Top 5 Digital Marketing Courses In Bristol With Live Training

Due to changes in consumers’ information-gathering habits, marketing strategies have evolved. The rise of the internet, and radio advertising gave way to television advertising, which gave way to digital marketing. Aside from these natural market progressions, the COVID-19 epidemic is expanding the scope of digital marketing online even more. While television is a common form of promotion for many businesses, digital marketing enables companies to connect with people online all over the world. The number of employees in the area is inevitably expanding as digital marketing initiatives continue to grow at a rapid pace. So, in this article, we have listed out the top Digital Marketing Courses in Bristol, that will help you build a career in this rapidly growing field.

Let us now discuss a bit on the scope of digital marketing first and then move to our list of top 5 digital marketing courses in Bristol.

Scope of Digital Marketing

More than half of consumers learn about businesses through social media news feeds. Companies may contact about a million customers through Instagram alone, while over 9 million businesses engage with customers through Facebook. Social media platforms are used by businesses for both business-to-business (B2B) and business-to-consumer (B2C) digital marketing efforts.

B2B marketers are active on social media networks such as LinkedIn and Twitter to create leads and use PPC advertisements to reach their target consumers.

B2C marketers use social media platforms such as Facebook, Twitter, Instagram, and Pinterest to increase brand awareness and attract clients to their websites and products.

While putting advertising and content on Facebook and other popular platforms remains an efficient approach to reaching your target audience, the breadth of digital marketing extends far beyond social media. Aside from social media, savvy firms use the following ways to reach new audiences while increasing (and preserving) brand awareness:

Paid search:

Marketers pay Google and other search engine firms a charge every time someone searches for your keyword, and their ad appears at the top of the search results (“PPC” model).

Organic (or natural) Search:

This strategy requires more refinement than PPC since marketers use keyword analysis and other search engine optimization (SEO) strategies to organically push their content to search engine results pages.

Email marketing campaigns:

Believe it or not, email marketing campaigns (when done correctly) are still quite effective at reaching your target demographic and are also very affordable for small businesses.

Content marketing

It is the act of publishing useful articles, guides, tutorials, and other online content (in addition to webinars and podcasts) that engages your target audience.

Webinars:

This is an excellent approach to delivering value to your target consumers while simultaneously advertising your brand and products.

Podcasts:

Using compelling audio material in conjunction with other media for larger marketing initiatives is another approach to reaching your target audience.

What Distinguishes Digital Marketing for Businesses from That for Consumers?

If you’ve worked in digital marketing, you’re probably aware of B2B and B2C business models. However, you may be unfamiliar with B2B and B2C marketing methods. B2B (also known as business-to-business) marketing mostly focuses on rational process-driven purchasing decisions, whereas B2C (also known as business-to-consumer) marketing concentrates on emotion-driven buying decisions.

Many of the biggest brands in the world today, including digital platforms like Facebook and Google are consumer brands, but it’s also crucial to take business-to-business brands into account when deciding how to leverage digital methods. 

Here’s a brief breakdown of the differences between B2B and B2C marketing:

Customer Relationships:

Whereas B2B marketing focuses on developing personal relationships, B2C marketing is more transactional.

Branding:

In B2B marketing, branding is more concerned with positioning, but in B2C marketing, branding is more concerned with messaging.

Decision-making:

B2B marketers seek to maintain open communication during the decision-making process. Businesses seek to make B2C marketing as quick and straightforward as feasible.

Audience targeting:

Unlike B2B marketing, which includes identifying a niche for audience targeting, B2C marketing is funnel-focused.

Ad copy:

Ad copy in B2B marketing tends to utilize language that their clientele is familiar with, whereas ad text in B2C marketing might be more playful and emotional.

So Now Let Us Move to the List of Institutes Offering Top Digital Marketing Courses in Bristol

The first institute on the list of digital marketing courses in Bristol is IIM SKILLS.

1. IIM SKILLS

IIM SKILLS has excelled at providing a wide range of professional online courses for the past five years. The institute offers high-quality, job-relevant courses to help people enhance their skills and gain a competitive advantage in the workplace.

