Top 5 Digital Marketing Courses In Canada With Placements

The world is turning digital, but are we? To keep up with the pace of society, to make your product reach the masses with a single click, and to empower the beauty of the changes in the world, the Top 5 digital marketing courses in Canada can make up for great help. Digital marketing is also known as online marketing as the name suggests. To market your product or service via the internet sums up the entire definition, but digital marketing as a concept beholds many layers to it which will be unfolded in the chapters of Top 5 digital marketing courses in Canada.

Before moving further, let’s have a look at what topics will be covered in this article and what can you expect by the end of this read. Thorough and detailed information on digital marketing, why is digital marketing fundamental for the current marketing state, career options with digital marketing and see yourself making a clear decision amongst the choices of the Top 5 digital marketing courses in Canada.

What is Digital Marketing?

Digital marketing is synonymous with internet marketing, or online marketing which is the marketing of products and services on digital platforms. Any electronic device that has an internet connection can be used as a medium for digital marketing. Marketing campaigns held on social media platforms, search engines and any other digital platform is how digital marketing takes place. 

The lifestyle has turned digital, be it any age criteria newspapers have been replaced by news applications, handwritten letters have been replaced by chat boxes, and flyers and brochures have also been majorly replaced by advertisements on the sidebars of search engines. Sounds relatable? Nothing in the digital world feels new, it is here to stay and all businesses and marketing firms need to pace up with the same. The world is turning digital and so it is the need of the hour to learn it and wing it with the Top 5 Digital marketing courses in Canada.

The numbers have been acting as proof of the digital marketing era which is blooming like crazy and continues to do so by every minute. Here are a few mind-blasting numbers that can make your decision for digital marketing courses more certain than ever before.

• 72% of the marketing budget of companies is directed toward digital marketing
• 10% growth in digital marketing jobs by 2026
• 93% of people check online product reviews before making the purchase
• 62% of marketing agents are using CRM software
• 71% of marketing agents say that strategic keywords helped them to make a position on the internet for SEO

The list doesn’t end here and it wouldn’t see an end until the entire digital world vanishes, which is far offshore. These numbers keep adding up and so is the gap between you and your desired career job. Hop on to the boat before it sails too far, the competition is flourishing as we speak but you have the chance to make yourself shine amongst everyone else by acing up your skills with the top 5 digital marketing courses in Canada.

Fundamentals of Digital Marketing

• SEO

The most common and important fundamental of digital marketing is search engine optimization (SEO). This tool is widely used and also proves to be the most successful tool for digital marketing. Simply put, it is the traffic that one can get on their website by attracting and reaching the prospective audience which is further converted to strengthening the client base, the prime reason for marketing. 

SEO is a concept that is better explained by mentors who have detailed information and knowledge about the concept. This tool is a little complicated to understand at first but when you can get the drill of it, there is no turning back from a successful digital marketing campaign. To learn and master SEO one needs to get through the top 5 digital marketing courses in Canada.

• Online Advertising

SEO is a tool that turns out to be an inexpensive source of marketing whereas online advertising involves monetary considerations to it. If you have given a close eye to the google search engine when you search for anything for example Top 10 Online digital marketing courses, a few links might pop up with “ad” mentioned before them, this suggests that the said institutions delivering digital marketing courses have paid the search engine to be on the top of the lists.

You can learn about online advertising in detail in the top 5 digital marketing courses in Canada.

• Content Marketing

To attract the eyes of the audience you need to put out relevant content which can engage with the audience. This content can be in text, videos, photos, animations, and more. This type of marketing needs the marketer to keep their ears open and active participation in the present day.

It is also considered to be an organic type of marketing with increases the engagement rate of the audience and connects with them on a personal level.

• Email Marketing

Marketing your product or service through emails is another element of digital marketing. You might have noticed an endless number of emails coming into your mailbox from the brands you connect with, this is strategic email marketing. Ever wondered why stores want your email id in the customer or feedback book? The prime reason is to stay connected with you and keep you updated at all times with new offers, new products or any kind of marketing campaign.

Email marketing has proven to be the most generic and the one with the highest conversion rate to date. The emails that are sent have to be subtle, and shouldn’t look like a marketing affair instead has to be engaging.

• Social Media Marketing

Yet another element of digital marketing that has everyone’s eyes on it and is incredibly used by almost every firm and company on the internet is social media marketing. There are very few people in the world who are still away from social media but most of the population is living on it, by it and inside it. 

Social media marketing is primarily taking place on social media platforms namely Twitter, Facebook, Instagram, LinkedIn, WhatsApp etc.

To stay relevant on these platforms the companies hire social media marketers to keep their profiles and engagement rates high. Social media marketing tends to create awareness of the products and increase website traffic which eventually results in higher sales and drive for the product or the service.

