Top 8 SEO Training in Chennai with Certifications

If you narrow down the idea of SEO, you will find that website visibility is directly proportional to increased traffic. That is the central theme of SEO. Search Engine Optimization is organic and can give you lasting results but on one condition: efficient maintenance (off-page and on-page). Any SEO training in Chennai will teach you to enhance your web content to rank better and faster. So let us glance through some of the best courses that can tell you the know-how of SEO.

What do you believe is difficult? Looking for SEO training in Chennai or writing relevant and quality information? The reality is that getting visible and receiving recognition is difficult. You can keep typing and deleting what you have composed, and finally, when you create a draft that you think will speak to the right audience, you publish it. But what happens after is of significance.

Getting views, people click on the content to read it. Furthermore, leaving comments to share their feedback. All this that should be an obvious consequence of publishing content remains a dream for many. The reason being the content is not optimized.

Content is a concise and connected head, body, and tail. However, it also has the correct blend of keywords, Meta titles and tags, and the right amount of internal linking when it is optimized. Please understand that content has to reach the audience. And who reaches it – SEO (search engine optimization). 

When SEO plays such a pivotal role, why not look for a few SEO training in Chennai that can teach you the best SEO practices.

1. IIM SKILLS

Having access to the right vision about SEO is imperative in the journey of learning the core of optimization. Optimization means is enhancing. Right? And IIM SKILLS in the past few years has enhanced the minds of 25000+ learners. Therefore, IIM SKILLS can be the choicest fit for your search for SEO training in Chennai. IIM SKILLS will share with you the never before heard hacks for SEO. Worry Out! Because the institute has implemented the tricks on themselves and only then are they sharing it with others. Credibility is another synonym for IIM SKILLS, therefore just go for the course.

Course Name: Advanced SEO Course

Course Duration: 4-weeks

Course Fees: Rs. 14,900+18% GST

The course structure is as follows:

• The meaning of SEO
• The types of SEO
• Need of SEO in Digital Marketing
• SEO expectations
• Niche selection
• Micro Niches
• Competitive Niches
• What is website credibility?
• UI/UX experience
• Mind mapping your audience
• On-page SEO
• Keyword Research
• Types of Keywords
• Keyword Competition
• Content for landing pages
• Competitive Analysis
• SEO for (local, domestic and international pages)
• Structuring Permalinks
• Structuring content
• Internal and external links
• Cornerstone pages
• Social sharing optimization
• Meta description
• 301 redirect
• 404 error
• Canonical URL’s
• Off-Page SEO
• The idea of Backlinks
• Types of Backlinks
• Quality Backlinks
• Local SEO
• Thin Content
• Duplicate Content
• HTTP vs. HTTPS servers
• Learning about content delivery network
• XML sitemap
• Broken links schemas
• Implementation of Search console
• URL inspection
• Indexing and crawling rate
• check on-site performance
• Everything about Google Analytics
• Audience geography
• Traffic sources
• Traffic behavior
• Campaign builder
• Designing an SEO Report
• Freelance SEO
• Resume writing
• Interview Preparation
• Internship Briefing

Tools covered in the process of learning:

• Keyword Planner
• Answer the public
• Ubersuggest
• SemRush
• WordPress
• Canva
• Google My Business
• Word Counter
• Small SEO Tool
• SEMrush
• CompressNow
• ConvertCase
• Aminstitute
• Various WordPress Plugins
• Duplichecker
• Quetext

Benefits of taking this course:

• Incentivized training for two months
• Beginning a career as an SEO specialist
• Starting an SEO agency
• Recommendation letter
• Placement and Interview support
• Post-training support

More Professional Courses from IIM SKILLS

• Digital Marketing Course
• Technical Writing Course
• GST Course
• Content Writing Course
• Financial Modeling Course
• Business Accounting And Taxation Course
• CAT Coaching

Contact: +919580740740, [email protected]

Recommended Read:

• Digital Marketing Courses in Chennai
• Creative Writing Courses in Chennai

2. Coursera: (UC Davis – University of California)

This SEO specialization course at Coursera is no less than vaccination for new learners. Furthermore, a booster dose for those who are already working in the field. The idea of this course is to make you immune to any infectious practices of SEO that can hamper your ranking on search engines. Go through the course structure and find out if this package lesson is an apt course for your search on SEO training in Chennai.

