With the advent of digitalization all over the world, businesses have been forced to adopt the changes accordingly. Digital marketing is one such area where most of the update has taken place with the application of new techniques that have led to increased sales and profit for businesses who have implemented it properly. SEO that is Search Engine Optimization is one such process that helps in bringing more traffic to your website with increased attention to your business which might lead to better selling prospects. As SEO has become such an integral part of digital marketing we will discuss the top 7 SEO courses in India.
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What is SEO?
SEO or Search Engine Optimization is the method where the website is worked upon in such a way that it targets the potential audience and attracts maximum customers leading to better business expansion. SEO helps in getting the website the right exposure in various search engines and thus increasing the chances of getting listed highly on them.
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Why is SEO important?
As discussed earlier SEO helps in getting the website listed on the top pages of a search engine. An SEO-optimized website lists itself highly on a search engine with more probability of users clicking on them and purchasing your product or service.
A website that is properly optimized will give you the below advantages.
Better Reach
SEO enables the website to give a website an upper hand by exposing it to users by listing it highly when searched for the required product or services. This gives the business a better reach between the consumers.
Increased Traffic on the Web
A website with higher traffic mostly has a higher conversion rate with more percentage of customers ending up buying a product or service from the website. Better traffic on the website will eventually lead to the growth of business with higher profits.
Better Experience for The User
A website that is properly designed keeping in mind the SEO part communicates to the consumers clearly about the product or services they want to sell. An SEO-optimized website has fewer complaints with more users spreading word of mouth.
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What are the Different Types of SEO?
There are two main important types of SEO namely On-site SEO and Off-site SEO. Most of the SEO courses in India cover the above as it is the heart of SEO. We will discuss the two of them below in better detail and understand what they are exactly.
On-site SEO
In this type of SEO, an expert works on the site itself so that it can send an indication to the search engines to rank their website highly with more traffic and conversion rate. In an On-site SEO, various parameters like keywords, links, images, meta titles, and other tricks are used to design the website. We will discuss below some factors in On-site SEO.
Keywords
It is one of the main factors if not the only one to keep in mind while working on an On-site SEO. A keyword is chosen depending upon the type of website and the competition for the same. Sometimes a keyword with low volume and low competition is picked while most of the time it is high volume and low competition keywords that are targeted.
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Quality of Content
Apart from keywords, the content on the website makes the difference most of the time. Interesting and engaging content is ranked highly as it covers most of the crucial aspects of the business in question.
A holistic article or a blog covering almost all the topics related to the product and services will help in ranking your website higher as users searching for the required query will be led to your website.
Off-Site SEO
In an Off-Site SEO, most of the work is done outside the website. It is a continuous effort to develop trust and confidence in the website and thus helping it rank higher on the search engines. Backlinking is one such practice wherein high traffic and reputed websites link back to your site.
Dive into the list of the Top 9 Content Writing Institutes in India
As we have now discussed the background of SEO we will now look into the top 7 SEO courses in India which will help you in getting a kick start in your career.
- LIPS India
- The SEO Training Institute
- Expert Training Institute
- PromozSEO
- Digital Vidya
- Delhi School of Digital Marketing
- Chandigarh Institute of Internet Management
1.LIPS India
To start with our list of the top SEO courses in India we would start with LIPS India. Established and developed by professionals from IIT and IIM backgrounds it has its branches mainly in Maharashtra with Mumbai and Pune being the two main cities. They offer other courses as well with digital marketing being the main one which has been offered in partnership with SEED.
The course is offered in offline mode as classroom sessions are held for the same. Apart from being an official partner with Google, they work to lessen the difference between education imparted currently and the developing trend in the industry. The faculty involved in training are experts in their field who are well versed with the latest development happening across the digital world.
There are two main types of SEO Courses Offered:
- On-Page SEO
- Off-Page SEO
There is an Advanced-Level SEO Course that Covers the Below Topics:
- On-Page SEO
- Off-Page SEO
- Tools required for SEO
- Blogging
- An introduction to the web
Certification is offered to candidates who can complete the course. There are other courses offered by the institute as below.
