing sector. |
| Capstone Project(s) | Capstone project(s) helps gain hands-on experience by resolving real-world issues. |
| Globally Recognized Course Completion Certificate(s) | Globally recognized course completion certificate(s) allows you to search for employment or work-from-home opportunities worldwide. |
| Resume-Building and Interview-Prepping Session(s) | A resume-building session followed by a review of their resume and an interview-prep session followed by a mock interview(s) aids students in securing better prospects. |
| Internship Opportunity | Opportunities for paid or unpaid internships with the institute itself or its hiring partners help in portfolio-building. |
| Placement/Work-From-Home Opportunities | Placement assistance aid students seeking job opportunities and work-from-home opportunities aid students who want to freelance. |
| Unlimited Access to Recordings and Reading Material | Unlimited access to the session recordings and the study material helps students brush up, revise, or refer to any concept from anywhere at any time. |
Must-Have Topics in a Digital Marketing Course Curriculum
The following topics are essential in a digital marketing course curriculum-
- Introduction to digital marketing
- Types of digital marketing- SEO, SEM, SMM, PPC advertising, Affiliate marketing, Content marketing, Email marketing, Influencer marketing
- Process to develop a solid digital marketing strategy
- Steps to build a WordPress and an E-commerce website
Ideal Skills in a Digital Marketer
The following digital marketing skills are to be sought while selecting one out of the many digital marketing courses in Samoa that are mentioned in this article-
- Skills required to generate unique and creative ideas
- Skills required to identify and comprehend the target audience
- Effective communication skills
- Analytical skills
- Technical skills
- Skills required to adjust to a new or evolving work environment
- Skills required to manage the task and the pressure of deadlines simultaneously
- Skills required to function well with others in a team
- Skills needed to build an integrated digital marketing strategy for any business from scratch
- Problem-solving skills
- Leadership skills
The Top 10 Digital Marketing Courses in Samoa with Placements Are as Follows:
| Institutes | AI Integrated Curriculum | Mode | Module Specific Trainers | Mock Interview |
| IIM SKILLS | ✅ | Online | ✅ | ✅ |
| Google Digital Garage | ❌ | Online | ✅ | ❌ |
| HubSpot Academy | ❌ | Online | ✅ | ❌ |
| SEMrush Academy | ❌ | Online | ❌ | ❌ |
| MSBM UK | ❌ | Online | ❌ | ❌ |
| Skillshare | ❌ | Online | ❌ | ❌ |
| DMI | ✅ | Online | ✅ | ❌ |
| Coursera | ❌ | Online | ✅ | ❌ |
| TECH | ❌ | Online | ❌ | ❌ |
| LinkedIn Learning | ❌ | Online | ❌ | ❌ |
#1 World's Most Promising
Courses,Digital Marketing Master Course
- Your Potential
- Acquire AI Expertise to foster the marketing outcomes
- 100% Placement Assistance
- Place yourself in front-runner brands and agencies.
1. IIM SKILLS
About The Institute:
IIM SKILLS is a world-renowned ed-tech company. The first-ever course introduced by this institute was the Content Writing Master Course (CWMC) which revolutionized the complete content education industry.
IIM SKILLS looks for and begins teaching new skills that are in demand in the business world. It is one of the best digital marketing institutes in Samoa. It has raised the bar for skill-based education and training by incorporating the following elements into all of its master courses-
- Interactive online sessions that are combined with class activities and feedback afterward, make the training as effective as offline education.
- Sessions are led by experts who have over 12+ years of experience in the relevant industry.
- Every virtual classroom session is recorded and made available to students, making it easier for those who missed it or who prefer to study at their own pace.
- Multiple industry-related tools to help students excel.
- Weekly assignments are followed by feedback to help students refine their practical skills.
- Globally recognized course completion certification(s).
- Resume-building exercise followed by resume evaluation.
- The interview-prepping session is followed by a mock interview(s).
- Paid or unpaid internship opportunities with IIM SKILLS or its hiring partners for portfolio-building which is crucial to bag competitive paying jobs in skill-based industries.
- Worldwide placement assistance including your home country with the help of IIM SKILLS’s hiring partners.
