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Business Analytics Examples – Application Of The Concepts In Business

If you are a rookie in the field of analytics, then this article is dedicated to you. This article will describe everything about business analytics, and, also provide business analytics examples, so that after reading the piece, you will obtain a good grasp of the domain. The help of these advanced business analytics examples will make you learn why organizations highly value business analysis so much.

Best Business Analytics Examples

Business Analytics Description

Well, we are beginning the description by separating data analytics from conventional analytics. Even though these two are the same, there is a slight difference between the two. Conventional analytics is a method wherein an enormous volume of data is analyzed to collect meaningful insights and forecasts. Business analytics or business data analytics applies the same technique but in terms of business information often with preloaded business tools and contents that facilitate the analysis procedure. Business analytics closely refers to the process of acquiring and analyzing past business data to detect patterns, trends, and main causes, based on those data-propelled business decisions are made. 

In other words, the term “data analytics” refers to the current analytics procedure more widely. As the overall amount of data has risen, business analytics, which indicates a more attentive method, has functionally are becoming more popular and more significant for companies all over the world.

Firms can integrate data from various departments, including finance, sales, HR, and marketing, using cloud analytics tools to provide a cohesive perspective that illustrates how the performance of one department might affect that of the others. Furthermore, tools that give a wide range of distinctive insights across an entire organization include scenario modeling, visualization, and predictive insights.

Application of Business Analytics Tools

The many different parts of business data analytics come together to generate insights. Although the parts of consuming data and generating insights via visualization and reports are managed by business analytics tools, the process truly begins only with the infrastructure for getting that data in. 

A Usual Workflow of a Business Analytics Method is as follows:

Data Acquiring:

Regardless of where the data is generated from—whether through IoT devices, social media platforms, or spreadsheets (MS Excel)—it all needs to be consolidated and clustered for access. The gathering procedure is made significantly faster by utilizing a cloud database.

Data Mining:

Data must be categorized and analyzed once it has been acquired and stored (often in a data lake). Data scientists can concentrate more on procuring insights instead of manual logistical tasks by using machine learning algorithms to accelerate this procedure by identifying patterns and recurring actions, such as the establishment of metadata for data from particular sources.

Descriptive Analytics:

What is occurring and why is it occurring? These queries are addressed by descriptive data analytics to gain a more comprehensive understanding of the story regarding data.

Predictive Analytics:

Business analytics tools can start building predictive models based on historical settings, patterns, and trends when there is adequate data and sufficient processing of descriptive analytics. Thus, these models can help in planning future decisions concerning business and company options.

Reporting and Visualization:

To make numbers, figures, and models easier for humans to understand, companies make use of reporting and visualization tools. Besides making the process of presenting data simpler, these forms of tools can assist everyone, right from experienced data scientists to business customers in discovering new and unique insights rapidly.

Here is why business analytics stands apart from data science and data analytics.

Experts who are using AI (Artificial Intelligence) think it is easier to implement a formula and comprehend the results than it is to recognize patterns. Instead, the method encompasses the following:

  • Given that the data may originate from various resources, both ordered and disordered, it must be integrated
  • Data mining or the procedure of classifying data and detecting patterns
  • Predicting or impacting business decisions that are to be taken with the conclusion of data mining
  • Data visualization is a procedure wherein you present data mining and does forecasts in such a fashion those non-technical people who have no prior knowledge, experience, and expertise, can comprehend

There isn’t a single expert who can carry out all of these duties. Instead, they are separated into three distinct roles, every one of which, ignoring the fact that most individuals confuse their posts, has a distinct set of responsibilities. Data acquisition is normally managed by business intelligence gurus, who examine a wide range of data sources before arranging, cleaning, and readying the data for investigation. Business intelligence gurus mainly devote their time to evaluating the various and gigantic volumes of data that are being gathered and transforming it into the form of reports or dashboards.

Business analytics professionals, also called data analyst, after which confronts the data from top-top levelling patterns, making it valuable, building models from it, and learning how all these numbers, data forms of text, figures, and other data can be used to boost departmental or business methodologies or forecast future financial or performance projections.

In this group, the data scientist has the maximum experience. This person frequently assumes the position of an investigator, searching for ways to enhance business operational techniques and then backing it up any suggestions or solutions with data. It takes in-depth computer science and technological knowledge to perform the job duties of monitoring and establishing scenarios based on data and utilizing those insights to create meaningful visualizations.

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Business analytics (BA) versus Business intelligence (BI)

Business intelligence is all about comprehensively investigating past, historical, and current operations and acquiring data, on the contrary, business analytics emphasizes applying the data for detecting current challenges, forecasting future issues, and helping a business to achieve optimal efficacy and a more secure future.

With the advent of predictive analytics and big data, they have reached an entirely new level of importance in the form of data management tools, and both BA and BI have gone through remarkable transformations. Unlike BA, which is based on accurate implementation and examination of acquired data to make room for cleaner and more functional techniques to operations, BI mostly concentrates on data supervision to make space for more effective insights. This immediately makes BI more progressive.  

