Top 8 Content Writing Courses in UK With Placements
Gone are the days when writing was only seen as ‘creative’ and hardly brought in any income. According to new trends, content writing is now becoming a much-needed skill, you can use to propagate about yourself. All organizations need content writers, either from their offices or outsourced to understand and acknowledge the public and reach their target audience through various mediums. Content writers play a big role in defining the present-day scenario of companies.
What is Content Writing?
Content writing is defined as the whole process of planning, researching, writing, and editing some material using online or offline platforms. Content should be specific, direct, and attractive for the target market to get into it.
As it is difficult to guess what the audience might expect from a firm, content writers often explore the interests of their target audience and try to connect their hobbies to the products they want to sell, generally, in a written form. Unlike before, both online and offline mediums are being used by content writers to publish content.
Content Writing includes blogs, articles, video scripts, press releases, etc. Posts are created on various social media sites such as Instagram, Twitter, or Facebook, or newspapers, radios, and televisions are used. For example, we often see the ‘Amul girl’ advertising their product while having witty quotes on a current topic to attract the audience.
Get insights about How Good is a Career in Content Writing
Difference between content writing and creative writing
A matter often confused by many; content writing usually means writing for a professional purpose. Creative writing is more of a personal thing. Conventionally, it includes story writing, poetry writing, plays, songs, etc. Though, both can involve both formal and informal tones. It depends on the person it is being directed to.
For example, a thanksgiving letter handed to a tutor can have a formal tone, even though the context can be personal. However, it can be informal and fancy for a thanksgiving letter to be posted on Twitter for those who subscribed to your blog. It can be done to connect with the audience on a personal level.
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Why should one learn content writing?
As it might be clear now, content writing is a pretty important aspect of any industry. Be it a non-profit or profit-earning organization, content writing skills will help you connect to your customers and collect beneficial inputs. Frankly speaking, all organizations would prefer to hire someone specialized in content writing than investing in someone who isn’t.
That’s why often, a content writing course can be taken to decorate your portfolio as it will ultimately help you appear profitable for the firm. However, some businessmen do prefer to inculcate this skill as it helps them to have authority, without spending on hiring a freelancer unnecessarily to do it. Some of the reasons why you should go for content writing courses in UK are:
Check out the Skills Required to Become a Content Writer
- Business Goals: No business in the world can work without having a content layout. It doesn’t matter if you have an e-commerce website or a physical shop you are still required to make advertisements, publicize on social media platforms and inform your target audience about your business.
- Developing Portfolio: All companies make sure that the employees they are recruiting have some value that benefits the firm. If among a bunch of applicants, one individual has got content writing skills, then there are chances that a company will prefer such a person, as they have additional skills to offer.
- Understanding trends: Nowadays, a person doesn’t need to go to any physical location to inquire about various things. One can simply ‘google it’. So when you learn about content writing, you are bound to acquire knowledge about SEO marketing and related topics. Hence, it gives one the chance to understand all the trends happening currently on the internet.
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Best Content writing courses in the UK
As we have already discussed what content writing is, let’s discuss some of the content writing courses in UK:
1. IIM SKILLS
IIM SKILLS is one of the leading names in content writing courses in the UK. Their Content Writing Master Course has a duration of around four months. The classes take place in real time. Hence, students can ask and get a response to their questions on a one-on-one basis. Usually, the classes take place on Sundays.
IIM SKILLS CONTENT WRITING COURSE MODULES & CONTENT
|Module 1) Introduction to Content Writing||Module 2) WordPress Web Development|
|Module 3) Digital Content (Articles, Blogging, Web Pages)||Module 4) Copywriting|
|Module 5) Marketing Collaterals||Module 6) Email Writing|
|Module 7 Social Media Writing & Video Scripts||Module 8) Creative Writing|
|Module 9) SOP & Business Listing||Module 10) Legal Writing|
|Module 11) Technical Writing 101||Module 12) SEO (Search Engine Optimization)|
|Module 13) Content Marketing||Module 14) Affiliate Marketing & AdSense|
|Module 15) Freelance Content Writing||Module 16) Resume Writing|
Price: £ 152.62
The course consists of four weeks of live training, which is followed by three months of internship. During this time, the first month is spent understanding the basics and learning various types of long and short content like articles, blogs, e-books, SOP writing, e-mailer, business listings, press releases, brochures, etc.
