Has the news of a 15% increment expectancy in the digital marketing field in Middle Eastern countries reached your ears? With this comes the need to align businesses with digital marketing techniques and tools to gain importance in the current business world. In a country like Lebanon known for its modernism and ancient culture, they have also realized the potential of digital marketing specialists for developing their country. The field of digital marketing follows a diverse range of tools and methodologies making it an exciting career to pursue. This is why we have proposed today’s article, “Top 10 Digital Marketing Courses in Lebanon”.
Before introducing the list of top 10 digital marketing institutes in Lebanon, we can talk about some in-demand skills you need to become a digital marketing specialist.
Essential Digital Marketing Skills in In-Demand by Top Companies
The current digital world is craving for specialists who hold professional expertise in numerous skills, including:
1. Digital Marketing Strategy: Planning your next steps after analyzing past performance is vital if you want to escalate your market potential. To reach worldwide or a specific limit, companies demand strategic planning.
2. SEO: Search Engine Optimization is quite familiar in promoting any kind of service and business. Knowledge of this field helps in increasing the brand popularity by reaching to majority at once.
3. Content Creation: You must have heard that “Content is the King”. All tools and techniques at one side and content on the other side. If you don’t know how to prepare engaging content that attracts a major population to buy your product then all the other techniques go in vain. This is the primary reason for teaching content marketing in digital marketing courses.
4. Social Media Marketing: Who doesn’t use social media nowadays? Most of the brands, ideas, services, and news become familiar from social media due to which people rely highly on these platforms. Having a good knowledge of managing such platforms can add more involvement of companies to your resume.
5. Email Marketing: Before the arrival of social media in our lives, sending and receiving mail was the medium of communication and it still is. After connecting with more clients, it is important to maintain that contact. By sending them recommendations and offers via email, you can have one-to-one conversations with your existing clients.
6. Technical Skills: Expert knowledge of the latest tools like Google Analytics, Google Adwords, Facebook Marketing, Instagram Marketing, and other automation skills are the most expected skills from a digital marketer.
7. Soft Skills: Other than the knowledge of tools and their applications, you also need to have other skills problem-solving, creativity, decision-making, adaptability, and collaboration techniques to deal with challenges and maintain your position in the current market. These are some significant skills to have before you apply for a job in the digital marketing field.
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1. IIM SKILLS
IIM SKILLS is home to many well-reputed digital marketing courses in Lebanon. These courses are advanced and descriptive with hands-on tools, live sessions, assignments, real-world projects, and internships.
From ordinary to extra, you get complete benefits without paying any additional amount. The digital marketing course at IIM SKILLS offers narrows the space between theoretical and practical concepts. It meets industry demands along with meeting individual needs.
Course Details:
Name: Digital Marketing Master Course
Duration: 4 months
Course Fee: 37233195.76 LBP + 18% GST
Certification: 13
Internship: 2 months (Paid)
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Core Modules
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| Content Writing And Blogging | |||
| Search Engine Optimization | |||
| Social Media Marketing | |||
| Search Engine Marketing | |||
| Inbound Marketing | |||
| Email Marketing | |||
| Web Analytics | |||
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Special Modules
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| WordPress Web Development | |||
| Integrated Digital Marketing Strategy | |||
| Online Reputation Management | |||
| Content Writing And Blogging | |||
| Media Buying | |||
| Affiliate Marketing | |||
| Video Marketing | |||
| Marketing Automation | |||
| Digital Infographic Resume Preparation | |||
Course Highlights:
1. Hands-On Learning: The course will be conducted online where you will get a comprehensive understanding of the subject matter with hands-on learning experience.
2. Paid Internship: Without paying an extra charge, you can polish your learned theories with 2 months of paid internship.
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3. Projects and Case Studies: More than 15 live projects and more than 10 case studies are delivered to give you a practical understanding of the industrial market.
4. Tools Covered: More than 40 tools that will professionalize you in the digital marketing field are covered in the same amount.
