10 Digital Marketing Advanced Courses In 2024 For Professionals

Digital marketing along with its constituents is the girdle that binds consumers and businesses globally. Anyone who uses an electronic device like a laptop, tablet, or Smartphone has encountered digital marketing quite frequently in their day-to-day lives. Today we look at the top digital marketing advanced courses along with their features. 

Push notifications, text messages, emails informing you about a new product or service, social media influencers advocating a product in an Instagram story or Pinterest post are all examples of Digital Marketing. 

Today, we will discuss 10 Professional Advanced Digital Marketing Courses. Of late, the trend of incorporating digital marketing strategies in the marketing mix has gained enormous popularity. Traditional marketing is no longer enough to draw your consumers in.

With this spike in the demand for competent online marketing professionals having an incisive understanding of web marketing, advanced digital marketing training and courses have become the need of the hour.

Businesses, individuals, education providers, both online and offline have realized the need for an advanced curriculum that is going to catapult your business towards greater success, and individuals towards a far more rewarding career.

The main structure of digital marketing is based on content creation, which is the linchpin of any digital marketing endeavor. The other key modules like Search Engine Optimization, PPC, Social Media Marketing are based on the structure of the content that helps a brand gain its goodwill in the online space.

Here is a list of 11 professional digital marketing advanced courses for marketing knowledge. These courses are mostly online which helps you to study whenever you want at your own time and convenience.

1. IIM SKILLS

IIM SKILLS is one of the top-ranked institutes offering a wide range of courses for students, professionals, and anyone interested to pursue their careers. The flagship course of the institute The Digital Marketing Course has been helping candidates upskill and pursue a career of their choice. The best feature of this course is that it is conducted online in immersive classrooms. The pedagogy is in alignment with the industry standards. Mentors who have been a part of the digital industry aim to provide you with incisive knowledge of digital marketing. It is regarded as one of the most advanced digital marketing courses for its curriculum and additional features provided by the institute.

Modules Covered 

Core Modules
			Content Writing And Blogging
			Search Engine Optimization
			Social Media Marketing
			Search Engine Marketing
			Inbound Marketing
			Email Marketing
			Web Analytics
Special Modules
			WordPress Web Development
			Integrated Digital Marketing Strategy
			Online Reputation Management
			Content Writing And Blogging
			Media Buying
			Affiliate Marketing
			Video Marketing
			Marketing Automation
			Digital Infographic Resume Preparation

• Course Name – Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship With 6k Fixed Stipend
• Course Fee – 34900 29900 + 18% GST (Includes Exam Fee)

You get access to several tools that help to smoothen your working process. The curriculum provides extensive knowledge of the various applications and tools that make ideating and executing projects easier for digital marketers.

Some of the tools covered are as follows:

• SEMrush
• Google Trends
• Adwords
• Similar Web
• Google Tag Manager
• Search Console
• Ubersuggest
• Answer the Public
• Youtube Analytics
• Succuri Security
• Yoast
• Rankmath
• Ahrefs, and many more.

The practical assignments include extensive learning on all the significant modules of digital marketing. Moreover, IIM SKILLS collaborates with a number of eminent corporate organizations and businesses for placement opportunities.

Take a look at the various places that IIM SKILLS Students Work At 

Hiring Partners 

Due to their outstanding contribution to the upliftment and welfare of students, IIM SKILLS has been featured in the top media publications. this reiterates the fact that IIM SKILLS prioritizes the candidates above everything else. The Learning Management system is also available to the students 24×7.

Media Partners 

The support desk is prompt and all queries are attended to with great sincerity and alacrity.

Still unsure of whether to pursue the Digital Marketing Master Course? Talk to our expert and get all the insight into the prospects of a digital marketing career. 

Professional Courses from IIM SKILLS

• SEO Course
• Technical Writing Course
• GST Course
• Content Writing Course
• Financial Modeling Course
• Business Accounting And Taxation Course
• CAT Coaching

Contact: +919580740740, [email protected]

Alumni Reviews

2. Market Motive’s Digital Marketing Program

It is an advanced online training and Certification Institute that helps to create professional competence in digital marketing modules. They also have courses and training for certification programs to educate employees of Fortune 500 companies.