- Google Analytics
- Google Ads
- Facebook Blueprint
2. The SEO Training Institute
The 2nd on our list of SEO courses in India is the SEO training institute. Established in the year 2007 in the Indian city of Gurugram has been offering a range of courses for students and professionals from different walks of life.
They Provide Quality Training for Below:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click (PPC)
- Digital Marketing
- Internet Marketing
They Also Offer a Holistic Course in Internet Marketing Covering the Below Two Modules:
- Online Branding Course
- SEO Training Course
The course is offered in both modes- the offline mode, which is classroom-based training, and the online mode keeping in mind the students from different backgrounds.
The main highlight of the course is that it has designed various SEO courses keeping in mind the background of the candidate.
- For students
- For content writers
- For chefs
- For real estate agents
- For healthcare companies
- For trainers
- For fashion designers
- For hotels and resorts
Certification is offered to candidates on successful completion of the course.
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3. Expert Training Institute
Continuing with our discussion for the top SEO courses in India we will now discuss the Expert training Institute which is one of the best in the field of Internet Marketing. The faculty is certified by Google which adds to the trust of the institute as far as training is concerned.
Thousands of students have already completed their certification from the institute with some of them working in reputed organizations in good positions. To add to the above factors many positive reviews are affirming the quality of training provided at the institute. The above factors are more than enough for it to secure a place in our list of SEO courses in India.
The Topics Covered in the Course are Mentioned Below:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Social Media Optimization (SMO)
You will be versed with different SEO techniques by the end of the course. The training is mainly divided into two parts as below.
- Off-Page
- On-Page
The Basic Level of the SEO Course Covers the Following Topics:
- Basics of search engine
- On-page techniques
- Off-page techniques
- Social Media Optimization
- Pay Per Click
- Basic of HTML
- Creation and designing of website
All the candidates who complete the training are awarded a certificate of completion. For more information regarding the course, you can visit: www. expert-SEO-training-institute.in
4. PromozSEO
PromozSEO is one of the best institutes not only in Kolkata but across the country occupies a reputable place in the list of top SEO courses in India. The course offered by them is designed keeping in mind the need of the industry with developing trends and techniques.
The good thing about the course is that it offered the course offline as well as an online mode as per the convenience of the students enrolling for the course. The course is offered with more than 70 hours of extensive training on SEO.
The course is offered with 17 different modules which cover the basic, intermediate and advanced level of training for the candidates. The course is designed in such a way that students from different fields can enroll themselves. We will discuss below the students who can undertake the course.
- Digital marketing professionals
- Content writer’
- Bloggers
- Writers
- Professionals from IT background
- Sales professionals
- Businessmen
- Graphic designers
- Freshers
- Website developers
- Mobile application developers
- Affiliate marketers
- Content creators
A certificate is provided to candidates on completion of the course that adds weightage to your career. For any queries related to the course and admissions, you can visit their official website of promozseo.com
5. Digital Vidya
Next on our list of the top SEO courses in India is an institute that is one of the leading companies in Asia as far as digital marketing and data analytics is concerned. The course is more of self-study with one learning the concept on their own.
One month of online instruction training is also provided with the course. It is an official partner for companies like Google and Microsoft. They provide training to their agencies and partners. It has already trained thousands of students across the world since 2009.
A joint certification is provided by Vskills and Digital Vidya. If you are unaware of Vskills, it is a skill testing and certification exam conducted by – ICSIL, A Govt. of India Undertaking.
They Offer Mainly Two Types of Certifications as Mentioned Below:
- Certified Search Engine Optimization Master Certification
- Certified Search Engine Optimization Professional Certification
The Main Parts of the Course are as Below:
- Live sessions, undertaken by an instructor.
- Hands-on projects
- Assignments
- Research-based internship
- Certification affiliated by the Government of India.
Concepts Covered in the Course are as Below:
- On-page optimization
- Off-page optimization
- Algorithms Part one
- Algorithms Part two
People from Various Backgrounds Can Take this Course:
- Digital marketing professional
- IT professional
- Content writer
- Fresher
- Sales professional
They also assure a full refund for candidates who feel that the course is not up to the mark after the very first live session. The fee for the course is 11,900 + GST.
