Top 5 Digital Marketing Courses In Liverpool With Placements

Companies in almost every sector are now shifting towards online mode to build a stronger bond with the customers and create their brand presence. Also, digital marketing provides insights about the audience base and so it helps businesses to improve and make necessary changes in their marketing strategies accordingly. Because of these reasons, there is a rise in the demand for capable digital marketing experts that can pull off this task with efficiency. So, if you are based in Liverpool and looking for options to pursue digital marketing, then this article will help you make a perfect choice. Listed below are 5 institutes offering digital marketing courses in Liverpool.

Before moving to our list of institutes offering digital marketing courses in Liverpool, let us first know something about Liverpool. 

Liverpool is one of the most famous cities in the United Kingdom, and its exciting cosmopolitan atmosphere makes it an excellent place to study. Liverpool is a global city with a colourful history dating back 800 years, and it now has a global reputation for sport, music, and architecture, as well as a wealth of culture for students to explore.

It is the fifth most popular UK destination for international visitors, with over 60 languages spoken every day.

What Are the Reasons for the Rise in the Popularity of Digital Marketing?

Since the pandemic era, practically all companies have launched websites and established online profiles on sites like LinkedIn, Facebook, Instagram, Twitter, and others. Therefore, any form of marketing that doesn’t use physical media but instead uses online channels like websites, social media, google advertisements, Facebook ads, e-mail marketing, and more can be referred to as digital marketing.

It is undebatable that online marketing reaches a larger audience and helps a company’s business multiply practically immediately, and for these reasons, digital marketing is becoming very popular.

There is a need for people with the necessary abilities in the area because there is so much activity in the digital marketing industry.

Types of Digital Marketing

There are many different sorts of digital marketing, and a digital marketing expert’s job description may include any of the following. The most appropriate marketing strategy also differs from company to firm.

• Content marketing
• Search engine marketing
• Display Advertising
• Mobile Marketing
• Social Media Marketing
• Email Marketing
• Influencer Marketing
• Affiliate Marketing
• Video Marketing
• Audio Marketing

A Digital Marketing Expert’s Role

A digital marketing expert’s main job is to stay up to date on the latest developments that search engines announce and make the necessary changes

There are numerous categories in the digital marketing sector, and you may be hired for a specific role or even to manage the entire company’s operations. The profile is also determined by your level of experience. If you have prior experience in the digital marketing field, you may be hired to manage the entire operations of the digital marketing department, whereas if you are new, you may be hired to handle a specific aspect of the operations, such as SEO or managing a company’s social media handles.

Every job profile is unique, and you must perform your duties in your job role. SEO, copywriting, content writing, social media marketing, and e-mail marketing are some job profiles in the field of digital marketing.

If you are hired to write SEO-friendly content, it means you must write articles on topics that people will be searching for, and they must be optimized following Google policy.

So, Let Us Proceed to the List of Institutes in Liverpool That Provide the Best Digital Marketing Courses

1. IIM SKILLS

IIM SKILLS is the first institute on the list of digital marketing courses in Liverpool.

For the past five years, IIM SKILLS has excelled at providing a variety of professional online courses.

All of IIM SKILLS’ courses improve the skills required for the job of a digital marketing expert. Even if you live outside of Liverpool, you can enroll in IIM SKILLS’ digital marketing course because classes are held online.

Let us now look at the main features of IIM SKILLS’  Digital Marketing Course that make it the best choice among the digital marketing courses in Liverpool.

Modules Covered

• Course Name – Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship
• Course Fees – GBP 319 (approximately)

The digital marketing course duration is 5 months in total, including 2 months of guaranteed internship with a stipend of INR 6000

Students learn practically with 15 Live Projects and 10+ Case Studies

Get IIM SKILLS Certification, as well as the opportunity to appear for 13 other certifications from Google, Facebook, and HubSpot.

Learn to use tools like Landing Pages, Modal Popup, and Canva for Infographics, Mailchimp, and Social Media Channels for inbound marketing.

Learn to use Google Analytics, Facebook Pixel, LinkedIn Ads, Twitter, and Google for Developers for web analytics. 

Learning WordPress is the most important aspect of content writing. You can learn WordPress and use plugins like Yoast SEO, Sucurri Security, All in One WP Migrator, Page Builders, and more as part of your digital marketing strategy. You will also discover how to use Cloudflare for the content delivery network.

Placement Assistance

IIM SKILLS assists their students in scheduling interviews with their placement partners. Following the completion of the course, a two-month guaranteed internship with a fixed stipend of INR 6000 is included. So, after the internship, you can seek resume writing assistance from IIM SKILLS. Resume preparation and interview scheduling from among 300+ placement partners.

Learn everything you need to know to start podcasts with Apple, Google, and Spotify. Mentorship from experienced faculty members who can advise you on your business and career. Obtain a recommendation letter

The idea of blending academic ideas with a practical approach is the course’s main theme. As a result, you can master a variety of techniques for each topic that will help you play that position precisely and effectively.

