Top 10 Digital Marketing Courses In Morocco With Placements

With the evolution of digital scenery in Morocco, every business labors to thrive in the highly competitive market through expanding digital footprint among the populace of 37 million. With the young generation of the Moroccan population making up to 60% of the total demography and growth in social media, the demand and popularity of e-commerce have significantly increased. Therefore, if you are wondering how digital marketing as a career in Morocco would be and how to become an expert digital marketer, we are here to help you out. In this article, we will discuss all about digital marketing and the top 10 digital marketing courses in Morocco.

What is Digital Marketing?

Digital marketing or online marketing is a practice of promoting businesses and brands through online resources.

Some of the ways to reach a wide online audience include Search Engine Optimization (SEO), social media, email marketing, a landing page or website, online advertisements, mobile apps etc.

A robust digital marketing strategy can enhance brand visibility, allow the companies to engage with the target audience, provide a positive customer experience, and transform potential customers into loyal ones.

Also Read,

• Digital Marketing Courses in Texas
• Digital Marketing Courses in California
• Digital Marketing Courses in New Jersey
• Digital Marketing Courses in New York

Digital Marketing as a Career

Reasons to opt for digital marketing as a career:

• High Demand – Since the shift from traditional marketing to digital one, there has been an excessive demand for digital marketers in almost every business regardless of their sizes and products.
• Diverse Opportunities – The diversity of online marketing presents career-seekers with the option to explore different digital marketing roles that align with their niche and interests.
• Flexible Work Environment – Unlike a traditional 9 to 5 job, a career in digital marketing enables professionals to work remotely from anywhere at any time.
• High Salary Packages – With the exponential growth of online marketing worldwide, the demand for skilled digital marketers is on the rise which has made digital marketing a high-paying lucrative career.
• Freedom of Creativity and Innovation – Digital marketing thrives on creative and compelling content for the audience. Marketers have the opportunity to think differently and come up with new approaches to bring in the best results from their campaigns.

Some Important Skills Required

• Social Media
• Data Analysis
• Search Engine Optimization (SEO)
• Copywriting
• Content Creation
• Content Marketing
• Web Design
• Affiliate Marketing
• Email Marketing
• Automation
• Basic Design Skills
• Creativity
• Multitasking
• Social Media
• Problem-Solving

 Explore Some More Advanced Courses On Digital Marketing:

• Digital Marketing  Courses in New Castle
• Digital Marketing Courses in Queensland
• Digital Marketing Courses in  Turkey
• Digital Marketing Courses in the USA
• Digital Marketing Courses in Kansas

Now, let us consider the top 10 digital marketing courses in Morocco.

Top 10 Digital Marketing Courses in Morocco

1. IIM SKILLS

IIM SKILLS is a global leader in professional courses which equips learners with in-demand technologies to prepare them for the global manpower requirement.

IIM SKILLS delivers a wide range of courses that can broadly be categorized into four educational domains – writing programs, finance programs, analytics programs, and marketing programs which include digital marketing.

IIM SKILLS started its journey in 2015 with its Content Writing Master Course and after garnering massive success worldwide, it formally launched its highly remarkable course on digital marketing in the very same year.

 

IIM SKILLS has become one of the fastest-growing digital marketing courses in Morocco since it provides premium quality yet affordable education through a self-paced curriculum.

Let us delve deeper into why IIM SKILLS is considered foremost among the digital marketing institutes in Morocco.

Core Modules
			Content Writing And Blogging
			Search Engine Optimization
			Social Media Marketing
			Search Engine Marketing
			Inbound Marketing
			Email Marketing
			Web Analytics
Special Modules
			WordPress Web Development
			Integrated Digital Marketing Strategy
			Online Reputation Management
			Content Writing And Blogging
			Media Buying
			Affiliate Marketing
			Video Marketing
			Marketing Automation
			Digital Infographic Resume Preparation

 

Why Choose IIM SKILLS?