Course Name – Digital Marketing Specialist Advanced Digital Marketing Masters Course. 

Course fee- Rs 59999

Curriculum includes

• Fundamentals Of Marketing
• Digital Marketing Introduction
• Content Marketing Foundation
• Digital Analytics
• Google Analytics
• PPC Google Ads
• Programmatic Buying
• SEO Foundation
• Social Media Strategy And Planning
• An Introduction To Social Media Tools
• Measurement And Reporting
• Social Advertising
• Demystifying Digital Channels
• Conversion Strategy
• Conversion Rate Optimization For Websites
• Traits Of Success
• Principles Of Persuasion
• Landing Page Anatomy
• Marketing Automation
• Digital Marketing Strategy
• Hootsuite Platform Training
• Hubspot Email Marketing Certification Training
• Advanced Web Analytics
• Advanced Search Engine Optimization.

The salient features of the course

You have 365 days of course access including 35+ live instructor-led online sessions. There is also OMCP certification worth $395 (Rs 30,150 approx) after completion of the course.

You have 45 + projects to work on to gain hands-on experience and mimic Pro simulation for better comprehension of all the digital marketing components.

The other courses that are of import in Market Motive are Advanced Search Engine Optimization, Advanced Social Media, Pay Per Click, Whatsapp Conversion, Content Marketing, Email Marketing, Mobile Marketing, Complete Google Adwords Professional.

Tools

• Google Trends
• Adwords
• Similar Web
• Hitwise
• Crazy Egg
• Google Tag Manager
• Facebook Analytics
• YouTube Analytics
• Semrush
• Spyfu
• Moz
• Raven
• Majestic And Others.

All of these courses have an Advanced Marketing Curriculum that helps to gain expertise on these various important elements of the entire digital marketing process.

Advanced Search Engine Optimization Certification Training 

It is 25 + hours of learning with downloadable workbooks, updated content, an assortment of practical exercises and quizzes. The course fee is Rs15,999 for self-paced learning and 20,999 for online classrooms.

The course curriculum includes 

• Types Of SEO
• Keyword Research And Competitive Analysis
• On-Page Optimization
• Off-page Optimization
• Algorithm Updates
• Integrating SEO
• Advanced Search Engine Optimization With The Business Impact Of SEO
• Analytics And Measurement and many other key factors.

Additionally, Market Motive has a plethora of advanced self-paced and online courses that help you to have expert knowledge of the complex concepts of Digital Marketing.

Register for A Free Demo Session 

3. Clickminded Digital Marketing Course

Clickminded Digital is a well-distinguished institute with industry experts like Tommy Griffith, Eduardo Yi helming the education models. They are thought leaders in the field of Search Engine Optimization, Adwords, Email Marketing, Content Strategy and Planning, and various digital marketing concepts.

Clickminded has a list of Advanced Digital Marketing Courses that help entrepreneurs, marketers, and professionals alike from various fields to understand the essentials of digital marketing with precision.

They offer several courses like Digital Marketing Bundle, separate courses like SEO Training, Paid Advertising, Email Marketing, Social Media Marketing, Content Marketing, Sales Funnel, Google Analytics, And Sop Library

Course Name Digital Marketing Bundle

The course provides in-depth knowledge of the components of digital marketing to increase your traffic and sales to a great extent.

The course curriculum includes 

• Social Media Marketing
• Content Marketing
• Email Marketing
• Paid Advertising
• Sales Funnels
• Google Analytics
• Search Engine Optimization
• Various Other Parts That Make Up These Models Of The Digital Marketing System

The course fee for the Digital Marketing Bundle is Rs 76000 approximately and for all the single courses fee is around Rs 38000 each.

Some of the most important features of the institute are that it provides certification for all the exams and you have lifetime access to unlimited content. There is no extra charge for the updated content in Learning Management.

This course is ideally suited for Digital marketers who want to learn the advanced curriculum of all the components of Digital Marketing. It is also extremely beneficial for businesses that want to drive more qualified traffic to the website through several digital marketing avenues like Social Media., Content marketing mobile email, paid ads.

The certificate can be easily added to your LinkedIn profile, thereby increasing your chances of getting noticed by potential employers.

