Best SEO Courses in Pune: A Guide to Various EdTech Programs

Search Engine Optimization (SEO) is a skill that every content writer must have in their arsenal in the digital content marketing space. Top search engine giants like Google, Bing, etc. are running efficiently with the aid of well-designed SEO strategies only. Pune is very popular in the education, IT, and industrial sectors of India.

 So, the content circuit is indispensable in this city. In this case, SEO plays a significant role along with content, technology, and audience reach. Let’s discuss some SEO courses in Pune that have a great scope for SEO learners.

SEO courses are taught at a few institutions as separate courses or as one of the inclusive courses within digital marketing courses or content writing masterclass courses. Also, both online learning, as well as classroom-based regular learning are available.

Here Are Some SEO Tips:

SEO is an important strategy to achieve higher rankings in search engines’ SERPs (Search Engine Ranking Pages). This is an important factor for a website, blog, or other kinds of internet activity that expects organic growth.

There are a number of concepts that are linked to this subject that need to be learned by SEO specialists. They are on-page SEO, off-page SEO, analytics, SEO tools, crawlers, inbound marketing, etc, to name a few. Discovery, relevance, and authority are termed the three main pillars of SEO.

You can also put your hands at the Top SEO Trends to get Higher SERP rankings

Let’s check around for various educational programs available under SEO.

Let’s Have A Look At The Institutes That Offer Online-Based SEO Courses In Pune:-

#1  IIM SKILLS

IIM SKILLS is one of the finest institutes that offer online SEO courses in Pune. Within the program, 16 hours are devoted to live training sessions that spread across 1-month, followed by an internship of 2-months (paid).

They offer online classes via the Zoom app. Various SEO tools and websites are discussed in the classes. This SEO training is supportive for learners to gain knowledge about SEO practices to learn from scratch.

Below Is The SEO Course Curriculum:-

• Basics of SEO
• Setting up niche
• On-page SEO
• Off-page SEO
• Technical SEO
• Search Console
• Google Analytics
• SEO Audit

They provide lifetime access to their learning management system (LMS), 24*7 support over email communication, good job assistance after finishing the course, assignments to candidates, certification programs, etc.

IIM SKILLS Brand Partners

More Professional Courses from IIM SKILLS

• Digital Marketing Course
• Technical Writing Course
• GST Course
• Content Writing Course
• Financial Modeling Course
• Business Accounting And Taxation Course
• CAT Coaching

Contact: +919580740740, [email protected]

#2 – Simplilearn 

Simplilearn is one of the nice institutes that is available online to learn SEO courses. They concentrate on HTML, data analytics, and technical site optimization in this course. They provide 20+ hours of real-life industry-based projects, introduction to Google’s popular tools on SEO like keyword trends, search console, etc, a 360-degree insight on planning and marketing a website.

They conduct online eLearning or self-paced learning classes as well as online Bootcamp with live classroom training by top instructors and corporate training. In all the choices, there is lifetime access to curated learning content.

There are two courses offered in SEO. SEO foundations and advanced SEO courses are available.

The Course Curriculum Revolves Around:-

• Introduction to SEO
• How do search engines work?
• Keyword research
• On-page and off-page optimization
• Planning a new website
• Local SEO
• Algorithm updates
• SEO software
• Analytics and the next-learning path

Their industry projects are covered under the topics of keyword analysis and research, SEO structure planning, website audit documentation, inbound link building, and marketing planning.

You can also go through the following:

• Top 10 Digital Marketing Institutes in India
• Creative Writing Courses in Pune

#3 – HubSpot Academy 

HubSpot is one of the premier academies that offer online SEO courses in Pune. They have rich expertise and proficient faculty handling SEO courses. SEO is handled separately as a course apart from the digital marketing course that includes SEO, SEO training course, building sustainable traffic for business growth, content marketing certification, and Inbound certification course.

It is an eLearning kind of course where the recorded tutorials are watched at any time anywhere.

