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6 Essential Tips for Social Media Writing

As social media becomes more popular, it appears that every firm has its presence on social platforms such as  Instagram, Twitter, Facebook, or other social media account. Social media is all about instant sharing, connecting with the audience, and developing relationships with viewers. Your social media strategy might include Brand awareness, lead generation, or customer retention. All of these elements are attained through one thing, strong social media writing skills. The best means to receive feedback is to write effective social media copy that captures the interest of viewers. However, there are a few crucial points to keep in mind to keep your audience engaged. In this article, we’ll discuss six social media writing tips for creating posts that get your target audience’s attention and drive engagement.

List of best tips for social media writing

Writing Tips for Each Social Media Platform:

Having a presence across all social media platforms is an excellent approach to raising brand awareness, building a following, and driving conversions. It is vital to realize, however, that each social media platform is unique. Instagram, Twitter, Facebook, LinkedIn, Pinterest, and Google My Business each have their own set of trends, demographics, post formats, and requirements.

It is unlikely that content that performs well on LinkedIn will achieve the same success on Twitter or Pinterest if posts are simply copied and pasted consistently across all channels. As a result, it’s important to adapt your writing style to each platform. This will optimize your efforts and increase engagement.


Because Instagram is mostly about visuals, captions should be brief. The main objective of the copy is to provide context for the image or video, with a clear call to action that invites the viewer to interact with it. It’s all about quality over quantity with Instagram captions, which should be short and crisp. People will read the lengthy, in-depth text if it adds value or is intriguing. However, if you’re unsure whether a post is too long, keep it short.

Users Instagram has 500 million daily active users and 1 billion monthly active users around the world. 

Character LimitInstagram caption limit is 2,200 characters. So you have enough room to give context to your posts with captions. Also, keep in mind that Instagram captions are truncated at 125 characters. While 2,200 characters is a lot, large blocks of text can look cluttered and draw attention away from the main point of the post, which is your photo or video. Longer captions may complement informative and educational posts. Fun and casual posts, on the other hand, may only require a few words in the caption.

Hashtags: Using hashtags is a great way to grow your Instagram audience and reach. They’re used to categorize content and make it easier to find. Instagram allows you to use up to 30 hashtags per post. However, filling your caption with as many hashtags as possible isn’t always a good idea. The general view is that 11 hashtags are a decent place to start.

The most common hashtag count on Instagram, however, is between one and three. You’ll need to conduct some testing to see what works best for your company. Instagram hashtags can help you develop an online community and encourage people to engage with your brand.

Emojis: Select appropriate emojis to go along with your content.


Many individuals use Twitter to keep up with news and updates. The audience expects straightforward, easy-to-understand writing. This platform is ideal for engaging with other users. To interact with other accounts, use the tagging feature. To engage followers, highlight company news, and post industry updates. To convey your message in a limited amount of space on Twitter, you must use smart, concise wording. It may take some practice, but once you’ve mastered it, your tweets will soar.

Users: Twitter has 396.5 million active users and 206 million daily users.

Character Limit: Twitter permits up to 280 characters per post, but this platform is all about succinctness. Tweets with fewer than 100 characters receive more engagement.

Hashtags: Use hashtags to increase your visibility. Normally, tweets with one or two hashtags receive more engagement than those without but engagement drops when additional hashtags are added. 

Emojis: You can use emojis to increase overall engagement as this platform is emoji-friendly.


Facebook posts, like Instagram, should have a conversational tone. It’s all about getting others to engage with your posts on this platform. To get users to comment and share with their friends, ask open-ended questions or include a call to action like “Tell us what you think.” This platform is ideal for promoting content such as blogs, reports, and videos. Fans of your business visit your Facebook page to check about new developments, view photos, or explore events.

Users: Facebook’s platform is accessed by 1.9 billion daily users and 2.9 billion monthly users.

Character Limit:  While the character limit for feed posts is 63,206, posts with 50 or fewer characters receive the most engagement. Keep your captions to 120 characters or less. Having said that, what engages your audience will differ based on your industry. So, to determine the optimum character count for you, try experimenting with different Facebook post lengths and see what works best for you.

Hashtags:  Hashtags: Facebook has attempted to promote the usage of hashtags, but it hasn’t taken off as it has on other platforms like Instagram or Twitter. To see if hashtags should be part of your strategy, try posting with and without them. Use no more than two brand-specific hashtags in your posts.

Emojis: Just like Instagram, you may include emojis in your Facebook copy. Use emojis at the end of your sentences rather than throughout the caption to appear more professional.


LinkedIn is a professional networking platform where professionals and brands share industry insights, news, and updates. As a result, it has a completely different audience and writing style than Facebook and Instagram. Because this is a more formal network, your writing should reflect the intent to create professional business connections. Longer posts are encouraged on this platform. Share credible articles to demonstrate your expertise, increase engagement, and improve customer acquisition and retention.

Users:  Linkedin has over 706 million members and 50 million listed companies.

Character Limit: LinkedIn posts are limited to 700 words. Consider publishing an article straight to the platform if you wish to produce a long-form piece. This allows you to elaborate on your ideas and establish yourself as an industry thought leader.