Let’s look at the various topics covered in the digital marketing bundle course

• Search Framework
• Link Building And Authority
• Technical SEO
• Google Search Console
• Document Relevancy
• Campaign Walkthrough Analytics
• Fundamentals Campaign
• Debugging Business Goals Account
• Structure Conversion Events
• Funnel Framework Retention
• Experimentation On A Management Framework
• Facebook Ads
• Facebook Tools for Business
• Segmentation
• Email Campaign Optimization
• Tracking And Deliverability
• Content And The Relation With Funnel
• Messaging Strategy
• Copywriting
• Channel Selection
• Defining Metrics
• Brand Monitoring And Others.

The courses are entry-level to intermediate and teach comprehensive Digital Marketing modules for startups and individuals. Each course is generally 3 to 6 hours long and divided into snackable, organized segments for better information retention and comprehension.

Find the list of Top google digital marketing courses 

4. Udacity Digital Marketing Course

Udacity founded in the year 2011 by David Stavens, Mike Sokolsky, and Sebastian Thrun is one of the most reputed educational organizations that offer a range of important online courses including digital marketing advanced courses to individuals from diverse educational backgrounds. They help in skill up-gradation and help to get better job opportunities.

Course Name Digital Marketing Degree

Course Duration 3 months

Topics include

• Marketing Fundamentals
• Content Strategy
• Social Media Marketing
• Social Media Advertising
• Facebook Ads
• Search Engine Optimization
• Search Engine Marketing
• Google Ads
• Email Marketing
• Google Analytics.

The program further includes

• Real-World Projects From Industry Experts
• Technical Mental Support For Career Coaching
• Career Services
• Flexible Learning Program.

Additionally, you have extensive soft skills training, interview preparations, student community, resume services, GitHub review, and LinkedIn profile review.

Interested In content writing? Here is the Best Content Writing Course

5. Simplilearn

The popularity of Simplilearn is not unknown to anyone. It is an education provider that enjoys massive popularity from students globally. Their well-rounded courses help people to get the job that they desire.

Simplilearn offers several courses in the Digital Marketing discipline. However, their Digital Marketing Specialist Master Program is one of the most advanced digital marketing advanced courses.

The program not only helps you to grasp the core components of digital marketing but helps you to gain knowledge through thorough practical live projects.

The Course topics include

• Search Engine Optimization
• PPC
• Analytics
• Brand Management
• Reputation Building
• Social Media Marketing.

They also help you thrive in the professional ecosphere by turning you into competent digital marketers able to perform the most complex of challenges with clarity.

They also have an Advanced SEO Program that is equally beneficial to people wanting to start work on Digital Marketing

Key features

20 + real-life industry-based projects. Also, detailed insights on an advanced digital module like Web Analytics, Search Engine Optimization, Understanding Of Google Popular Tools Like Keyword Trends, Search Console, 360 Degree Understanding Of Planning, and Marketing A Website

The subjects covered are

• Search Engine Optimization
• Content Marketing
• Web Analytics
• Keyword Management
• Website Management And Url Management

Course Curriculum includes detailed SEO topics like

• Seo Introduction
• How Search Engines Work
• Types Of SEO
• Keyword Research
• Competitive Intelligence And Analysis
• On-Page Off-Page Optimization
• How to Avoid Duplicate Content
• Design And Architecture
• Local SEO
• Algorithm Updates
• Integrating SEO
• Building Successful Career In Seo
• Advanced Search Engine Optimization
• How Content Marketing Is Integral to SEO Performance

The SEO course advisor is Matt Bailey who is an expert in internet marketing. He is also the founder and President of Site Logic.

There are three types of learning offered here. Self-paced learning, blended learning, as well as corporate training. You get 24/7 learning assistance and support in the self-paced learning, 1-1 mentorship for doubt resolution in the blended learning module.

Corporate training includes customized delivery modules. You can have a combination of self-paced and blended learning, e-learning portal accessibility, and enterprise dashboards for teamwork and individuals.

Let’s have a quick look at one other course that can help you master a very pertinent element of Online Marketing.

