Top 10 SEO Courses in UK with Practical Training
Want to know what SEO is, its beginning and end? You have landed on the right page, the following article will help you understand the meaning and essence of SEO, why you should choose SEO and a few of the best available options of SEO courses in UK. Starting your own business, Website creation, content creation, having quality and quantity of users seeing your work, and many more such associated things requires your best marketing skills to generate traffic and popularity and to know where your brand/business stands on online visibility.
What is meant by SEO?
Search engine optimization (SEO) is a step-by-step process through which one can increase the volume of visitors coming to your website. SEO is one of the most increasing and effective techniques employed by people today to quickly increase their brands’ visibility online. SEO or Search Engine Optimisation is one such skill that helps you in attracting more visitors to your content.
Which in return increases your brand’s online visibility and enhances your marketing techniques. Currently, there are thousands and lakhs of websites and content available online. Regardless of your niche and expertise, one can still find bulks of content readily accessible to them.
During these times SEO comes to charge and helps you in the simplest ways to optimize your content in ways you can generate more traffic organically and naturally. Hence SEO is referred to as ‘natural’ and ‘organic’ ways of marketing. To know what are the best SEO courses in UK , one needs to be able to understand the meaning of SEO and what digital marketing or SEO marketing does.
Digital marketing is the most prominent form of marketing these days, as everything is online in this new age. From shopping to searching for educational institutions, you find articles and websites for every possible word there is. SEO marketing is marketing using SEO. Hence digital marketing and SEO marketing go hand-in-hand in a business.
SEO practices are sketched in such a manner so as to position your content at a higher rank on search engines like google or safari to generate more ‘clicks’ to your website. The more clicks you have on a website amounts for the more traffic coming to your website. We can look at this by throwing some light on the example of searching for ‘coffee’ online.
People may be searching for coffee recipes, buying coffee, or finding cafes for coffee. Now you want your relevant content to reach the audience, therefore SEO is used to boost your content to a higher rank.
In comparison to paid marketing and advertising, SEO is free of charge and organic in nature. You don’t have to pay for this form of advertising or marketing your brand. Like you need coffee in the morning, SEO is the coffee to your brand’s morning.
Why choose SEO?
According to updated statistics that are mentioned on search engines, and the market share on these search engines, Google accounts for approximately 86% of the market share. Leading its way on desktop as well as mobile searches. Other such search engines could be Yahoo, Baidu, Bing, Safari, etc.
As talked about earlier, SEO is free and a non-paid form of advertising or marketing. Even though it’s non-paid, it is even more effective than the paid ones. How? According to statistics, the first page of any search engine is the most important one, and the top three non-branded sites generate more than 50% of clicks.
This means even before clicking on the paid branded links, people chose the non-branded ones. What better way to boost your brand value without even paying for it. SEO is thus proved to be the most cost-effective, easy, and vital skill for your brand.
Using and employing the techniques of links, optimized content, user experience, etc increases the credibility as well as provides recognition to your website or brand.
Recommended Read: Content Writing Courses in UK
How Search Engines Work
There are several search engines present, but since Google accounts for most of it we are going to use Google as an example here. We can look at the working of search engines by throwing light at this example: When you search for a word on any search engine like Google, Google helps you to search for content related to that word, discover and view all the content that there is around that word as well as organize and understand all the content present around that word.
The working of search engines and SEO helps you to understand three functions, which are crawling, indexing, and ranking. Which each means discovering new content, processing each page or content, and ranking it high or low depending on the content.
Techniques employed in SEO
In brief, below are a few of the techniques used by SEO to boost your content to a higher rank.
- On-page SEO techniques
One of the first ways to enhance your content is by optimizing your content by strategically using keywords and deciding the length of the content. Headlines and title tags, where does your site appear on search engines, user engagement or management, speed, images, web vitals, etc. All of these are known as on-page or on-site SEO techniques which are used in order to make it more readable to the visitors as well as more attractive to search engines.
- Off-page SEO techniques
A large part of Off-page techniques employ links; outbound, inbound, backlinks. Off-page SEO enhances the authority of your page by getting more links from other websites. This is achieved through quality content creation which urges people to link their content, having guest bloggers, influencers, experts of your niche/field to enhance credibility as well as popularity. In SEO the quantity and quality of links and engagement are both vital.
The scope of SEO and how it is an essential tool
For the success of any digital marketing skill search engine optimization works at the core. SEO has time and again proved itself as the most efficient and vital marketing and advertising strategy for any and every individual and organization.
The cost efficiency, visible results, and its strategies which are in your own hand approach have made it accessible and popular over the years. When you start a new brand/website/organization, everyone needs an offline as well as an online marketing strategy for its success.
