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Top 5 Digital Marketing Courses in Hoshiarpur with Placements

Are you interested in learning about the Digital Marketing Courses In Hoshiarpur? If you answered yes, you have come to the correct web location. Digital marketing is an important subject in the current world. Almost all businesses seek the help of digital marketers to thrive in their respective sectors. It not only helps businesses grow but also allows aspiring marketers to become successful. Let’s first understand the basics of digital marketing; meaning, types, and importance in business. We will learn about the denials of the course in the latter part of the article. 

Digital Marketing Courses in Hoshiarpur

Digital Marketing

Digital marketing is a kind of marketing where digital channels are employed to promote a company’s products and services. This is a broad stream as there are a range of channels available for the business. A business can choose social media, email marketing. mobile marketing, content marketing, pay-per-click (PPC), search engine optimization, marketing analytics, or affiliate marketing to share information about their products with potential and existing customers. Social media is the most common channel used by businesses as it is easy to connect with wen-users. 

Types of digital marketing

Based on the Nature of the Channel, There Are 8 Kinds of Digital Marketing Forms:

  • Social media marketing: This form of digital marketing involves the usage of social media to share information about a company’s services, products, and offers with web users to increase sales, drive traffic, and build brands. The majority of businesses choose this mode as social media offers built-in analytics tools to track customer engagement rates and find more ways to improve engagement. 
  • Email marketing: Email marketing is nothing but the effective use of email to retain existing customers and attract new users by sharing news about the latest products, offers, and services of a company. The best part of this form of digital marketing is that you can avail of marketing campaigns to increase sales. 
  • Mobile marketing: As simple as the word sounds, it is the creation of a marketing strategy to reach mobile users. Businesses use SMS and MMS services to connect with potential customers. Mobile-optimized browsers are another way to let the phone-users know about a business’s products and services. 
  • Content marketing: Content marketing is a form of digital marketing where the marketers create high-quality content and distribute it through relevant channels to attract customers and sell their products. White papers, newsletters, blogs, emails, social media posts, and videos are common mediums for content marketing.
  • Pay-per-click: Businesses seek the help of popular online entities to publish their ads and pay them whenever a user clicks the ad. This type of advertising is usually offered by social networks and search engines. Facebook Ads, Twitter Ads, and Google Ads are popular for pay-per-click marketing. 
  • Search Engine Optimization (SEO): SEO is a process of optimizing a company’s website to drive traffic. It is usually done by web designers and related professionals to improve the search engine ranking of a business. Many professionals focus on keywords that are usually picked by users for searching for a product or service. 
  • Marketing analytics: Marketing analytics is a process that considers data to find patterns and effectiveness of marketing activities. This analysis allows businesses to make appropriate changes or introductions to improve their sales and thereby increase their customer base. 
  • Affiliate marketing: The marketing done by an affiliate to earn a commission on a sale of a company’s product or service is called affiliate marketing. Most of bloggers do affiliate marketing and receive a portion of the company’s profit. 

Importance of digital marketing in business

Businesses highly depend on visibility to run successfully. If the existence of a business is unnoticed by the target audience, the company has to wrap up its operations. Digital marketing has been introduced to increase traffic to the company’s website through various channels. Not just visibility, there are a few more benefits of digital marketing for a company. Let’s understand them briefly.

  • Global reach
  • Local reach
  • Lower cost
  • Easy to learn
  • Effective targeting
  • Multiple strategies
  • Multiple content categories
  • Increased engagement
  • Analytics and optimization

Global Reach:

Traditional marketing can only reach local customers as marketing on an international level requires a lot of capital. That’s because the company has to hire many salesmen to promote their products in different parts of the world. Whereas digital marketing does not require an organization to be physically present to convince its potential customers. A simple digital Ad, email, or content marketing will drive traffic from all over the world to the website. When more people know about a product or service, they may consider purchasing it and thereby promote business expansion. 

Local Reach:

We discussed global reach, now it is time to understand the importance of local SEO. Sometimes traditional marketing techniques may miss reaching out to local customers due to various reasons. That’s when local SEO comes into play. Ensuring to post Ads online that reach nearby customers will save time, energy, and money on printing and distributing flyers. 

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Lower Cost:

This is no brainer; small companies cannot afford to market their products on an international level through traditional promotion strategies. With the help of digital marketing, they can get the attention of their target audience from various regions. That too for a less cost. Hiring a digital marketer is a cost-effective solution compared to recruiting hundreds of salesmen to distribute flyers. That being said, the cost of digital marketing solutions varies from company to company; the packages are dependent on the business requirements and goals.

