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4 Data Analytics Types – A Detailed Exposition

Data analytics types assist in analyzing data sets to track down trends and extract conclusions. Specialized software and systems help in performing data analytics. Data analytics technology and a range of approaches are useful for commercial industries to enable firms to better strategy formulation and business decisions for production. Data analytics types or variety help in extracting insights from data sets with the help of a diverse range of analysis techniques, including calculation, statistics, and computer science. Data analytics types include an extensive range of activities for collecting data from simply analyzing data to researching data in different ways. It also creates the frameworks needed to store them.

Data Analytics Types

There Are Major 4 Data Analytics Types Such as:

Descriptive Analytics

Descriptive analytics plays a crucial role in business intelligence and data analysis. It is proactively used to understand data patterns, trends, summarize, describe, and distribute. 

The Data analytics types provide various insights into past data happenings to help organizations in comprehending and understanding their data. 

The purpose of descriptive analytics is to answer- “What happened?” or “What was the trend?” 

Salient Benefits of Descriptive Analytics:

  • Descriptive analytics helps to summarize complex and substantial data sets into simple informative summaries.
  • Descriptive analytics can support organizations in identifying data patterns and their trends.  
  • Descriptive analytics can help businesses to identify irregular data patterns and problems in their compilation.  
  • Descriptive analytics helps in understanding factual and authentic data, which can be beneficial for companies’ business evaluations and determining their evolution. 

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Descriptive Analysis in the Marketing and Business Field

  • Sales analysis- Descriptive analytics can give insight into customer behavior, such as which products they buy the most, how frequently they purchase, and which promotions they respond to best.  
  • Market share analysis: You can see how your brand stacks up against your competitors by analyzing market share data. 
  • Inventory Analysis: Descriptive analytics can be useful in tracking inventory levels in manufacturers and retailers, identifying demand trends, and optimizing supply chains. 
  • Data visualization is beneficial in marketing as it supports marketers in communicating the interpretation behind a substantial number of complicated data swiftly, ably, and in a manner that makes it effortlessly comprehended by clients, stakeholders, and other departments.
  • Data and Information Visualization

Data and Information Visualization

Data visualization aims to gain a better understanding of complex information by translating it into a visual context, such as a graph or chart, and making it easier to comprehend. On the far side of interpreting data into holistic images designed to drive decision-making, data visualization achieves several fundamental goals, including:

  • Reveal trends, underline equivalence, or show contrast between data over time, which are then used to make decisions and quantify campaign effectiveness.
  • Recognize market shares, better known as “voice share”, then can be used to better understand business competition and campaign effectiveness.
  •  Focus attention on applicable data points in larger datasets to assist in findings and locating useful details such as the stability and weaknesses of business marketing campaigns across several channels.

Data visualization is very important for marketers, as it plays an important role in building trust and providing a technique to assess the value of marketing campaigns while making certain marketing budgets spent effectively and going towards the right areas. For example, data visualization is used by marketing agencies as a way to assess a client’s return on investment or marketing ROI.

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Medical Data Analysis for Diagnosis

Descriptive analytics helps in Medical Diagnostic analytics. While it is a data-driven field beneficial in every business, diagnostic analytics may have no more relevant use than in the profession of medicine. Healthcare analytics solutions aim to discover the root cause of why something happened the way it did. In healthcare, artificial intelligence excels at analyzing data in more depth, a process that begins with data analysis, but then requires a more in-depth investigation.

In Healthcare, Diagnostic Analytics Serves a Variety of Purposes in Data Analytics Types

Healthcare organizations use data analytics types platforms to recognize medical occurrences. An example would be why a patient was hospitalized or why a particular treatment did not work. Diagnostic analytics are capable of providing insight into any and every aspect of healthcare. This includes cost and billing for surgical efficacy and infection rates for certain kinds of treatment.

Big medical data analytics types can be incorporated into existing tools that facilitate the diagnosis of diseases. In addition, some analytical tools are highlighted that have higher accuracy rates than conventional procedures for diagnosing diseases at an early stage.

Exploratory Data Analysis

Exploratory data analytics types refer to the technical approach to analyzing all possible industry trends and summarizing data sets in large amounts. It provides a better and deeper understanding of data set variables and their connections. It can also help in the evaluation of the statistical techniques that are appropriate and requisite for data analysis.

