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The Ultimate Guide to Link Building for SEO

Whether you are a newbie or an expert in the world of search engine optimization, you have undoubtedly heard of “backlinks.” Building links or generating backlinks, has been at the heart of every SEO strategy since Google’s inception. Backlinks are simply an endorsement or recommendation of your website or content by other websites. However, it should be done in a way that enhances the trustworthiness of your website. In this post, we will explore all of the fundamentals of link building for SEO that can help you in boosting your search engine results.


Guide to link building for SEO


What is Link Building?


It is the process of creating one-way hyperlinks (sometimes known as “backlinks”) to a website to increase search engine visibility. They are the Internet’s currency because they function similarly to real-life reputations.


If you went on vacation and asked three individuals what the finest coffee shop in town was and they all responded “Cafe Coffee Day,” you’d be certain that Cafe Coffee Day is the finest coffee shop in town. Links accomplish this for search engines.


Why are Backlinks Important for SEO?


Backlinks are essential since links are a primary ranking element for search engines. When crawling, search engines like Google consider the number of high-quality inbound connections to a webpage. A website’s search engine rating is directly related to the number of high-quality links it has.


The higher a website ranks, the more high-quality links it has in comparison to its competitors. Backlinks are a vital component of any SEO plan, but they aren’t a set-it-and-forget-it type of result. Backlinks might vanish, become poisoned, or just become less relevant over time.


That implies you must continue to seek out fresh backlink possibilities to maintain your top search ranking. Good links will assist to increase referral traffic to your site. When developing your backlink plan, bear in mind that links were designed to direct visitors from the website they’re now seeing to other pages they would also appreciate.


That is why, to target the correct audience, you should adopt backlinks as a strategy, focusing on obtaining backlinks from sites that will drive traffic to your site.


Recommended Read: SEO Courses in India


Black Hat vs White Hat Link Building


White hat link building is a method of boosting traffic to a website using search engine optimization (SEO) strategies such as appropriate linking to other, relevant Web content. White hat links improve a website’s or web page’s rating in search engines like Google in “organic” ways such as increasing the quality of content, widening its reach through relevant links, and so on.


White hat link building strives to educate readers, as opposed to the spam-oriented approach of black hat, which attempts to increase traffic to a site without adding value to the content or improving user experience.


White hat link building, in contrast to black hat approaches, can be time-consuming, requiring website designers and content writers to focus on quality content before interspersing links to increase the SEO value of the page.


This “organic” sort of backlinks to numerous sources throughout the World Wide Web benefits the online community as a whole, which is why search engines like Google reward this approach in terms of a website’s search engine rankings. While black-hat backlink strategies produce short-term benefits, white-hat backlinks aim to improve the Web in the long run.


Check out Top SEO Trends


Followed vs. Nofollow Backlinks


Backlinks (or inbound links) that inform search engine crawlers to follow the hyperlink are known as followed links. Crawlers see this form of incoming connection as a relevant and valuable link. In essence, the author is endorsing the linked site and informing readers, “Hey, I found this page valuable.” You might want to explore this too.”


Blogs began to establish themselves as a thriving segment of the internet world in the early 2000s. When spammers saw it, they started using it to leave comments on posts with links back to their site. This proved to be an excellent strategy, and it spread like wildfire, wreaking havoc on search engine results pages.


However, users could no longer find the information they were looking for due to distorted search results. Comment spam is used to confuse search engine algorithms, causing spammer sites to rank highly. With quality sites being pushed down in ranks, Google needed to figure out a strategy to avoid comment spam while still providing trustworthy search results.


Nofollow links were introduced to address this issue. Google provided the rel=”no-follow” option in 2005 for bloggers who were battling with people using comment spam to try to generate connections in the hope of ranking for certain keywords, such as “best food for dogs”, The no-follow property informs search engines not to follow the marked outbound link, implying that the website does not endorse the connection.


Nofollow is used in your source code’s HTML. Many CMSs have a no-follow option when generating links, but if you must write them manually, we have some examples for you.


Here’s an example of a follow link:


<a href=”https://example.com”>Text Goes Here</a>


Here’s an example of a nofollow link:


<a href=”https://example.com” rel=”nofollow”>Anchor Text</a>


Recommended Read: Digital Marketing Courses in India


How to Find High-Quality Links?