• Dynamic and engaging sessions by world-class facilitators
• Job-relevant curriculum with personalized guidance
• Interactive live training sessions with flexible batches
• Engaging in instructor-led live projects
• Opportunity to participate in group activities
• Internationally recognized Master certification
• Accessibility of session recordings and learning materials in user-friendly LMS
• Guidance in resume and portfolio building with interview preparation
• Provision for holistic placement support through Placement Cell
• Assured paid internship, career guidance, and job referrals
• 500+ hiring partners of IIM SKILLS
• A dedicated support system throughout the journey

2. Rabat Business School

Rabat Business School prepares future leaders by developing managerial skills through various courses including digital marketing.

It provides a globalized environment through an intercultural space for the students since 62% of the faculty are international professors across 20 different nationalities.

Accredited by the AACSB since 2020, the sole mission of Rabat Business School is to generate the employability of graduates by equipping them with the necessary knowledge and strengthening the values of excellence.

It has been ranked in the top 100 best business schools by Financial Times international ranking, thereby making it one of the best digital marketing courses in Morocco.

Course Name: Master in Strategic and Digital Marketing

• Common Core – Advanced Transversal Modules in Management
• Assimilation of Fundamental and Complementary Concepts in Strategic and Digital Marketing
• Digital Marketing Concepts and Platforms
• OmniChannel Consumer Behaviour
• Digital Advertising
• Online and Offline Marketing Communications
• Research Methods for Marketers
• Distribution Management
• Sales Management
• Public Speaking and Communication
• Deepening the Knowledge and Skills Acquired and Refining the Specialty
• Artificial Intelligence for Marketing
• International Marketing
• E-Commerce Management
• Database for Direct Marketing and E-CRM
• Marketing Intelligence and Pricing Strategy
• Contemporary Brand Management
• Internship (4 to 6 months)
• Professional Thesis

 

Why Join Rabat Business School?

• Highly qualified national and international professors
• Multicultural environment
• Partnership with 180+ International Business Schools
• Covers theoretical as well as practical aspects of marketing
• Offers in-depth knowledge of marketing techniques and related disciplines

 3. Morocco Digital Academy

Morocco Digital Academy is an advanced digital learning platform to equip young minds with digital skills and new technologies from reputed institutions.

An initiative of Muhammad VI Polytechnic University, it offers 200+ courses with 8+ programs including Digital marketing and E-commerce.

Morocco Digital Academy has become one of the leading digital marketing courses in Morocco by assisting freshers gain in-demand skills and learn to use platforms like Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, and others.

By imparting soft skills and language skills along with knowledge in techs, Morocco Digital Academy has paved its way to the top digital marketing institutes in Morocco.

Course Name: Digital Marketing and E-Commerce

Tech Skills

• Develop Customer Loyalty Online
• Build, Launch and Manage E-Commerce Stores
• Marketing Analytics and Measurement
• Interact with Customers Online
• Attract and Engage Customers
• Foundations of Digital Marketing and E-Commerce

Soft Skills

• Career Planning and Success
• Project Management by Google
• Communication and Collaboration
• Leadership
• Entrepreneur

Language Skills

• Day-to-Day English
• Business English

Why Choose Morocco Digital Academy?

• World-class mentors including subject-matter experts at Google
• Short-term course of 6 months
• No prior experience or degree required
• Holistic learning of techs, soft skills and language skills
• Accessibility of course videos, evaluation and hands-on activities
• Pedagogically connected courses, each connected to the previous and next lesson.
• Additional certificates from partner platforms of IBM and Coursera in each pathway.
• Certification of Moroccan Digital Academy upon completing all the pathways in the course.
• Chance to build a portfolio with projects to attract potential employers

4. Apprends. ma

Apprends. ma is a training platform specialized in digital marketing that operates in Casablanca, Marrakech, Rabat, and Tangier.

Keeping into account that expert digital marketers are highly sought-after in Morocco among advertisers and media groups, Apprends. ma offers digital training with added operational skills to build a rewarding career in the field.