- Freelance opportunities all across the world.
- Access to the Learning Management System (LMS) for life.
About The Course:
| Course | Duration | Fees |
| Certified Digital Marketing Expert | 4 Months | 1,162.25 Samoan Tala (WST) + GST |
| Digital Marketing Master Certification + AI | 7 Months | 2,494.35 WST + GST |
| Digital Marketing Leadership Program | 11 Months | 4,962.05 WST + GST |
Target Audience:
- Students
- Entrepreneurs
- Traditional Marketing Professionals
- Working Professionals
- College Dropouts
- Housewives
Foreign Placements With Digital Marketing Master Course Offered by IIM SKILLS
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Also, Check The Details of IIM SKILLS Alumni
Case Studies:
| Brands | Case Study Related to The Following Digital Marketing Topic |
| Starbucks | SMM |
| Nike | SEM |
| IIM SKILLS | SEO |
| HubSpot | Email Marketing |
| Uber | AI |
Capstone Projects:
- Amazon
- Coca Cola
- Apple
- boAt
- IIM SKILLS
- HubSpot
- Meta
Also Check: IIM SKILLS Alumni Reviews
Key Highlights:
- The course(s) includes 25+ weekly practical assignments.
- The course(s) also provides 2 paid internships.
- The course(s) ranks amongst the best digital marketing courses in Samoa.
Contact Information:
Phone Number: +91- 9580740740
Email Id: info@iimskills.com
Website: www.iimskills.com
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2. Google Digital Garage
About The Institute:
Digital Garage is an initiative Google took in 2015. It is an online learning platform that teaches digital skills worldwide. Its goal is to offer quality courses for free. It is one of the top digital marketing courses in Samoa.
About The Course:
| Course | Duration | Fees |
| Fundamentals of Digital Marketing | 40 hours | Not Applicable (It’s free of any charge) |
Key Highlights:
- It is a beginner-friendly course.
- It consists of 24 modules with plenty of practical activities and real-world examples.
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3. HubSpot Academy
About The Institute:
HubSpot Academy aims to offer several certification courses related to an inbound business, such as marketing, sales, or customer service and has trained over 250k professionals. It is amongst the well-renowned digital marketing courses in Samoa.
This institute provides courses for free so that individuals and businesses globally can access them and excel in inbound business. It is amongst the leading digital marketing institutes in Samoa.
About The Course:
| Course | Duration | Fees |
| Digital Marketing Certification Course | 5.25 hours | Not Applicable (It’s free of any charge) |
Target Audience:
- Individuals
- Marketing Managers
- Small Business Owners
Key Highlights:
- The course covers topics such as designing a digital marketing strategy, growing online presence, website optimization, and SEO.
- It offers a locally- and internationally-recognized certification following the course completion.
- It is available in 5 different languages.
- It consists of 9 modules, 37 videos, and 11 quizzes.
- It also grants unlimited access to all the other courses and resources in the institute’s library.
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4. SEMrush Academy
About The Institute:
Over 16 years, SEMrush Academy has trained approximately 10 million individuals across 156 countries.
This institute has spent a great deal of money in research and development to build effective marketing tools and techniques, and it has paid off as it has become globally trusted for online visibility management. It is considered one of the most reliable digital marketing courses in Samoa.
This institution helps businesses run a variety of campaigns (SEO, PPC, etc.) so that businesses can design or modify their digital marketing strategies in response to the campaigns’ outcomes. For this reason, it is one of the most trusted digital marketing institutes in Samoa.
About The Course:
| Course | Duration | Fees |
| SEO Principles: An Essential Guide for Beginners | 1.40 hours | Not Applicable (It’s free of any charge) |
Key Highlights:
- The course is taught by well-cherished and experienced Kyle Byers, a Growth Marketing Director at SEMrush.
- It is suitable for beginners as well as those who want to brush up on SEO and related concepts.
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5. Metropolitan School of Business and Management
About The Institute:
MSBM strives to provide high-quality education at affordable prices. It offers both diplomas as well as courses in a range of educational fields. It aims to train students online from all over the world with its internationally aligned curriculum and therefore ranks amongst the most affordable digital marketing courses in Samoa.