Course Name: SEO specialization

Course Duration: 20-weeks

Course Fees: Rs.3999

This specialization includes 5 package courses. The series of lessons are as follows-

Course Name: Introduction to Google SEO

Course Duration: 4-weeks

The syllabus for this lesson-

• How does SEO work?
• Meaning of search engines
• How has SEO evolved with time?
• Best SEO practices
• What are the ranking factors?
• The search engine algorithms
• Using Penguin to clean links
• Is Panda a game-changer for content?
• Core web vitals
• Keyword optimization
• Dose branding influence website rank?
• Keyword Strategy
• Audience analysis
• Buyer Persona

Course Name: Google SEO Fundamentals

Course Duration: 4-weeks

The course syllabus is as follows:

• On-page SEO
• What are metadata and Meta tags?
• Which are the significant areas of SEO?
• URL optimization
• Website analysis using a web crawler
• Off-page SEO
• Elements of Off-page SEO
• Does Social media stimulates or hinders Off-page SEO
• Technical SEO
• HTML sitemap vs. XML sitemap
• Practices for redirects
• 404 pages
• Technical SEO tools
• Keyword theory and research
• How to select the right keyword

Name of the course: Optimizing a website for Google Search

Course Duration: 4-weeks

The course structure is as follows-

• Competitive analysis
• Curating a plan to thrive in the market
• How to deal with large sites
• Mapping keywords
• Optimizing a website
• Advanced SEO practices
• Content that resonates with clients
• Content Analysis
• Planning a content strategy
• Local SEO
• Mobile And App SEO
• How to optimize screenshots?
• KPIs for SEO
• What is ROI (return of investment)?
• Impact of SEO
• Scope of SEO content
• Work on client’s expectations
• SEO campaigns
• Social Media Marketing
• Social media links
• What are platform demographics?
• Building the right audience
• Art of SEO

Course Name: Advanced content and social tactics to optimize SEO

Course Duration: 4-weeks

The course syllabus is as follows-

• Content Marketing(key concepts)
• Value links
• Link Building
• Obtaining links
• How does guest posting work?
• Influence marketing
• The influence of influencers
• Anchoring content
• Enhanced data and its type
• Targeted advertising
• Collaboration techniques

Recommended Read: Content Writing Courses in Chennai

Course Name: Google SEO Capstone Project

Course Duration: 4-weeks

The course structure is as follows:

• SEO pitch
• Question templates
• The initial research phase
• Persona Building
• Templates for persona’s
• Keyword research
• Competitive analysis for keywords
• Competitive content analysis
• Keyword mapping
• Technical SEO
• Templates for tracking errors
• Presenting research
• SEO Audit

If you think this course structure can satiate your thirst to know more about SEO, then go explore the courses at Coursera!

3. Udemy: 

SEO is like a night sky it’s dark full of misconceptions and misleading ideas yet enhancing. SEO is enhancing in nature because it’s no less than introspection. It reviews your errors and provides you with a solution that can help you get out of the identity crisis. So that you can find a place in the search engines. One such course that does all of it is the complete SEO training at Udemy.

Course Name: Complete SEO Training With Top SEO Expert Peter Kent

Course Duration: 8-hours on demand

Course Fees: Rs. 3499

The course structure is as follows-

• Brainstorming keywords
• Changes in Google Keyword Planner
• Keyword Analysis tools
• How to plan keyword strategies?
• Choosing a domain name?
• How to choose the right host?
• Need for a mobile-ready site
• What can hurt SEO?
• An update on Yahoo
• Comprehending search results
• Why high-quality content?
• Creating or buying content
• How does duplicate content affect SEO?
• Basic page optimization (URL, title tags, keyword tags, description, and meta tags)
• Heading, text, internal links, link blocks
• Robots meta tag
• HTML Sitemaps
• Impact of structured data markup
• Markup format
• How to customize a google page?
• Submitting URL through Webmaster

If you want to research more about the course then explore Udemy!

Recommended Read: Technical Writing Courses in Chennai

4. Udemy:

While you are searching for SEO training in Chennai, you must be wondering what is the shelf life of an SEO career? You see SEO is like a roof. It is the protection that you need to stay away from the worst practices to rank on the search engine, attract the targeted audience to your website and improve your authority. So if you’re looking for courses related to SEO training in Chennai the SEO 2022 course can be the choicest fit.