The online world and its phenomenon have gained their best potential during these past few decades and it continues to grow. Hence SEO is the ladder one uses to reach the best potential for their brand. The scope of SEO is highly recommended by every major and minor marketer.
There are innumerable amounts of content, videos, and training programs on SEO, and this innumerable amount does signify the importance of this skill. Now that it is clear the how and why of SEO, let us find out some of the SEO courses in UK which are accessible and available according to audience convenience.
Top 10 SEO courses in UK
Let us now look at the top 5 SEO courses in UK. There are a number of courses available to train you in SEO, give certification in SEO, teach you SEO techniques, etc. For users specifically looking for SEO courses in UK , here are some of the most proficient and popular SEO courses in Uk for your marketing and advertising enhancement.
1. IIM SKILLS
IIM SKILLS has quickly become one of the leading online services and educational organizations with the most successful online learning and training courses available. The aim of IIM SKILLS is very focused, it is to provide the best education at cost-efficient prices.
As simple as it gets, is the main agenda for IIM SKILLS. It intends to break down each method, technique, or strategy which can be used by individuals, organizations, or businesses to make success certain. They provide multiple courses at affordable prices and ensure lifetime access to their study material, guidance, and support.
They have trained over 15000 people from over 35 countries around the world. It has been ranked number 1 on many sites and is a registered and authorized brand to help you dodge all your obstacle and ace your profession.
Course Name: Advanced SEO Course
Duration: 4 weeks training + 8 weeks of paid internship
Price: 147.45 Pounds
Download IIM SKILLS Advanced SEO Course Brochure
FIND WHY 20,000+ PEOPLE LOVE IIM SKILLS
What you will learn
- How to start your own SEO firm and become a certified SEO specialist
- Training and guaranteed paid internship
- Learn how to rank your content on search engines to ensure maximum traffic
- Lifetime access and placement support
More Professional Courses from IIM SKILLS
- Digital Marketing Course
- Technical Writing Course
- GST Course
- Content Writing Course
- Financial Modeling Course
- Business Accounting And Taxation Course
- CAT Coaching
Contact: +919580740740, [email protected]
The search engine optimization course is a digital marketing course provided by the Institute of Data and Marketing in the United Kingdom. IDM is a branch of the Data and Marketing Association (DMA) that enhances the growth of an organization or business. The institute has over 30years of experience in empowering class marketers and businesses.
The institute aims at educational practices, career development, and marketing skills. It provides you with practical application, case studies, and learning that have won awards, efficient user experience, and learning to keep up with the changing data and marketing industries of UK.
Duration: 1 day 7 CPD hour
Price: 450 pounds
What you will learn
- Learn the basics of search marketing
- Searching for keywords and the role of keyword phrasing in search marketing
- SEO structural optimization and its implication on web design
- Strategic link building and content creation
- Selecting meaningful metrics and creating search marketing goals
3. The college of media and publishing Uk
Up since 2003, the College of Media and Publishing, UK is an online college that has numerous courses and is government-registered and accredited. It is one of the most successful online colleges in UK and works with companies such as Arsenal, Vodafone, Disney, Etc.
It aims at individual attention and effort given to each student and helps them choose careers, enhance their skills and give them diploma degree as well. This SEO course in UK is very popular and has many registered students.
Duration: At your own pace, No deadlines
Price: 494.50 Pounds
what you’ll learn
- Content writing strategies in accordance with SEO
- How to successfully search, apply and plant keywords in your articles
- Promotion of your organization or brand through the use of SEO
- Gain efficiency in writing and find freelancing/job opportunities.
Recommended Read: Digital Marketing Courses in UK
4. Pitman Training
Sir Isaac Pitman invented shorthand in 1837 and since then pitman training has been paving the way for efficient development and growth at your workplace. The company has adapted and updated to the new modern technologies and advancements and continues to help and provide growth to businesses, individuals, and organizations.
The training programs, courses, diplomas, etc aim at equipping the students with skills and knowledge required to achieve success in their desired field of profession. Keeping up with their word they claim that ‘one can nowhere find the training as their own pitman training in the entire world’
Duration: Around 6 hours
Price: upon further inquiry
what you’ll learn
- An overview of the working of SEO
- Analyzing keywords and phrases
- Link building
- Comparing other competitors SEO’s
- How to use the best and efficient practices of SEO
RHACC was formed in 2017 when the merger of Richmond Adult and Community College and Hillcroft College was done to form one of nine institutes of adult learning (IAL) in the United Kingdom. Since then it is based on their shared expertise in adult learning in order to thrive and realize their full potential for professions and education.