Admission Criteria:
Submit your details and follow the guidelines provided by the instructor on call for admission. All the digital marketing courses in Lebanon offered by IIM SKILLS invite people from all backgrounds with no extra money paid.
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Contact Information:
Phone number: +91- 9580740740
Email Id: info@iimskills.com
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2. AmidEast
Who doesn’t want a comprehensive course that covers all the basics of digital marketing? The courses on this platform are thoughtfully crafted to offer you a global understanding of diverse tools and techniques of the digital marketing field.
This is one of the best digital marketing courses in Lebanon with professional trainers and advanced material. Develop your existing knowledge and learn new aspects in just 24 hours with one of the top digital marketing institutes in Lebanon.
Modules Covered:
- Media Buying
- Marketing Landscape
- Google Ads
- Brand Building
- Social Media Marketing
- Community Engagement
- Meta Advertising
- LinkedIn Marketing
- Snapchat Fundamentals
- TikTok Marketing
- Search Engine Optimisation
- Web Visibility
- Email Marketing Campaigns
- Real-World Projects
Course Details:
Name: Digital Marketing Course
Duration: 24 hours
Course Fee: 29, 793, 500 LBP
Certification: Yes
Course Highlights:
1. Learn Concepts: Deepen your knowledge of the latest and essential techniques like SEO, PPC, content marketing, and social media management.
2. Target Audience: This course doesn’t restrict any individual from developing their knowledge of the digital marketing landscape.
3. Certificate: After you complete all the modules and projects of the curriculum, you receive the AmidEast certificate of completion.
Admission Criteria:
You have to register by visiting their site and then follow the instructions.
Contact Details:
lebanon@amideast.org
3. ESA BUSINESS SCHOOL
Every career-oriented person wants to succeed in their desired field and to achieve it, it is vital to choose the right platform. A platform like ESA Business School is a smart choice if you are looking for digital marketing courses in Lebanon.
It follows an organized path of education that is necessary for the current business market including the fundamentals, increasing visibility, SEO, content marketing, web metrics, email marketing, campaigning, and management.
Modules Covered:
- Marketing Fundamentals
- Traditional Marketing
- Search Engine Optimisation
- Revenue Generation
- Search Engine Marketing
- Content Strategy
- Web Analytics
- Email Marketing
- Conversion Rate
- Product Listing
- Customer Retention
- Keyword Research
- E-Commerce Management
Course Details:
Name: Digital Marketing Course
Course Fees: 232,835,379.75 LBP
Course Duration: 144 Hours
Certification: Yes
Course Highlights:
1. Hands-on Learning: Obtain real-world experience with a course focused on practicality including live projects and tools.
2. Case Studies and Tools: With multiple campaigns and professional tools covered in the course curriculum, lead any business successfully.
3. Complete Assistance: Receive proper support on your queries and advice from professionals while seeking a job.
Admission Criteria:
These digital marketing courses in Lebanon are open to all backgrounds and ages.
Contact Details:
esa@esa.edu.lb
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4. Lebanese American University
A well-organized curriculum helps every marketing individual develop a strong strategy by incorporating essential tools and concepts in the course.
Lebanese American University is one of such digital marketing institutes in Lebanon that educates you on three levels: examination, formulation, and execution of the strategies in the real world market.
These three stages, being the pillars of digital marketing, help you gain success and expand your business at an international level.
Modules Covered:
- E-Retailing Motivations
- Digital Strategies
- Omni-Channel Shoppers’
- Virtual Environments
- Key Business Drivers
- Advanced Metrics
- Management Decisions
- Digital Evaluation
Course Details:
Name: Professional Digital Marketing Associate Diploma
Course Duration: N/A
Course Fees: N/A
Course Highlights:
1. Improve Decision Making: One of the top digital marketing courses in Lebanon focuses on educating you on strategic planning, dealing with challenges, and taking the right steps to improve your business position.
