Digital Marketing Course Details: Fees, Syllabus, Career, Salary
Digital marketing is the marketing of the modern era. As the world moves on from traditional ways of business to the modern digital one, digital marketing comes into the picture to play a big role. Not a long time ago, businesses relied heavily on traditional marketing strategies for the promotion of their business.
As the use of the internet grew around the world, traditional marketing started showing its limits. The market broke the limits of nations and became global. Digital marketing has become an easy way to break into the global market and the demand for digital marketing professionals has been increasing ever since. If you are a beginner wanting to learn how it’s done, find out all about digital marketing course details below.
What Is A Digital Marketing Course?
Digital marketing course encompasses the tools and technologies required to help a business grow itself with the help of digital marketing. The purpose of digital marketing is to build a digital campaign to promote a business on the internet and social media platforms. Digital marketing is, alternatively, also known as Internet marketing.
Different platforms on the internet work differently when it comes to promoting your product. The target audience on every platform is different as well. While developing a digital marketing campaign, one has to think carefully about all these aspects. A digital marketing campaign should be able to connect a brand to people and convert them into customers.
People are an equally important factor for the success of a campaign as they are the ones for whom it is targeted. A digital marketing course walks you through a variety of techniques to build a digital marketing campaign and how to implement a digital marketing campaign successfully.
Advantages Of Digital Marketing
The Internet has proved its usefulness, especially in the times of the Covid19 pandemic. When people couldn’t step out of their homes to go to offices or attend schools and colleges, the internet brought all the facilities right at home. This unprecedented situation opened many new doors for a new world. Digital became a routine for the world.
Digital marketing has made a lot of things easier for brands when it comes to developing their business.
1. Low Cost
2. Brand Development
3. Increase in Conversion Rates
4. High Return on Investment
5. Global Reach
6. Trackable Results
7. Customer Segmentation
How To Do Digital Marketing?
There are quite a few things you need to know before you can build your first digital marketing campaign. Getting certified in digital marketing through a good training institute is a preferred way but you can also opt to learn on your own. Before joining any institute, make sure to check if their digital marketing course details include the following modules:
WordPress is a popular content management system. It is used for developing and maintaining a website. WordPress gives easy ways to build a website and manage all the contents like images, videos in one place.
2. SEO (Search Engine Optimization)
SEO is the process that helps a piece of content rank higher on search engines like google, yahoo, etc. The content write-up is optimized using simple methods to improve its reliability and authority on the search engine.
3. SMM (Social Media Marketing)
Social media sites are the best places to reach out to audiences. You can connect to people of different backgrounds and age groups on a personal level. Social media is a highly visual medium and hence, a welcomingly creative way to interact with potential customers.
4. Email Marketing
In email marketing, regular emails are sent to customers and potential customers. The purpose of email chains is to keep the clients updated with the latest information and also to generate leads. The emails usually contain advertisements, newsletters, product information, etc.
5. Search Engine Marketing (SEM)
Search engine marketing (SEM) is performed to enhance the visibility of a webpage on the search engines. Paid advertising on search engines is used for this purpose.
Web analytics measures and analyzes the digital data to optimize the website. The analyzed data is used to increase the performance of the website and understand user behavior.
7. Content Writing
A website needs content on it to enable it to keep on running. The content can include blogs, articles, product descriptions, infographics, videos, images, etc. The content plays a major role in promoting the brand. The content writer also has to include SEO methods in their content.
The affiliate marketing model refers to bring leads for your product from a third party. An affiliate places an ad on their website for another company promoting its product. The affiliate gets paid on the number of customers brought in from their site. An affiliate can be a blogger, a youtube or a social media influencer, etc.
As the name suggests, video marketing makes use of videos to promote the business by engaging the audience through visual media. The video is spread through various social media channels. The videos spread awareness about the brand and its products.
10. ORM (Online Reputation Management)
Online reputation management refers to managing a brand’s image online. Online reputation management activities make sure that negative content about a company or a brand or its product will not be visible to the users. This is important for both small and big businesses.