The Most Crucial Differences Between Bi and Ba Are as Follows:

Unlike BI, BA is a More Comprehensive Measure

Business analysis is more comprehensive in character and slightly broader in genre compared to business intelligence because it counts on multiple features to present data, showcase growth, or stall statistics. To gain knowledge and understand the demands and priorities of its customers, BA constantly oversees past and existing data. There is a significant amount of analysis and assessment needed, allowing for some critical, prompt, and accurate foresight. These evaluated findings need to be put into use to simplify procedures and enable businesses to move towards higher functionality.

While business intelligence must analyze both ordered and disordered data, it behaves substantially differently since it is considerably more technicality-powered. Business intelligence, to sum it up, provides the answer for “what” and helps business analysts comprehend the “for what purpose, when, and in what manner.”

Business Analytics is Much More Detailed

Business intelligence is a forever procedure, whereas BA is data gathering, hence it is typically geared towards bringing about quick effective development. To determine the enhanced options for improved operations in the future that will be more successful, business analysts are continually assessing data that has been procured by business intelligence units.

BI analysts are applying analytical, reporting, and data mining processing to formulate more effective business tactics and strategies, which somehow directly affects business evaluation, but still, in the absence of BA, no one can formulate successful tactics and strategies. BA is more ordered and targeted at reprogramming operations that are about to be performed next to help enterprises in earning more profits.

Business intelligence (BI) concentrates more on practical execution and successful interpretation of the procured information and utilizes it to obtain a broad point of view. As the analyst deal with a system that is designed to protect the future and learn more about future issues, this makes BA more futuristic. 

BI Has Constraints, but BA Has Zero Restrictions

When it has to work with semi-ordered or disordered data, business intelligence confronts numerous issues as it heavily banks upon data. Lots of unwanted information is detected in disordered data, which does not fall under a meaningful or pre-ordered data model. Semi-ordered data is that form of data that strictly disobeys the standards that is simpler to translate, thus it becomes a restriction for business intelligence.

Therefore, when it is necessary to work with unprocessed data, data intelligence possesses numerous restrictions. There are often no high-quality tools required for translating and accessing semi or disordered data when it is necessary to assess unorganized data. Because they count on their strategy-formulating tools, estimates, personal logical reasoning, and problem-solving skills, business analysts successfully lay the basis for the application of business intelligence. They consequently don’t address this issue specifically in the course of their work.

Even though business intelligence generates information regarding the data, it cannot build or transform data into meaningful information as analysts do that work. An essential difference between BI and BA can be understood when you will notice how well the earlier described business tools behave when they have to work with data.

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Now, it is time to make you realize the best possible gains you can get by applying business analytics. 

Two Best Benefits of Applying Business Analytics:

Businesses Can Now Determine How Well They Have Performed

Every company has a statement of purpose that reflects its ideals to its consumers and provides a framework for examining its development or marketing tactic or strategy. A statement of purpose help companies maintains and even elevate employees by providing an understanding of their guiding principles and beliefs. It’s crucial to find people who will help your company expand, but you shouldn’t stop there. YourbYour business piles must be articulated and computed in a manner that fosters maximum profits.

Possessing measurable values might help a business’ analytical method since it gives them something to aim for. When your organization has a well-defined plan in order, all employees within it can work to attain it. Your staff can examine the measurable values of your company to better comprehend what you need of them. As employees become more aware of your business objectives, their performance will improve.

Helps to Take Data-powered Decisions

If your business can access crucial data, it can make well-educated decisions that yield improved results. As a result, your organization can gain a lot from the valuable and relevant data that is provided by business analytics through well-informed decisions. Moreover, if you apply business analytics, it will become easier for you to share insights and make arrangements for the future with the concerned employees and stakeholders. This, in turn, expedites smoother collaboration among all parties engaged in your business, allowing you to accomplish all your goals rapidly and successfully.

Now we are going to talk about the best business analytics examples. 

Best Advanced Practical Business Analytics Examples:

The following advanced practical world business analytics examples describe in what way business analysis tools can help business organizations or companies to solve their different forms of issues or accomplish their goals. 

Increasing Sales:

An online shop deployed a sales dashboard in an attempt to balance and boost sales as a result of irregular sales. It was evident from the sales dashboard that data wasn’t boosting sales. The retailer was prompted by this to adjust its target-setting system and sales tactic and strategy in reply to the findings. Sales increased by 24% as a result. ThiThChinesefirst and foremost advanced practical business analytics examples.

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Building and Enhancing Marketing Strategies:

After experiencing initial success, a clothes retailer saw a slowdown in consumer purchases and sales. The retailer made the decided retail dashboard designed for target and existing customers based on demographic information. The retailer discovered places where sales were greatest and spotted potential improvement areas thanks to improved access to this information. The retailer was thus in a position to divide the customer base into relevant groups and develop marketing strategies for each one. The retailer could improve customer marketing and increase its customers by assessing numerous consequences and internal data. This is also one of the best practical business analytics examples.