The institute claims to provide free and impartial guidance to those interested and has over 7000 learners enrolled in their courses. It offers a variety of courses catering to different fields.
Duration : 1 week
Price: 39 Pounds
what you’ll learn
- Workings of SEO and how to achieve return through SEO
- Website creation
- On-page and off-page optimization techniques
- How to eliminate the pitfalls and penalizations of SEO and search engines
- Designing and employment strategies associated with SEO
6. The Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) is running since 1911 and has successfully mastered over 30,000 members and marketers. It provides training, membership benefits, and qualifications. In 2014 the company was rebranded and is said to have become even more successful and has handled the biggest and most efficient strategies and techniques with this new change.
Price: 475 Pounds
what you’ll learn
- How to improve your landing page optimization and your conversion rate
- Build SEO tactics and measurement frameworks
- Enhance website optimization and content optimization
Recommended Read: Technical Writing Courses in UK
7. Yoast Academy
Yoast has its very own Yoast SEO Academy which was founded in 2015 and aims at sharing its expertise on SEO. They have a variety of vlogs and content on SEO and around its field. Yoast SEO academy has two courses which are Yoast SEO academy content which provides information and strategies on writing and content creation.
The next one is Yoast SEO academy technical which provides technical details and support. They have a free online SEO course for beginners and then they have different ranges of courses for different SEO training programs
Price: free and premium is for 73.13 Pound/ annually
What you’ll learn
- Everything revolving around SEO
- Training on local and international SEO
- Different structural training for beginners and advanced level students
- Training on WordPress and keywords
8. Moz Pro
Moz Academy provides SEO-related knowledge and content. Their main aim is to make you go through all that there is about SEO. They have detailed and specific SEO programs for all your needs. They have three types of memberships available, such as Moz Pro, Moz Local, and STAT. They also have many series related to SEO courses such as SEO essential certification, Technical SEO certification Starter pack, sequel pack, SEO client prospecting, and pitch, etc.
Duration: 4 weeks
Price: 43.58 Pounds
what you’ll learn
- Tools and skills of SEO required for any and every website
- Build a system to check your SEO progress
- Increase website authority and analyze other competitive content
9. Hubspot Academy
Hub spot Academy is the leading academy currently which trains people free of charge online. Their main aim is to inform and educate people through their online training and help them gain success for their businesses. They offer a variety of courses and provide students with videos, lessons, and study material with online access. Their SEO courses in UK helps in digital marketing for writers and marketers and is a certified course.
Duration: 6 lessons and 24 videos
what you’ll learn
- Improvisation and evaluation of your website through SEO
- how to use backlinks
- Keywords and their input
10. Emarketing Institute
This institution was founded by Thomas in Denmark in 2014. The E-market institution offers 100% free SEO courses in UK and 100% free e-books around the field of digital marketing. Their main aim is to provide knowledge and information to every individual without any financial barrier.
There have been 250,000 students from 100 and more different countries who have signed up and have achieved success. The course material, e-books, video lessons are all absolutely free for any and everyone. This certificate is professional and can be used on all authorized and professional websites as genuine.
What you’ll learn
- The workings of SEO as a part of search engine marketing
- How to index websites work and how they are ranked on search engines
- A guide for keyword research and content creation
- Tactics such as website optimization and Link building
Frequently Asked Questions
1. Is SEO useful for all businesses?
Yes, SEO is a universally applied technology that can be and should be used for all online digital marketing skills.
2. Is it mandatory to have certified SEO courses in UK?
No, it is certainly not mandatory to have a certified SCO training program, however, it is highly recommended to gain training and therefore gain more knowledge and information around SCO for better building of websites and content creation.
3. Are all the SEO courses in UK offline?
SEO courses available in UK are both online as well as offline at your nearest centers. One can choose their desired price and course according to their own convenience.
4. How much does an SEO course in UK cost?
The cost of the course varies from institution to institution. There are courses that are available free online, for example, SEO courses at the beginners level. However, for advanced SEO training, the courses can vary from £10-£1000.
5. Is it worth investing money in SEO?
Absolutely and one hundred percent yes! The amount of money, time, and effort an individual invests in SEO will definitely lead to results in the form of increased brand visibility, more traffic, and therefore more revenue to your own brand.
Since the evolution of humankind, its nature, its occupation, its world has changed and in this ever-changing world, SEO is here to stay. The training, techniques, and strategies of Search engine optimization are your assets to ensure the maximum and greatest success. All the courses which were listed above are accessible and available as SEO courses in UK , as well as all other countries. Everyone can access them and enjoy the benefits. So choose from the above-mentioned SEO courses in UK and let’s get started.