Search engines like Yahoo! and Alta Vista were the major players back in the day. They generally based their search results entirely on the content of a webpage. But things changed with the onset of Google.


The game was revolutionized by their now-famous PageRank Algorithm. Rather than just looking at the content of a page, Google looked at how many people referred to it. They were correct. Links are still the greatest method to determine the quality of a webpage over 20 years later.


For this reason, backlinks continue to be Google’s key ranking factor. As a result of changes like Google Penguin, the quality of links has become much more important than just the quantity of backlinks. It is essential that you evaluate the source from which you are linking.


This is a significant aspect of your search ranking. If the authority of your source is high, it sends a good signal to search engines, causing them to rank you higher. But, how to determine whether the link that is referring to your website is high quality or not? Let’s find out.


  • Authority of the Page


Is the page that is connecting to you a PageRank monster? If this is the case, the connection will have a significant influence on your rankings. Years of research have revealed that the authority of the page linking to you is more important than any other aspect. This is because links from authoritative pages transfer more authority to your site, also known as PageRank.


  • Authority of the Site


The quality of a link is also influenced by a domain’s sitewide authority. In general, a link from a well-known website such as NYTimes.com will have MUCH more influence than a link from a no-name weblog. While these links are difficult to obtain, they are definitely worth the effort.


  • Relevancy of the Site


When it comes to links, the authority of a site is important. However, the relevancy of that site is equally important. As an example, suppose you own a fashion website. And you receive a link from a reputable website… regarding Health Supplements.


Will that link still be valid? No, not really. In general, you want links from authoritative sites, specifically, authoritative sites that are closely relevant to your site.


  • Placement of the Link


Is the link embedded in a piece of content? Or is it hidden at the bottom of a page? It turns out that the position of your link on a page is significant. Those hidden in footers and sidebars, for example, aren’t nearly as valuable as links amid a page’s main content. You want your links to show in the page’s main body.


Another key consideration is whether or not someone linked to you because they believed your site was fantastic. If so, you’ve found an editorial link. Unnatural links, or connections that were not editorially established or vouched for by the site’s owner, might be deemed a breach of our PageRank guidelines.


Link Building for SEO with Content Marketing


It’s no secret that content is the key to obtaining high-quality backlinks. However, merely publishing material will not result in any links. Certain forms of content are more effective than others when it comes to SEO. Here are four examples of such content:


  • Visual Content


Visuals are quite simple to link to. For example, if you publish a chart on your website, you will receive a link whenever someone shares that chart on their website. For text-based material, this powerful “share my image and connect to me when you do” interaction simply does not work.


Here are a few visual content samples.:


  • Images
  • Diagrams
  • Infographics
  • Charts and other visually appealing stuff


  • Listicle Posts


A numbered list of recommendations, strategies, reasons, myths, or anything else. List posts condense a lot of information into manageable, bite-sized tidbits. BuzzSumo revealed that listicle posts produced more backlinks than other content types, exceeding quizzes, videos, and even infographics, after analyzing 1 million pieces.


  • Original Research and Data


This includes articles that provide fresh statistics from industry studies, polls, or original research. Data and statistics are inextricably linked. When someone mentions your data, they provide a link to you. These links build up rapidly.


  • In-Depth Ultimate Guides


Ultimate guides include an incredible quantity of knowledge in one source. A thorough resource that includes all there is to know about a specific topic is a highly valuable piece of content. As a result, your guide becomes the go-to reference for that topic.


Recommended Read: Content Writing Courses in India


Link Building for SEO with Email Outreach


One of the most successful white hat backlinks tactics is email outreach. Essentially, it comprises emailing bloggers and website owners and asking them to link to your content. Email outreach allows you to connect with others in your field.


These connections may lead to collaborations, interviews, guest blogging opportunities, and more. An effective outreach program consists of three essential components:


  • Offer – Create an offer that is worth advertising. Whether it’s information, a free product, or access to your software, you need a compelling incentive to contact your prospects.
  • Prospecting – It entails identifying certain publishers and entities that will benefit from your offer (to their brand or their audience).
  • Outreach – It is sending tailored emails to prospects to benefit both parties.


How to develop a strategy for backlinks?