6. Delhi School of Digital Marketing
One of the leading institutes in training students as far as digital marketing courses are concerned it finds a place in our list of top 7 SEO courses in India. Based in Delhi and training students for their dream jobs it has established itself as one of the trusted institutes for SEO courses.
They have trained thousands of students in their journey to learn digital tools and techniques. The two parts of training are:
- On-Page optimization
- Off-Page optimization
The classes are held in Delhi itself with students traveling from other places to attend the same. The topics covered in advanced-level SEO courses are as below.
- Domain overview
- Hosting overview
- On-Page optimization
- Off-Page optimization
The course fee is 11,999/- with certification, provided upon completion of the course. Students can also get additional certifications like Google AdWords Fundamentals, Google Search Marketing, Google Display Marketing, and Facebook Marketing Certificate.
7. Chandigarh Institute of Internet Management
The last in the list of best SEO courses in India is an institute that has its centers located in cities like Mohali, Panchkula, and Chandigarh and is one of the leading institutes for getting trained in Internet marketing. The level of quality can be determined by the fact that they are the official partners for Google Adwords and Google Analytics.
They provide classroom training to students with hundreds of thousands completing their course with certification and getting employed in reputed companies. They have also provided 100% placements to students in Chandigarh.
The Course Consists of the Below Topics:
- Basics of SEO.
- On-Page optimization.
- Off-Page optimization.
The course is best designed for students, freshers, IT professionals, and sales managers. The faculty is well experienced with years of experience backing them. Doubt clearing sessions are held by trainers to impart students a quality education.
Training is also provided on live projects so that the students can gain experience and enhance their confidence. For admission-related queries please visit: www.ciim.in
As we have discussed the top 7 SEO courses offered in India we will quickly go through the factors to keep in mind while choosing the one that suits you the best.
Quality of Institute
The reputation of the institute in the market is very crucial from the students and candidates who have undertaken the course at a particular institute and confirmed that it is good for learning SEO courses. Conducting self-research on social media by going through the reviews of the institute will give you an idea about the quality of training imparted and the value of certification.
Duration of the Course
The duration of the course can make or break the deal for a candidate interested in taking admission on a course as time matters the most for people who are working and can learn only for a limited time. Students like freshers have adequate time to invest in learning new courses and hence can opt for courses with longer duration.
Mode of Learning
This has become the most crucial factor in choosing a course during the Covid pandemic as more students are opting for online courses to avoid the risk of being infected with the virus. Many institutes have now started online courses keeping in mind the increasing requirement.
If you have enough time for traveling and attending classroom sessions then I would request you to please undertake the same as it gives you a better understanding of the course. Whereas, if you are short on time then an online course would be the best bet as you can study at your own pace while saving time.
Frequently Asked Questions
1. Who can undertake the SEO courses?
People from different fields can undertake SEO courses as there is no compulsion of educational qualification or a degree. A basic understanding of the Internet is expected from candidates who are interested in undertaking the course.
2. What jobs can one expect after completing the SEO certification?
A person certified in SEO can work in various fields at different positions like Search engine marketer, digital marketer, marketing analyst, content marketer, etc. The above fields are the most common ones where one can land a job but there are many fields where one can showcase their skills and move up the career ladder.
3. What is the salary of an SEO-certified professional?
A fresher in the field can earn up to 2 to 3 lakhs per annum but as one moves up the hierarchy by gaining experience they can earn a salary of up to 15 to 20 lakhs per annum that is if one reaches the level of SEO director. An SEO manager can demand a salary of up to 5 to 7 lakhs per annum depending upon their experience and knowledge.
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Conclusion
To conclude, a certification in SEO can help you to enhance your career in the long run but one should choose a course that best suits them keeping in mind the above factors.
Self-research is recommended to people who are interested in pursuing any courses to avoid being duped. Your job can be made easier by going through the above list that discusses one of the best SEO courses in India.