IIM SKILLS also provides students with freelance opportunities, helps them create their websites, and aids them to receive jobs and placements. They also provide lifetime support to their students and guide them in publishing their first e-book or press release. Students here get lifetime access to all of their content, anytime and anywhere. Students also receive tools worth £ 340.56 for free.
The other three months are spent doing internships to sharpen students’ skills so that they can be competitive. Students are also given tasks that are thoroughly checked on submission, after which they are provided with suitable feedback. This evolves the creativity of students while they get the habit of writing regularly.
Certification: Master certification available with an additional certificate from HubSpot
Download IIM SKILLS Content Writing Course BrochureFind Why 20,000+ People Love IIM SKILLS
Must Read: IIM SKILLS Content Writing Course Review
Contact: +919580740740, [email protected]
Hubspot also provides content writing courses in UK. However, to be applicable, one needs to be in business. The site asks simple questions like where are you from, the name of the company you work for, the domain address of the company, etc. The course consists of pre-recorded videos divided into different lessons that talk about creating and marketing content.
Every segment has a set of MCQ-based questions that examine how much you have learned in a particular exercise. Some lessons also provide resources and other tools and materials that can help you to enhance your content writing tactics. After completing all this, you can appear for the final exam. You need to get at least 75% to pass the exam. Although, you can get a chance to reappear after twelve hours if you aren’t able to get the mentioned score.
3. Online SEO Content Writing Course by College of Media and Publishing:
Conducted by the College of Media and Publishing, this is one of the most authentic content writing courses. Here, you are provided with unlimited expert guidance and support from specialized professors.
The students applying for this course need to be skillful in written English and have a profound interest in SEO and content writing. It’s an online, pre-recorded course. Hence, you can complete the course at your leisure. You can also have lifetime access to the content provided over here.
Price: £494.50 for a year or four monthly payments of £123.62
4. Skill Success:
Skill Success is an easy-to-use online course provider. The courses are available at an affordable price which includes pre-recorded online videos. They have been around for almost 5 to 6 years and have managed to attract about 500k students from around the globe with the courses they provide. They also have plenty of content writing courses in UK available and allow one to enjoy all these classes and resources by paying a very nominal amount.
Price: £ 5.05
Certification: available on all courses
Alike Skill Success, SkillShare also provides several content writing courses in UK. You can receive feedback from instructors and peers and then use that to improve your content writing skills. It has a community of fully dedicated students and teachers who help each other to enhance themselves.
When you sign up, you receive a 7-days free trial benefit to ponder over your decisions of if you should invest here or not? The first classes are usually free and can be accessed by anyone, anywhere. If you like the first session, you can buy the premium membership as the other videos of the same course may not necessarily be free.
Price: two billing options available:- £ 71.29 annually or £ 13.68 monthly
Certification: available on completion
Coursera is one of the largest online platforms providing content writing courses in UK. Here, you can find out both free as well as paid courses. Usually, you can enroll in these courses for free. Those applying for the courses receive a 7-day free trial.
Some courses over here also give the liberty of completing the courses without paying anything. However, in this case, you might not be able to receive a certificate of completion. Therefore, the certificate for completion comes with a fee.
The courses are normally conducted by renowned universities here. Hence, you don’t need to be concerned about the quality as it is top-notch.
Price: varies from course to course
Udemy is another online provider of numerous content writing courses in UK. Udemy provides both paid and unpaid courses. Also, the fees for courses aren’t too expensive. One of their best content writing courses is: How to Write Great Web content.
This course will teach you about creating and strategizing content that will attract your target audience and might bring in more people. The free ones are good, but the paid ones get updated regularly. Hence, have a better chance to provide understanding by using current agendas and scenarios.
Price: varies from course to course
Certification: available on all courses
8. Online Idea Lab
Online Idea Lab also provides one of the best content writing courses in UK. Their content writing courses allow you to gain work experience and they also assist in placement. Students receive lifetime support and over 20 tools in the process of learning content writing. They will also help you nurture your creativity through various activities and assignments.