The institute provides the following courses to help individuals sharpen their skills and gain an advantage in their careers –

• Content Writing Master Course
• Advanced SEO Course
• Technical Writing Course
• GST Certification Course
• Financial Modeling Course
• BAT Course 

Contact: +919580740740, [email protected]

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Let us move to our second institute on the list of the best digital marketing courses in Liverpool.

2. University of Liverpool

Since the University’s inception in 1881, its mission is the advancement of learning and the enrichment of life. Their research collaborations span the globe and address many of the world’s grand challenges.

The University of Liverpool offers a Digital Marketing course for 3 levels MSc, Postgraduate Diploma, and Post Graduate Certificate. 

This program will use the most recent theory and practice to investigate the key aspects of the digital marketing environment and how they have influenced marketing strategy. It will consider how digital marketing fits into traditional marketing theories and practices, as well as future digital marketing trends.

Students will be equipped with the required knowledge and skills to become digital marketing managers and flourish either in their current employment or in developing a new career path in the field of marketing, thanks to the work of leading academics at the University of Liverpool’s AACSB, AMBA, and EQUIS accredited Management School.

The curriculum combines core business skills with essential digital marketing elements such as consumer behaviour, digital communications, social media marketing, and brand creation and management. 

Course Modules

• Digital Marketing Strategy and Practice
• Ethical and Sustainable Business Practice
• Finance and Data Analysis
• Consumer Behaviour
• Digital Communications and Social Media Marketing
• Brand Creation and Management
• Research Methods
• Dissertation

Course Fees

MSc: £15,300

Postgraduate Diploma: £10,200

Post Graduate Certificate: £5,100

The third institute on the list of the best digital marketing courses in Liverpool is Liverpool John Moores University.

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3. Liverpool John Moores University

Liverpool John Moores University, which was founded in 1823, is now one of the largest and most prestigious universities in the United Kingdom. The university is constantly looking forward to expanding even further, with ambitious plans for campus development.

The university offers an MSc Digital Marketing course with two study options to choose from – a full-time course with a 1-year duration and a part-time course with a 2-year duration.

The program is intended to meet industry demands by providing the next generation of digital marketing professionals with the knowledge and practical skills needed to create, manage, and lead a digital marketing campaign.

It provides students with the opportunity to gain valuable skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO, and mobile integration.

The degree is aimed at graduates interested in pursuing a career in digital marketing, as well as professionals who may already be in a marketing role and would like to diversify into the digital arena.

Course Modules

• Experiential Marketing in the Digital Era
• Digital Marketing Communications
• Data Analysis and Application
• Digital Marketing Strategy and Planning
• Digital Consumer Psychology
• Research Methods for Digital Marketing
• Research Project
• Digital Industry Clinic

Course Fees

Home (full-time, per year):£7,950

International (full-time, per year):£16,100

The fourth institute on the list of the best digital marketing courses in Liverpool is M Training. 

4. M Training

Martin Woodfield, a leading digital marketing consultant and Fellow of the Chartered Institute of Marketing, founded M Training in 2010. They are now one of the UK’s leading providers of business, marketing, and management training.

M Training specializes in providing high-quality one-day and two-day training courses in a variety of business skills. To ensure the students have the best learning experience possible, these courses are 100% trainer led by industry experts.

The institute provides practical hands-on courses in which you not only learn how to do something but also do it under the supervision of an expert. There are two types of courses available – classroom and online training courses with over 30 trainers, so each student will be trained by a subject matter expert. Their instructors have extensive industry experience. This indicates that they are up to date and have a better understanding of current work.

M Training Offers Various Digital Marketing Courses

• 2-Day Digital Marketing Training Course
• Search Engine Optimisation Course
• Google Analytics
• Mailchimp Training Course
• Social Media Training Course
• Advanced SEO Training Course
• Email Marketing Training
• Facebook Training Course
• Website Design Optimisation Course
• Blogging Training Course 
• The Essentials of Copywriting Course
• Instagram Course

Course Highlights

• Their monthly public digital marketing courses are held in small groups of 6 or less in Manchester, Liverpool, Leeds, Birmingham, and online
• Throughout the UK, they offer private courses in a variety of digital marketing skills. Their private courses can be tailored to your specific needs
• Online classes are conducted life, in interactive virtual classrooms with a trainer, and only 4 to 6 students
• Course contents are the same for classroom-based and online course
• PDF of course notes
• Certificate of completion and 3 Months of online support

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The fifth institute on the list of the best digital marketing courses in Liverpool is Social.

5. Social

Since its establishment in 2008, Social has conducted various courses, webinars, and in-house training programs and contributed to developing and delivering digital and social strategies, websites, SEO, and e-commerce solutions.

The institute conducts different online and in-person courses that cover the latest trends and best practices that your company requires to succeed online. They provide training to both domestic and international clients.