This university’s strong technological advancements make it stand out and also open international doors for collaboration with other world-leading universities and companies. It is amongst the most reputable digital marketing institutes in Samoa.
About The Course:
| Course | Duration | Fees |
| Professional Certificate Course in Digital Marketing and Communication Platforms | 2 weeks | 129 WST |
Target Audience:
- Digital Campaign Manager
- Social Media Manager
- SEO Analyst
- Digital Marketing Specialist
- Content Strategist
- Email Marketing Coordinator
- Communications Coordinator
- Brand Ambassador
- The course is online as well as self-paced.
- It covers everything you need to know about digital communication platforms.
- It incorporates case studies, testimonials, guidance, and learner support.
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6. Skillshare
About The Institute:
Skillshare offers one of the shortest digital marketing courses in Samoa in photography, illustration, and design classes, among many others. This institute assists its members as they pursue their creative journey. It is one of the top digital marketing institutes in Samoa.
About The Course:
| Course | Duration | Fees |
| Introduction to SEO: Tactics and Strategy for Entrepreneurs | 90 minutes | Not Available |
Target Audience:
- Startups
- Entrepreneurs
- Small Business Owners
- Junior Marketers
- Copy Writers
- Web Designers
- Freelancers
Key Highlights:
- It is a beginner-friendly course.
- It also includes a hands-on project.
- It is taught by SparkToro’s Founder & CEO, Rand Fishkin.
- This course is completed by 81,659 students globally.
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7. Digital Marketing Institute (DMI)
About The Institute:
DMI wants to dominate the global market for training and education in digital marketing. It has more than 300k members worldwide and is considered as one of the finest digital marketing courses in Samoa.
This institute is completely dedicated to imparting all digital marketing-related skills so that individuals and enterprises worldwide can excel in digital marketing. It is among the leading digital marketing institutes in Samoa.
About The Course:
| Course | Duration | Fees |
| Professional Diploma in Digital Marketing | 30 hours | 4,037.6 WST |
Key Highlights:
- The course curriculum is designed and regularly upgraded by globally renowned digital marketers.
- The course covers every aspect you need to know about digital marketing.
- It comes with a complimentary AI course worth 1,498 WST.
- Additionally, it offers a free DMI professional membership that also grants access to premium resources packed with templates, AI tools, other toolkits, etc.
- It is highly beneficial for obtaining practical experience.
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8. Coursera
About The Institute:
Coursera aims to provide high-quality certification courses as well as degree programs to students worldwide. For this reason, it has partnered with several world-leading universities and is one of the highly regarded digital marketing courses in Samoa.
This online learning platform is the medium via which students can access world-class education from anywhere at any time. Additionally, it offers reasonable, flexible, job-relevant courses with hands-on project(s). It features courses by some of the most popular digital marketing institutes in Samoa.
About The Course:
| Course | Duration | Fees |
| Digital Marketing Specialization | 4 months | Not Available |
Key Highlights:
- The course provider is the University of Illinois Urbana-Champaign.
- This course is self-paced as well as beginner-friendly.
- Although it is conducted in English, it is also accessible in 24 other languages via automatic translations.
- It comprises of a seven-course series.
- It also includes a capstone project.
- It further offers free enrolment and financial aid options.
- To date, over 347.6k professionals have enrolled for this course.
- It also provides the University of Illinois Urbana-Champaign’s career certification after the course is completed.
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9. TECH
About The Institute:
As the name suggests, TECH came into the picture in the digital age and is the world’s largest online institution. This institute has a phenomenal placement rate of 99%. It has a team of over 6k trainers. It is among the prominent digital marketing courses in Samoa.
TECH is among the top-ranked digital marketing institutes in Samoa. It offers a vast array of 14k academic programs. These programs are distributed under various categories, some of which are as follows-
- Bachelor’s Degrees
- Doctoral Degrees
- Professional Master’s Degrees
- Continuing Education Master’s Degrees
- Advanced Master’s Degrees
- Postgraduate Certificates
- Postgraduate Diplomas
- Certified Language Courses
- Executive Development Programs
About The Course:
| Course | Duration | Fees |
| Postgraduate Diploma in Digital Marketing | 24 weeks | 2,460 WST |
Key Highlights:
- This course is online as well as self-paced.