The primary goal of exploratory data analysis is to help with data before building any assumptions. Data scientists can use exploratory data analysis to verify the results of data they analyze and apply for validation of any company’s objectives and goals. Exploratory data analysis assists stakeholders by validating the pertinent questions they have. When it comes to standard deviations, predictable errors, confidence intervals, and categorical variables, exploratory data analysis might be helpful. The qualities and standards of exploratory data analysis can be applied to more pertinent advanced data modeling or analysis, such as machine learning. Once it is completed, insights are linked.

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Predictive Analytics

The fundamental goal of predictive analytics is to predict the data of future events or results/outcomes using advanced statistical algorithms, machine learning, and other techniques. In this specific data analytics types, a decision-making proactive process is intended to help businesses/organizations in identifying risks and opportunities and make proactive decisions. 

Predictive analytics is a module of data analytics focused on making forecasts the future end products based on past data and analytical techniques including machine learning and statistical modeling. The systematic study of predictive analytics can help in developing future insights with a crucial degree of accuracy.

Predictive analytics is important for businesses/Organizations to turn predictive analytics helping to resolve difficult problems and uncover new opportunities. Common uses include:

  • Detecting fraud- An approach with multi-method analytics can be used to improve pattern detection and detect and prevent fraud by combining multiple analytical methods. A high-performance behavioral analytics solution can detect fraud, zero-day vulnerabilities, and advanced-level persistent threats by analyzing all actions on a network in real time.
  • Optimizing marketing campaigns- The use of predictive analytics can be used to determine which products or services customers will purchase, as well as for cross-selling purposes. Businesses can use predictive models to attract, retain and grow their most profitable customers with the help of predictive models.
  • Improving operations- The use of predictive models in inventory forecasting and resource management is widely used by companies. Airlines set ticket prices using predictive analytics. Increasing revenue and occupancy are the goals of hotels, which try to anticipate guest numbers each night. Organizations can become more efficient through predictive analytics.
  • Reducing risk- Predictive analytics is used to determine whether a buyer is likely to default on purchases by using credit scores. The predictive model generates a number that is known as a credit score. It includes all relevant data related to an individual’s credit merits. Collections and insurance claims are other risk-related uses of it.

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Data mining technology can be used in a Predictive form of analytics to forecast the future. Data mining is the process of searching for small data from a large set of data. It is being used by more than one big company in today’s time, using this process, it is extracting the necessary data as per its requirement. In this approach, conventional statistics, artificial intelligence, and computer graphics are all utilized.

Data mining is a kind of technique that is used by big companies to extract patterns from data, in this technique Statics, Computer Graphics, Artificial Intelligence, Machine Learning, etc. are all used, after which the information is used for company or decision-making, solving their problems and predicting the future.

In straight words, data mining is the procedure of obtaining useful and necessary data from large data sets, under which small and important data are found from large databases.

Applications of Data Mining

Data mining is used for several tasks in several fields, some of its primary applications are as follows: –

  • In the area of business: Data mining is used a lot in the sector of business, through this the future is forecasted and decisions are taken based on that.
  • In Banks and Financial Institutions: Banks and other financial institutions also use data mining, the data they have is of record level, in which they conduct different tasks using techniques like data mining, and analysis.
  • In the sector of telecommunication: In these days, many telecommunication companies are established. The use of data mining in this field is significant, due to which the demanded data is extracted from the huge data of the customers and It is also used for many other types of work.
  • Field of Education: The field of education is an extensive field where the huge data of students are converted into necessary data, based on which their results are projected, and based on that academic decisions are taken so that further matters can be improved.
  • Uses in government work: Data mining is used in different types of government work, depending on what the government wants to do in which area, and it is used for several types of work.

Prescriptive Analytics

Prescriptive analytics is a type of analytics that takes analytics to the next level and a method that focuses on finding the most appropriate path or action for a given scenario based on data. Prescriptive analytics offers recommendations and suggested proactive actions on your analytics.

Combines predictive analytics with optimization algorithms, decision science, and rules-based systems to help organizations make informed decisions and take proactive steps to optimize outcomes.

Both descriptive and predictive analytics are included in the prescriptive analytics approach, but it highlights practical comprehension rather than tracking data. Prescriptive analytics inputs are the result of predictive analytics algorithms. Analysts not only predict what the future can bring, but they also use these predictions to decide on the most effective course of action moving forward. According to a more formal definition, prescriptive analytics refers to the statistical techniques used to produce recommendations and help decision-making.

