Top 5 Digital Marketing Courses in Hoshiarpur with Placements

Name: Digital Marketing Master Course
Brand: IIM SKILLS
SKU: A161
Price: 29900 INR
Availability: InStock
Rating: 9.9 (50709 reviews)

September 12, 2023 Anuja Maniyala Courses, Digital Marketing, Knowledge

Are you interested in learning about the Digital Marketing Courses In Hoshiarpur? If you answered yes, you have come to the correct web location. Digital marketing is an important subject in the current world. Almost all businesses seek the help of digital marketers to thrive in their respective sectors. It not only helps businesses grow but also allows aspiring marketers to become successful. Let’s first understand the basics of digital marketing; meaning, types, and importance in business. We will learn about the denials of the course in the latter part of the article.

Digital Marketing

Digital marketing is a kind of marketing where digital channels are employed to promote a company’s products and services. This is a broad stream as there are a range of channels available for the business. A business can choose social media, email marketing. mobile marketing, content marketing, pay-per-click (PPC), search engine optimization, marketing analytics, or affiliate marketing to share information about their products with potential and existing customers. Social media is the most common channel used by businesses as it is easy to connect with wen-users.

Types of digital marketing

Based on the Nature of the Channel, There Are 8 Kinds of Digital Marketing Forms:

Social media marketing: This form of digital marketing involves the usage of social media to share information about a company’s services, products, and offers with web users to increase sales, drive traffic, and build brands. The majority of businesses choose this mode as social media offers built-in analytics tools to track customer engagement rates and find more ways to improve engagement.
Email marketing: Email marketing is nothing but the effective use of email to retain existing customers and attract new users by sharing news about the latest products, offers, and services of a company. The best part of this form of digital marketing is that you can avail of marketing campaigns to increase sales.
Mobile marketing: As simple as the word sounds, it is the creation of a marketing strategy to reach mobile users. Businesses use SMS and MMS services to connect with potential customers. Mobile-optimized browsers are another way to let the phone-users know about a business’s products and services.
Content marketing: Content marketing is a form of digital marketing where the marketers create high-quality content and distribute it through relevant channels to attract customers and sell their products. White papers, newsletters, blogs, emails, social media posts, and videos are common mediums for content marketing.
Pay-per-click: Businesses seek the help of popular online entities to publish their ads and pay them whenever a user clicks the ad. This type of advertising is usually offered by social networks and search engines. Facebook Ads, Twitter Ads, and Google Ads are popular for pay-per-click marketing.
Search Engine Optimization (SEO): SEO is a process of optimizing a company’s website to drive traffic. It is usually done by web designers and related professionals to improve the search engine ranking of a business. Many professionals focus on keywords that are usually picked by users for searching for a product or service.
Marketing analytics: Marketing analytics is a process that considers data to find patterns and effectiveness of marketing activities. This analysis allows businesses to make appropriate changes or introductions to improve their sales and thereby increase their customer base.
Affiliate marketing: The marketing done by an affiliate to earn a commission on a sale of a company’s product or service is called affiliate marketing. Most of bloggers do affiliate marketing and receive a portion of the company’s profit.

Importance of digital marketing in business

Businesses highly depend on visibility to run successfully. If the existence of a business is unnoticed by the target audience, the company has to wrap up its operations. Digital marketing has been introduced to increase traffic to the company’s website through various channels. Not just visibility, there are a few more benefits of digital marketing for a company. Let’s understand them briefly.

Global reach
Local reach
Lower cost
Easy to learn
Effective targeting
Multiple strategies
Multiple content categories
Increased engagement
Analytics and optimization

Global Reach:

Traditional marketing can only reach local customers as marketing on an international level requires a lot of capital. That’s because the company has to hire many salesmen to promote their products in different parts of the world. Whereas digital marketing does not require an organization to be physically present to convince its potential customers. A simple digital Ad, email, or content marketing will drive traffic from all over the world to the website. When more people know about a product or service, they may consider purchasing it and thereby promote business expansion.

Local Reach:

We discussed global reach, now it is time to understand the importance of local SEO. Sometimes traditional marketing techniques may miss reaching out to local customers due to various reasons. That’s when local SEO comes into play. Ensuring to post Ads online that reach nearby customers will save time, energy, and money on printing and distributing flyers.

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Lower Cost:

This is no brainer; small companies cannot afford to market their products on an international level through traditional promotion strategies. With the help of digital marketing, they can get the attention of their target audience from various regions. That too for a less cost. Hiring a digital marketer is a cost-effective solution compared to recruiting hundreds of salesmen to distribute flyers. That being said, the cost of digital marketing solutions varies from company to company; the packages are dependent on the business requirements and goals.