Below Are A Few Topics From Its Course Curriculum:-

• SEO basics
• On-page and technical SEO
• Keyword research for SEO
• Link building for SEO-Scaling your backlink strategy
• Optimizing your website for rich results
• Reporting

They offer a globally accredited certification for candidates online once after finishing the course.

#4 – Linkedin 

Linkedin, the popular business and employment-oriented service online is now one of the reputed online educators for aspiring candidates. Their SEO courses are one of the most accessible courses in most countries.

Their recorded tutorials have many readers worldwide. Some courses offered around SEO are SEO foundations, Improve SEO for your website, Marketing tools: SEO, advanced SEO search factors, learning YouTube SEO, and so on.

Their Curriculum Covers Topics In And Around:

• An Overview of SEO
• Keywords: the foundation of SEO
• Content Optimization.
• SEO for technical purposes
• Long-term content planning
• Link-building strategies
• Measuring SEO effectiveness
• Ecommerce: Local and mobile SEO considerations
• Keyword search tools
• Website audit tools
• Technical aspects of international SEO

Along with the LinkedIn learning certificate, they offer NASBA (National Association of State Boards of Accountancy) certification too.

#5 – Greatlearning.in

Greatlearning.in is one of the online SEO courses that offer eLearning for SEO-related courses like SEO courses for beginners, SEO strategies for digital marketing, introduction to digital marketing, etc.

This institute joins hands with universities like The University of Texas at Austin, IIT Madras, IIT Mumbai, National University Singapore, Stanford University, Great Lakes Institute of Management, and other collaborators with expert faculties to teach courses.

Below Are The Topics Covered:-

• Content and digital marketing
• What is SEO?
• Why SEO?
• Types of SEO
• Demo-SEO for Google
• Demo-SEO for YouTube
• SEM SEO

#6 – UpGrad

UpGrad is one of the popular Indian edTech companies teaching online Search Engine Optimization courses. They collaborate with IIT, IIIT, Liverpool Business School, Jain University, Amrita University, Deakin University, etc. to teach various courses in various fields. Their digital marketing course includes SEO training as well.

They Offer:

• Cutting-edge content
• Weekly live lectures
• Certificate of authenticity

Below Is The Course Curriculum:-

• Fundamentals of Marketing
• Marketing on social media
• Search engine optimization
• What is SEO?
• Creating links
• On-page and off-page SEO
• Keyword research
• E-mail marketing
• Search engine optimization
• Analytics for the web

#7 – Digital Vidhya

Digital Vidhya offers SEO courses in Pune, Search Engine Marketing (SEM) certification courses, and digital marketing certification courses. It has both classroom-based and online-based teaching of the courses. Because of the pandemic restrictions, they are undertaking online classes alone currently.

Syllabus:-

• History of search & introduction to SEO
• On-page best practices
• Keyword research and competitive analysis
• SEO-friendly design and architecture
• Technical website optimization.
• Link-building
• Social, local, mobile (SoLoMo) SEO strategies
• SEO site audit:
• Algorithm updates
• SEO monitoring
• The future of SEO
• Career paths in SEO

After the training, one can register for Vskills (Govt. of India) digital marketing certification exams. They help you prepare for the Google and HubSpot inbound marketing certification programs too, along with SEO tools and software.

They offer Certified Search Engine Optimization Professional Certification (CSEOP) after the 1-month training program.

Institutes That Offer Classroom-Based SEO Courses In Pune Are Mentioned Below:- 

#1 – Imarticus Learning 

Imarticus Learning is one of the popular institutes offering SEO courses in Pune. It offers the course in a classroom-based training program under the title Digital Marketing. Here, classes are carried out in module-based lectures. SEO classes are handled for around 3 weeks within a 23-week overall course time frame.

Other more related modules to SEO are content marketing, social media, and affiliate marketing, which will also come inclusively under the digital marketing course. Industry experts in the digital marketing domain are mentoring the program.