Course Name: SEO 2022: Complete SEO Training + SEO for WordPress Websites

Course Duration: 10 hours on-demand 

Course Fees: Rs. 3499

The course structure is as follows-

• The SEO action plan
• The searchers and search intent
• Seed Keyword method
• Finding profitable keyword
• Free SEO tools
• Criteria to shortlist keywords
• The present big thing in SEO
• Keyword density
• The rights and wrongs of creating links
• Keywords in Meta description
• On-page optimization
• The technical factors in SEO
• Domain SEO visibility
• Page speed
• URL length
• Core web vitals
• Optimizing images
• Resolving SEO issues
• The page speed test
• A sitemap for the website
• Google search console
• Backlinks in SEO
• Terminologies in backlinks
• Backlink age
• How many internal links should you provide?
• Click-through rate
• Time on site and bounce rate
• Adding google analytics to WordPress
• Linking Google search console to Google analytics
• The negative SEO
• SEO tools to analyze the backlink profile
• Collecting the worst SEO backlinks and protecting the best SEO backlinks
• 404 pages
• Canonical tag
• Bad SEO practices

If you want to take this course then type the course name on the search bar of Udemy to start your new journey of learning Search Engine Optimization!

5. IIDE:

The Master SEO online course has ranked number #1 on Google. Is there any description required for a course that has found the topmost place at the most sought search engine that is Google? IIDE has incorporated doable, tried, and tested SEO techniques in the courses that will surely help you rank better and faster on Google. So you want to glance through the course structure, then keep scrolling down! Furthermore decide if this course is a suitable result for your search on SEO training in Chennai.

Course Name: Online SEO course with Certification

Course Duration: 7 hours

Course Fees: Rs. 6355+taxes

The course syllabus is as follows:

• Keyword Research (significance SEO)
• How does google SEO work?
• Finding the right keywords
• On-page SEO
• The structure of the web page
• The on-page components
• SEO tricks to have an increment in traffic
• Basics of technical SEO
• Importance of error pages
• Blogging and PR to enhance the ranking
• SEO audit
• Measuring site search performance
• Google analytics and google analytics
• Black hat and white hat techniques
• Black hat’s SEO techniques impact on ranking

If you wish to connect with IIDE for more details, then-

Contact-

Tel: +91 9619958615

Email: [email protected]

Recommended Read: GST Certification Courses in Chennai

6.Yoast:

Are you in search of an institute or a community that is fully focused on SEO? Then it is undoubtedly Yoast Academy. Content Optimization is one significant part of Search Engine Optimization but is surely not the only factor that impacts SEO. The courses at Yoast Academy will render you a holistic perspective of SEO. Therefore, if you’re looking for all-inclusive SEO training in Chennai, you have indeed reached your destination.

Course Name: Yoast SEO for WordPress

Course Duration: Self-paced

Course Fees: Free

The course syllabus is as follows-

• Everything about Yoast SEO
• Yoast SEO for WordPress
• The holistic SEO
• Yoast tools for internal linking
• Yoast SEO Meta description
• How does the Focus keyphrase work?
• What is the proper focus keyphrase?
• An idea on Snippets
• Writing a copy ranks
• Factors for content analysis
• The use of Yoast SEO feedback
• The dashboard and feature tabs
• Webmaster tools
• Content and media types
• Taxonomies
• How to improve site structure?
• Breadcrumbs tab
• Boosting social media skills
• Settings for redirects
• The canonical links
• XML Sitemaps
• The search engine guide
• Integrations such as (SEMrush, Zapier, Elementor, Ryte, Wincher)
• How to have an improvement in the publishing flow?
• Sibling blocks
• Social appearance templates
• Cleaning the content for SEO

Course Name: SEO for Beginners

Course Duration: Self-paced

Course Fees: Fees

The course structure is as follows- 

• Know-how of SEO
• Critical aspects of search engines
• What is holistic SEO?
• The Yoast SEO Plugin
• Ways and means to become an SEO expert
• How to perform keyword research?
• Copywriting
• Site Structure
• Creating content that can rank
• What is crawlability?
• Importance of structured data

If you wish to plunge into these courses, explore Yoast Academy courses and products.