These were a few of the many fundamentals of digital marketing, to read more on the topic follow https://iimskills.com/the-fundamentals-of-digital-marketing/ 

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Career Options in Digital Marketing

While the rage for digital marketing is on a roll, it has also created a lot of job opportunities and has increased the employment rates. Where many people confuse digital marketing with something that is technical and needs expertise with software, coding and more technical stuff. Which is entirely a false understanding.

Bursting the bubble for you, digital marketing is for anyone who is interested in marketing and has basic knowledge of electronic devices and the internet. If you are hands-free with devices and know about the internet world, also are a marketing enthusiast then digital marketing is just the right choice for you.

• Content Writer:

Writing, copywriting, proofreading, managing content for companies

• Content Marketer:

Marketing and engaging content, content creation for brands.

• SEO practitioner:

The one who builds SEO content, strategies and related jobs

• Web Developer:

Development of websites and management of website content

• SEM:

Search Engine Marketing, involves keyword strategies, SEO and a lot more.

Top 5 Digital Marketing Courses in Canada

1. IIM SKILLS

An institution delivering online education primarily focuses on skill development areas. IIM SKILLS has proven to be one of the most authentic platforms to have trained 15000+ students in a short period. Experienced mentors not only have the skills to deliver the lessons but are also masters in their fields, which is why they can give insights into the real world to their students.

IIM SKILLS has taken up the entire online certification course trend to another level by being the trustable and most helpful platform for students seeking knowledge in the comfort of their own space. The student base is quite wide for IIM SKILLS as they have students from all over the world, with no age constraints whatsoever. No matter if you have just completed school or are still in one, or if you are graduated, are married, or are a parent, skill development has no age and that is proven with every batch that IIM SKILLS takes up.

Modules 

• Course Name – Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship
• Fee: 644.44 Canadian Dollars (approx)

About the Course:

• Modules: 40 Modules that cover everything from basics to the advanced
• Internship: Guaranteed 2 months paid internship
• Others: 15+ Live projects, Case studies and access to tools worth INR 79000/-

• Certification: Certification from IIM SKILLS, Google, Facebook, and HubSpot
• Letter of recommendation
• 300+ Placement opportunities with IIM SKILLS partners

• Launching a YouTube channel, writing the first blog for Times of India, launching a personalized podcast on Apple, Spotify, and Google

You get expert advice on how to go about your career. The mentors are affable and help you to understand the challenges of digital marketing professionals and to become a prolific marketer. You can connect with the help desk available to you 24 x 7 and post your queries. The mentors resolve doubts and confusions within 48 hours.

Media Coverage

More Professional Courses from IIM SKILLS

• SEO Course
• Technical Writing Course
• GST Course
• Content Writing Course
• Financial Modeling Course
• Business Accounting And Taxation Course
• CAT Coaching

Contact: +919580740740, [email protected]

Alumni Reviews

Know About Our Students & Graduates From Across The World

2. Toronto School of Management (TSoM)

com is a business management school located in Toronto, Canada. This school focuses on a wide range of programs including business, hospitality and tourism, Cyber security, data analytics, and digital marketing to name a few. This business school is highly reputed and known for its massive range of courses available under the experienced guidance of highly trained teachers.

TSoM has been recognized in the industry for its relevance, varied options in courses, and career-centric study. The programs include co-op placement opportunities for the students to take out the maximum benefit from the course. They tend to deliver lessons in a way that it squeezes out the student’s full potential.

About the Course:

• Course Name: Diploma in Digital Marketing Specialist Co-op
• Duration: Full-time, 24 weeks offline course and 12 weeks Co-op
• Class hours: Daytime
• Fees: $14,495 CAD, Scholarship options available
• Detailed learning of tools like WordPress, HTML, CSS, Google AdWords, Google Analytics
• Bettering writing and content creation for marketing
• Build and optimize campaigns
• Canadian Work Experience
• Additional digital marketing certificate

Modules Covered:

• Introduction to Branding and Marketing
• SEO
• Building website and Web Development
• Google Analytics
• Management of Social Media Ad Campaigns
• Pay Per Click Marketing
• Management of Campaigns
• Copywriting
• Work Placement

Contact:

Address: 

22 College Street Suite 300

Toronto, ON, M5G 1K2

Canada

Call: +1-416-800-2204

Email: [email protected]

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3. Centennial College

Centennial College located in Toronto offers a full-time digital marketing course. Originally started as a local school, Centennial has now expanded to deliver its education to different countries namely China, India, South Korea & Brazil. 

Their take on education is not just on delivering lessons but also to prepare the students to enter the real world. The courses offered are offline courses which ask students to attend the classes. 