• Their knowledge partner is the global tech-driven marketing agency, Digitas, India.
• Digitas and Imarticus work together to provide support in capstone and simulated projects that help students gain good writing proficiency on live websites such asthemachan.com, gennexteducation.com, and eduvanz.com, as well as case studies.
• A well-recognized industry certification.
• Introduction to an array of SEO-related
• Fees must be paid in installments.

# 2 – SIM (School of Internet Marketing)

The Advanced and in-depth SEO classes are one of the SEO courses in Pune offered by the School of Internet Marketing (SIM). This is one of the classroom-based training institutes that offer courses in SEO, digital marketing, social media marketing, website planning, and creation, etc.

Below Is The Advance SEO Course Syllabus:- 

• Search engines, basics
• Websites and basics
• Keyword research: analysis
• On-page optimization
• Off-page optimization
• SEO tools for advanced users
• Webmaster Tools/Google Search Console
• Local SEO
• Google my business
• Analytics by Google

They offer facilities like catering courses to students in micro-batch sizes of around 15 students, professionally skilled trainers, lifetime guidance for students around the new technologies, WordPress website creation, job assistance, etc.

#3 – NSDM (Nexgen School of Digital Marketing) 

NSDM offers classroom training, campus training, and corporate training under the name advanced SEO courses. It is one of the famous institutes in classroom-based training for SEO courses in Pune. It is a one-month course happening on weekdays.

They also assist in the job opportunities by combining hands with recruiters from 99acres.com, RentoMojo, Graphinct solutions, etc.

The Topics Covered Under SEO Courses Are:-

An Introduction to SEO around keywords, search engines, and algorithms

On-page optimization and the various chapters coming under it and

Off-page optimization and the various chapters

A Few Highlights Of The Course Are:

• Learn from SEO experts
• Approach to learning by doing
• curriculum that meets global standards and
• Live projects and case studies

#4 – PIIDM

This digital marketing institute is one of the meritorious providers of  SEO courses in Pune. They offer both online and offline advanced SEO courses. Weekday batches are conducted for 2 months and weekend batches for 4 months. The course has 10+ modules and 10+ tools.

The Topics Covered Under The Course Are:

• Search engine fundamentals
• On-page SEO fundamentals
• Off-page SEO fundamentals
• SEO for technical purposes
• Local SEO
• Video optimization
• The Google algorithm
• Keyword research
• Analyze your competitors
• Advanced SEO strategies
• The Google search console
• Analyze your competitors

They use tools like Google analytics, SEOptimer, SEOQuake, GT Metrix, Pingdom, etc. as their digital marketing tools in their classes and provide job assistance.

#5 – Training Institute Pune

Training Institute Pune is one of the popular SEO courses in Pune. They handle SEO classes, web designing, graphic designing, etc under digital marketing courses. They are doing classroom training, online training, and corporate training.

The Key Features Of The Course Include:–

• Well-experienced tutors
• Job assistance
• Live projects
• Internship programs and
• Individualized care

They also offer free lifetime training access, support for building their own websites, placement assistance, etc.

Their Course Details Are As Follows:

• Introduction to the search engine
• Local SEO
• On-page optimization
• Off-page optimization
• Advanced and technical SEO
• Cannibalization
• Google’s search engine
• Google Analytics, etc.

The curriculum has over 40 modules within the digital marketing course.

#6 – Digital Trainee

The digital trainee is one of the classroom-based training centers. They are teaching SEO courses in Pune under two sections. One is advanced SEO training and the other course is a digital marketing course.

They have good faculty and an anytime student access facility to courses. The students can come and re-learn or upgrade things by directly visiting the center. They support candidates with job assistance also. Each batch of their classes has candidates with only around 15 numbers to ease paying individual attention to candidates.

