Online Vs Offline Digital Marketing Course – An Analysis
Digital Marketing is one of the most lucrative careers In India as well as the world today. Internet access has increased globally. India could not stay behind of course. Internet proliferation has intensified the use of several digital platforms and social media channels. That, in turn, has facilitated a spike in the growth of businesses in the digital domain to a great extent. Today we are going to talk about the pros and cons of Online vs Offline Digital Marketing Course, but before that let’s discuss a little about the reasons that propel this need for Digital Marketing Courses.
Digital marketing as an industry is growing at a rate of at least 30% in India on an annual basis. The impact of the internet and the growth of digital industries can be very well seen from the trends dominant in India right now.
E-Commerce businesses like Amazon, Flipkart, Nykaa, food services like Swiggy, Zomato, etc have experienced tremendous growth in the last few years. This is a shift in the pattern of consumer behavior and industries have realized the potential of expanding their business online. A positive presence in the web space is the need of the hour, whether it is a large angel-funded business or small and medium business enterprises.
The reason for this tremendous expansion of marketing in the digital domain can be attributed to the intrinsic positive properties of digital marketing. It is the process of promoting your products or services to customers using online tools, techniques, and strategies to an optimum level.
Today more and more businesses are moving away from the traditional forms of marketing to web-based forms.
Leveraging the benefits of online web marketing, most of the activities are have now shifted from newspapers, television, radio is now done on digital media. Whether it is a product launch or a service-based industry, digital marketing is taking precedence over traditional marketing in a lot of cases.
The main reasons for the shift are the consumers’ behavior patterns which consistently show that they are placing more trust in digital mediums. Consumers today refer to the internet to solve any queries. Even if it is a word they need to search the meaning for, they resort to the web.
This is what has made it inevitable for every business to have a digital presence today. The scenario is such that any company that does not have online footprints or a website isn’t trusted enough and their reputation is in question.
Digital Presence on the Web requires technically savvy, and technologically proficient digital marketers who understand the crucial elements of digital strategy planning, and integration.
The multifarious advantages of digital marketing have facilitated the need for high-quality digital marketing courses. The digital marketing course is the umbrella under which several modules, submodules, and other core constituents of digital marketing are taught comprehensively.
Since digital marketing has seen this mushrooming all across the globe the demand for Digital marketers has increased to a great extent. This high level of demand has made it imperative for countries to come up with premium quality education on digital marketing and its components to keep up with the changing dynamics in the marketing sector.
Today you see several digital marketing courses that promise to deliver a meaningful, focused, quality curriculum for individuals to get a thorough understanding of online marketing.
Some of the core modules of digital marketing are
- Website Creation And Optimization
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing
- Social Media Advertising
- Marketing Automation
- Mobile Marketing
- Integrated And Inbound Marketing
- Media Buying
- Online Reputation Management
- Video Marketing
- Email Marketing
Website Creation and Optimization is the first step to creating a successful digital marketing campaign for your brand and business. A website is your online identity, hence you must learn the essentials of website creation to start building the trust of your potential consumers.
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Search Engine Optimization
It is the process of creating content that is optimized for different search engines like Google, Bing, Yahoo, etc. The important elements of SEO are Keyword Research, On-Page SEO, Off-page SEO, Readability Factor, Meta Tags, Title Tags that you should keep in mind.
Search Engine Marketing
This is the method of incorporating ads on your website or blog to get more visibility and exposure for your site. When you invest in paid marketing your website is ranked on the first pages of a search engine results page pretty quickly.
If your website has good content you build trust in your consumers and they click on the link that can yield you a very high return on investment. PPC, CPC are some features of Search Engine Marketing.
It is the process of creating useful, informative, educational, and inspirational content for your target group of consumers so that your brand gradually reaches authority leadership in your niche market.
Content can be of various types like Blogging, Copywriting, Content Writing, Images, video, GIFS, Infographics, and a blend of all these elements. Content Marketing is the strategy to create a compelling strategy for your business with all these components.
Social Media Marketing and Optimization
This can be summed up as the total of all the steps that you take to give maximum visibility to your business in social media channels like Facebook, Instagram, Twitter, Pinterest, Snapchat, and others.
It involves deciding on a varied number of factors like the correct time to post your articles, understanding and researching your target consumers. It also involves a deep understanding of social media channels. Also, to determine the elements that are unique to each social media channel and then create content accordingly.
One of the most efficient ways of reducing your workload and delegating your work to automated devices to carry on your marketing efforts is what makes automation so popular.