Easy to Learn:

There are many marketing strategies to attract customers. It is easier to test which strategy works for your company since the campaigns are done online. You can stop or change the techniques in between for effective results. In simple words, it is easier to find the right marketing approach when testing is done online

Effective Targeting:

There are many data analytical tools that help you understand which part of the world has a target audience and their preferences. The tools also throw light on areas that need improvements. You can make necessary changes to the campaign and increase sales. Some ways through which you can increase traffic for your website are per-per-click and search engine optimization(SEO). The analytical tools designed to capture and share changing needs of customers will allow the creation of appropriate campaigns. 

Multiple Strategies:

There is a range of marketing strategies to help a business improve its sales number. Some companies may benefit from content marketing, whereas a few may experience increased sales due to Ad campaigns. The best way to find the appropriate strategy is by analyzing the results for the chosen strategy and making the required changes for the achievement of desired results. A few of the commonly used strategies are social paid ads, video marketing, search engine marketing, forum engagement, local search, email marketing, influencer marketing, remarketing, and SEO-based content creation. 

Multiple Content Categories:

The best part about digital marketing is the content fluidity. You can choose to promote your products and services by using any of the content formats. There is no compulsion on being rigid with the marketing techniques, unlike traditional flyers distribution. You can avail of blogs, emailers, ebooks, podcasts, infographics, quizzes, webinars, whitepapers, visual content, and social media posts to highlight the specialties of your products and services.

Increased Engagement:

There is a chance for people to shut off doors when salesmen approach their doors in traditional marketing. But in digital marketing, the web user has the opportunity to view the ad, click it, or share it when they like it. Such actions can be considered to analyze the type of content the target audience likes and more such content can be created to increase sales.

Analytics and Optimization:

As mentioned earlier, there are tools that help a business measure the success rate of a chosen marketing campaign. Once the results are analyzed, the business owner can optimize the campaigns to fix the errors. Digital analytical tools also shed light on the source of traffic so that you can take action accordingly. 

Digital Marketing Courses In Hoshiarpur

There are many institutes offering Digital Marketing Courses In Hoshiarpur. However, only a few entities provide the best training. Here is a list of educational platforms that are keen on offering the best Digital Marketing Courses In Hoshiarpur

  • IIM SKILLS
  • IIDE
  • Amritsar Digital Academy
  • EPSINFOTECH.IN
  • Chandigarh Institute of Internet Marketing (CIIM)

IIM SKILLS:

IIM SKILLS is one the leading ed-tech companies in India. It has a top-notch education system to help learners benefit from the courses. Their Master Digital Marketing Course is conducted by the best-in-class industry experts. The mode of teaching is online. As a student, you get the opportunity to raise your hand and ask questions in the live classes. 

Core Modules
Content Writing And Blogging
Search Engine Optimization
Social Media Marketing
Search Engine Marketing
Inbound Marketing
Email Marketing
Web Analytics
Special Modules
WordPress Web Development
Integrated Digital Marketing Strategy
Online Reputation Management
Content Writing And Blogging
Media Buying
Affiliate Marketing
Video Marketing
Marketing Automation
Digital Infographic Resume Preparation

 

Course Details:

  • Course Name – Digital Marketing Master Course
  • Course Duration – 3 Months + 2 Months Paid Internship
  • Course Fee – INR 29900 + 18% GST (Includes Exam Fee)

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Course Highlights:

  • 40 modules
  • 15+ live projects
  • 10+ case studies
  • Access to tools worth INR 79000
  • Master Certification
  • Lifetime access to study material 

Our Students are placed at top companies

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Professional Courses from IIM SKILLS

Contact: +919580740740, [email protected]

IIDE – The Digital School:

IIDE is one of the famous digital institutes for Digital Marketing Courses In Hoshiarpur. It is known to offer a well-structured Online Digital Marketing Course to students. The faculty at IIDE are well-experienced and knowledgeable to train the students in the best way. All the trainees will receive a certificate of completion post submission of the projects. It follows a unique approach toward educating the learners; 3-Teacher Method that has 4 steps as below.

Step 1: Video Lectures

Step 2: Live Online Sessions

Step 3: Choosing a Mentor

Step 4: In-class presentations

Course Curriculum:

The course curriculum is classified into terms as follows.