Under The Advanced SEO Course, The Topics Handled Are:-

• Introduction to SEO
• Introduction to Google search console
• Marketing through content
• Local SEO
• Analytics by Google
• App store optimization

The Digital Marketing Course Deals With Many Topics Elaborately Under SEO. They Are:

• Introduction to search engines
• How do search engines work?
• Components of the search engine
• The Google algorithm
• The Panda algorithm
• The Hummingbird algorithm
• The Pigeon algorithm
• Google’s most recent updates (BERT, Rank Brain, EAT)
• Introduction to keyword research
• Types of key phrases
• Methodology for keyword research
• Business analysis and categorization
• The Google keyword planner
• Trends on Google
• Market research and analysis
• New keyword ideas
• Competition analysis:
• Finalizing the keyword list

The Google search console, SEM, and Local SEO are also taught in the classes.

#7 – SEO Training in Pune

This institute is one of the classroom-based coaching institutes in Pune. It handles courses mostly in and around SEO along with web designing, development, and corporate branding courses.

They Offer SEO Courses In Four Modes. They Are:

Fundamental SEO Training

SEO Training for Institutional SEO

Corporate SEO Training and Certification

Complete SEO Education

The curriculum for each mode, of course, is different.

Their Curriculum Of Basic SEO Training Is Mentioned Below:-

• Module 1-Introduction to SEO
• Module 2-Off-page optimization theory
• Module 3-Off-page optimization: practical
• Module 4-On-page optimization theory
• Module 5-On-page optimization practical
• Module 6-Advanced SEO
• Module 7: Advanced SEO Techniques
• Module 8-Queries

This is an 8-day class. The modules are handled one by one within the 8-day time frame.

The institutional SEO training is specifically designed for college students doing their MBA, MCA, or BBA degree programs. This focuses on social media optimization, keyword research, and analysis, social bookmarking, Pay-per-Click, and SEM in addition to the modules covered in basic SEO training.

In their corporate training program, link building, competitor keywords, submitting pages to search engines, community, intent, and engagement objects are dealt with. Their corporate training covers pay per click, SEM, internet marketing such as directory submission, email broadcasting, etc.

Frequently Asked Questions:

1. What is SEO?

SEO stands for Search Engine Optimization. It helps a website page achieve a good ranking among search engines’ SERPs (the Search Engine Ranking Pages). A good SEO practice places the web page in the top positions through organic means.

2. Is SEO a good career? 

Yes, SEO is one of the good careers in this digital era. There are plenty of careers in the fields like digital marketing, content marketing, social media handling, various analysis using marketing tools, and  SEO specialist roles.

3. What are some top online SEO teaching institutes?

Some top online coaching institutes include IIM Skills, Udemy, HubSpot, Linkedin, Coursera, Greatlearning.in, Simplilearn to name a few.

4. What are the three main components or the pillars of SEO?

Discovery is done by crawlers, relevance, the content indexing part, and authority, the  Page rank assigned to a particular web page are the three pillars of SEO.

5. What are on-page SEO and off-page SEO?

The content, meta, HTML code, internal linking, etc, are the factors that can be controlled on an individual’s website to improve the quality and ranking on the SERP. In other words, these are the efforts one can take in regard to quality.

This is on-page SEO. Off-page SEO is something that is not within the web owner’s control like domain rank, backlinks by other websites, social media shares, etc.

6. What are the terms white hat, black hat, and grey hat SEO that are circulating in the digital marketing domain?

White hat means the clean practices followed by websites to get a good ranking in organic search. They include writing content with optimized keywords, including appropriate links, writing a neat meta, etc. In other words, the webmaster guidelines are promptly adhered to by the web pages.

Black hats refer to the bad practices of SEO for getting a good organic rank, like including hidden texts or links to get user visits, malpractices, keyword stuffing, etc.

Grey hat means doing things such as domain grabbing, negative SEO, adding paid links, etc. This is also not a good practice for SEO, even though it is not as negative as black hat.

Conclusion

Thus, these are some institutes offering SEO courses in classroom-based and online-based training programs in Pune.