Marketing automation involves the use of software and various tools and applications that help to post and schedule your content even when you are not actively present publishing it.
Applications like Buffer, Sprout Social, Tweetdeck, Sendible, Facebook page Manager are some that help in scheduling your posts and posting them at a later date at a time of your preference.
If done properly, marketing automation can help build trust and positive equations with your consumers. Also, gain new leads to turning to customers through an efficient Marketing automation system.
It is the method of analyzing the various metrics in the online space to determine your position in the marketing world so that you can make changes as necessary.
There are many metrics like Page Visit, Page Engagement, Landing Page Optimisation, and other such crucial elements that determine how well your website and business are doing overall. It gives you a proper perspective to strengthen your areas of weaknesses and create an even more focused strategy for your business
Online Reputation Management
It is comprised of all the decisions you take to create the goodwill of your brand in the web domain. It includes a lot of measures that help boost your visibility, customer engagement, and overall activity on digital platforms. Online Reputation Management also deals with handling crises efficiently and coming out unscathed.
Inbound Marketing and Digital Integration
This can be summed up as the strategy for engaging customers to your product and service through the various constituents of digital marketing like Branding, Content, Social Media, And Search Engine Optimization.
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This helps in building relationships and getting people to recognize your product through targeted email to prospective and existing customers. When it is done through SMS it can be categorized into a mobile marketing module.
Other modules as well as Affiliate Marketing, Influencer Marketing, Media Buying and Planning, which are essential components of the entire digital marketing process.
There are many top Digital Marketing Institutes today. They offer quality syllabus created by industry leaders and provide in-depth education on Digital Marketing
Now there are two modes of delivering the courses
- Online Course
- Offline Course
The Online Course is the practice of delivering digital marketing education on the Internet. The students can learn the course while having location independence in such a format of disseminating information.
The Offline Course as the name suggests is on-campus classroom training where the students and instructors are present in classrooms physically and interact with each other and the trainer in a face-to-face set up.
Both these modes of training come with their advantages and disadvantages. While enrolling for a digital marketing course you have to take into account all the pros and cons and decide which mode of training suits you the best.
This post today will delineate points highlighting the features of both. It will give you a fair idea of the pros and cons of both these modes of training. Ultimately the decision is yours, and you have to take a lot of your factors into consideration before choosing which course to pursue.
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Online vs Offline Digital Marketing Course- Some of the factors that determine your choice of selecting mode of training are as follows:
Expenses– The cost of studying and other related expenses are some of the fundamental considerations for taking up either of these courses.
Time – the time required to invest in the course is also one of the primary considerations that students, professionals, freelancers, housewives, bloggers, and people coming back to work after a break take into account.
Reputation and Qualification
Whether an Online or Offline Institute, the reputation, and goodwill of that training provider play a crucial role for students to consider taking the curriculum in that Institute. Also, students consider the certification provided by how much weightage it has in the professional world.
Placement assistance and placement support are two very vital elements of any digital marketing course. After all, we enroll for any course to become ore eligible for better job designations.
Placements help to get a foot in the door for candidates wanting to start a career in the digital marketing field. Therefore, training providers who have a stellar reputation for placement assistance are given more importance.
Additionally, soft skills development training like resume building, interview clearing tips and techniques, how to present yourself confidently and how to to create that first impact on your employers are extra points to score for any Institute.
Testimonials and Reviews
Testimonials and reviews from ex-students give a clear idea of how helpful the institute is. Do some research on the institute. Ex-students’ and current students’ opinions carry a lot of weight. Where they are placed and how well they are doing are indications of how good the Institute is.
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Let’s now move on to a comparison between these two modes of classes for Digital Marketing Courses i.e. Online vs Offline Digital marketing Course
Today there are several online courses in digital marketing where you get certification from reputed online training service providers. The courses range from an entire Digital Marketing curriculum to a course on a particular specialized module that you want to study to further your career.
For example, there are a lot of courses like Online SEO Certifications, Paid Marketing Certifications, Web Analytics Programs, Content Writing and Management Programs, that individually cover the importance of each of these modules.
Some of the advantages of an online digital marketing course are as follows:
#1. Flexible Mode
The Online Digital marketing Courses provide you the flexibility that helps you to study at your own pace and in your own comfortable ambiance.
Moreover, you do not have to be present at the venue of the classroom, therefore you have the advantage of learning from anywhere you want. It is one of the most important considerations for anyone who wants to take up a digital marketing course online.
#2. Time Factor
Online Digital Marketing Courses save you a lot of time in a variety of ways. For example, you don’t have to commute to a particular Institute to learn digital marketing. Hence the time for traveling to the study center is saved.