Advanced Social Media Certification Training

It is a comprehensive curriculum with 65 hours of blended learning, 25 + real-life industry-based projects, lifetime access to self-paced learning, and utilizing the leading social media platforms like Facebook, Twitter, and LinkedIn.

Syllabus covers 

• Social Media Strategy
• Online Reputation Management
• Influencer Marketing
• Content Marketing
• Web Analytics
• YouTube And Video Marketing
• Facebook Marketing And Advertising
• Social Media Platforms Comprehension
• Twitter, Pinterest, LinkedIn, Instagram, Snapchat Marketing.

6. Content Marketing Institute Certification

Content Marketing Institute is one of the most coveted institutes premier online education providers. The impact of the content marketing Institute on students from various fields is tremendous.

Their content course covers the entire content marketing spectrum that includes planning, content channels, storytelling, audience segmentation and understanding, engagement through content, measuring the impact of content on your target group.

When you sign up for their online training and certification on content marketing, you are given access to the entire set of course materials for one year from the period of signing up.

The content marketing Institute provides comprehensive virtual training in content writing and marketing to create thought leaders in this extremely vital module of digital marketing.

The 2020 curriculum for content marketing has been formulated by industry expert Robert Rose. The modules comprise both compulsory and elective topics.

Some of them are

• The State Of Content In 2020
• Beginning Of A Functional Strategy
• Content Marketing Product Plan
• Business Storytelling
• Essentials Of Measurement
• Story Mapping
• Evolution Of Content Marketing
• Strategic Function Of Creating Content
• Business Cases Related To Content Marketing
• Startup Investment And Content Fundamentals
• Brand Strategy, Visual Strategy
• Audience Development, Engagement
• Buyer Persona
• Segmentation Strategies With The Help Of Buyer Personas
• Marketing And Sales Best Practices For Audience Persona
• Introduction To Account-based Marketing
• Intention Of Content
• Digital Channels And Appropriate Storytelling
• Brand Story
• Inbound Content Marketing
• B2B Video
• Strategic Approach For Thought Leadership
• Paid Owned And Earned Media Integration
• Building a Social Media Strategy
• Principles Of Social Conversation
• Smart Branding
• Influencer Outreach
• Editorial Calendar
• Effective Content Mix
• Keyword Research And Many Others.

After enrollment in the content marketing course, you get access to the university curriculum. You also have different quizzes and assessments to measure your retention of information.

There is an in-depth understanding of six core modules, resources that constitute ebooks, reference materials research copies, and others. The course fee is $995 for individuals and 595 dollars for alumni.

7. Course Era Digital Specialization

Course Name- Digital Marketing Specialization.

The course provides education on understanding customer behavior and patterns, taking into account the factors driving purchasing decisions. And, then creating a plan that incorporates the important factors to drive sales.

The Digital Marketing Specialization has 7 courses. They are as follows:

• Marketing In A Digital World
• Digital Analytics For Marketing Professionals 1) Theory And 2) Practice
• Digital Media Marketing Principles
• Marketing Strategies
• Analog World Marketing
• Digital Marketing Capstone.

The important feature of the syllabus is that the course is 100% online and therefore you have the benefit of acquiring knowledge from anywhere you want.

There is a flexible schedule and the course is designed to cater to people from all fields, whether technical or nontechnical. You earn a Certificate of Completion after successfully passing the examination.

The course topics that are covered in this Digital Specialization course

• Digital Tools Course Overview
• Promotion Through Digital Tools
• Placement Through Digital Tools
• Digital Influence On Marketing
• Basics Of Web Analytics
• Techniques And Data
• Digital Data Promises And Pitfalls
• Principles And Concepts Of Digital Media
• Changing Landscape
• Digital Media Course Strategies
• Trends And New Frontiers
• Digital Dominance Of The Analog World
• Symmetry Between Digital And Analog Transformation And Resistance

The Digital Marketing Capstone 

It is the most important project in the Digital Marketing Specialization course. They involve client and brand analysis.

There is a customer decision trajectory. You learn about the marketing analytics process based on the consumers’ preferences and behavior. Then you have to collect and analyze data to identify the channels that are most influential and create a content strategy optimized for Digital channels.

The course covers every minute detail of the online space. The course structure in such a way that it helps professionals as well as starters in the field to understand the elements combining digital marketing strategy with complete clarity.

