Top 8 Digital Marketing Courses In Johannesburg With Placements

Online marketing, often known as digital marketing, is the practice of communicating with our target market. Because the current generation spends the majority of their time online, this industry is overgrowing. Because of this, marketers all over the world use digital marketing to achieve their objectives. In comparison to other career prospects, digital marketers have more, and they can use computerized channels to promote business objectives like income leads and brand awareness. Johannesburg is one of many places throughout the world where governments are showing a high demand for qualified digital marketers. Johannesburg has seen a 35% growth in digital marketing. Because of this, several institutes are providing Digital Marketing courses in Johannesburg. In this article, we will provide details of the top Digital Marketing courses in Johannesburg.

1. Digital Marketing Course – IIM SKILLS

IIM SKILLS provides world-class education at reasonable prices through self-paced and live online learning programs. They are always looking for alternative skill-development programs that are well-liked and might help people upskill professionally quickly.

It breaks down complex ideas into tiny hints and tips that anyone can follow, making it easy for laypeople to understand each concept. All of their courses are instructive, and thought-provoking, and promised to exceed your expectations.

The IIM SKILLS Digital Marketing Master Course gives you in-depth hands-on instruction. After your online digital marketing course, you will finish practical assignments on topics like SEO, site building, social media marketing, and email marketing. All participants are required to submit their weekly assignments to the instructors for review before the next live session. You’ll be engaged in continual tasks. This course is one of the top Digital Marketing courses in Johannesburg.

Modules Covered

• Course Name – Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship
• Course Fees – R 8,440.99

At IIM SKILLS, each module is thoroughly researched so that students get a hands-on understanding –

Network Development

The first lecture in the online digital marketing course is about web development at WordPress. A domain name and site hosting are additional requirements. The participant’s first-week task will be to use WordPress to build a website.

Micro Video Marketing

Learn the steps to creating your first video campaign. As part of this project, you will set up your YouTube Studio and submit your first video marketing campaign. You will master video marketing by focusing on the production of video content and overseeing the tools and infographics on your video marketing platform.

AdWords on Google

AdWords is the most important element of online digital marketing course assignments. This tutorial will teach you how to construct several Google Ads campaigns.

SEO

On-page and off-page SEO will be actively worked on in real-time for each participant’s website. As SEO is the most significant aspect of an internet marketing course, you will complete a range of assignments for their SEO project, including keyword research, keyword density, speed optimization, and competition analysis.

Affiliate Promotion

The participants will set up social media accounts on websites like Facebook Pages, Twitter, and LinkedIn Business profiles. In this project, you will learn how to create social media audience aggregation, brand-building, and customer acquisition strategies. You will also become an expert in social media marketing tools.

Email Promotion

The most effective digital marketing medium for audience interaction, when done properly, is email marketing. For your email marketing assignment, you will run a live email marketing campaign using Mailgun, Mailchimp, and other platforms.

Writing Content

If you want to rank your website in SERP, you must have excellent writing skills. The writing assignment includes topics like niche and keyword research, long- and short-tail keyword research, competition-based keyword research, and blog authoring. For this writing assignment, each participant will complete a range of blog, Web, and article kinds.

Course Features:

One of the most important elements of IIM SKILLS is an always-available Learning Management System (LMS). All instructional materials, as well as updates and new features, are posted on the LMS. This is why this course tops the list of top Digital Marketing courses in Johannesburg.

Several crucial online marketing tools, such as Facebook Ads, Sucuri Security, Yoast SEO, Google Analytics, Facebook Insights, LinkedIn Ads, Keyword Planner, Twitter Ads, Moz,  YouTube Ads,  Google Ads, Semrush, Google Trend, Ubersuggest, and many others are covered in great detail in the course material. IIM SKILLS is dedicated to offering practical and hands-on training for all facets of digital marketing. Small batch sizes ensure personalized education for every learner.

You can apply for their unpaid virtual research-based internship if you want to continue learning about and gaining experience in internet marketing after the course has ended. After the first lesson, you can ask IIM SKILLS for a refund if you’re not satisfied with the course.

In addition to placement assistance, the Institute provides students with post-placement support. The mentors are Google Certified in digital marketing and have more than ten years of experience in the field.