Applying Predictive Analytics:

After experiencing initial success, a clothes retailer saw a slowdown in consumer purchases and sales. The retailer designed a dashboard for target and existing customers based on demographic information. The retailer discovered areas where sales were highest and spotted potential improvement areas thanks to improved access to this information. The retailer was thus in a position to divide the customer base into relevant groups and develop marketing strategies for each one. The retailer could improve customer marketing and increase its customers by assessing numerous consequences and internal data. Companies across the world can execute these comprehensive business analytics examples to their volume of sales. 

Boosting Financial Efficacy:

To understand why, despite experiencing recent growth, a bioscience company was seeing a poor gathering percentage, a high number of claims being denied, and a significant amount of money due to it, it resorted to business analytics. The organization implemented account-based metrics, a strategy that boosts interaction with particular accounts, to determine the reason for the disproportionately high number of claims denials with the use of software that enabled instinctive online reporting. The company was able to address denied claims totaling millions of dollars as a consequence of business analytics. Thus, with the help of these business analytics examples, you learned how business analysis can solve issues.

Increasing Productivity with Simplified Techniques:

An online food ordering organization wished for new and unique insights that could enhance efficacy and simplify commercial operations. The company executed a dashboard that allowed it to access the life cycles of its customers in real-time. This real-time generating data expedited the simplification of marketing campaigns, and, sales operations and activities, and marketing campaigns, thereby accomplishing the goal of boosting efficacy. These advanced physical business analytics examples showed that your business or company can easily increase efficacy through simplified methods, provided they apply business analysis.  

Building and Improving Knowledge of Customers and Refining Advertisement Tactics and Strategy:

Coca-Cola is using data from its social media networks, which include its 105 million Facebook followers and 35 million Followers on Twitter. Through the use of AI-powered image recognition technology and a solid social media analytics strategy, the company can detect when images of its drinks are shared online. Insightful information on who is consuming the company’s beverages, where they are, and why they are mentioning the brand is given to the company by this raw data in combination with the power of business intelligence. Consumers are given more specifically targeted adverts, which are four times more likely to be clicked on than generic ads, thanks to the help of this information. These marvelous business analytics examples demonstrated that with business analysis your organization cannot just build and improve the knowledge regarding its customers but also clarify its advertising tactic and strategy. 

Predict and Recommend:

Innovative automaker Tesla employs business intelligence to wirelessly connect its vehicles to corporate headquarters and gather data for examination. With the help of this method, the automaker may contact the client and forecast and fix issues like part damage or data regarding traffic or road accidents. High client satisfaction and more educated decisions regarding upcoming updates and products are the outcomes. This incredible businTheseanalytics examples showed that by implementing analysis Tesla was able to predict future consequences and recommend appropriate solutions accordingly.

Examine Data, Understand, and Take Steps Accordingly:

Netflix can adjust photographs depending on other programs the subscribers have viewed and liked to attract and lure them since it learns that viewers have not reacted to the photograph used to display a program on its mobile software application. The viewer is exposed to pictures that change significantly more frequently as a result, resulting in the perception that the programs change very frequently. Thus, these descriptive business analytics examples illustrated how any company can easily fix its issues and challenges provided it challenges data, learns more about it, and, takes relevant actions accordingly.

Natural Language Processing and Machine Learning:

With the development of COTA, Uber enhanced its customer support through business analytics. It enabled agents to react to support tickets more accurately and quickly. They were able to cut the time it took to resolve tickets by 10% after the initial round of iteration. After then, Uber unveiled COTA v2, which was based on a deep learning architecture, and ran an A/B test before actually deploying it. This illustrative practicalTheseiness analysis examples portrayed that if someone wants to augment its customer support, a person’s organization can do so by employing business analysis.

Enhancing Efficiency and Collaboration:

One of the most noteworthy business analytics examples of a data analytics project can be found at Microsoft, when in 2015, the technological giant decided to relocate the offices of its engineering teams. The global corporation realized that it required frequent face-to-face meetings with its employees to enhance performance by increasing collaboration. The Microsoft Workplace Analytics unit theorized that combining a 1,200-person workforce from five offices to four would improve teamwork by cutting the travel time required for meetings. Through the relocation, employees were able to save a net of USD 520,000 annually and a 100-hour workweek in staff time.

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Frequently Asked Questions

Q1. Which business analysis example should I adopt?

It all depends on the kind of challenge that you or your business is currently experiencing. Based on the form of issues, you have to apply the appropriate business analysis example.

Q2. Is all the above-mentioned business analysis examples applicable to all companies, industries, and fields?

Yes, the previously mentioned business analysis examples can be applied across all organizations, fields, industries, and sectors.

3. How much salary is apt for an experienced business analyst in India? 

A  business analyst can earn anywhere from 4 lakhs to -7 lakhs per annum. With expertise and experience, you can expect much more.


Now that we have come to the end, we hope that you have realised the importance of business analytics, and the various benefits it offers. These examples hold business analysis at a higher level.

Arka Roy Chowdhury has done his post-graduate diploma course from Asian College of Journalism. Previously, he has worked at a few publications. Currently, he is an intern at IIM skills. Arka is an avid reader of sports and entertainment news.

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