Price: varies from course to course
Significance of content writing
Content writing is of vital importance if you want to prosper in the corporate world. No firm can survive without using content writing. Some of the important factors are:
- Informing the public: How do you think you came to know about that sale happening in a mall in your city? Most probably by reading an advertisement. Content, in any form, strives to spread the name of a company or any essential updates regarding the company.
- Ranking in Search Engines: The search results you see when you inquire about something on Google or any other search engine isn’t randomly shown. There are a set of algorithms working behind it. These determine if a matter is in sync with your query or not and hence, provide you the best possible results. That’s where content comes into the scene. If your content matches the most out of all the articles and blogs related to the question asked by a person, your content might rank highest. Of course, we have paid ads that, in usual cases, reserve the initial spots. But if your answer is matching with a search generated, chances are your content might rank first.
- Increase engagement: Posts shared on Instagram, Twitter, WhatsApp, or other social media platforms are nothing but content. Here, your audience can interact with you and get to know more about you or your firm. By creating posts that advertise you or your business, you can build brand image and increase brand awareness. It’s often noticed that posts that mention a particular offer often receive more interaction from the followers. Hence, if you want to publicize a particular periodic sale, you might as well create content for social media that is sharable as you’ll want to gain more and more attention from the audience through it.
- Specifies niche: There is a lot of competition already in the market. Hence, you need to convey what exactly you would be offering, and what you’ll be adding to the industry. Hence, good content is required to communicate effectively. It helps to specify the niche in which you’ll be working. The about us page of various websites often focuses on this purpose.
- Assists in connecting: It’s the content created by a person that gets linked with blogs, articles, press releases, etc. Any type of content out there that can be useful to someone often, gets linked. For example, if your blog gets linked to another blog, chances are there that the readers over there might read your content too. Also, it’s not always about the links. Screenshots and videos of your content also intrigue the viewer. Hence, a desire emerges that makes them eager to connect and interact with you.
Job options available in this field:
It’s often conceived that writing doesn’t require expertise and can be done by anyone who knows the language. Thus, its scope might be limited. However, this is just a myth. Content writing has as many job options available as any other career option. To name a few, the following are some of the job opportunities available:
- web content writer
- content editor
- academic writer
- social media manager
- film critics
Who is a good content writer?
Not all content available on the internet lures us to read or review the whole blog. Now, do they? Every content writer should try to attract the audience, reader, or viewer in such a way that they at least perceive what the content is all about. Here is a list of all the qualities a good content writer usually possesses:
- Passion for writing
- Persuasive approach
- Rich yet comprehensive vocabulary
- Understanding of the market trends
- Comprehend and engage with the target audience
- Do thorough research
- Coherent and analytical thinking
Q- How much do Content Writers make in the UK?
A- A Content Writer can earn an average of about £22000/yr in the UK.
Q- How do content writers bring traffic to their blogs/articles/posts?
A- Search engines match the keywords of a post to the search made and rank them accordingly. Hence, content writers need to make sure that their content has a suitable keyword and is repeated a certain amount of times. Keyword density should be maintained. Using the same word too many times also makes it difficult for content to rank high.
Q- What should be the tone and voice of content to attract the audience better?
A- Here, I have just one piece of advice, know your audience. If your audience consists of highly skilled personnel, the content should be formal and to the point. However, if your target audience is kids, then the tone can be informal. A lot of child-oriented content has bright colors and story-like content to attract its audience. As for voice, content should always be in active voice, unless specified otherwise.
However, I would advise that it shouldn’t be ignored that content writing isn’t all about just having a good coach and winning numerous certificates. You should be determined and hardworking about what you want to achieve.
Brainstorming is an essential requirement for any content writer. If you assume that this career option will get you the job and easy money, then you’re mistaken. You need to continuously focus on improving your game and learn everything from everything. Buyers, investors, retailers, and everyone provides precious inputs that can be used to develop content.
Back in the day, newspapers, television, and radio were the only mediums for promoting a product. Hence, methods to advertise also got limited. Now, we see memes being created or used by companies every day to make their product more appealing to their audience, who spend most of their time scrolling through social media.
All in all, I hope this was helpful to you, provided insights, and informed you about content writing courses in UK.
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