In the Field of Digital Marketing, the Institute Offers Various Courses Like

• Digital Marketing Online Training
• Digital Marketing Masterclass
• Google Analytics – Beginners & Advanced Level Course and more

Let us share some details about the Digital Marketing Masterclass

The course will teach you how to develop a solid digital marketing strategy with specific goals in mind. The step-by-step process will help you identify and improve your organization’s digital opportunity, as well as how to incorporate various channels to engage with your target audience. 

This Digital Marketing Masterclass course will teach you about various digital channels, such as your website, SEO, paid advertising, and social media, and how to use them to achieve your goals.

Course Highlights

• Discover how to create a solid digital marketing strategy and create a clear online journey for your target audience
• Learn new skills, knowledge, and tools to help you make better digital marketing decisions for your company
• This Digital Marketing course is delivered online via Zoom in six 2-hour sessions, or in person over two days.
• You will receive training slides, zoom recordings, and course materials to keep.

Course Modules

• Create a digital marketing strategy
• Measure and analyze digital marketing success
• Create engaging content
• Learn to use social media effectively
• Paid advertising
• E-mail marketing
• Ecommerce

So, this was the list of the 5 best institutes offering digital marketing courses in Liverpool. Now let us see some of the most asked questions regarding the digital marketing courses in Liverpool.

Frequently Asked Questions 

Q1. What are the admission criteria for a digital marketing course?

Even though there is no eligibility for any online digital marketing course, it is highly recommended that students should be comfortable with basic English reading, speaking, and writing skills. 

The eligibility criteria will differ based on the institutes. But usually, Digital marketing courses are available to anyone who has completed class 10+2.  It also depends on the course level for which you are applying. An entry-level or online basic course will either have no eligibility criteria or it will demand the 12th pass. A graduate degree might be required to enroll in a postgraduate digital marketing course.

A very important point to note is that there are no restrictions on the stream/discipline of study for digital marketing courses. As a result, you do not need to be a marketing or commerce graduate to enroll in a digital marketing course. You can enroll in a digital marketing course if you are a commerce student, arts or science student, an entrepreneur, or anyone else who wants to develop a career in digital marketing.

Q2. What are the career options in the field of digital marketing for freshers?

For freshers, it is very important to pursue a digital marketing course from a good institute to get a complete idea about digital marketing. In this article, we have discussed the 5 best institutes offering digital marketing courses in Liverpool. 

After completing the digital marketing course, there are numerous areas in which you can work or explore. Some businesses hire a digital marketing expert who will look after all aspects of digital marketing, while others hire for specific roles.

Following Completion of the Digital Marketing Course, You May Pursue One of the Following Career Paths:

• Digital Marketing Manager
• Search Engine Optimization Specialist
• Search Engine Marketing Specialist
• Social Media Specialist
• Content Management Specialist
• Web Development and Web Design
• E-commerce sector

Various roles and job profiles require specific capabilities to be performed correctly. Assume you’ve been hired as a Search Engine Optimization (SEO) Specialist. As an SEO manager or specialist, you will be required to write about high-ranking topics, conduct extensive keyword research, and ensure that the article ranks high in search engine results and brings traffic. Search engines announce new policy changes regularly. As a result, SEO Specialists must stay up to date on those changes, communicate them to the team, and initiate the implementation process.

Q3. Which is the best institute offering digital marketing courses in Liverpool?

Because of the high demand for digital marketing jobs, numerous institutes offer digital marketing courses. It is critical to select a course that not only provides theoretical knowledge but also practical training.

The Course Should Include Key Points Such as 

• Provide internship opportunities
• Instead of focusing solely on theory, impart practical knowledge
• Explains the various tools and plugins used in digital marketing
• Reasonable fee structure
• Educate on all aspects of digital marketing

In this article, we have covered the 5 best institutes offering digital marketing courses in Liverpool. 

The Institutes Are – 

• IIM SKILLS
• University of Liverpool
• Liverpool John Moores University
• M Training
• Social

You can choose to pursue a course with any institute based on the points on which we have based our comparison like course modules, fees, duration, mode of teaching, and more. You can always inquire about the availability of a demo class with the institute. Before enrolling in a course, a demo class is a great way to learn about the institute, course outline, and teaching style.

Conclusion

This article tried to cover all the possible details about the digital marketing courses in Liverpool.

We hope this article will act as a guide in providing you with all the details that are required to pursue a digital marketing course. In case you are based out of Liverpool, then a few of the institutes listed in this article, provide classes that are conducted online live.  So, you can choose to attend those sessions.

Below is a Checklist That You Should Keep in Mind Before Enrolling in a Digital Marketing Course – 

• The course should focus on the practical approaches to teaching
• The course contents should include every topic about digital marketing along with the training to use various tools and plugins
• There should be a facility for an internship after the course, which is the first step in your digital marketing journey and will help you to grow and learn
• The fees for the course should be reasonable in comparison to the course contents
• The institute should offer support after the class including help in the placement process, resume writing, solving any doubts or queries after the class, and career guidance.