Media Coverage

More Courses from IIM SKILLS

• SEO Course
• Technical Writing Course
• GST Course
• Content Writing Course
• Financial Modeling Course
• Business Accounting And Taxation Course
• CAT Coaching

Contact: +919580740740, [email protected]

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2. Digital Marketing Course – Digital Business Academy

The next institute to feature in this list of top Digital Marketing courses in Johannesburg is Digital Business Academy. The primary objective of the 2012-founded Digital Business Academy is to prepare young people for the digital age. They are one of the most sought-after institutes in the city and have trained more than 3500 people from more than 250 companies.

To help their students better their digital experiences, learning, and exposure, they employ the most recent research, case studies, approaches, and technologies. To help grow and strengthen digital abilities, they provide a variety of programs and solutions for personalized learning. Through their live training sessions, they also aid in creating better teams, improving marketing performance, and giving results immediately.

Course Syllabus

1. Introduction to Digital Marketing
2. Website Optimisation
3. Content Marketing
4. Social Media Marketing
5. Search Engine Optimization (SEO)
6. Paid Search using Google Ads
7. Display & Video Advertising
8. Email Marketing
9. Digital Analytics
10. Digital Marketing Strategy

Course Duration – 3 days

Course Features

• Training and learning programs conducted in person
• Customized Knowledge Solutions and Programs
• Interactive Discussions and Real-World Examples
• Newest methods and tools
• Case studies and Advanced Research are Used to Give Students Practical Experience
• Developing the Capability to Apply Digital Strategies and Methods to Marketing Campaigns
• Developing the ability to evaluate digital policy outcomes in real-time.
• 100% Change in the Field of Your Choice

Contact Details:

Phone Number: +27 10 035 2530
Email ID: [email protected]

3. Higher Certificate in Digital Marketing – AAA School of Advertising

The Association of Advertising Agencies (AAA) founded the AAA School of Advertising 30 years ago to develop the next generation of advertising talent, and it has served as the official higher education provider for the South African advertising sector ever since. Since then, they have taught tens of thousands of business experts.

The AAA incorporates the difficulties presented by new media and technology into its comprehensive approach to teaching marketing, design, and advertising. Students are given real-world briefs to work on because of their connections to the sector. Working in teams that are modeled after actual agencies enables them to combine theory and experience and get started right away after graduation.

The Higher Certificate in Digital Marketing aims to equip people who want to work in marketing and communications with the fundamental skills they need to understand all aspects of digital marketing, use them effectively, and carry out simple communication tasks related to digital marketing. To reach today’s tech-savvy consumers, students will also learn how to leverage a wide range of technology and digital platforms. This is why this course is one of the top Digital Marketing courses in Johannesburg.

Course Duration: 1 year

Course Fees: R 35000

Course Modules:

1. Digital Marketing 500
2. Business Management 500
3. Business Communication 500
4. Business Information Systems 511
5. Social Media Marketing 500
6. Consumer Behaviour 500
7. E-Commerce 500
8. Search Engine Marketing 500
9. Business Information Systems 512
10. Digital Marketing Strategy 500
11. Mobile Marketing 500
12. WIL 500

Course Features:

• Students will have the chance to acquire the necessary core knowledge necessary to be employable in entry-level employment in the digital marketing and communications business with this Higher Certificate in Digital Marketing certificate. 

• To help marketing and communication managers may work specifically in an organization’s marketing and advertising departments.

• Applications of ICT, including e-commerce and social media, give businesses a platform to advertise their goods and services to a larger audience. 

• The purpose of this certificate is to further ingrain students in a field of expertise—in this case, digital marketing—so that they may hone the specialized abilities that will position them at the forefront of the marketing industry. 

• This will make program graduates employable on a local as well as a worldwide technological scale. 

• Students will be given information on a chosen subject using specialized concepts and principles learned in this curriculum to evaluate and exhibit knowledge as well as processes and strategies of knowledge production.