You don’t have to get ready to go anywhere and you can sit in the comfortable confines of your own house and room and study the course without having to think about finding a train, cab or bus at the right time. You don’t have to adhere to a specific time to learn the course.
This is another determining factor for a student to take up an online course. On average an online course is cheaper to a considerable extent.
You don’t have any additional costs concerning your curriculum that you have to incur while your learning online. For example, you won’t have travel expenses, accommodation expenses or any such recurring expenses that might pinch your pocket.
#4.Learning management system and recorded classes
Almost every online training institute comes with the Learning Management System(LMS) which in plain words is a repository of all the course material and training sessions housed in one electronic study portal.
This helps students to go through the classes even when the session is complete. Therefore it is a relief that all of the stuff that you learned in your class is never lost and is always accessible through these learning management systems. Also, when a class is recorded yu have the minute details that have transpired in the class on that recording. Therefore you have even the littlest of things in that LMS for your benefit.
#5. Downloadable Material
Most of the online marketing classes can be downloaded. It stays with you forever. It is reassuring to know that you will always have everything with you in the form of videos and documents.
#6. You can study a course from which country you like
Online courses help to do away with geographical barriers that act as a deterrent to studying in any part of the world. For example, students from countries like the UK, New Zealand, Malaysia, Greece, Dubai, Egypt can always take up a course in India.
Similarly, students from India can take up a course in the USA, UK Australia, and any other place of their choice. Thus online courses eliminate the geographical barriers.
#7. No Intrusion
Since you learn alone and you concentrate on the course by yourself that is less chance of distraction that is constant in a classroom setting.
You can have long hours of study without any sort of disturbance or interference. This intrusion-free study can be beneficial to us that helps to retain and glean information better from the courses.
This is one advantage that should be emphasized more and more. Digital marketing is a Complex strategy of planning digital marketing campaigns for businesses to thrive in the online domain.
Online courses provide you with independence and self-reliance that can help you make decisions all by yourself while you are training for the course.
Since you are following instructions yourself without the help of anyone, you are not being overindulged. The online trainers are there for your assistance every step of the way, but the practical exercises and the comprehension is something that you do on your own.
The ability to comprehend instructions and implement them with absolute clarity in online courses makes you more technically sound with increased levels of comprehension. You are not dependent on your teachers for every small thing. You can work on assignments on your own.
#9. It is for everyone
One of the advantages of online digital marketing courses is that anyone with a penchant for digital learning can stand to gain from online digital marketing courses.
Since digital marketing itself as a career doesn’t need you to be dependent on a particular location, the online courses further help you in this regard.
Students, housewives, freelancers, bloggers, small and medium business owners, entrepreneurs, who do not have the time to go to a physical glass from an on-campus program can always enroll for digital marketing course online and benefit from the curriculum.
Digital marketing courses online or offline can provide the same level of education and the same premium quality curriculum. Today with the support of the accreditation agencies, the skepticism behind the quality of education in online course providers has been quenched successfully. Trust has been strongly established.
So even if you are concerned about the quality of courses rest assured that a top-notch online digital marketing course online will impart the same level of education that an offline course would.
Digital marketers are going freelance today working on their own, organizing, creating digital campaigns, sending out emails, attending meetings and managing schedules with full success.
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Let’s look at some of the disadvantages that can arise out of getting an education in an online course.
#1.Compulsory high internet speed
If you want to attend the classes live in the virtual classrooms, you will have to possess a strong internet with maximum speed. We have all gone through harrowing periods when the internet speed is slow. We all experienced how frustrating it can be. I
If you want to gain information from online courses it is imperative to have the best Internet speed. Following the class might be difficult which can be problematic for students.
#2.Absence of group learning
Though you have calm surroundings without any distractions in online courses you can miss out on group learning since the face to face aspect is missing in online courses.
You are not able to interact directly with other members of the group immediately. However, that problem can be solved by creating a group on social media platforms like Facebook and interacting via that group. You can brainstorm and exchange ideas while interacting with your fellow students in that group.
#3. Half-hearted Study
One of the downsides of online digital marketing courses is that is completely your responsibility. You have to be proactive, attentive, and diligent while learning the different concepts of digital marketing.
When you have successfully grasped the concepts the path becomes easier but when you are learning the nitty-gritty of digital marketing as a novice, you have to remember that it is a complex process that constitutes several elements.
These have to perform in sync for you to have a successful digital marketing strategy and campaign. The core understanding needs concentration and zeal to learn.