Hashtags: For optimum exposure on the platform, we recommend including up to three hashtags at the end of your caption. When you use more than three hashtags, you risk appearing spammy.

Emojis: While emojis are normally discouraged on this platform, GIFs and images can be used to make your post stand out. Since this is a professional platform, all of your posts should have a businesslike tone.

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Pinterest, like Instagram, is mostly image-based. Pinterest allows users to quickly and effectively find infographics, visuals, recipes, and more. It’s simple to cross-share on Pinterest if you’re already creating content for Instagram. It can also be used to effectively share blog posts.

Users: Pinterest has 433 million monthly active users.

Character Limit: You have a total of 500 characters. Avoid going overboard. The ideal length for a description is between 100 and 200 characters. Captions and descriptions that are brief help to boost engagement. It’s a good idea to be specific in your description and include relevant keywords.

Hashtags: Hashtags were once a big No on Pinterest. However, hashtags are now searchable and appear in chronological order. However, Pinterest is still predominantly driven by keywords, not hashtags, thus the feed will show results that contain the keyword even if the hashtag isn’t there. It doesn’t hurt to use hashtags on your pins because they usually double as keywords. Although Pinterest permits the use of more than 20 hashtags per pin, it is recommended to use only 2 to 8 hashtags maximum.

Emojis: Pinterest does not support the entire collection of universal emojis. Emojis and gifs can be used to personalize messages.

Google My Business

Promote sales, upcoming events, and company updates using Google My Business (GMB). Your posts should be concise and should encourage readers to respond to your proposed call to action. To draw the viewer’s attention, pair the caption with a photo or video.

Users: GMB has a large following. These posts will appeal to anyone who utilizes Google daily to research businesses. As a result, it’s critical to keep messages balanced to appeal to people of all ages.

Character limit: You have up to 1,500 characters, keep your posts brief. For optimal engagement, strive for 150 to 300 characters.

Hashtags: Hashtags aren’t required or important for GMB

Emojis: Emojis appear in GMB and can be used to liven up your post but aren’t necessary. A few on-brand emoticons can go a long way.

Also Read: Social Media Writing Skills

6 Essential Tips for Social Media Writing

Writing for social media may take talent and inherent creativity. Regardless of your present level of experience or talents with a little extra effort in your writing, you can engage the readers, make them take action, or be more informed than before. Here are 7 essential tips for social media writing. Try them to develop your writing muscles. You’ll be surprised at how clear your writing becomes.

1. Do Your Research:

It is important to write engaging content for your social media posts that are relevant to your target audience. An internet user’s typical attention span is quite short, and they are largely here to engage with the content that interests them. As a result, writing relevant posts will increase your or your company’s popularity. 

How do you come up with relevant posts? This is where research enters the picture. Research is extremely valuable when it comes to social media writing. Consider the overall demographic of your target audience before diving in depth.

What are their needs, problems, or challenges? Choose a need or challenge that is now a top priority for them, and then create content and social media posts that provide them with a solution. In addition, as a writer, your research should include the topic or subject matter you write about.

The reverse of writing is reading. The more you read, the better your writing will become. So, before you start writing your social media post, do a lot of reading. Share success stories from prior satisfied customers to connect with your audience on an emotional level. This can help them visualize their success as a result of using your product or solution and will make them feel optimistic about you. 

2. Keep it Short But Smart

One of the most difficult writing skills to master is expressing a point as concisely as possible. Time is precious, and attention is scarce. As a social media writer, your biggest challenge perhaps would be to create posts that capture your reader’s attention. You must show your readers that you value their time and attention.

It is important to keep your content to the point in social media writing. Long narratives, elaborate explanations, or rambling paragraphs are not appropriate on social media. Try to communicate your message in as few words as possible, and start with the most important information at the beginning.

On social media, your audience is skimming, so make sure you communicate what you need to say as swiftly as possible. It’s not easy to keep things concise. You’ll need to practice for a time. Consider it from a psychological standpoint. How much information can you squeeze into four lines of text? In actuality, two phrases can transform the world; all it takes is a little creativity.

Recommended Read: Content Writing Courses in India

3. Use Images and Videos

Social media is unquestionably a visual medium, with images and videos attracting more attention than text. However, this does not imply that you can write any copy or that you should ignore it. The copy should complement and enhance the visuals in social media writing.

While the copy may not be noticed before the visuals, it may be the deciding factor in whether or not someone clicks on your post. When the written content is accompanied by images or video, it naturally becomes more appealing. Graphics enhance the readability of your content.

Any social media expert will tell you that visual content ranks higher in social media algorithms. This is also one of the reasons why most social media platforms now integrate live video features to increase engagement and reach.

When creating a social media post, writers and designers should collaborate closely to ensure that the copy and visuals convey the same message. The copy directly speaks about what’s going on in the image while also explaining what the product does.

4. A Quick Wit That Engages

We all smile when we hear humor because we recognize that it requires a certain amount of creativity. When we read clever use of irony, we smirk because we know it takes keen intelligence. Wit is all about humor. People are drawn to witty content because it puts them in a better mood and allows them to unwind and relax.