Contact Details:

Phone Number: 011 781 2772/3/4

Email ID: [email protected]

4. Digital Marketing Course – IT Academy

The next institute to feature in this list of top Digital Marketing courses in Johannesburg is IT Academy. IT Academy offers several professional courses that are designed by certified professionals. Apart from the course content, Virtual lab sessions and quizzes are conducted. A Live environment that promotes interactive training, forms the basis of their courses. Also, IT Certifications with Microsoft, Cisco, MICT Seta, and Cisco add an extra edge to their courses.

Brand management, marketing, public relations, Google Analytics, Facebook, Instagram, LinkedIn, Twitter, WordPress, and Tumblr are all topics covered in the digital marketing course.

An internet connection and a computer, laptop, or tablet are required for learners. The courses are interactive, graphic, printable, and downloadable exercises. One-on-One Mentoring, Free Virtual-LABS with feedback, and exam preps are among the courses that are developed in video with audio and are printable. After every lesson, students are evaluated; there is no additional charge for retaking any tests. Within a week, get the actual Certificate and a.pdf file that you may add to your resume. International tests are optional and can be taken whenever you like. It is one of the top Digital Marketing courses in Johannesburg.

Course Duration: 30 hrs

Course Fees: R 6995.00 

Course Modules:

1. Marketing essentials
2. Competitive Marketing Strategies
3. Brand Management
4. Essentials of Public Relations
5. WordPress
6. Digital Marketing
7. Marketing in the Digital Age
8. Google Analytics
9. Facebook Business
10. LinkedIn
11. Instagram
12. Twitter
13. Tumblr

Course Features:

• One-on-One Mentoring
• Free Virtual-LABS
• Mobile Ready 
• 100% Pass Rate 
• Course Mastery Certificate
• Discounted International Exam Vouchers
• Free Exam Preps
• Printable
• 12 Month Subscription
• Student Card
• Payment Terms

Contact Details:

Head Office: 0860 000 895

Email: [email protected]

5. Certification in Digital Marketing – Oakfields College

Since its founding in 2006, Oakfields College has developed into a flourishing, multifaceted business. They attribute their success to the extremely practical teaching techniques used and the extremely knowledgeable instructors. To ensure students’ success, they establish smaller courses and provide each one of them with individualized attention. The several faculties work together to recreate real-world experiences in the classroom.

This course is one of the top Digital Marketing courses in Johannesburg because it trains you to apply ways to raise brand awareness and highlight goods and services online. Using the most recent digital technology, this course covers the targeted, quantifiable, and interactive marketing of goods and services with the ultimate goal of reaching and converting leads into customers. The main goal is to use numerous digital marketing strategies to promote businesses, create preference, and boost sales. Go for this course if you are a business owner or simply want to learn more about the world of online marketing.

Course Duration: 30 hrs

Course Fees: R9740

Course Modules:

1. Introduction to Digital Marketing
2. Search Engine Marketing
3. Display Marketing
4. Email Marketing
5. Social Media Marketing
6. Mobile Marketing
7. Strategy and Planning

Course Objectives:

• You will discover how to promote companies, create preferences, and boost sales. 

• You will be exposed to the most recent digital technology, tactics, and tools for enhancing your organization’s digital marketing and online brand-building efforts through in-person lectures, interactive PDFs, local case studies, and small group discussions.

• You will learn the skills to use these methods through our interactive course content and get a digital competitive advantage for both your career and your business.

Contact Details:

‍Phone Number: 066 151 8061 

Email ID: [email protected]

6. Digital Marketing Course – University of Cape Town

The oldest and best teaching and research institution in South Africa is the University of Cape Town (UCT). Between 1880 and 1900, it transformed a school into a university, starting in 1829. They support the protection of human rights and think everyone should have the same opportunities. It is renowned for providing one of South Africa’s most promising digital marketing courses. This course is one of the top Digital Marketing courses in Johannesburg.

Course Fees:

Course Duration: 10 weeks

Course Modules:

1. Introduction to digital marketing
2. Website design and development
3. Web analytics
4. Search engine optimization
5. Online copywriting
6. Online advertising and PPC
7. Social media and web PR
8. Email marketing
9. Mobile Marketing
10. Digital marketing strategy

Course Features:

• The course emphasizes knowledge of the various elements and channels that combine to form an extensive digital marketing strategy.