Also, a digital marketer has to possess a clear understanding of the constituents that make up the digital online system. A slipshod attitude can be harmful to your learning curve. So approach your online class with sincerity. Don’t have a careless attitude just because no one is watching you.
Now let’s look at the Offline Training of Digital Marketing Courses
One of the advantages of offline courses is that since you are present in an interactive atmosphere you have more chances of striking up a conversation. It also gives the opportunity of hearing different perspectives, exchange ideas, and brainstorm in the classroom itself.
Offline courses give you more scope of interacting with fellow students, faculty members, and trainers since you have a face to face class module.
#2.Quick Doubt Clearance
This is a corollary of the first point. It reinstates the fact that you have a better scope of communicating with your trainer for all purposes whether it’s doubt clearance or for confusion arising out of the chapter that you cover in that particular session.
Moreover, if you are comfortable in a classroom setting where there is instant feedback and you can work in groups building teamwork skills then, offline classroom study might just be ideal for you.
Teamwork skills are enhanced in a classroom setting and through interactive sessions, you can solve problems, exchange ideas, come up with innovations incorporating one or more ideas of your group in a digital strategy. It also inculcates networking and authority leadership traits.
#3. Team Work better done
Since you build a camaraderie with your classmates, you develop that rapport over time and it helps to work better with teams. You have the practice of handling, and delegating responsibility in your group and therefore can solve problems accurately in your professional world as well.
#4. Adaptability to a diverse environment
You meet a diverse range of people when you are in a classroom setting. This gives you the ability to work with a wide range of people from various cultural backgrounds. It also helps you to adapt to the unfavorable ambiance and environment and turn them to your advantage.
Institutes have offline classes in specifically selected locations. So you are dependent on that location for your classes. Several factors can play a deterrent in geographical dependent education like class timings, traffic, important events that can come in the way of you attending the classes.
Moreover, since offline classes are never recorded you miss out on the activities happening in the class and cannot go back to the class conversations or small elements that were covered in the class.
#2.Over-dependence on trainer
Offline classes, a lot of times, make you over-dependent on your trainer for the littlest of things. That can get you dependent on your trainer and stop you from becoming self-reliant and able to carry out practical exercises with full efficiency all by yourself.
Offline courses are more expensive than online courses. If you want to study digital marketing at an offline course that is far away from your place, you incur expenses like traveling expenses, accommodation expenses,s, and other related expenditures.
Offline courses come with theoretical aspects which means you have to buy a lot of textbooks is well for your classes which can be difficult for a lot of students.
#4. More time consuming
Offline Digital Marketing Courses come with the time-consuming factor which can mess up your schedule. Especially if you are a professional, and need to meet deadlines or have a tremendous workload.
Finding the time to go to a center and study, come back braving traffic and work can become hectic Hence it is not a favorable option for active professionals.
#5. Lack of flexibility
The offline courses are most ideal for people who are students and job seekers looking for a career in digital marketing. Most of the people want to apply for Digital Marketing Courses to strengthen their knowledge, add a set of enhanced skills in their resume, But they are also actively working for various sectors. So they do not want to give up their careers for a course.
Since you cannot go back to the classes if you miss them, it becomes inconvenient to carry on with offline classes. Offline courses are in general inflexible.
If you miss one class, you miss a whole lot of conversations, activities that have happened and have not been written down in notebooks. They are not recorded anywhere so there is no way you can gain maximum value from that class missed.
Conclusion on Online vs Offline Digital Marketing Course
The most vital models of digital marketing like Website Creation And Planning, Search Engine Optimization, Paid Marketing, Content Marketing And Strategy, Blogging, Social Media Marketing And Optimization, Web Analytics, Online Reputation Management. You can learn the best through practical exercises. This is the reason why you will see that most of the top course providers teach classes online.
Now above, you have the pros and cons of both online and offline courses. How much time you have, what is your budget, and how much knowledge we already have on digital marketing are some of the driving factors that help you decide as to which course, online or offline is better for you. It depends on your needs that will determine whether one course is more fitted to you than the other.
Online courses have a whole lot of freedom that they offer for candidates. You become self-sustaining, bring innovation in your digital marketing efforts on your own, and carry out practical training without interference. And you can become a freelance Digital Marketer owning your own Digital Marketing business.
However, for team building, and proficiency in working in a diverse office environment you can consider going for offline courses as well.
When you enroll in a Digital Marketing Course, whether online or offline, you have to go to the curriculum. Make sure the course covers all essential elements with plenty of practical training. Industry experts have reiterated this time and again.