How to Become a Digital Marketing Manager in 2023
Anything you advertise or market, a product or service, through the web, comes under digital marketing. You connect to your audience and spread brand awareness through various digital channels such as television ads, mobile apps, social media, email marketing, search engines, etc. Let’s look at how to become a successful digital marketing manager.
The need for digital marketing is increasing as digitalization becomes increasingly important in our lives. Companies hire internet marketing professionals to manage all digital platforms for online marketing.
As a digital marketing professional, you need to specialize and master in marketing and advertising on the web to effectively enhance a brand’s awareness and optimize its business growth.
You need to adapt strategy and run viral campaigns with constantly changing digital landscapes to target potential customers not only by informing them about a particular brand but also by convincing them to take the desired action and get converted.
Types of Digital Marketing
Digital Marketing is done using various channels to reach out to a large number of audiences and increase the customer base. Let’s learn about different types of digital marketing techniques used by marketers:
- Content Marketing
Content marketing is one of the most important aspects of digital marketing and is relevant to all channels of marketing. The essence of content marketing lies in delivering valuable content to the audience consistently. People usually read about a service or a product before making a purchasing decision. Hence it can be one of the best types of indirect marketing of your brand.
High-quality content builds brand awareness, establish you as an expert within your field, influence purchasing decision, and drive results. A great piece of content is usually shared and referenced boosting your reputation in your industry. You can create a highly engaging post on Instagram or Facebook or write articles incorporating important keywords for SEO for better search engine results. You can link back all this to your website where customers can find more information about your product or service.
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- SEO – Search Engine Optimization
SEO is an organic method of placing your website on the first page of the search engine achieved through keyword optimization and several other techniques. This type of digital marketing technique is used by professionals to optimize the content and various aspect of the website to appear on the top pages of the organic listing of a search engine.
Search engine like google constantly changes their algorithms, and as an SEO expert, you need to stay up to date with these changes as it takes persistence and skill to rank high in search engine. With more than 90% of the population’s online experience starting with an online search, you have a huge potential to reach tons of possible customers with correct keywords in the process.
- SMM – Social Media Marketing
This type of digital marketing is very important to learn and master since more than 2.5 billion are currently active and have a profile on social media. This lets you connect with a larger user base without much effort. Social media marketing gives something to every business whether it is to create a social media presence, brand awareness, or gain more customers. Social media marketing should be your to-go option as the cost of marketing is very less compared to other digital marketing channels.
This method is marketing is adopted by almost everyone as it is widely used and cost-effective. These social networks have dominated the digital space in the last decade and looking by the trends will continue to attract millions of users across the globe. A successful social media marketing strategy means creating valuable, shareable, viral content.
- PPC – Pay Per Click
Marketers use this strategy to instantly boost the number of visits on your webpage when it hard to get an instant organic visit to your business website. If you notice, when you search something in the search engine, the top links are differently highlighted because the marketers managing these sites have placed bids on the keywords in their content to achieve more footfall to their website. Marketers have to pay for these clicks when a user clicks on these ads.
This type of marketing is common and specific to the number of clicks you get on your ad. This is ideal for small businesses with a limited budget as there is no upfront cost and you only pay a minimal cost when a user clicks on your link.
- Email Marketing
This is one of the oldest forms of marketing used to reach out to users, improve website visits, generate leads, and increase product-related signups. The more valuable content you provide regularly, the more users are likely to sign up for your email subscription.
You must build an email database, create engaging email campaigns with alluring subject lines targeting your target audience, and strategize the best time to send bulk emails. Most users who signed up for the emails are already familiar with your brand, you can send regular updates of your business. You can also send out emails regarding the launch of a new product or service, opening of a new store, confirmation emails, thank you notes, or any other notifications depending on the type of audience you are choosing to target.
- Instant Messaging
We often use instant messaging to connect with our friends and family over instant messaging but nowadays it is also used by businesses to connect with their customers. Since it is a one on one form of marketing, you need to personalize your messages not only to answer questions but also inspire actions or fulfill orders, or promote your business.
The most commonly used messaging apps are WhatsApp, Facebook Messenger, WeChat, Viber, and a few others with millions of users. It is very easy to set up an account and create a profile on these apps. You can connect with your customers directly or create groups to section different customers to the relevant group.
- Affiliate Marketing
As an affiliate marketer, you are in an arrangement with the company to promote their product or service and earn a commission from every sale or purchase that you bring in. You are in a partnership with an online retailer where you link their content to your website and provide a unique discount to your readers.
It is a win-win situation as there is no middleman and you establish your affiliate channel. There are many popular affiliate programs with Amazon, eBay, Shopify, and other e-commerce sites or you can independently establish your affiliate program. You can simply go to their website and find all the information related to affiliate marketing.
- Influencer Marketing
Influencer marketing is one of the most trending tools used by marketers to promote their businesses. As a business, you connect with social media content creators who have a large following and can attract your target audience.
You partner with influencers who has hundreds of followers to gain access to their audience. The followers who often trust and admire their influencers will often buy a product recommended by them.
- Video Marketing
Including video marketing in your digital marketing strategy has become a necessity. According to the survey, most of the consumer wants to see video content from brands and hence it is considered one of the most powerful marketing tools.
This type of marketing is used by all kinds of industries, big small businesses, and even individuals to promote themselves. You can create educational videos, interviews to allow insight from industry experts, make demo videos for your product or service to educate your customers and encourage engagement and go viral.