Easy to Learn:

There are many marketing strategies to attract customers. It is easier to test which strategy works for your company since the campaigns are done online. You can stop or change the techniques in between for effective results. In simple words, it is easier to find the right marketing approach when testing is done online

Effective Targeting:

There are many data analytical tools that help you understand which part of the world has a target audience and their preferences. The tools also throw light on areas that need improvements. You can make necessary changes to the campaign and increase sales. Some ways through which you can increase traffic for your website are per-per-click and search engine optimization(SEO). The analytical tools designed to capture and share changing needs of customers will allow the creation of appropriate campaigns.

Multiple Strategies:

There is a range of marketing strategies to help a business improve its sales number. Some companies may benefit from content marketing, whereas a few may experience increased sales due to Ad campaigns. The best way to find the appropriate strategy is by analyzing the results for the chosen strategy and making the required changes for the achievement of desired results. A few of the commonly used strategies are social paid ads, video marketing, search engine marketing, forum engagement, local search, email marketing, influencer marketing, remarketing, and SEO-based content creation.

Multiple Content Categories:

The best part about digital marketing is the content fluidity. You can choose to promote your products and services by using any of the content formats. There is no compulsion on being rigid with the marketing techniques, unlike traditional flyers distribution. You can avail of blogs, emailers, ebooks, podcasts, infographics, quizzes, webinars, whitepapers, visual content, and social media posts to highlight the specialties of your products and services.

Increased Engagement:

There is a chance for people to shut off doors when salesmen approach their doors in traditional marketing. But in digital marketing, the web user has the opportunity to view the ad, click it, or share it when they like it. Such actions can be considered to analyze the type of content the target audience likes and more such content can be created to increase sales.

Analytics and Optimization:

As mentioned earlier, there are tools that help a business measure the success rate of a chosen marketing campaign. Once the results are analyzed, the business owner can optimize the campaigns to fix the errors. Digital analytical tools also shed light on the source of traffic so that you can take action accordingly.

Digital Marketing Courses In Hoshiarpur

There are many institutes offering Digital Marketing Courses In Hoshiarpur. However, only a few entities provide the best training. Here is a list of educational platforms that are keen on offering the best Digital Marketing Courses In Hoshiarpur.

IIM SKILLS
IIDE
Amritsar Digital Academy
EPSINFOTECH.IN
Chandigarh Institute of Internet Marketing (CIIM)

IIM SKILLS:

IIM SKILLS is one the leading ed-tech companies in India. It has a top-notch education system to help learners benefit from the courses. Their Master Digital Marketing Course is conducted by the best-in-class industry experts. The mode of teaching is online. As a student, you get the opportunity to raise your hand and ask questions in the live classes.

Core Modules
			Content Writing And Blogging
			Search Engine Optimization
			Social Media Marketing
			Search Engine Marketing
			Inbound Marketing
			Email Marketing
			Web Analytics

Special Modules
			WordPress Web Development
			Integrated Digital Marketing Strategy
			Online Reputation Management
			Content Writing And Blogging
			Media Buying
			Affiliate Marketing
			Video Marketing
			Marketing Automation
			Digital Infographic Resume Preparation

Course Details:

Course Name – Digital Marketing Master Course
Course Duration – 3 Months + 2 Months Paid Internship
Course Fee – INR 29900 + 18% GST (Includes Exam Fee)

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Course Highlights:

40 modules
15+ live projects
10+ case studies
Access to tools worth INR 79000
Master Certification
Lifetime access to study material

Our Students are placed at top companies

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Contact: +919580740740, [email protected]

IIDE – The Digital School:

IIDE is one of the famous digital institutes for Digital Marketing Courses In Hoshiarpur. It is known to offer a well-structured Online Digital Marketing Course to students. The faculty at IIDE are well-experienced and knowledgeable to train the students in the best way. All the trainees will receive a certificate of completion post submission of the projects. It follows a unique approach toward educating the learners; 3-Teacher Method that has 4 steps as below.

Step 1: Video Lectures

Step 2: Live Online Sessions

Step 3: Choosing a Mentor

Step 4: In-class presentations

Course Curriculum:

The course curriculum is classified into terms as follows.

Term 1: Introduction to digital marketing, search engine optimization, key performance marketing jargon, search engine marketing, campaign marketing, presentation making, ecommerce, and live projects on search marketing.
Term 2: Content strategy, copywriting, canva, organic social media marketing, ORM, influencer marketing, resume preparation, interview skills, and live project on social media content strategy.
Term 3: Paid social media marketing, social analytics, google analytics, and live project on social media advertising.