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What Are Phases of Data Analytics? A Comprehensive Analysis

In the modern digital age, data is crucial. Phases of Data analytics go through several processes throughout its existence as it is produced, consumed, tested, processed, and reused. For data scientists, such stages are drawn out by a data analytics architecture. It has a pattern of cycles that incorporates all phases of data analytics life cycle, each with its significance and features. Several phases of data analytics are involved in the data analysis process, including the formulation of the business problem, comprehension, and acquisition of the data, extraction of the data from multiple sources, application of data quality for data cleaning, feature selection through exploratory data analysis, identification, and removal of outliers, transformation of the data, production of data visualizations such as charts and graphs analysis, application of statistical analysis, and development of machine learning models.

What Are Phases of Data Analytics

The phrase “data analytics” is broad and includes a wide range of data analysis techniques. Data analytics techniques can be used for any type of information to gain insight that can be utilized to make things better. Techniques can make trends and indicators visible that might otherwise be lost in the sea of data. The effectiveness of a firm or system can then be improved by using this knowledge to enhance procedures.

Who Utilize Analytics for Data?

several sectors including the airline and hospitality sector, whose processing times are often rapid, have embraced data analytics. This sector is capable of collecting client information and identifying any problems and their causes. Another industry that uses data that is structured as well as unstructured in massive amounts is healthcare, where data analytics can aid in speedy decision-making. Similar to this, the retail sector makes a considerable amount of data to meet customers’ shifting needs.

Phases of Data analytics help both individuals and companies in ensuring the accuracy of their data in a world that is relying more and more on information and statistics gathering. A set of raw numbers can be turned into instructive, educative insights that guide decision-making and considerate management using a range of techniques and approaches.

Index of Contents:

  • Lifecycle of Data Analytics: Its Significance
  • Phases of the Data Analytics Life Cycle
  • Phase 1: Data Formation and Discovery
  • Phase 2: Analysis and Processing of Data
  • Phase 3: Model Development
  • Phase 4: Model Planning
  • Phase 5: Assessing Results
  • Phase 6: Publication and Communication of Outcomes
  • Conclusion

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Lifecycle of Data Analytics: Its Significance

The process of generating, collecting, transforming, utilizing, and analyzing data in order attain business objectives is included in the data analytics Life Cycle. It offers guidance and strategies for obtaining this information and moving in the right direction toward achieving business objectives. It also offers an organized approach for organizing data into useful data that can assist reach organizational or project goals.

Data professionals can progress forward or backward with phases of data analytics by taking advantage of the Life Cycle’s circular nature. They can choose whether continue with their existing research or stop and repeat the entire analysis with the help of the new facts. The Data Analytics Phase directs them at each step of the process.

Phases of Data Analytics Life Cycle

Six phases of data analytics architecture are used in the scientific method for building a structured framework for the data analytics life cycle. The framework is consecutive in nature and direct in nature, requiring sequential implementation of all big data analytics-related procedures.

These phases of data analytics may be performed either forwards or backward because they are circular. The six data analytics phases stated below serve as the basic steps in data science projects.

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Phase 1: Data Formation and Discovery

A productive journey begins with an established objective in mind. Data analysts decide how to implement the data analytics life cycle to best achieve your targeted data objectives during this phase. During this early step, assessments and evaluations should be conducted to create a fundamental concept that may tackle business challenges or obstacles.

Data will be analyzed in the first phase for its potential demands and uses, including where it originates from, the message you want it to communicate, and how the received information benefits the business’s operations.

Phases of Data analysts must research case studies using relevant data analytics and most significantly observe current business trends. Then, to match the data that has already been gathered, you must analyze all internal infrastructure, resources, and time demands.

The team concludes this step when the evaluations are finished with some hypotheses that will subsequently be tested against data. In the big data analytics life cycle, this is the first and most important step.

Key Conclusions:

  • The data science team analyzes and acquires knowledge about the problem.
  • Elucidate and provide context.
  • Learn about the data sources that require for the project.
  • Create a group for assumptions that can be verified with evidence.
  •  Discover crucial high-quality data. 
  • Reorganized data for the data preparation step to make the visualization and analysis stages of data discovery go more quickly.

The data will be too cluttered, in the absence of preparation, to unfold accurate business insights. Data quality is essentially within the datasets under research to clean up and merge during data preparation.

There are types of software available that allow data preparation and other tools for finding and classification.

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Phase 2: Analysing and Processing 

Subsequent steps ensure that the information can be used for analysis, data preparation, and processing including gathering, sorting, processing, and purifying the information that has been acquired. It is essential to make sure that the information is easily accessible before continuing with the further processing of the information.

The following are techniques for gathering data.

  • Collect data by acquiring it from outside sources.
  • Data entry: Within a company, data entry is the process of integrating additional pieces of details through the use of manual or digital input methods.
  • Signal Reception: The compilation of information from digital devices, such as control systems and Internet of Things gadgets and technologies.