Their training aims to optimize the in-demand skills with the tools and techniques that let students be efficient in designing marketing strategies in businesses and organizations.

Apprends. ma develops new practices in learners to help them become specialists in the digital environment by leveraging online marketing tactics and hence, it has become one of the notable digital marketing courses in Morocco.

Why is apprends. ma considered a pioneer among the digital marketing institutes in Morocco?

Ideal for:

• Beginners who seek introductory classes
• Professionals who want to upskill
• Any individual interested in the fundamentals of digital marketing

Curriculum:

• Website Creation (WordPress)
• Community and Ads Management
• Manual and Automatic Emailing
• Natural Referencing – SEO
• Paid Referencing – SEA
• Traffic Management

Why Choose Apprends. ma?

• Certified and experienced trainers
• Ideal for beginners and professionals
• Practise-based learning-by-doing method
• Industry-based relevant training
• Support and mentoring during and after the program
• Very competitive prices which are the same for all the available courses

5. Coursera

Coursera was established to provide life-transforming, accessible, and affordable online learning for everyone around the globe including Morocco, and has imparted quality education to 148 million learners and 7k+ companies and businesses worldwide.

Founded in 2012, Coursera has become one of the eminent digital marketing courses in Morocco by offering job-relevant online digital marketing programs from top-tier universities and organizations.

Coursera believes that learning leads to human progress which transforms our world, therefore, access to premium quality learning resources is a right and not a privilege.

To realize this belief, it has partnered with recognized institutions to bring quality education to Morocco, thereby, making it unique among all other digital marketing institutes in Morocco.

Some of the Courses Offered on Digital Marketing:

• Digital Marketing and E-Commerce (by Google)
• Unilever Digital Marketing Analyst (by Unilever)
• Meta Social Media Marketing (by Meta)
• Digital Marketing Strategy and Planning (by Digital Marketing Institute)
• Social Media Marketing (by Northwestern University)
• Google Ads for Beginners (Coursera Project Network)
• Launch Online Business (by The State University of New York)

Why Choose Coursera?

• Partners with 300+ leading universities and companies
• Flexible, affordable and skill-development solutions for career growth
• Hundreds of free courses and free trials
• Accessible for anyone and everyone, regardless of background and qualifications
• Hands-on practical projects, certificate programs and stackable credentials

 

6. Euro Training Centre

Euro Training Centre is yet another distinct platform among most digital marketing courses in Morocco since it continuously researches the best practices in the industry and incorporates them into the curriculum.

The course on digital marketing by Euro Training Centre provides participants with various marketing topics including marketing planning, communication, audit and marketing research for solid foundational knowledge about marketing concepts.

By dedicating itself to providing the highest level of skill development training programs, strategic consultancy and excellent client service, Euro Training Centre has rightly become one of the most recognized digital marketing institutes in Morocco.

Program Objective:

Students will be able to –

• Gain basic knowledge about marketing
• Develop skills in marketing strategies
• Obtain insights into effective marketing communication
• Understand market research methodologies
• Foster proficiency in marketing techniques
• Apply digital marketing principles in practical projects

Course Name: Certified Marketing Professional CMP

• Unit 1 – Marketing Fundamentals
• Unit 2 – Strategic Marketing Planning
• Unit 3 – Digital Marketing Essentials
• Unit 4 – Marketing Communications and Consumer Insights
• Unit 5 – Certification Exam Preparation

Why Choose Euro Training Centre?

• Courses designed and delivered by program directors with 20+ years of industry experience
• High-quality teaching and learning experiences
• Customized courses for individuals, teams and corporations
• Wide range of public courses to choose from
• Learner-centered approach in programs
• Industry-relevant skill-based exclusive services
• Availability of public and in-house courses according to specific demands of clients
• Competitive fees and cost-effective training solutions
• Programs have been highly rated by 80% of participants

 

7. Global Horizon Training Centre (GHTC)

Global Horizon Training Centre (GHTC) focuses on innovative vocational training programs for candidates from all sectors and most global destinations including Morocco.