These are the basic tools and technologies you need to learn to get started as a digital marketer. Once basics are instilled, practice is the way towards becoming a professional digital marketer.
Best Digital Marketing Courses Online
There are many institutes offering digital marketing courses. Some universities have added special diploma courses for digital marketing and now, a specialized MBA in digital marketing is also being made available by some business and management institutes. The digital marketing course details do not have much difference irrespective of where you take it from.
Many online education websites and academies provide a good and comprehensive digital marketing course. Online digital marketing courses are cheaper than offline ones and provide flexibility for learners. If you are a student or a working professional who is often busy, you can opt for an online digital marketing course. Below are the digital marketing course details of some online institutes.
1. IIM Skills
IIM Skills is one of the leading institutes in India for a digital marketing course. The institute offers a comprehensive course in digital marketing. Students can also have an internship of 3 months after successful completion of the course. Students will receive a certificate from IIM Skills and can also appear for 13 other certification programs.
This is instructor-led training with live online sessions. The recordings of the session are also made available to the students. Let’s check out the digital marketing course details at IIM Skills.
- WordPress Website Development
- Email Marketing
- Inbound Marketing
- Content Writing
- Affiliate Marketing
- Google Analytics
- Video Marketing
- SEO (Search Engine Optimization)
- Search Engine Marketing
- Social Media Marketing
- ORM (Online Reputation Management)
Duration: 180 Hours
Fees: INR 34900+GST
For more details, visit their website: www.iimskills.com
You can call on +91 99118 39503 or email at [email protected]
Udemy is a trusted e-learning portal. Many educational institutes and companies have made the Udemy courses available for their students and employees for skill development. Udemy offers a digital marketing course with 12 modules and practice activities.
The course is self-paced and not instructor-led. The pre-recorded videos are available on demand. Digital marketing course details on Udemy are as below:
- Market Research
- Search Engine Optimization (SEO)
- Linkedin Marketing
- Youtube Marketing
- Email Marketing
- App Marketing
- Social Media Marketing (FB, Instagram, Quora, Pinterest, Twitter, etc.)
- Facebook Ads
- Google Keywords
- Google Analytics
Duration: 22.5 Hours
Fees: INR 5120 /-
Students will get a certificate of completion from Udemy after the fulfillment of course requirements. The course provides lifetime access to the educational resource materials and a 30-day money-back guarantee in case the course is not satisfactory as per your expectations.
Also, check free online digital marketing courses.
Coursera is an e-learning platform where some of the best universities and institutes around the world have provided courses on various subjects. There are quite a few digital marketing courses available on Coursera. However, The University of Illinois has made a detailed digital marketing specialization available on Coursera.
The specialization course consists of 7 modules that can be completed in a self-paced routine. The course also requires students to complete assignments and quizzes to gain certification.
The digital marketing course details provided by the University of Illinois on Coursera are as followed,
- Marketing in a digital world
- Digital marketing analytics in theory
- Digital marketing analytics in practice
- Digital media and marketing principles
- Digital media and marketing strategies
- The digital marketing revolution
- Digital marketing capstone
Duration: Approx. 8 Months
Fees: Not Available
Google has many of its own tools being used in digital marketing campaigns like Google Adwords and Google analytics. To create a workforce with practical skills, google has launched various courses, digital marketing course is one of them.
The fundamentals of digital marketing by google have 26 modules included. The course is IAB (Interactive Advertising Bureau) accredited. All the tutorials are pre-recorded giving students a chance to complete them at their own pace.