One of the benefits of excellent data discovery tools, for instance, is interactive data visualizations, which include a variety of predefined templates for dashboard analysis.

By presenting the prepared data in visual representations like charts, graphs, maps, etc., visual data discovery, also known as data mapping, gives business specialists access to deeper insights and practical platforms for visual analysis.

These visual aids show the main trends identified in the dataset being processed as a result of data mining, data preparation, and sorting.

Data visualization is another crucial phase of data discovery as it forms the foundation of AI-based business intelligence.

During the data processing phase of the data analytics life cycle, an analytical sandbox is necessary. Both data analysts and scientists utilize this extensible platform to process their data sets; once implemented, loaded, or modified, it stays securely inside this sandbox for future review and modification.

This stage of the analytical cycle can be completed as needed and repeated as necessary at a later time. It does not need to be completed in any specific order. 

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Phase 3: Model Development

Model development is next in the phases of data analytics. Datasets are generated at this phase of the data analytics life cycle for use in testing, training, and production. The model that the data analytics specialists designed in the previous phase is created and utilized properly.

To construct and execute the model, they utilize tools and techniques including decision trees, logistic regression, and neural networks. The model is additionally put through a trial run by the specialists to see if it fits the datasets.

It allows them to evaluate whether the tools they now have will be adequate to execute the model or whether a stronger framework is necessary for it to work properly.

Major Points:

  • The group generates datasets for use in training, production, and testing.
  • The team investigates and analyzes whether the models can be run using its current tools or whether a more stable environment is required.
  • Weka, Octave, and Rand PL/R are some examples of free or open-source software.

Phase 4: Model Planning

It’s time to create a model that leverages the data to accomplish the goal when you’ve set your business’s goals and acquired an enormous quantity of (formatted, unformatted, or semi-formatted) data. After the data has been planned and visualized, it is processed so that it can be condensed and arranged in a clear, legible style. The planning describes the effects of visualization and provides descriptive statistics that make the data easier to understand and nearly narrative in nature.

Summarization of the analysis process tends to take the shape of descriptions. It’s necessary to keep in mind that these descriptions don’t always consist of whole sentences that imply relevant information. Model planning is the name of this phase of data analytics.

Approaches to Get Data Into the System and Analysis of It:

  • Before entering the data into a system- ETL (Extract, Transform, and Load) transforms it using a set of business rules.
  • Raw data is loaded into the sandbox vi- ELT (Extract, Load, and Transform) before being transformed.
  • The acronym ETLT (Extract, Transform, Load, Transform) combines two transformational stages.

To construct the model in the subsequent phase, this step also incorporates teamwork to determine the approaches, methodologies, and methodology to be employed. Finding the link between data points is the first step in creating a model, which is followed by selecting the crucial variables.

Phase 5: Assessing Results

The final phase in the data analytics life cycle is to provide stakeholders with an extensive document that contains significant results, code, briefings, and technical papers or documentation.

In addition, the data is transferred from the sandbox to a live setting and examined to determine if the outcomes match the intended company goal to evaluate the effectiveness of the study.

The reports and results are complete if the conclusions match the goals. Anyone can go back in the data analytics life cycle to any of the earlier steps to change their input and obtain a different outcome, albeit, if the conclusion is different from the goal established in phases of data analytics.

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Phase 6: Publication and Communication of Outcomes

Always remember the target you had for your business in step 1. Now is an opportunity to figure out whether the tests you conducted in the earlier phase-matched those criteria.

Working together with significant parties to determine if the project’s outcomes are successful or not marks the beginning of the communication phase.

The project team is in charge of discovering the most important results of the analysis, assessing the business value of the result, and coming up with a narrative to explain what it discovered to stakeholders.


Six key steps make up the cyclic Data Analytics Life Cycle process, which regulates how data is produced, gathered, processed, applied, and assessed. The subsequent phases will be aided by establishing and accomplishing organizational goals. Possessing knowledge of the phases of data analytics and life cycle provides businesses with a competitive edge. Businesses of all sizes can benefit a lot from using big data effectively. Listed below are a few advantages of big data and analytics lifecycle.

Customer Retention and Loyalty

Digital footprints of customers disclose a wide range of data about their requirements, tastes, purchasing patterns, etc. Big data is used by businesses to monitor consumer trends and tailor their products and services to suit particular consumer requirements. Customer satisfaction, brand loyalty, and ultimately revenue is all significantly greater as an outcome.

By offering the most personalized shopping experience, in which recommendations are generated based on past purchases and things that other customers have purchased browsing patterns, and other attributes, Amazon has exploited this big data and analytics lifecycle to its advantage.

Specific and Practical Promotions

Big data can help businesses target their intended consumer base with personalized products without spending a fortune on ineffective advertising campaigns. Big data can be used by businesses to track point-of-sale and online purchase activities to research consumer patterns. To help firms attain customer expectations and foster brand loyalty, customized and specific marketing plans are developed using this information.