About the Course

• Duration: 4-hour lectures per week
• Inclusions: Digital marketing, fundamentals of digital marketing and relationship marketing
• Development of digital marketing strategies
• Usage of digital marketing tools
• Introduction to digital marketing projects
• The top 5 digital marketing courses in Canada teach how to connect with the audience and present ideas in a decent way.

Modules Covered

• Content Marketing
• SEO
• Fundamentals of digital marketing: Social media marketing etc
• Web Advertising
• E-commerce
• Case-based learning

Contact:

Address: 

P.O. Box 631 Station A

Toronto, ON, M1K 5E9

Call: 416-289-5000

4. Simplilearn

Simplilearn is an online platform conducting online boot camps for certification courses in Canada. Its mission is to deliver digital knowledge digitally to improve the skills of the students. Simplilearn offers online education on cyber security, Cloud computing, project management and similar certification courses to the top 5 digital marketing courses in Canada.

Based in San Francisco, California and Bangalore, India. Delivering globally they have 2000+ trainees from the industries. If you are already a professional but need to get your game up, they are there to help the professionals, corporates and so many more.

About the Course:

• Duration: 6 Months
• Placement opportunities
• Job guarantee within 180 days of completion
• Fee: CAD 1696 approx
• A limited number of seats available
• Mock interviews, regular feedback and preparation for the real world

Modules Covered:

• Introduction
• Introduction to Marketing
• SEO
• SEM
• Social Media Marketing
• Content Marketing and Email Marketing
• Mobile Marketing
• Web Analytics
• Conversion optimization

Contact:

Simplilearn Americas, Inc.

201 Spear Street, Suite 1100, San Francisco, CA 94105 United States

Call us at: +1-844-532-7688

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5. Morgan International

Morgan International has 25 years of experience in delivering education which has successfully made them cover over 32 countries worldwide. The top 5 digital marketing courses in Canada are one such course that they master. Offering career-changing solutions with the help of professionals and businesses.

The institution has a strong partnership ground with many brands associated with it.  Their top priority is to deliver excellence by making their candidate the best at what he is doing. Skill development and world-class training solutions for businesses and individuals altogether.

About the Course:

• Course name: DMI Pro
• Duration: 1 Year
• 5 complimentary short courses
• Bite-sized modules
• Cover 130+ Topics
• Certification available
• CDMP excess
• Fee: CAD 2211 (approx)

Contact:

Call: +961 1 429 446/7/8 

Email: [email protected]

FAQ’S

Q1.  What are the fundamentals of Digital Marketing?

Digital Marketing is a concept that has made every business take a different approach to the market. Different in so many ways from traditional marketing, yet has so many similarities to it. The fundamentals of digital marketing are the elements of it namely, content writing, content marketing, SEO, SEM, PPC, Google AdWords, Google Analytics, Social Media Marketing, Online Advertising, Influencer Marketing etc.

Q2. What are the 3 most important things about Digital Marketing?

Digital Marketing is no different from any other kind of market concerning the results. At the end of the day what a business needs from its marketing strategies is to attract, grow and retain its customers. In other words, we can simply put into the words like generation of leads, conversion of leads and nurturing of the leads make up for the three most important things about digital marketing.

Q3. What is SEO in Digital Marketing?

SEO stands for search engine optimization, which is one of the tools of digital marketing. SEO involves many concepts that can be learned once the candidate enrols the digital marketing courses in Canada. SEO is a concept used to engage with the audience, attract them to the website and grow the website traffic for businesses.

Q4.  What is ROI in digital marketing?

When a marketing strategy is developed and the budget is allocated for the marketing plans, a return on investment (ROI) is considered before putting in the money. The ROI for digital marketing strategies often is considered tons of website traffic and the lead generation of the campaign. A positive ROI refers to the success of the campaign while a negative ROI suggests otherwise.

Q5. What are the top 5 digital marketing courses in Canada?

When you are looking for skill development courses in your area, it is better to consider the global platforms available. The choice must depend on the individual’s requirement of the course. Things to take into consideration before opting for the course are the duration of the course, the fee structure, the medium of the education i.e. online and offline, flexibility, placement opportunities, internship programs, study material al, and certifications. To name the top five,  IIM skills, TSoM, Centennial College, Simplilearn, and Morgan International. 

Conclusion

This list of the top 5 digital marketing courses in Canada was curated after detailed research on the institutions and their deliverables. This was made keeping in mind the global need for education with no constraints and getting knowledge from anywhere in the world. If you are a marketing enthusiast and have your hands-free with electronic devices, come out and see yourself turning into a professional after the completion of the course. Launch a digital marketing firm or get hired by companies directly, keep your best foot forward and the world would follow.

Happy Learning!