- Radio Advertising
Radio marketing is often overlooked but it is one of the oldest and most cost-effective advertising methods to reach out to millions of people. It is easy, quick, and cheap to produce a radio campaign, all you need is a good script and a talented voice artist to read it convincingly.
It may be not the most popular these days but is one of the first digital marketing methods invented and can reach out to millions of audiences.
How to Become a Digital Marketing Manager
Dedicate yourself to gain the overall concept of digital marketing mentioned above. The continually evolving nature of this field requires you to keep up with the current trends and patterns. You should be able to actuate strategies that relate to the audience, are unique to each business requirement, and provide the desired outcome. Let us dig into the skills required to become an efficient Digital Marketing professional:
- Understand the basics of digital marketing
The first step of getting into this field is to read and understand the basics of digital marketing. It is a vast concept and is not easy to understand simply by reading. However, you must familiarize yourself with the concept of internet marketing, types of digital marketing, and various strategies. Explore options and analyze what domain you want to gain expertise in and move forward with some clarity.
You must know various concepts and acronyms as even if you specialize in one area, they all are interconnected. If you chose to enter this field, you are required to have immaculate knowledge of the entire know-how of internet marketing.
- Understand different roles in digital marketing
Digital marketing is a widely extensive field with diverse roles that require various skills and capabilities. you must acquire knowledge of e-commerce, SEO, SEM, PPC, content marketing, and management, media editing software, automation tools, excellent verbal and written communication skills, google analytics, result-driven sales, and marketing strategies.
Some of the different roles of digital marketing are SEO specialist (Search Engine Optimization), PPC specialist (Pay Per Click), SMM specialist (Social Media Marketing), Digital Marketing specialist among various other roles. All these roles have different responsibilities but knowing about all these platforms will help you become an efficient digital marketing manager.
- Master your skills and get certified
Once you read and gain a good understanding of digital marketing, you must move forward to learn and master those skills from professionals in the industry. Formal training is far better than self-learning and can go far in propelling your growth.
It is always crucial and valuable to learn a strategic way of doing things. A professional certificate will help you understand and differentiate between each aspect of this industry. Many training centers across the country provide a complete digital marketing course to help you get started in this field.
- Take independent projects
This one is difficult to begin with since you have zero credibility in this field but very important to build your confidence. You can start by offering to volunteer for a month or two or at a low stipend. You can volunteer to help your business visionaries’ relatives or friends with their online marketing.
Create your unique style, develop strategies, and be result-oriented. Once you build your portfolio with some real work, you can step up and start getting paid for your projects.
- Build your brand and online presence
As a digital marketing professional, you must always have your web presence. It is a great way to prove to the companies that you can manage their online presence since you have it for yourself and creating an effective brand image.
You can use different social channels such as LinkedIn, Facebook, Instagram to showcase your unique style. You must also consider creating your website or blog and write about topics you are enthusiastic about. Be consistent and generate interesting, relevant, and engaging content. This tactic rarely fails to impress brands and organizations.
- Network or follow digital marketing experts
It is very essential to network with individuals more capable than you. Along with your research and all the reading, it is crucial to interface with individuals who are already working in the industry to get direct insight and criticism on the current patterns and trends in the business.
You can go to industry meetups, conferences, and gathering to connect with digital marketing professionals. Similarly, you can also use LinkedIn and Facebook to follow industry experts, study their company, brand, and marketing strategies closely. The digital marketing industry is aggressively growing, and it is always handy to be associated with induvial that are more capable and experienced than you.
- Stay updated with the latest trends
No matter capable or experienced you have become in the digital marketing industry, it is critical that you know about the recent improvements and trends in this field.
There are many industry pioneers, blogs, and websites that provide regular insight and share recent patterns about this industry. You can also explore and learn about the marketing strategy of major brands or see how they do pay advertising on various social channels.
- Adaptable to technology and innovation
Digital marketing is not just one software that you can learn and specialize in. There are various platforms and backends that you need to use as a professional. It is essential that you are technically sound and easily adapt to innovation.
- Understand the particular need to the business
Every business is unique and so is their marketing requirements. You need to consider many factors such as budget, target audience, product or service, demographics, culture, expected outcome before deciding your marketing strategy. As a digital marketing professional, analyzing the suitable requirements for each business is crucial.
Always try and separate yourself as an expert and see if the strategy aligns with the core objective of the business. Ensure that your efforts are meeting those objectives. Sometimes doing the right work is more important than doing more work.
- Understand sales funnel
The sales funnel sums up the entire process of bringing your potential customers closer to making a purchasing decision. This can be achieved through a series of marketing actions like articles, ads, videos, valuable content, SEO, and landing pages that will lead to the outcome.
As a digital marketing professional, you need to be excellent with analytics and funnel optimization. This will help you enhance your entire online effort and effectiveness and provide desired results to your clients.
Future scope of Digital Marketing
Due to the diverse nature of this field, there are a variety of opportunities one can explore and chose to gain expertise in. Increased use of technology and innovation has resulted in more job opportunities related to digital marketing across the globe. You can work for a company or build your career; with your unique style, creativity, and capability the opportunities are endless.
This industry is dynamic and has a vast scope. It appears to be flourishing in the years to come as the experts are continually working towards improving customer experience, functionality, and advertising for the target audience.
According to google trends, the term digital marketing is continuously hiked and expected to take the lion’s share of marketing by 2023. According to Gartner’s research, at least 90% of online advertisers will start using marketing personalization in some shape or form and there will be a significant increase in fully personalized websites. Personalization is truly the key to a successful digital marketing campaign.