  • Get to know your target audience


If you want to increase the number of visitors to your website, you must first understand two things: who your current audience is and what your ideal audience looks like. This will assist you in maintaining and expanding your present audience, as well as reaching new audiences that are interested in what you have to offer.


Conduct some research to become acquainted with your target audience. This will not only help you better understand them, but it will also allow you to evaluate who your target audience is and whether or not you are already reaching them.


  • Make a list of websites that will interest your target audience


When you’ve identified who your target audience is, make a list of websites that can help you reach them. Look for websites with a large following from this demographic. Links from these websites might help you contact individuals who are interested in your website but are unaware of it.


  • Write great content


To convince other websites to link to your content, you must provide content that entices them to do so. This implies you must provide high-quality content. Create content that answers a query or solves a problem for your audience.


If you provide them with the information they’re seeking, you’ll not only gain their confidence, but you’ll also obtain additional links to your page since other websites will recognize the importance of your content.


  • Choose Relevant Websites


When you’re satisfied with the content you’ve written, it’s time to go through the list of websites you’ve built. Which websites are the most likely to link to the content you’ve created? Choose prudently and attempt to identify websites that are relevant to the theme of your blog post or page. Because your blog article is relevant to their content, these websites are more likely to link to it.


  • Reach out


It’s time to contact the website(s) you’ve decided to contact. You can send an email, but social media platforms such as Twitter are also effective ways to communicate with others. To increase your chances of gaining a link to your page, explain why your content is unique.


  • Use social media


Using social media is another excellent technique to obtain links while also reaching out to new audiences. Make sure to share your fresh content on social media networks such as Twitter. Send some tweets to certain persons who could be interested in your post.


Facebook is another wonderful technique to obtain visibility for your articles; it also allows you to market your content and reach out to new individuals. When people like, share, and discuss your content on social media, you’re likely to get some additional links in return.




1. Is link building for SEO relevant in 2022?

Absolutely. Backlinks can’t be overlooked if you want to run a long-term SEO campaign. Because Google continues to consider high-quality backlinks when determining a site’s reputation, investing in a link-building strategy might result in increased ranking and conversion prospects. Google will send more traffic to a website with more high-quality, relevant backlinks.


2. What kind of links are most valuable for SEO?

A do-follow link is the most significant type of link since it adds SEO value and authority to the site to which it is directed. Dofollow links are active hyperlinks with anchor text that is typically relevant to the name or topic of the campaign’s content or publisher.


3. How many backlinks do I need to rank?

The quantity of backlinks required to get results is determined by the level of SEO competition for the keywords you wish to rank for, as well as your present domain authority and industry competitors. These characteristics can help us figure out how many backlinks we’ll need to start seeing results, but the backlink strategy doesn’t stop there. Google constantly re-crawls websites, causing search ranks to fluctuate. So, even after the initial results are achieved, you must continue to generate backlinks to sites regularly to maintain good ranks.


4. What are link-building tools?

The following are some of the most effective link-building tools:

  • Ahrefs. The world’s largest backlink index
  • Linkody. A user-friendly backlink tracker
  • GroupHigh. Find bloggers for outreach campaigns
  • BuzzStream. Scale your backlink campaigns
  • JustReachOut. Find and pitch reporters and journalists
  • Moz Link Explorer
  • NinjaOutreach.
  • Link Prospector.



When it comes to ranking better in search engines, backlinks are a no-brainer. Every business or website owner must have a plan for obtaining high-quality links from other websites to increase the trustworthiness of their content. Creating outstanding content and proactively reaching out to prospective sites are critical for good backlinks. Nowadays, there are several tools available to assist in accomplishing this with relative ease and simplicity. So, if you already have a website, establish a link-building strategy and start generating backlinks today.

Vaibhav Agarwal is an IIMSkills Certified Content Writer. He is enthusiastic about providing real value to real people, and he does so through writing as one of his means. His educational background includes business and managerial skills, but he has also earned experience in communication, marketing, and interacting with individuals from diverse cultures, both Indian and International. Vaibhav was a part of operating and marketing a successful restaurant in one of Delhi's prime locations during his early years. He's also been involved in some of the most successful global environmental movements. His writing skills have been shaped by his diverse life experiences, and he is constantly seeking new ways to learn and grow.

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