Particular and Useful Promotions

Without spending a fortune on useless advertising campaigns, big data may help firms target their desired consumer base with customized offerings. Businesses can follow point-of-sale and online purchase behaviors using big data to study consumer trends. Leveraging this data, tailored and targeted marketing campaigns are generated to help businesses in meeting client expectations and cultivate brand loyalty.

Optimize Performance

The efficient functioning of business can be improved by using big data solutions. You can compile a tremendous quantity of valuable client data through your contacts with customers and the helpful input they offer. The data can then be substantially trended by analytics to create goods that are relevant to the customer. The tools can automate repetitive processes and tasks, giving employees more time to work on jobs requiring cognitive abilities.

Minimize Costs

The capacity to minimize corporate expenses is one of the biggest advantages of the big data analytics life cycle. It is a known truth that the cost of returning an item is far more than the cost of shipping. Businesses can use big data to figure out the likelihood that a product will be returned and then take the appropriate action to make certain that they sustain the fewest losses possible as a result.

Key takeaways: The lack of a clear set of phases for a data analytics architecture does, however, make it difficult for data analysts to deal with the data. However, laying out a set of company goals and working toward them in the first stage aids in outlining the subsequent stages.

Frequently Asked Questions (FAQs)

Q. What Is the Lifecycle or phases of Data Analytics and its importance?

Data plays an important role in the present-day setting, which is predominantly digital. During its production, testing, processing, consumption, and reuse, it goes through several steps. These stages are mapped out by the Data Analytics Lifecycle for specialists working on data analytics initiatives. A circular arrangement of these phases creates the Data Analytics Lifecycle. Each phase has a distinct purpose and personality.

Significant big data projects should be utilized with the phases of data analytics. The cycle is continuous, and it is utilized to precisely express the project itself. To investigate the numerous needs for evaluating the information on big data, a methodical approach is required to organize the actions and tasks involved in gathering information, processing it, analysis, and reuse. Modifying, processing, and cleaning raw data comprise data analysis. The goal is to produce substantial, valuable information that aids in business decision-making.

The phases of Data Analytics and Lifecycle outline the process for creating, gathering, processing, using, and evaluating data to accomplish the goals of the company. It offers a methodical approach to managing data so that it can be transformed into information and used to achieve organizational and project objectives. The process delivers the guidance and techniques needed to extract information from the data and move further toward reaching corporate objectives.

Data professionals use the cyclic structure of the phases to go ahead or backward with data analytics. Individuals can decide whether to carry on with their current research or abandon it and conduct a fresh analysis in light of the recently acquired insights. The way they proceed is guided by the Data Analytics lifecycle.

Q. What are Data Analytics Lifecycle Examples?

Thinking about a network of retail stores that wishes to increase sales by optimizing the prices of its products. The retail chain has thousands of products spread over hundreds of locations, making the situation extremely complex. After the calculation of the goal, you can locate the data you require, prepare it, and follow the process of the Data Analytics lifecycle.

You notice a variety of patrons, including regular patrons and patrons who make large purchases, such as contractors. You claim that the answer lies in how you handle different consumer types. You should talk to the client team about it because you don’t have adequate information.

To assess whether various client categories have an impact on the findings of the model and obtain the desired output, you must obtain the definition, locate the data, and perform hypothesis testing. Once you are satisfied with the model’s output, you may put it into use and incorporate it into your company. At that point, you are ready to implement the pricing you believe to be the most advantageous for all of the store’s outlets.

Three projects for students using Data Analytics that are approachable to beginners.

online web show Database

For novices, the IMDb data extraction project is excellent. You can accumulate data on well-liked TV shows, trivia and movie reviews, stats regarding various actors, and more. The process is made significantly easier by the fact that IMDb’s data is provided similarly across all of its websites.

Employment websites

One of the best projects for students to do using data analytics is this one. A lot of beginners enjoy scraping data from job portals since they frequently offer common data types. Numerous online tutorials are also available to guide you through the procedure. assemble details about the positions, employers, pay, locations, required skills, and other details. There is tremendous potential for future visualization. such as comparing skill sets to salaries.

Stores on the web

Gathering data from internet retailers on products and prices is another popular technique. Obtain Bluetooth speaker product information, or compile reviews and pricing for various PCs and tablets. This is extensible and reasonably simple to implement once more. It indicates that you can switch to a product with higher feedback once you feel comfortable utilizing the algorithms.

Q. What tasks are associated with data analytics?

Data analysts add value to their businesses by collecting data, using it to answer questions, and conveying the results to assist businesses make decisions. Data analysts commonly do the following tasks:

  • Data mining.
  • Cleaning and refining of data.
  • Data analysis.
  • Visualization of data.
  • Report development.
  • The modeling of data.
  • Data Quality Monitoring.
  • Reaching Decisions Together.



Priyanka Sharma is a skilled writer and has written and published many articles and blogs. She decided to switch her occupation to content writing after five years of working as a travel agent. She is an avid reader and a passionate writer. Now she is a full-time content writer and is honing her skills.

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