• A valuable skill set includes web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing.
• The knowledge is applied at various levels of employment in a wide range of circumstances and industries.

Contact Details

Phone Number: +27 87 551 8063

Email: [email protected]

7. Digital Marketing Course – Digital Marketing Academy

The next institute to feature in this list of top Digital Marketing courses in Johannesburg is Digital Marketing Academy.  Dylan Kohlstädt established the Digital Marketing Academy in 2011. Thanks to her experience and the presence of more than 20 qualified instructors, learning digital marketing from this institute will certainly boost your career. In South Africa, they are renowned for providing efficient instruction in real-world digital marketing courses. 

Course Duration: 3 days

Course Modules:

1. Digital Strategy
2. Email Marketing
3. Social Media Marketing
4. Web Design
5. SEO, WordPress
6. Google Analytics and Usability Testing
7. Online Advertising
8. Google Adwords
9. Testing and Tracking
10. Report Reading
11. Briefing

Course Features:

• An introduction to marketing strategy, digital marketing, and your online customers.
• Blogging, content marketing, social media marketing, an overview of social media in RSA, and the top social media channels in RSA.
• Data mining, email marketing, and MailChimp
• Website and eCommerce effectiveness Search engine optimization (SEO), Google Analytics, and user testing are all included.
• Online marketing, tracking, testing, and AdWords.
• After every course, you must do practical tasks to put what you’ve learned into practice.
• Moreover, a tonne of tools, resources, and templates.
• It is one of the top Digital Marketing courses in Johannesburg.

Contact Details;

Phone Number: +27 21 554 2498

Email ID: [email protected]

8. School of Digital Marketing

The last institute in this list of top Digital Marketing courses in Johannesburg is the School of Digital Marketing. The School of Digital Marketing was launched by Dante and JP Botha in 2020. Between a degree in digital marketing and experience, there was a gap.

The company’s founders saw a need in the industry and decided to address it by opening a respected school in South Africa that offers digital marketing courses. The SODM’s goal is to make South Africa a leading African digital marketing powerhouse and to position the country as a worldwide digital challenger.

Course Duration: 3 months

Course Modules:

1. Introduction to digital marketing
2. Content marketing
3. Social media marketing
4. Search engine optimization
5. Paid Search (PPC) using Google ads
6. Display and video advertising
7. Email marketing
8. Website optimization
9. Analytics with Google Analytics
10. Digital marketing strategy

Course Features:

• Cutting-edge educational materials
• Internationally regarded certification
• Q&A sessions and live webinars
• Vibrant, connected community
• Practicing tests
• Great assistance

Contact Details:

Phone Number: 021 040 3195/082 954 1652

Other Related Readings:

• IIM SKILLS Digital Marketing Course Review
• Top 10 Digital Marketing Courses in Malaysia

FAQs

1. How big is the South African digital marketing market?

In 2020, the South African digital advertising industry had total revenues of $425.6 million, indicating a 12.5% CAGR from 2016 to 2020. With total revenues of $221.9m, or 52.1% of the market’s total value, the desktop segment had the highest market value.

2. After completing one of these top 8 Digital Marketing courses in Johannesburg, what is the expected salary for a digital marketer?

In Johannesburg, a digital marketer typically makes R 240 000 per year or R 123 per hour. Beginning salaries for entry-level professions are R 180 000, while those with the most experience can earn up to R 480 000.

3. In Johannesburg, what does a digital marketer do?

Content strategy, data and analytics, brand management, SEO, social media, website design and development, and e-commerce are all examples of abilities of a digital marketer. Digital marketing offers talented individuals promising job chances due to its constantly changing scope.

Conclusion

There has been a paradigm shift in marketing from traditional media, such as television, radio, newspapers, magazines, and billboards, to new media. As more individuals use smartphones to access the internet, which was previously only available to those with computers and an internet connection, advertisers now target their consumers through their phones. This is why the scope and prospects of a Digital Marketer in Johannesburg are immense. The advent of the internet has made everything readily available to potential customers through videos, social media sites, and websites. This list of top digital Marketing courses in Johannesburg has been curated, keeping in mind all the market requirements. Enroll in any one of these, as per your preference,  to reap the benefits of this digital explosion. Wish you all the luck!