- Its goal is to train graduates with the help of an advanced curriculum so that they are prepared to undertake corporate management roles.
- It implements a very unique teaching methodology that helps graduates better comprehend the real world by using case studies-related study material from Harvard Business School based on an alliance formed with them for this purpose.
- It also helps you earn 16 European Credit Transfer and Accumulation System (ECTS).
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10. LinkedIn Learning
About The Institute:
LinkedIn’s popularity is no surprise to any of us. It started with a simple yet life-changing idea of connecting professionals all across the world with the economic opportunities available globally. LinkedIn now connects over 1 billion members from over 200 global countries and territories. Therefore it is one of the widely recognized digital marketing courses in Samoa.
In 2016, Microsoft acquired LinkedIn. In the same year, LinkedIn Learning was launched to provide high-quality content to assist professionals around the world develop their talent and skills, which will ultimately help them land better jobs. LinkedIn Learning is one of the best-known digital marketing institutes in Samoa.
About The Course:
| Course | Duration | Fees |
| Digital Marketing Foundations | 1.35 hours | Not Available |
Key Highlights:
- This course was introduced in 2022.
- To access this course and all other LinkedIn Learning courses, you must first sign up for a 1-month free trial of LinkedIn Premium, after which you must pay a nominal subscription fee of 16.62 WST per month (50% off, if you purchase a yearly subscription).
- It is taught by Brad Batesole, a Partner at Madecraft, Marketing Author at LinkedIn, and Growth Marketer.
- It is a beginner-friendly course.
- It has a learner count of 270,390.
- It incorporates a quiz after every chapter.
- It can be accessed only on a phone or a tablet.
- It includes a course completion certificate.
#1 World's Most Promising
Courses,Digital Marketing Master Course
- Your Potential
- Acquire AI Expertise to foster the marketing outcomes
- 100% Placement Assistance
- Place yourself in front-runner brands and agencies.
Frequently Asked Questions (FAQs)
1. Can you enroll in any of the digital marketing courses mentioned above in this article without any prior knowledge or experience in the digital marketing field?
Yes, you can enroll in any of the digital marketing courses mentioned above in this article without any prior knowledge or experience in the digital marketing field since the majority of them are appropriate for beginners and start teaching from zero.
However, to be certain, you can verify the same by either looking up the course on the institute’s website or, if there’s an option, by contacting the institute by phone or email.
2. Is it important to obtain a digital marketing certification for better employment/freelance opportunities?
To be honest, it is not necessary to have a digital marketing certification to obtain good job/freelance opportunities since this is a skill-based sector that entirely relies on your talent and skill set.
However, a certification course in digital marketing can be beneficial for you in preparing yourself better and succeeding in this field as they come with plenty of perks.
3. What are some popular career options available for you after completing the digital marketing course?
Digital Marketing Specialist, Digital Marketing Consultant, SEO Specialist, PPC Specialist, Email Marketing Specialist, E-commerce Specialist, Affiliate Marketer, Content Marketing Manager, Social Media Manager, and Data Analyst are a few of the many popular career options available for you after completion of the digital marketing course.
However, there’s a plethora of employment/freelancing opportunities spread across several niches available worldwide for digital marketing professionals like you.
4. What is the average annual amount earned by a Digital Marketer in Samoa?
The average annual amount a Digital Marketer earns in Samoa is 26,400 WST.
Conclusion
To conclude, digital marketing is a broad and fascinating field with a lot of potential. Even if you are mildly inclined to pursue this field, then now is a good time to explore this sector for yourself. The excessive digital and internet usage has added fuel to the fire, that is, digital marketing.
There are tons of courses along with various resources available to help you launch your career in digital marketing. All you need to do is carefully weigh your options and select the course that best suits your needs at this stage of life.
Furthermore, you can check out the top 10 digital marketing courses in Samoa that are featured in this piece, even if you are not from Samoa, you can still access and learn from these courses because they are also available online and can be accessed from any part of the world.
