11 Effective Content Marketing Tips for Beginners
Here are the 11 effective content marketing tips for beginners that you can leverage to get the most out of your content and level up your results.
Want to get your content out there with maximum visibility and reach? This article could really help you get started. If you are just starting out in the content marketing space and are wondering where to begin, you have come to the right place. Let’s take a tour of some of the most effective content marketing tips and hacks that will help you change your status from novice to proficient in the field of content marketing.
What is Content Marketing?
“Marketing” in simple terms is the process of promoting and selling products or services through effective advertising that appeals to the business’s target audience. And marketing through the use of engaging content is “Content Marketing”. It is in fact, more than just selling a product.
It is about creating a connection with the audience by giving them more information about the products or services, something they can relate to. From big brands to small businesses, content marketing is used on all stages to build a stronger relationship with the existing customers, while also attracting new customers.
And with the use of social media dominating people’s lives, digital content marketing has become imperative in this day and age. However, there are different kinds of content marketing that need to be used these days for reaching a wider customer base such as:
- Paid ad content
- Case studies
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11 Effective Content Marketing Tips
These content marketing tips will not only help in generating more leads but will also build customer trust and brand loyalty among your consumer base. This is important for brands and for customers alike as it is what customers expect from brands. Use the following content marketing tips and hacks to increase customer interaction and to make sure that your content fulfills its purpose and does not go unnoticed:
Make your content SEO-friendly with the use of specific keywords
Writing content without factoring in Search Engine Optimization is like rowing a rudderless boat. You can create impressive content, however, if it is not SEO-friendly, it will not fetch the desired results and your content will drown in the sea of content out there. In order to ensure that your content ranks highly on the search engine, it is important to target specific keywords and write your content around the said keyword.
There are various tools out there to make your content more SEO-friendly and help to select the right keywords and keyphrases. Here are some tips you can use to create high-ranking content:
- Conduct proper and thorough keyword research
- Ensure your content is well structured
- Write small and concise paragraphs
- Make your URLs more SEO-friendly
- Write optimum meta description
- Keep your content updated regularly
- Write titles that are catchy and easy to search
- Add links to pages that have credibility and footfall
- Use images effectively
- Making use of SEO analysis tools could prove to be helpful
But it is also important to note that it does not help to be obsessed with SEO. Search Engines often make decisions on the basis of user visits and retention. And if the visitors are not happy with the quality of content on your website, they will look for other results elsewhere.
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Make sure you answer specific questions with your content
In addition to using SEO-friendly keywords, you could also use a strategy where you answer certain complex questions with your content. Getting ranked on Google’s featured snippets will do wonders for your content. So basically, sometimes for certain search results, Google shows a snippet of the page describing the content on that page before the link to that page. Google’s automated system determines whether a snippet is worth being featured if it meets certain criteria.
You can do this by answering certain specific, complex questions with your content. And by doing this, you not only improve the quality of your content but also uplift your brand by gaining the status of an expert. If your content appears as Google’s featured snippet, you will have more credibility and user trust as a brand.
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Offer Exclusive content to your mailing list
E-mails can be one of the most effective marketing tools in your toolkit. Start by creating a mailing list of subscribers and once you have that in place, make sure you offer some premium content to your special list of followers. This would really work as it makes them feel special and let’s be honest, who wouldn’t want that?
When you tell your subscribers that only they would have access to the creme-de-la-creme of content and information from you, they are most likely to opt for it. It’s a simple tip and very much doable. So, if you haven’t done this already, give it a try.
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Make sure you are constantly honing your writing skills
This is one of the most important content marketing tips that run the risk of being neglected. It is easy to take it for granted, get complacent and overlook the need for quality writing skills. They say that in order to become a good writer, one needs to be a good reader. Yes, the best writers are also the best readers. Here are some tips you can use to hone your writing skills:
- Make it a point to read often. And not just blogs and articles, but good books that will help to improve vocabulary and broaden the perspective
- Write every day, even if it is just a few hundred words, and strive to write better every single time
- Follow and analyze experts and try to imbibe some of their writing qualities and skills into your writing style
- Pursue excellence by being a good learner and adopt the mindset of a student. Push the boundaries of your writing style and never settle for mediocrity
Remember, the more time and effort you invest in honing your writing skills the better you write and the more it helps to bring traffic to your website or blog post.
It is important to justify your content with proper research
These days anyone can post anything online. But finding content that is trustworthy in today’s digital environment with low due diligence can be quite a task. For instance, if Mr. A runs a health blog and writes a post about dealing with depression, it may not be as reliable as say, a blog written by Dr. B with expertise on the subject backed with proper research. Your content could be full of creative ideas. But without proper research, data, and statistics to support your content, your write-up may lack the credibility that readers look for in any kind of content.
It also helps to make the use of statistics in your content seamless and effortless. It should not seem forced and crammed with data every step of the way. Rather, it should only be used to support your content as a way of making it more reliable. Also, if possible, you may want to cite the source of the data that you use to back up your research.
After all, it is important to give credit where credit is due. And let’s be honest, if someone used your data for their research you’d want to be recognized too, right? The fact remains that if you write well-researched content, you gain a certain amount of expertise and credibility, which will create trust in your audience and increase your customer base.