• Course Name – Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship
• Course Fee – 377.99 Pounds

• The 5-month digital marketing course includes a guaranteed 2-month internship with a stipend of INR 6000
• IIM SKILLS certification allows students to take 13 other certification examinations from Google, Facebook, and HubSpot
• Prepare your resume and schedule interviews with 300+ placement partners

More Features

• Learn in a realistic setting with 15 Live Projects and 10+ Case Studies
• Discover everything you need to know about launching podcasts on Apple, Google, and Spotify
• Mentorship from seasoned academics who can provide business and professional advice
• Obtain a letter of recommendation from the institute

For online analytics, use Google Analytics, Facebook Pixel, LinkedIn Ads, Twitter, and Google for Developers.

As part of your digital marketing approach, you will research WordPress and employ plugins such as Yoast SEO, Sucurri Security, All in One WP Migrator, Page Builders, and others.

Course Length 

The 5-month digital marketing course includes a guaranteed 2-month internship with a stipend of INR 6000.

If you take the IIM SKILLS online digital marketing course, you will obtain a master’s certification as well as information on how to prepare for globally relevant certifications from Google, HubSpot, and Facebook. Certifications include the following:

• Google Digital Marketing Certifications
• Google Search/Analytics/Shopping/Display/Video
• Facebook Blueprint Certification
• HubSpot Certifications 
• IIM SKILLS Digital Marketing Master Certification

Inbound marketing tools include Landing Pages, Modal Popups, Canva for Infographics, Mailchimp, and Social Media Channels.

More Relevant Professional Courses

• Content Writing Master Course
• Digital Marketing Master Course
• Advanced SEO Course
• Technical Writing Course
• GST Certification Course
• Financial Modeling Course
• Business Accounting And Taxation Course
• Online CAT Coaching

Contact: +919580740740, [email protected]

Alumni Reviews

Know About Our Students & Graduates From Across The World

The second institute on the list of digital marketing courses in Bristol is UWE Bristol.

2. UWE Bristol

The MSc Digital Marketing course is intended for anyone who wants to expand their marketing knowledge by diving into digital.

You’ll get in-depth knowledge of digital channels such as websites, social media, search engines, and direct online marketing. Investigate the ethics of data handling and learn how to use in-depth analytics to make your communications work harder.

You’ll graduate with the information, skills, and contacts you need to advance in your marketing profession, thanks to expert instruction and the opportunity to network with industry leaders.

Course Contents

Digital Marketing Principles:

Strategy, behavior, and content creation

Data Usage

Application of Data in Digital Marketing

Digital Marketing Dissertation

The third institute on the list of digital marketing courses in Bristol is the City of Bristol College.

3. City of Bristol College

The institute offers Professional Digital Marketing – Applied Marketing Module course. This 12-week program will teach you about the role of marketing in the organization as well as the essential principles that support the marketer’s operations.

You will investigate the marketing environment, digital customer behavior, market research, and the marketing planning process. This will cover the marketing mix as well as a tactical planning framework to assist with marketing effectiveness.

Course Features

• Get a one-of-a-kind opportunity to combine practical skills with academic knowledge
• Increase your worldwide competitive advantage, confidence, and employability
• Keep up with the newest trends and remain ahead of the competition in your field
• A fantastic opportunity to connect with other marketers
• Businesses throughout the world recognize CIM certifications
• The course is taught in small groups of up to 20 people and consists of lectures, group activities, and discussions. 

Who can Attend the Course?

The CIM Level 4 Certificate in Professional Digital Marketing is designed for aspiring professional marketers who want to obtain knowledge and abilities to succeed and advance in their marketing careers.