The digital marketing course details at google are as follows:
- The online opportunity
- Your first steps in online success
- Build your online presence
- Plan your online business strategy
- Get started with search
- Get discovered with search
- Make search work for you
- Be noticed with search ads
- Improve your search campaigns
- Get noticed locally
- Help people nearby find you online
- Get noticed with social media
- Deep dive into social media
- Discover the possibilities of mobile
- Make mobile work for you
- Get started with content marketing
- Connect through email
- Advertise on other websites
- Deep dive into display advertising
- Make the most of video
- Get started with analytics
- Find success with analytics
- Turn data into insights
- Build your online shop
- Sell more online
- Expand internationally
Duration: 40 Hours
Fees: Free of cost
Students have lifetime access to the course material once enrolled. The certification from google is recognized and makes a good spot on your resume.
5. Henry Harvin
Henry Harvin is one of the top institutes in India providing a digital marketing certification course. The digital marketing certification course at Henry Harvin is available online, offline, and also self-paced.
Digital marketing course details at Henry Harvin are mentioned below:
- Getting started with digital marketing
- Effective webpage designing
- Search Engine Marketing (SEM)
- Search Engine Optimization (On-page SEO, Off-page SEO, Local SEO, Mobile SEO)
- Youtube Marketing
- Linkedin Marketing
- Resume Writing
- Soft Skills Development
Duration: 32 Hours
Fees: Not Available
The student will receive 7 certifications in total including one from Henry Harvin and Facebook each, and 5 from Google. Internship and Placement assistance is also provided by the institute.
How Much Do Digital Marketers Earn?
The field of digital marketing offers many different job profiles. As there are various technologies involved in digital marketing, some of those require a special person appointed for in particular, like SEO (Search Engine Optimization) specialist, SMM (Social Media Marketing) specialist, or content marketing specialist.
A digital marketing manager has to have a good hold of all the skills required to become a digital marketer. A digital marketing manager is held accountable for designing and implementing the digital marketing campaign of a brand. To be a good digital marketing manager, you have to be good with numbers and have to keep yourself updated with the latest market trends.
Salary for a digital marketer depends on qualification, certification, experience, and location as well. The minimum salary for digital marketing in India is around 2 Lakhs to 3 Lakhs and the maximum salary can go up to 10 Lakhs. The average salary for a digital marketing manager is around 5 Lakhs to 8 Lakhs.
Frequently Asked Questions
- What qualifications do I need for digital marketing?
Digital marketing is a relatively new and growing field. The workforce for digital marketing is seeing more demand than ever before. To get started in digital marketing, you have to gain skills. You can find the right sources on the internet and learn on your own but if you want to join a digital marketing agency, you will need a recognized certification.
You do not require a certain college degree to learn digital marketing. If you want to apply digital marketing tactics for your own business, you can learn by yourself or join a certification course.
2. Is digital marketing easy?
Digital marketing is based on technology. There are quite a few tools and technologies you have to learn and master to become a good digital marketer. Mastering a tool sure takes a lot of practice. So, there is no other option other than to keep on learning and practicing.
You also have to understand the audience and their changing needs. Different digital platforms host different audiences, you have to keep monitoring them separately. As technology evolves, the trends in digital marketing keep on changing as well. You have to keep up with the changing market and technology trends. If you have perseverance, digital marketing will be easy for you.
3. How can I build a career in the digital marketing industry?
For a beginner in any field, knowing the basics is the first step. Likewise, if you aim to start a career in digital marketing, start by learning the basics of digital marketing. Once you have understood the concepts of digital marketing, you can start doing certification courses. There are overall courses available that provide complete training for digital marketing or you can choose to do individual certification courses for a particular technology.
After completion of courses and getting the certifications, you can join a digital marketing agency or start working as a freelance digital marketer. You can start your own website for providing digital marketing services.
Digital marketing is a vast concept and covers numerous topics. By learning these skills, one can work under multiple job profiles. Along with the digital marketing job profile, other technology-specific jobs are in demand including, but not limited to SEO analyst, PPC analyst, social media manager, content marketing manager, search engine marketing specialist, social media marketing specialist, etc.
You can also choose to do freelance work or open your own digital marketing agency. With the right skills and the right attitude, the sky is the limit for a shining career in digital marketing. Make sure to go through the available digital marketing courses before choosing the one most suitable for you.