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6 Actual Examples Regarding Prescriptive Analytics

Investment Choices in Venture Capital

Although intuition is frequently used to make investment decisions, algorithms that evaluate risks and suggest whether to invest can help.

One instance in the field of venture capital is an experiment—explained in the Harvard Business Review—that evaluated the efficacy of an algorithm’s choices regarding which firms to invest in comparison to those of angel investors.

The results were complex. The algorithm outperformed angel investors who were less good at managing their cognitive biases and less experienced at investing; however, angel investors excelled at the algorithm when they were skilled at managing their cognitive biases and experienced at investing.

This study emphasizes the complementary role that prescriptive analytics must play in decision-making as well as the potential of prescriptive analytics to support decision-making when experience is lacking and cognitive biases need to be identified. Human judgment is necessary whether or not to employ an algorithm because an algorithm is only as objective as the data it is trained with.

Sales: Lead evaluation

Sales are significantly impacted by prescriptive analytics thanks to lead scoring, also known as lead ranking. By giving different actions throughout the sales funnel a score in points, lead scoring enables individuals or an algorithm to rate leads according to how probable they’re likely to become customers.

users can give value to the following actions:

  • pages viewing
  • Correspondence via email
  • Searches on the internet.
  • Engagement with content, such as watching videos, downloading e-books, or participating in webinars

The largest number of points should be given to actions that suggest buying intent (such as visiting a product page), and the lowest number of points should be given to actions that suggest non-purchase intent (such as browsing job posts on your website). By prioritizing outreach to leads who are most likely to become customers, you could save your company time and money.

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Curation of Content: Algorithmic Approaches

Prescriptive analytics is probably already familiar to you if you’ve ever scrolled through a social media network or relationship app thanks to algorithmic content recommendations.

Based on your participation history on their platforms (and possibly others as well), businesses’ algorithms collect data. Your past behaviors put together may serve as catalysts for an algorithm to make a particular recommendation. For instance, if you frequently watch YouTube videos about shoes, the platform’s algorithm will probably examine that data and suggest that you watch more of that kind of video or other potentially interesting content.

TikTok’s “For You” feed is one instance of prescriptive analytics in use on social media. According to the company’s website, user interactions with the app are weighted based on indications of interest, much like lead scoring in sales.

According to the TikTok website, “For example, finishing a video is a strong clue that you’re engaged. Following that, videos are ranked according to their likelihood to pique your interest, after which they are supplied to each individual “For You” stream.

Higher customer engagement rates, greater customer happiness, and the possibility to retarget customers with ads based on their past activity are all possible outcomes of this prescriptive analytics use case.

Detection of Fraud in Banking

Prescriptive analytics is also used algorithmically to identify and draw attention to financial fraud. Manually detecting any suspicious activity in a single account would be next to impossible given the volume of data kept in a bank’s system. New transactional data is analyzed and scanned for irregularities by an algorithm that has been learned from past transaction data from customers. 

Your transactional data is examined by the algorithm, which also warns the bank and offers a suggested course of action. The most appropriate course of action in this scenario could be to revoke the credit card because it’s possible that it was stolen.

Product Management: Development and growth in products

Additionally, prescriptive analytics can guide the development of new products. Product managers can obtain user data by doing market research with people who aren’t currently using the product, surveying consumers, testing beta versions of the product, and seeing how current users behave. All of this data may be evaluated, manually or algorithmically, to spot trends, understand their causes, and forecast whether they will continue.

To achieve an outstanding experience for consumers, prescriptive analytics can assist to identify which features to add or remove from a product and what is necessary to alter.

Marketing: Automated Email

An obvious instance of prescriptive analytics in practice is email automation. By categorizing leads based on their objectives, views, and motives, marketers may provide content for emails to each group of leads individually. This process is known as email automation. Any interactions a lead has with an email can classify them into an alternative group, triggering a separate set of messages.

While this is primarily algorithmic prescriptive analysis, automation flows should be planned, developed, and managed by a person. With the assistance of email automation, businesses can send customized communications at a large scale and enhance the likelihood that a lead will become a customer by employing content that speaks to their wants and objectives.

Diagnostic Analytics

Diagnostic analytics is one of the different kinds of Data Analytics types that may apply to conclude the data. Marketing initiatives, product and service changes, and methods to improve internal procedures can all benefit from diagnostic analytics.