If you consistently write in a way that makes readers think and smile, they will return for more. A bit of humor can be beneficial to your social media content. Humorous content benefits not only your audience but also you. It can assist you in developing a humane relationship with your audience in a world that is becoming more impersonal and digitized.

It has the potential to draw a lot of attention. However, to communicate a clear message, content and humor must ideally complement your brand voice and image. When it comes to writing humor, it’s all about quality over quantity.

You don’t have to write an entire post only to prove your sense of humor; instead, sprinkle in a few quick jokes here and there to make your audience laugh. As a consequence, you will keep them interested in what you have to say while also giving them an enjoyable experience. Remember that a little wit goes a long way.

5. Add a Call to Actio

You should have a goal for your business on social media, just like any other marketing channel, and your writing should reflect that aim. Social media writing success or failure is measured in action. How much does the writing inspire people to take action? Consider placing a call to action (CTA) at the end of your content or social media posts to prompt your audience with what action you want them to take next.

It is important to include a CTA in your social media writing. Without one, most individuals will not take action after reading your content, even if they appreciated it and found it useful. Every time you write for your brand, you should keep your CTA in mind. Don’t you want your readers to take action?

A desirable response is always wanted, whether it is to read your article, view your video, join a conversation, share a post, or attend an event. Do they click where you tell them to? Do they sign up? Do they like it, share it, comment on it, or subscribe to it? You must tell people what to do in a genuine and non-sales manner. The goal of social media writing is to connect with people and encourage them to halt for a moment to consider whatever your proposition is.

Must Read: Difference Between Content Writing and Social Media Writing

6. Use Social Media Tools

You require assistance in ensuring that your posts are accurate. This is where social media tools may help. They all assist you to polish your writing in different ways and with different approaches. If you use them, you’ll never again publish an error or mistake

A writer with the correct tools can accomplish amazing results in social media content. These tools are recommended if you want to significantly modify the way you write on social media. Find the ideal combination that suits your requirement. 


Hemingway is an excellent tool for improving your writing style. It assists writers of all levels in creating content that is straightforward, compelling, and clear. The app can help you in eliminating complex words and phrases, creating succinct and clear sentences, and ensuring that your sentences flow smoothly. Hemingway Editor can readily identify long and difficult-to-read sentences in social media writing.


Canva is a free template-based design tool that is both powerful and easy to use. You can choose from hundreds of thousands of templates, graphics, and photos. Creating branding images with Canva is as simple as dragging and dropping. What was formerly a time-consuming procedure will just take a few minutes whether you choose to use your logo, social media handles, or a hashtag.


The primary advantage of Grammarly is that it allows anyone to enhance their writing styles and make their write-ups more appealing and effective. Grammarly is a popular online grammar checker that can correct grammar, punctuation, and spelling mistakes rapidly. It is also likely to boost your vocabulary because it detects and corrects all contextual errors. It will help improve your writing skills.

Read Here: Hemmingways vs Grammarly


Piktochart is a visual communication platform that allows you to create professional infographics, presentations, reports, social media graphics, posters, and prints, as well as personalized social media videos. You can simply convert any text- or data-heavy content into a visual story that your audience will enjoy using Piktochart. 

Adobe Creative Cloud Express:

With thousands of elegant templates, as well as assets for social media posts, logos, and more, Adobe Express makes it simple to get started. Make everything you need in one place, using simple tools that allow you to remove backgrounds, animate text, add your brand, and so much more. You can quickly resize content for every social media platform and apply Adobe Photoshop quality effects in a snap.


Lumen5 is a video creation tool that allows for the easy creation of interactive and engaging videos with little to no effort. This AI-powered platform is regarded as being one of the quickest video creation tools available online. It contains a large collection of royalty-free media, and its many capabilities, such as text-to-video conversion, a media library, branding options, and video formats, make it a multi-tiered web-based video editing service.


Q1. What exactly is social media analytics?

One of the most important ways for businesses to use social media is to look at analytics to learn their customers’ behavior online. They then analyze the effectiveness of their efforts and use this data to make decisions and marketing actions.

Q2. Which are the best platforms for social media marketing? 

The answer is highly dependent on the brand and purpose. The more user base a platform has, the greater the opportunity to connect with new people. That is why platforms like Instagram, Twitter, Facebook, LinkedIn, Pinterest, etc. are beneficial. LinkedIn is perfect for B2-B companies, whereas Instagram is great for lifestyle brands.

Q3. What are my options for landing a job in social media?

Many digital marketing jobs demand some social media experience. As a result, you should begin exploring how the various platforms are used, both practically and for marketing objectives. Hands-on experience, as well as an understanding of current digital workplace trends, is always desirable.


Social media is here to stay. Platforms will transform and evolve, but the medium of communication will not. Practice being concise, relevant, and witty, and incorporate photos, videos, and formatting with a clear CTA at the end. You can establish a connection with your audience through your content by making sure that everything you write is tailored to their wants and needs. Do your research and learn about who they are and what they need most. Speak to customers in their language, utilizing your brand’s voice consistently. It’s a breeze after you get used to it and figure out the formula that works best for your audience.

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