2. Learn Three Pillars: Cover the three steps of any marketing: examination, formulation, and execution which will offer a comprehensive and organized approach.
Admission Criteria:
There is no detail or Criteria mentioned in the platform. However, it is always best to contact the agency for proper details.
Contact Details:
ace.beirut@lau.edu.lb
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5. American University of Beirut
Beirut is the capital of Lebanon and is listed as the 13th largest country in the Arab region. It consists of a 2.5 population and is rich in industries and organizations making it one of the best choices if you are seeking digital marketing courses in Lebanon.
Their digital marketing course supplies you with proper knowledge of tools and their applications for improving current business strategies. By the completion of the course, you learn about various metrics and techniques essential in the digital marketing field which makes you eligible to work at any market.
Modules Covered:
- Data-Driven Digital Marketing
- The Science of Perception
- Strategic Planning
- Growth Hacking Techniques
- Search Engine Optimisation
- Search Engine Advertising
- Advertising Campaigns
- Customer Engagement
- Social Media Marketing
- Email Marketing
- Mobile Marketing
- Maximise ROI
- Revenue Generation
Course Details:
Course Name: Data-Driven Digital Marketing
Course Fees: 223,396,508 LBP
Course Duration: 120 hours
Certification: Yes
Format: Online
Course Highlights:
1. Comprehensive Curriculum: From learning the fundamentals to gaining an advanced level of knowledge including advertising, SEO, social media marketing, and others, every essential is covered under the digital marketing courses in Lebanon offered by the American University of Beirut.
2. Practical Learning: Among many digital marketing institutes in Lebanon, the American University of Beirut is unique due to its hands-on learning experience and real-life examples. The course aims to teach you every little aspect through diverse case studies, live sessions, and interactive discussions.
3. Convenient Format: This course extends to 5 days which is a perfect fit for professionals and practitioners who stay busy and are looking for digital marketing courses in Lebanon without sacrificing their work-life balance.
4. Certification: Once you complete the course, you will be enlightened with many new topics and will also receive a certified certificate from AUB- Olayan School of Business.
5. Expert Guidance: The course is led by professionals who have worked across many industries in the digital marketing field and gained acceptance. You also receive complete guidance from such professionals for your doubts.
Admission Criteria:
If you have gained proficiency in the English language and wish to work in the tech-savvy market, you are open to joining one of the best digital marketing institutes in Lebanon.
Contact Details:
gs52@aub.edu.lb
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6. INTOACT
What could be better than finding an institute among many other digital marketing institutes in Lebanon that completely relies on online practical training?
Approved by the Digital Marketing Institute, INTOACT is delivering an online digital marketing course that equips you with diverse methods of solving challenges in the marketing world. You will also receive worldwide fame with the international certificate offered by the end of the program.
Modules Covered:
- Digital Marketing Strategies
- Inbound Marketing
- Budget Planning
- Content Marketing
- Customer Segmentation
- Advanced AI
- Omni-Channel Marketing
- Advanced Optimisation
- Organic Marketing
- LinkedIn Marketing
- Search Engine Optimisation
- Increasing Visibility
- B2B & B2C Marketing
- Lead Generation
- Revenue Generation
- YouTube Marketing
- Monetization Strategies
- Website Navigation
- Performance Analysis
- Search Engine Marketing
- Social Media Marketing
- Website Structure
- E-Commerce Strategies
- Shopify Advertising
- Email Marketing
- Google Analytics
- Final Project
Course Details:
Course Name: Certified Digital Marketing
Course Fees: 201,357,550 LBP
Course Duration: 10 weeks, 50 hours
Certification: Yes
Format: Online
Course Highlights:
1. Approved Course: Digital Marketing Institute is the approved partner of INTOACT and the course offered by this institute is certified by KHDA, the Knowledge and Human Development Authority in Dubai making it one of the trustworthy digital marketing courses in Lebanon.