Some Common Job Titles Include:

• Marketing Executive
• Marketing Officer
• Marketing Communications Executive
• Communications Specialist

Course Modules

The course is divided into three modules, each having two learning outcomes. Each learning result will be tested by examination and will be covered by the appropriate assessment criteria. You should be able to do the following by the end of this module:

Unit 1: The Marketing Concept

• Recognize marketing’s contribution to the organization 
• Understand what drives consumer behavior in a variety of circumstances 

Unit 2: Insight and Analysis

• Understand the marketing environment’s causes and trends, as well as how they affect marketing 
• Know a variety of methods for acquiring appropriate marketing data 

Module 3: Marketing Mix

• Understand how to use the marketing mix in various marketing scenarios 
• Understand and implement the marketing mix to meet client wants and business objectives 

The CIM Certificate in Professional Digital Marketing is awarded upon successful completion of three modules. However, you can study just one module at a time to earn individual awards and then progress to a certification later. The three modules are as follows:

• Applied Marketing
• Planning Campaigns
• Digital Marketing Techniques

The Chartered Institute of Marketing (CIM) has supported, represented, and developed marketers for over 100 years. The CIM has over 28,000 members globally, including over 3,000 Chartered Marketers, and is the world’s leading professional marketing association.

Also read,

• Digital Marketing Courses in the UK
• Digital Marketing Courses in Philippines
• Digital Marketing Courses in Dubai
• Digital Marketing Courses in France

The fourth institute on the list of digital marketing courses in Bristol is Imperial College Business School. 

4. Imperial College Business School

The online Professional Certificate in Digital Marketing will train efficient digital marketers who can create effective digital marketing strategies for businesses.

This 21-week online curriculum will teach you all about the latest digital marketing tools and practices. It will also assist you in understanding how to utilize digital marketing channels and consumer analytics, create a deep understanding of consumer behavior, and market to your customers effectively.

Throughout this program, you will benefit from the experienced faculty’s extensive knowledge, study from video lectures and hands-on exercises, and receive personal support from program advisers to help you advance your career in digital marketing. You will produce a strategic plan to deploy digital marketing efforts inside your organization as part of the capstone project.

Upon completion of the course, you will receive a recognized Digital Certificate from Imperial College Business School Executive Education.

Who Should Attend?

This international program is appropriate for:

• Early- to mid-level marketing professionals eager to advance their careers and gain a complete understanding of digital marketing
• Individuals interested in making a career transition into the field of digital marketing 
• Consultants who want to improve their understanding of digital marketing tools and tactics to provide better solutions to their clients

Course Learnings

• Learn about the digital marketing strategies required to succeed in this sector
• Learn how to use emerging analytics, tools, and technology to predict consumer behaviour
• Create detailed roadmaps for your clients to help them with their digital marketing activities
• Learn about customer segmentation techniques and how to improve the customer experience
• Learn about the most recent artificial intelligence (AI) advancements and how they relate to digital marketing
• Keep up with the newest advances in the ever-changing industry of digital marketing
• Introduce and oversee digital marketing activities inside your own company

Course Modules

• Module 1: Customer Behaviour
• Module 2: Online Product Positioning 
• Module 3: Paid Search
• Module 4: Search Engine Optimisation (SEO)
• Module 5: Content Marketing
• Module 6: Email Marketing
• Module 7: Online Advertising
• Module 8 & 9: Online Customer Engagement 
• Module 10 & 11: Social Media Marketing
• Module 12: Customer Segmentation 
• Module 13: Artificial Intelligence in Digital Marketing
• Module 14: Digital Performance Metrics
• Module 15: A/B Testing
• Module 16: Sentiment Analysis
• Module 17: Brand Management 
• Module 18: Managing Customer Relationships
• Module 19: Frameworks for Implementing Digital Marketing
• Module 20: Capstone Project

5. 42 Courses

42 Courses is an e-learning portal that offers fun and practical accredited learning on a variety of topics. They concentrate on the core skills that are in high demand in the market and provide courses with practical approaches in a short period. The lessons are separated into smaller chunks to allow for a better understanding of the subject matter and to allow for convenient learning from anywhere, at any time.

The course employs strategies such as narrative, empathic design, and gorgeous images to make each topic memorable and motivating.

Every course is divided into little bite-sized lessons that you can do at your own pace, with different types of questions at the end of each session to test your knowledge.