  • Term 1: Introduction to digital marketing, search engine optimization, key performance marketing jargon, search engine marketing, campaign marketing, presentation making, ecommerce, and live projects on search marketing.
  • Term 2: Content strategy, copywriting, canva, organic social media marketing, ORM, influencer marketing, resume preparation, interview skills, and live project on social media content strategy.
  • Term 3: Paid social media marketing, social analytics, google analytics, and live project on social media advertising. 

Course Details:

Fees: INR 1,15,000

Duration: 4-5 months

Amritsar Digital Academy:

This institute has a good reputation for providing high-quality Digital Marketing Courses In Hoshiarpur. The program available for students is Advanced Digital Marketing Course which includes concepts such as SEO, SMO, Email marketing, and PPC. The learners receive 6 certifications on completion of the course from Google Analytics, Webmaster, and Google Ads,

Course Highlights:

  • Practical training
  • Internship
  • Opportunity to work for IT companies
  • Placement assistance

Course Curriculum:

  • Introduction to digital marketing
  • Outbound/Inbound Marketing
  • Keyword Research
  • Digital Marketing Strategy
  • Online Marketing Tools
  • SEO
  • PPC
  • Email Marketing
  • SMM
  • Digital Display Marketing
  • Mobile Marketing
  • Website Analytics
  • Web Automation
  • Growth Hacking
  • Creating Integrated Digital Marketing Campaigns
  • Google Adwords Certification

Course Details:

Duration: six weeks and three months of training in industrial digital marketing

EPSINFOTECH.IN:

This training institute is one of the leading service providers for Digital Marketing Courses in Hoshiarpur. The training helps the students acquire the necessary skills and knowledge to survive in the current digital marketing field. The tutors are highly qualified and certified to transfer their knowledge to the learners in the most efficient way.

Course Curriculum:

The syllabus is divided into 12 modules which are listed below.

  • Basics of SEO
  • Meta Tag Optimization
  • URL Structure
  • Website Ranking
  • Google business page and Web Console
  • On-Page SEO
  • Blog Creation
  • SMM and Social Media Optimization
  • Article Sharing
  • Classified submission
  • Eran money online
  • WordPress SEO

Course Highlights:

  • 100% practical training
  • One-on-one sessions
  • Live projects
  • Certifications
  • 300+ video content
  • Free access to SEO power tools
  • Latest techniques

Course Details:

Duration: 45-65 days

Chandigarh Institute of Internet Marketing (CIIM):

They offer a Master in Digital Marketing Program (MDMP) for the upliftment of students’ careers. This program helps the learners to understand and create campaigns for target customers to increase sales for the business. Their faculty holds expertise in catching up with the latest trends and standards to facilitate easier and smoother marketing campaigns. No wonder they are contacted first for the best Digital Marketing Courses In Hoshiarpur

Course Curriculum:

  • Introduction to digital marketing
  • Website planning and creation
  • Search engine optimization
  • PPC
  • Social media marketing
  • YouTube SEO and Marketing
  • Ecommerce marketing
  • Lead generation strategy
  • Blogging/Vlogging
  • Google AdSense
  • Affiliate marketing
  • Freelancing
  • Video editing
  • Graphics designing
  • Website designing

Course Highlights:

  • 120+ modules
  • 20+ certifications
  • 4-hour classes/day
  • Practical training
  • 35+live projects and case studies
  • 1200+ placement partners
  • Free access to tools worth INR 3 lacs
  • Highly experienced staff
  • Interview and resume preparation
  • Free spoken and PD classes
  • 6-months internship
  • Industry recognized certificate

Course Details:

Fee: INR 1,20,000

Duration: 11 months

Importance of Digital Marketing for students

We have seen the advantages of digital marketing for businesses, now it is time to understand why a student must choose the subject over others. 

  • Career opportunities
  • Limited competition
  • Increased online visibility
  • Flexibility
  • Cost-effective

Career Opportunities:

Digital marketing is a vast stream. It has a range of formats and that makes it easy for any student to pick one or all as per their interests. Once a learner is well-versed in the subject, they can move towards content creation, search engine optimization, or social media marketing as per their passion. 

Limited Competition:

Believe it or not, not many young minds enter the digital marketing industry. Also, there are no barriers to entry into the realm. Once you are ready with key weapons (skills and knowledge), you can thrive in any industry that needs digital marketing. 