2. International Certification: Once you properly finish the timeline, you will be rewarded with the CDMA international certificate of completion in the digital marketing field.
3. Skills Development: In this course, you will learn about the techniques to drive traffic by targeting the right audience and generating potential revenue.
4. Lifetime Support: The material can be accessed even after you have finished the course and for doubts, live Q&A sessions are held with professional trainers.
Admission Criteria:
You don’t have to acquire any skills or experience to join this course if you are seeking digital marketing courses in Lebanon.
Contact Details:
info@intoact.net
7. Lebtivity
In the current era, with modernism at its peak, digital marketing has gained an esteemed position by engraving itself in the daily routine of numerous industries and agencies.
Every aspiring seeker of digital marketing courses in Lebanon shall benefit fortune of knowledge and updates in the competitive market by choosing one of the best digital marketing institutes in Lebanon.
Lebtivity offers digital marketing courses in Lebanon where they professionalize you on marketing techniques like SEO and platforms like Instagram, LinkedIn, Google, and many more.
Modules Covered:
- Marketing & Ads
- LinkedIn Content
- Instagram Tips & Tools
- YouTube Marketing
- Search Engine Marketing
- Twitter Tools
- Social Media Management
- Lead Generation
- Customer Segmentation
- Blog Optimisation
- Email Marketing
- Using MailChimp
- Search Engine Optimisation
- Keyword Research
- Google Analytics
- Content Development
- Social Media Campaigns
Course Details:
Name: Digital Marketing Training
Course Fees: 978,125 pounds
Course Duration: 48 hours
Certification: N/ A
Format: Offline
Course Highlights:
1. Comprehensive Learning: Master the art of creating engaging content and promoting it by emerging the learned techniques of digital marketing during the course.
2. Social Media Marketing: The most essential aspect of marketing nowadays is social media. With a wide number of people putting their hours into social media platforms like Instagram, Facebook, and others, knowledge of such platforms is highly beneficial.
3. Experienced Trainer: The trainer of this course is a co-founder of Intoact with almost 7 years of expertise in Communications and digital marketing. Mr. Saris also leads the marketing department at Samsung CTC in Lebanon.
Admission Criteria:
Contact the faculty to learn the eligibility and required documents for admission to Lebtivity.
Contact Details:
info@lebtivity.com
8. Antonine School of Business
The ASB Department of Business at the University of Antonine is enlightening us with a master’s program in business administration with a focus on the digital marketing field. In this course, you will become familiar with a range of products and promoting techniques using digital mediums.
With the blend of modern marketing and traditional marketing, understand the concepts of digital marketing better at ASB.
Modules Covered:
- Advanced Microeconomics
- Advanced Macroeconomics
- Decision Making & Strategies
- Research Methods
- Legal Environment
- Search Engine Marketing
- Search Engine Optimisation
- Social Media Marketing
- Digital Marketing Strategy
- Digital Communication
- Senior Project
Course Details:
Name: Master of Business Administration
Course Fees: 241,200 LBP
Course Duration: 48 hours
Certification: Yes
Format: Offline
Course Highlights:
1. Dynamic Learning: This course adds a variety by involving diverse methods like case studies, live projects, group discussions, and collaborations to keep the learning experience vibrant for every individual.
2. Expert Faculty: The educators at ASB are professionals who hold a qualified academic background in the digital marketing field.
3. Short Duration: This course will cost you 48 hours which is a perfect fit for busy individuals.
Admission Criteria:
If you are the holder of a bachelor’s degree in any specialization and want to pursue further knowledge, you are open to joining this course.
Contact Details:
contact@ua.edu.lb
9. ISB Executive Education
ISB is an accredited platform by AACSB, AMBA, and EQUIS which makes it a trustworthy platform for pursuing digital marketing courses in Lebanon. The increase in the use of AI is over 270% in the last four years, according to an analytical report.
Considering this fact, ISB has introduced an advanced program in digital marketing and artificial intelligence to ensure a bright future that goes hand-in-hand with emerging technologies. It is one of the best digital marketing institutes in Lebanon.