7. HubSpot:

Are you a marketer or a content creator looking for SEO training in Chennai? Whichever category you belong to this SEO certification course by HubSpot is all you need to pursue to either upskill yourself or deepen your understanding of search engine optimization.  

Course Name: SEO Certification course

Course Duration: 2.24 hours

Course Fees: Free

The course structure is as follows-

• Basics of SEO
• History of search engines
• How Google ranks web pages
• The SEO strategy
• KPI’s
• SEO audit
• On-page SEO
• Website optimization
• Writing meta descriptions and link text
• The impact of internal linking on SEO
• Structuring the URL
• Basics of technical SEO
• The impact of keyword research on content strategy
• How to build links for SEO
• The importance of link building
• Calculating the number of links that your web page needs
• How meaningful relations affect link building
• Getting links from high-quality media sites
• Significance of responding to press requests
• Optimizing website
• Structure of search engine result pages
• Optimizing content
• Reporting
• Importance of tracking SEO progress
• Learning Metrics

If you desire to learn more, then check out Hubspot.

8. Moz Academy:

Are you searching for SEO training in Chennai to progress to the next level of SEO learning? Moz Academy can help you with that. The 5-part series technical SEO course will provide you a concrete understanding of researching profitable keywords, content marketing, techniques to enhance your site performance, and much more. So scroll down to explore the course to transform from a novice to an expert.

Course Name: Technical SEO certification Series

Course Duration: 3-hours on demand

Course Fee: $395

The 5-part structure course is as follows-

Course Name: Explore the fundamentals of technical SEO

Course Duration: 32 minutes

The course structure is as follows-

• The Moz methodology
• Importance of learning technical SEO
• The various definitions in technical SEO
• The principles of technical SEO
• The basics of technical SEO
• The issues of technical SEO
• The process of crawling and indexing
• Impact of Google algorithms on technical SEO

Course Name: Design for Crawlability

Course Duration: 55 Minutes

The course structure is as follows-

• The Meaning of crawlability
• What is the crawl budget?
• Idea of robots.txt
• The technique of blocking and allowing pages in robots.txt
• Site Architecture
• Response Codes
• Adding a 404 pages
• 301-page redirect
• The fixing process of Broken links
• Resources to study crawlabilty

Course Name: Build for indexation

Course Duration: 54 minutes

The course structure is as follows–

• Meaning of indexation
• What are Sitemaps?
• How do we submit a sitemap?
• What are Meta directives?
• The idea behind Pagination
• The meaning of structured data

Course Name: Prioritize accessibility and site performance

Course Duration: 48 minutes

The course structure is as follows-

• How to prioritize site performance?
• Audit accessibility
• The core of web vitals
• What impacts mobile performance?
• Site security

Course Name: Conclusion and final exam

Course Duration: 45 minutes

This part is focused on –

• Final examination
• Providing certificates

If you want to know more about this series on technical SEO then sign in to Moz Academy.

Frequently Asked Questions (FAQ)

1. The qualification required for becoming an SEO expert?

The minimum qualification is being a graduate in preferably the following disciplines-

• Business
• Marketing
• Communication and Journalism and
• Information Technology

2. Can SEO courses be studied for free?

Yes! SEO courses can be studied for free in Coursera, HubSpot, Yoast SEO, LinkedIn, SEMrush Academy, Udemy, Alison.

3. Are there free courses for free?

Yes! There are numberless free courses with certifications that you can explore from any part of the world.

4. Is SEO a relevant career in 2022?

Do you want a better ranking for your website? SEO is not a choice but a compulsion. SEO is a growing industry and a valuable skill-set. If you wish your endeavors to get identified by people, you need a magnifying SEO lens.

5. Does SEO require coding?

You can pull off the role of an SEO professional without any prior knowledge in coding. However, if you want to build an understanding of technical SEO, you may try learning Java (however, that is not a compulsion)

Conclusion:

You have always heard that content is the King! But the very idea has evolved. Content is the king in the presence of its queen, SEO (search engine optimization). Therefore, if you desire to remain ahead of the competition of ranking on search engines. Furthermore, give your creation wings; your decision to look for SEO training in Chennai is worth it!