The instructors are industry experts like Vishal Sachdev, Mike Yao, Digital Media Expert Kevin Hartman, analytics experts, and Aric Rindfleisch among others who are equally competent.

It is one of the most in-depth courses that teach the basics to the more complex levels of digital marketing from leading institutions all over the globe.

They help in your personal development as well as your business, whether it’s a startup or a big corporate organization.

Some of the key features of the course are

Self-paced learning, globally recognized certificate, specialization in the digital models, practice sessions, quizzes, and assignments. They also involve adequate feedback, course videos in the recording.

Since there are 7 parts to the Digital Marketing Specialization Course, the duration of the course varies with each module. For example, you can complete the Digital Capstone module in around 19 hours.

The course duration for each of the modules are

• Marketing In A Digital World 29 Hours
• Analytics Theory 13 Hours
• Digital Analytics Practical 12 Hours
• Digital Media And Principles 14 Hours
• Marketing Strategies 15 Hours
• Analog World Marketing 19 Hours.

This is, however, an approximation and not an exact duration of each course. Since there is flexible timing you can reset the deadline according to your convenience and schedule.

8. American Marketing Association (AMA) Digital Course

They cover a variety of topics like Marketing, Career Resources, Ethics, Branding, Customer Experience, And Digital Marketing.

Course Name – Digital Marketing Certificate Course. It comprises of 2 certifications and 1 test. There is access to 30 hours of self-paced online learning.

The topics covered are

• Content Marketing
• Search Engine Optimization
• Social Media Marketing PPC Using Google Ads
• Display Advertising
• Email Marketing
• Website Optimization
• Google Analytics
• Digital Marketing Strategy.

There is also a Digital Marketing Bootcamp course that comprises conferences, events, and training to help you understand digital marketing in a collaborative setting with major teaching sessions and topic-based discussions.

A large part of this Bootcamp is interactive exercises and projects that help you to understand how to design and position your brand.

Their Integrated Marketing Communications feature is a high-quality job-oriented exercise that helps you to accomplish your personal growth as a digital marketer as well as achieve business objectives like garnering higher revenues, improving returns on Investments, and integrating different digital channels to encapsulate your brand’s message with uniformity across all digital mediums.

9. DistilledU Online 

This is an online University that teaches the nitty-gritty of Search marketing. It has 133 + hours of advanced video content that you can learn at your convenience.

DistilledU was founded by Will Critchlow who is a renowned digital marketer having worked with some of the most eminent brands in the world.

They have courses for beginners and intermediates to learn the skills required to get a job as an SEO strategist. They also provide advanced content that includes analytics, mobile marketing, video marketing, understanding of several SEO tools, and customer engagement.

The courses are taught by leading experts in the domain of digital marketing who provide valuable tips and tactics to carry out digital marketing efforts for business enterprises.

There is also provision for a comprehensive assessment of your knowledge retention through interactive models and practical exercises in Excel, HTML basics, and GA Setup.

There are multiple-choice questions that help you to understand just how efficiently you have so far understood the chapters taught. Your profile at DistilledU displays your badges for every achievement. It is optional.

The course fee is $40 with monthly payments and $33 with annual payments. They also have a demo session with 3 free models to help you understand what the course at DistilledU entails.

The course topics include 

SEO 101

• Search Engine Basics
• Interactive Search Operator
• Basic On-page Off-page Optimization
• Technical Seo
• Interactive Robots.Txt
• Keyword Research Information Architecture
• Competitor Research Link Analysis
• Google Analytics Setup Training
• Google Search Console.

Further SEO

• How To Get A Link
• From Request To Sender
• Outreach
• Excel Skills
• Analytics And Measurement Toolkit
• Introduction To HTML
• International SEO
• Meta Information
• Consulting Skills
• Mobile-friendly
• Website Building
• Penalties, Updates, And Inclusion App
• Indexing And App Search

They have conference recordings, updated videos that can impart incisive education on several of the elements of web marketing.