Modules Covered:
- Leading Digital Transformation
- Chief Digital Officer Role
- Entrepreneurship Skills
- AI-enabled Transformation
- Digital Strategy
- Innovation Technologies
- Risk Management
- Platform Dynamics
- Customer Centricity
- Omni-Channel Marketing
- Product Management
- Cloud Computing
- Internet of Things
- Blockchain Technology
- Operational Efficiency
- Robotics and Automation
- Product Metrics
- Cyber Resilience
- Digital Ethics
- Leadership Challenges
- Workforce Transformation
- Governance Management
Course Details:
Name: Chief Digital & AI Officer Program
Course Fees: 14,100,000 LBP
Course Duration: 7.5 months
Certification: Yes
Format: Online, Live
Course Highlights:
1. Digital Transformation: Apply the latest marketing technologies like Cloud Computing, AI, Blockchain and more to know about your audience. This will transform your business and generate revenue.
2. Practical Learning: With learners across the globe, engage in real-world projects designed by industry professionals.
3. Governance and Ethics: Deal with the challenges of the digital world with a detailed knowledge of Cybersecurity and ethics.
Admission Criteria:
Any graduate can indulge in the digital marketing course offered by ISB and become a Chief Data Officer.
Contact Details:
To know more about the faculty, fill out the contact form provided on the website.
10. Growth School
The digital marketing courses in Lebanon offered by Growth School advance your skills and knowledge of the field of digital marketing which will make you the eligible candidate for top companies.
Other than providing theories and methods, this course also focuses on practical aspects of the digital world. It is one of the reputed digital marketing institutes in Lebanon.
Modules Covered:
- Performance Marketing
- Audience Research
- Digital Metrics
- Ad Frameworks & Formulas
- Digital Campaigning
- Conversion Tracking
- Google Analytics
- Social Media Marketing
- Traffic Campaigns
- Keyword Optimisation
- Affiliate Marketing
- B2B & B2C Attribution Models
- Creative Automation
Course Details:
Name: Digital Marketing Course
Course Fees: 70,301,111 LBP
Course Duration: 10 weeks
Certification: Yes
Format: Online
Course Highlights:
1. Latest Methodologies: Develop your exposure to the latest strategies including artificial intelligence, advanced metrics, optimization, and campaigning to learn the fundamentals of the current business world.
2. Expert Faculty: With professional experts leading the course, find a safe spot where all you have to do is concentrate and the rest is the responsibility of educators and faculty members.
3. Team Support: To clear your doubts and to offer you advice, a team will stay active every time.
Admission Criteria:
Whether you have just started looking for a new career or have already worked in marketing profile, this course is introduced for every aspiring candidate.
Contact Details:
hi@growthschool.io
Frequently Asked Questions
Q.1. Are accreditations important?
Accreditations help you gain the trust of an organization so that you can enroll in the program without worrying about fraudulent activities.
Q.2. Are Middle Eastern countries employing digital marketing skills in their organizations?
Yes. Middle Eastern countries are very much inspired by the potential of the digital marketing field resulting in the adoption of new technologies in the field.
Q.3. What are some social media platforms to promote your business?
Social Media Platforms like Facebook, Google, Instagram, Twitter, YouTube, and others can be used to promote a range of businesses.
Final Thoughts:
The world is always changing. There was a time when we used newspapers and cards to promote businesses which shape-shifted to digital marketing after the emergence of technology and development. Countries like Lebanon are also trying their luck by navigating the field and techniques of digital marketing.
With a new technology like artificial intelligence, the promotion of services and products on social media platforms like Facebook, Instagram, Twitter, Pinterest, and YouTube has gained profound significance.
By adopting these latest technologies, the market is undergoing a huge shift where the need for marketers in a company is a must. These skills help companies reorganize their previous steps and plan them in a way that drives sales and increases revenue.