You’ll gain points and badges as you go, allowing you to see how well you’re doing in comparison to your peers.

Course Features

• Social media, email marketing, UX/UI design, display advertising, search, and other topics are covered in this online digital marketing course
• You’ll also have access to over 90 worldwide Cannes Lions case studies for inspiration, as well as insights from some of the industry’s most seasoned practitioners from organizations like Google and Ogilvy
• After finishing this course, you will obtain a Cannes Lions credential in digital marketing, which you may use on LinkedIn or your CV
• A course typically takes 7-9 hours to complete. There are no time restrictions, and each course is broken down into short, bite-sized chunks
• Learning is on-demand, so you may begin and finish whenever you choose

So, this was the list of the 5 best institutes offering digital marketing courses in Bristol. Now let us see some of the most asked questions regarding the digital marketing courses in Bristol.

Frequently Asked Questions

Q1. Why are Businesses using Digital Marketing?

Companies are staying current as the scope of digital marketing technologies increases by adding online components to their brick-and-mortar stores or combining various digital marketing methods to build an internet presence.

Because most consumers use smartphones and conduct product research online before purchasing, digital marketing methods are critical for businesses. However, businesses all over the world use digital marketing to target their clients online more effectively and via mobile devices — and many are experiencing a strong return on investment (ROI) because of these efforts. So if you want to stay updated on the latest developments or are looking to shift your career, then have a look at our digital marketing courses in Bristol.

Audience Targeting Made Simple

Businesses can utilize data in digital marketing to target customers based on gender, age, location, interests, and education. Companies can also use different approaches and messages for each group to retarget potential buyers who are already familiar with their brand. Advanced internet marketing certificates can assist digital marketers in learning how to best target audiences.

Low Investment, High Return on investment

Digital or inbound, marketing costs 61 per cent less per lead than traditional marketing. Businesses that use social media advertising, paid search, and other digital tactics spend significantly less on their campaigns. This is because many businesses employ pay-per-click (PPC) tactics to cut expenses and target specific audiences. In general, digital marketing strategies provide a higher and faster ROI.

Reaching out to Mobile Users

Practically all cell phones have an internet connection, and businesses can reach out to potential customers from anywhere, at any time.

Q2. Is Digital Marketing a good career path?

Yes, Digital Marketing is a very viable job option. In today’s environment, the digital marketing industry is rapidly expanding. Because of the rising demand, digital marketing job opportunities have also expanded. You will be able to acquire a high-paying career in the business if you specialize in digital abilities by pursuing a course from the list of digital marketing courses in Bristol.

Q3. Is the digital marketing course tough?

Digital marketing training is simple to understand if provided properly and efficiently by a recognized institute. And if you choose the best institute out of the list of top digital marketing courses in Bristol, you will master digital skills using industry experts, live lectures, private mentorship, and question and answer sessions.

You can choose to pursue any digital marketing course from our list of institutes offering digital marketing courses in Bristol – 

• IIM SKILLS
• UWE Bristol
• City of Bristol College
• Imperial College Business School
• 42 Courses

The institutions featured in this article were chosen based on a range of criteria, including course content, fees, program length, internship alternatives after the program, placement aid, practical approach to course learning, and more.

Conclusion

Digital marketing is a highly sought-after skill. As more industries go digital, being able to effectively promote to an online audience is becoming increasingly vital. To keep you from falling behind, digital marketing courses in Bristol listed in this article delves into the realm of online marketing and provide you with the required skills and essential training to master the topic.

Based on the comparison criteria, you can continue your studies at any institute. If you are interested in taking a demo class, please contact the institute. A sample class is an excellent way to learn about the school, the course material, and the instructor’s teaching technique before enrolling in a course.

Learning opportunities should be provided through case studies, actual projects, assignments, and tasks in the course. The curriculum should be designed in such a way that it covers all the critical aspects of digital marketing. The resources should be comprehensive, and they should assist individuals in developing skills and abilities that will allow them to meet the expectations of the employment market.

The institute should provide support with job placement, résumé writing, and career counseling.