Identifying the source of difficulties or issues is the primary objective of the data analytics types field known as diagnostic analytics. Diagnostic analytics primarily concentrates on understanding why something has happened as opposed to other types of data analytics, which prioritize comprehending what has already occurred or estimating what will happen in the future.

What is the Purpose of Diagnostic Analytics?

Diagnostic analytics is another data analytics types that offer a wide range of potential applications, much like descriptive analytics, which also prioritizes retrospective data. Nearly all disciplines and sectors use it in some capacity. Diagnostics analytics, for example, can be applied by:

  • teams in charge of sales—to find out why a business’s revenues are rising or falling.
  • To figure out why a website has witnessed a spike in traffic, marketing teams.
  • IT—to discover technological issues with a business’s digital infrastructure.
  • HR: to fully understand the elements that go into why workers might leave a company.
  • Big pharma—to analyze the efficacy of various medications.
  • Hospitals—to understand the reasons patients are admitted for specific illnesses.

Nearly any sort of data can be used with diagnostic analytics. Individuals can use diagnostic analytics if they need to figure out why something happened, and you have a good dataset from which to draw insights.

Diagnostic Analytics Benefits

It is now known what diagnostic analytics includes and how businesses use it. But why is this particular data analytics types used so frequently? The following are the principal benefits of diagnostic analytics:

  • You may obtain more comprehensive insights by researching deeper into the data than you can with just descriptive analytics.
  • Using concrete evidence from past events to create (and test) assumptions is possible with diagnostic analytics.
  • You can tell whether data points are merely correlated or whether they clearly show cause and effect by comparing input and output data.
  • You can tell if anomalies and irregularities represent significant developments or are simply the result of inaccurate data by recognizing them.

determining what prompted earlier incidents allows you to keep from making costly mistakes in the future or, on the other hand, repeating behaviors that resulted in unanticipated favorable outcomes.

The intricate nature of diagnostic analytics outweighs that of descriptive analytics. However, there are more and more systems available that are designed expressly to assist enterprises in performing data-driven diagnostics.


 Types of Data analytics can help businesses increase their revenue, improve operational efficiency, optimize marketing campaigns, and improve customer service. Furthermore, data analytics types assist businesses acquire a competitive advantage over competitors by responding quickly to new market developments.

Frequently Asked Questions (FAQs) About Data Analytics Types

Q. Which types of data analytics is more typical?

Predictive analytics is one of the most applied data analytics types in businesses. Predictive analytics are operated by companies to find origins, connections, and patterns. It is crucial to understand and realize that both statistical modeling and predictive modeling are inevitably linked to each other.

Q. What types of data analytics work best with big data?

Predictive Analytics

Analytics that examine data from the past as well as the present to forecast the future works with the best big data. Predictive analytics employs data mining, AI, and machine learning to examine current data and estimate the future. It performs by forecasting consumer, market, and other trends.

Q. What is Statistical inference?

Statistical inference is the procedure of applying data analysis to comprehend the primary probability distribution. Analyzing data with inference statistically enables the estimation of properties of populations, for example by testing hypotheses. The observed data set is believed to represent the sampling of a larger population.

Statistical inference allows the application to analyze sample data to evaluate population parameters. Statistical inference assumes that each member of the population of interest has an equal chance of being represented in a particular sample. When the sample is not randomly selected. The study findings can still be generalized if the sample is representative of the whole population of interest. A set of data analytical methods used to infer population parameters assume sample estimates follow a bell-shaped distribution, called a normal distribution.

The primary goal of statistical inference is to determine and recognize the variation or uncertainty of our findings results may differ if we repeat the study, or how unresolved our research is, permit us to take this uncertainty and variations.

It is very important to use inferential statistics to examine the data properly. To make a more authentic and accurate conclusion, proper data analysis is important to interpret research results. Statistical inference includes an extensive range of applications in different fields, such as:

  • Business Analysis
  • Artificial Intelligence
  • Financial Analysis
  • Fraud Detection
  • Machine Learning
  • Share Market
  • Pharmaceutical Sector


Priyanka Sharma is a skilled writer and has written and published many articles and blogs. She decided to switch her occupation to content writing after five years of working as a travel agent. She is an avid reader and a passionate writer. Now she is a full-time content writer and is honing her skills.

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