Topics

• Analytics And Tools
• Brand Management
• Community Development
• Competitor Analysis
• Information Architecture
• International Social And Technical Aspects Of The Digital Marketing Silo
• WordPress
• Search
• Email Marketing
• General Marketing
• Conversion
• Data Link Building
• Mobile SEO
• Local Reputation Management
• User Experience
• Vertical Search And Video Among Others.

10. OMCP Digital Marketing Certification

It is one of the premier institutes providing digital marketing certification for professionals with work experience. Online Marketing Certified Professional (OMCP)is a certification that helps digital marketers from across the globe to put their experience and knowledge to the test.

The assessment helps you to understand your level of proficiency to carry out successful digital marketing strategies. The course modules also assist you to understand the principles of marketing, digital media, and the impact of education on the best practices that can help a Digital campaign to be successful across digital marketing channels.

The course topics include

• Content Marketing
• Conversion Rate Optimization
• Email Marketing
• Mobile Marketing
• Paid Search
• Search Engine Optimization
• Social Media Marketing
• Digital Analytics.

OMCP has approved courses and the candidate has to complete 1000 hours of online marketing experience in at least 6 marketing disciplines. The OMCP certification is valid for 2 years from the date of assessment.

Some of the institutes that provide education for passing the OMCP examination are

• Duke Digital Media Marketing Certificate Program
• Simplilearn Marketing Courses
• Circus Street OMCA Digital Marketing Course
• Linkedin Learning
• University Of Georgia
• Mind Edge Digital Marketing Via Skye Learning
• Mind Maps Running
• Boot Camp Digital For OMCA And OMCP Certification Among Many Other Institutes.

You can check the entire list of institutes that teach for certification preparation at the OMCP website. OMCP certificate is a very desired certification simply because it is your gateway to much greater prospects in the digital marketing sector.

The certification proves that you have acquired an advanced marketing education. You have a strong conceptual understanding of digital marketing modules.

11. Udemy Digital Marketing Masterclass

Udemy is a popular online platform for several courses in hundreds of disciplines. They have a wide scope of Digital Marketing advanced courses too through their many courses the most prominent being the digital marketing Masterclass. There are 23 courses in 1 digital marketing masterclass.

The takeaway from the course

You learn about digital marketing strategies and tactics, social media marketing strategies using the most important social media platforms to augment your business growth.

Consolidating your brand position and identity through focused content dissemination is important. Growing email lists, website traffic, social media following increasing conversion in sales with real-world techniques are also taught in the course.

The course is comprised of 19 articles and 32.5 hours of on-demand video with 28 downloadable resources

It is a lifetime access course and can be accessed through mobile and TV as well. There are practical assignments involved and you get a certificate of completion after taking the exam

Course Curriculum covers

• Branding
• Websites
• Email Marketing
• Blogging
• Copywriting
• Search Engine Optimization
• YouTube Marketing
• Video Marketing
• Facebook Pages
• Facebook Group
• Local Business For Facebook
• Facebook Advertising
• Google Ads
• Analytics
• Twitter, Instagram, Pinterest, Linkedin
• Periscope Live Streaming On Social Media
• Podcasting, Quora.

The course instructions and Phil Ebinar and Diego Davila have their multi-dollar businesses in the digital market.

The course pedagogy is based on practical examples of case studies, offering techniques and strategies to help grow the business with proper digital marketing planning.

The Udemy Master course is ideal for YouTubers, social media celebrities, entrepreneurs, business owners, bloggers, website owners, startups, and marketing agency owners, who want to utilize their money pragmatically in digital marketing strategies to reap results.

 

Conclusion on the top advanced digital marketing courses

If you notice closely any job portal today has innumerable digital marketing job roles and designations open for employees to fill. As per statistics, the numbers are only going to rise in the coming years. Businesses and consumers, individuals are all shifting from the conventional form of marketing to the more advanced digital form. Thus here is the list of the top digital marketing advanced courses to help you gain knowledge.

Exposure, visibility, and transparency is much more in a digital business today owing to the innate characteristics of online marketing. This involves a support desk, reviews, testimonials, and several other means of gaining honest information about a brand, product, service, enterprise, or organization.

These Professional Digital Marketing Advanced Courses only fortify your knowledge in several digital marketing disciplines so that you can create even more focused marketing campaigns with great results and increased Returns on Investment (ROI).