Make social sharing easy
Social media can be a boon or a bane. Depends on how we perceive it, and more importantly, how we make use of it. When it comes to content marketing, it can definitely be a boon. We all know how effective it is to use social media for marketing. It is the easiest way to reach a larger audience and make your content get noticed. This makes it one of the easiest content marketing tips and hacks to implement.
Use strategically placed, visually attractive social sharing buttons throughout your blog post or website. You can add a ‘Call To Action’ after the readers finish reading their article asking them to share your content on social media. If you can include really good, tweet-worthy quotes as a part of your content, it’s like the icing on the cake. Having a good, reputable social media presence is obviously one of the most effective content marketing tips you can surely use.
Evaluate the performance and success of your content with data
If only we lived in an ideal world where all we had to do was write a couple of blog posts and our business would simply magically succeed overnight, wouldn’t that be great? Unfortunately, that almost never happens. Coming back to pragmatic reality, smart content marketers know that it is not enough to simply produce good content, but it is also just as important to measure and evaluate the results of the efforts put in.
There are various tools and metrics that you can use to measure the effectiveness of your content such as:
- The overall traffic and footfall such as total number of visitors and unique page views can be measured using Google Analytics
- You can measure if the audience is engaging with your content using Google Analytics under ‘Audience Overview’
- Buzzsumo will enable you to track the social media shares and likes and also identify the top-performing content on your page or website
- Scroll depth and other ‘attention metrics’ can be measured using tools such as Chartbeat
It is imperative to consistently assess the performance of your content so that you can ensure productive use of your time, money, and other resources.
The longer the content better the performance
Studies show that longer content gets more attention from readers as well as search engines. Longer content with more number of wordcount has more chances to rank higher on the search engine. And a higher ranking means more readers and an increase in conversion rates of leads. Here are some of the benefits of writing long-form content:
- Longer content offers more relevant and detailed information to readers
- It helps to capture the attention of its readers
- You can incorporate more researched keywords in your content to make it more SEO optimized
- It helps to develop the authority of the website that published such relevant long-form content
Ensure that you make readers your priority
We have discussed the importance of writing SEO-friendly content and keyword research. However, it is also important to not let yourself get carried away with SEO and obsess over it. In order to write compelling content and connect with your readers, it is essential to make readers your priority and write keeping your audience in mind. If you keep your readers happy and deliver good content that they like to read and feel connected with, it will not only retain your current customers but will also bring in more new ones.
You can use these pointers to ensure you can check this one off your list:
- Know your audience. Everything from topic selection to the way you present your data should be appealing to your target audience
- Make use of social media to get an idea of what works. Since social media has a much wider reach, comments and likes posted on various platforms will help you figure out trends
- Follow industry leaders and join LinkedIn groups. This will definitely help to enhance your knowledge and improve skills to attract more readers
Try to research your competitors
This is one of the useful content marketing tips, but it isn’t limited to that. It’s also one of the oldest tricks in the book and a smart way to stay ahead in the book by knowing more about your competitors. When you do some analytical research around what your peers and competitors are writing about, the strategies they use, and also the way they create content, it will enhance your knowledge as well.
This will also help you in creating more engaging and unique content. Having competitive content analysis in place will help you stay a step ahead in your market, as you can use the competitor’s efforts to your advantage by:
- Taking stock of your competitor’s content
- Evaluating the quality and quantity of their content
- Analyzing the choice of their content topics
Analyzing the content marketing space is a critical step that will make your content stand out. It is always very prudent to evaluate the opportunities so that you can channelize your efforts productively.
Make sure that your content goes hand-in-hand with your brand
It is essential for a brand to have its own identity that the customers can connect with. Hence, the content marketing strategies and the content that the marketing teams create need to be in line with your brand identity. By asking the following simple questions, you can ensure that you create and write content that reflects what your brand stands for and develop strategies accordingly:
- What are your company’s values?
- Do the write-ups and contents reflect these values?
- What is the tone of the content and how does it speak to the customers about the way you do business?
- Does your brand voice seem sincere? Or does it seem to be forced and artificial?
Once you answer these questions, you can refine your content to be more in line with your brand voice and identity. This is something that every content marketer should aspire to do.
Why Content Marketing is Important?
Smart content marketing is all about attracting new prospects, converting prospects into customers and customers into repeat buyers. Content marketing is used to interact and engage with the audience and the customers which is what makes it so important for any organization. It is a known fact that these days every customer has expectations from brands to create consistent, high-quality content. Here are some of the benefits of content marketing:
- It creates trust for your brand among the customers
- Helps to generate leads
- Good quality and original content can improve conversion rates
- Creates more visibility for business through Search Engine Optimization
- Create brand loyalty among customers
- Quality content creates brand awareness which can put your business on the map
- Writing great content can make your company an authority in your industry
All in all, content marketing is a great strategy and a need of the hour for all businesses to grow, succeed and make a mark in the market. Yes, content marketing works, and how. That is the reason why it is being used by so many people these days. But it isn’t enough to simply create content as you would run the risk of going unnoticed.
The key is to keep working on improving your tactics by updating your marketing strategies and coming up with innovative ways to keep your audience engaged while staying focused on the customers. Using these basic yet effective content marketing tips will not only help you create quality content but will also ensure success.