Increased Online Visibility:

When you know how to generate profits for a business, you can easily create career opportunities for yourself. You can utilize all the skills to establish a strong and professional career profile for networking.

Flexibility:

As the work requires a stable internet connection and your skills, you can work any time and from anywhere. You can become a freelancer and charge as per your expertise in the field. That being said, if your employer wants you to work on a fixed schedule, you are supposed to adhere to it.

Cost-effective:

As we have seen, the entities from the list of institutes offering the top Digital Marketing Courses In Hoshiarpur are pocket-friendly. They are affordable and offer a range of essential resources for your career growth.

Final thoughts on Digital Marketing Courses in Hoshiarpur

Businesses need the right channels and strategies to grow in their respective sectors. Digital marketing is a field that can help businesses reach their target customers and increase sales through various channels. 

Digital Marketing is Further Classified Into 

  • Social Media Marketing(SMM)
  • Email Marketing
  • Mobile Marketing
  • Content Marketing
  • Pay-per-click(PPC)
  • Search Engine Optimization)SEO_
  • Marketing Analytics
  • Affiliate Marketing

Businesses seek digital marketing for connecting with their potential and current customers as it promotes advantages like global reach, local reach, lowered costs, easy to test and find the right strategy,  effective targeting, the option to choose from multiple strategies, including multiple content categories, increases customer engagement, and provides insights into customer preferences through analytics and optimization tools. 

Young individuals can experience a range of benefits by availing of the top Digital Marketing Courses In Hoshiarpur as listed below.

  • Increased career opportunities
  • Limited competition
  • Increased online visibility
  • Flexibility
  • Cost-effective

The ideal institutes that offer Digital Marketing Courses In Hoshiarpur are 

  • IIM SKILLS
  • IIDE
  • Amritsar Digital Academy
  • EPSINFOTECH.IN
  • Chandigarh Institute of Internet Marketing (CIIM)

FAQs on Digital Marketing Courses in Hoshiarpur

Q. Why should businesses prefer digital marketing over traditional marketing?

Traditional marketing requires a lot of capital to market a business’s products all over the world. Printed material and a lot of manual effort are essential to keep the business running when a conventional promotion method is chosen. Digital marketing does not require much manual power. As the distribution channels are online, there won’t be a need to print and distribute flyers. Also, it is easier for the customer to interact with the business for queries. Not just that many of the social media channels have built-in analytical tools that share insights about customer preferences with the business. Once results are shared with the business owner, he can optimize them to fix errors and thereby increase sales for his company. 

Q. What are the benefits of learning digital marketing for a student?

Digital marketing is a concept where a company’s or individual’s products or services are promoted. When a student learns to make strategies from the courses on digital marketing, they can create appealing and professional profiles for themselves and receive offers from reputed companies. Not just that, digital marketing is vast, it has many forms; Social Media Marketing(SMM), Email Marketing, Mobile Marketing, Content Marketing, Pay-per-click(PPC), Search Engine Optimization)SEO, Marketing Analytics, and Affiliate Marketing. 

The learner has the choice to pursue any of the options and excel in it. The fees of the digital marketing courses are reasonable; cost-effective. Lastly, a freelancer has the freedom to work from anywhere and at any time. He also has the power to charge fees as per his wish, skill set, and knowledge. 

Q. What are the top educational entities that offer Digital Marketing Courses In Hoshiarpur?

The most famous and reliable institutes offering digital marketing courses in Punjab are 

  • IIM SKILLS
  • IIDE
  • Amritsar Digital Academy
  • EPSINFOTECH.IN
  • Chandigarh Institute of Internet Marketing (CIIM)

It is important to note that each entity has a  different fee structure. That’s because of the difference in the curricula, additional services, and duration of the course. Some provide free access to costly and essential tools whereas a few don’t. The majority of them offer certification to ensure you get placed in a reputed company and work as an efficient digital marketer. Choosing a training program is easy; all you have to do is pick the course that can cater to your upskilling needs. 

 

Anuja Maniyala is a intern at IIM SKILLS. She worked as a creative content writer for AADOX and Quoteslyfe in the past. She has identified her passion for writing after working as a banker in some well-known companies like Wipro and HSBC. Her current target is to become an author of a unique and creative self-help book. Her enthusiasm and curiosity to learn about the human mind and behavior makes her different from the rest of the world.

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