With its core values of appreciating diversity, promoting innovations, improving lifestyle and keeping ahead of the new trends which are reflected in the intensive educational programs, GHTC has made its spot among the best digital marketing institutes in Morocco.

The curriculum assists the aspirants to upskill, reskill and polish the existing skill set to stand out in the marketing domain of Morocco and elevate to more ambitious roles, thereby, making GHTC one of the significant digital marketing courses in Morocco.

Course Name: Certified Digital Marketing Professional (CDMP)

• Affiliate Marketing
• Blogging
• Content Marketing
• E-Commerce
• Email Marketing
• Online Marketing
• SEO Marketing
• Social Media Marketing
• Web Analytics

Course Name: Mastering Digital Marketing

• Introduction to Digital Marketing
• Creating a Digital Marketing Strategy
• Search Engine Optimization
• Paid Advertising and Social Media Marketing
• Digital Marketing Analytics and Optimization

Course Name: Digital Marketing

• Facebook for Business
• Instagram, LinkedIn and Google Adwords
• Twitter, Tiktok and Youtube
• Search Engine and Building Online Store
• Email Marketing and Final Project

Why Choose GHTC?

• Interactive, relevant and valuable training courses
• Wide-spreading courses matching international standards for a global audience
• Flexible coordination of educational programs
• Follow-ups of client journey to ensure customer satisfaction
• Open communication channels for trainers and learners
• Maintains well-designed methodologies which include brainstorming, practical training, role-playing, simulation, case studies, surveys, open-end discussions, puzzles and games.
• Relevant certifications that are accepted across industries worldwide

8. Al Akhawayn University

Al Akhawayn University in Ifrane, Morocco, has designed its administrative and pedagogical schemes according to the American university system where English is the language of instruction.

Established in 1993, the Moroccan University is an independent, non-profit organization committed to preparing the future leaders of the African workforce as well as the world through internationally oriented programs based on the American System.

 

Al Akhawayn University is considered one of the most reputable digital marketing institutes in Morocco since it engages learners in cutting-edge educational and research programs of digital marketing.

By helping students apply digital marketing strategies and contribute to the digital transformation of the country, the university stands apart from most of the digital marketing courses in Morocco.

Course Name: Master of Science in Digital Marketing and Analytics

Program:

• Digital Marketing Core
• Fundamentals of Digital and Social Media Marketing
• E-Commerce
• Advanced Marketing Management
• Analytics Core
• Web and Social Media Marketing and Analytics
• Data Mining
• Applied Marketing Models
• Marketing Research
• 1 Elective From the List
• Advanced Consumer Behaviour
• Services Marketing
• Advertising and Promotion Management
• International Marketing
• Special Topics in Marketing
• Final Projects
• Digital Marketing Research Project
• Digital Marketing Capstone

Why Choose Al Akhawayn University?

• Provides real-world knowledge of digital marketing strategies
• Gain lifelong learning skills through practical pedagogy
• The institute provides quality assurance
• Internationalization of curriculum
• A holistic experience of academic achievement
• Availability of counselling services to help students solve academic as well as personal issues.

9. StudySail

StudySail is a global online educational forum focussed on imparting various professional courses tailored specifically for the learners according to their countries’ workspace including Morocco, establishing it to be one of the top-notch digital marketing courses in Morocco.

StudySail celebrates the diversity of the world by bringing together students from more than 170 countries in a single educational space where the programs are delivered in multiple languages.

What makes StudySail more prominent than most of the digital marketing institutes in Morocco is that it empowers Moroccan students through diverse courses led by expert facilitators and creates lifelong learning opportunities.

Course Name: Digital Marketing Certification

• Digital Marketing in the Era of AI
• Content Marketing
• Search Engine Optimization
• Paid Search (PPC) and Display Advertising
• Email Marketing
• Social Media Marketing
• Professional Skills for Digital Marketers

 

Why Choose StudySail?

• StudySail collaborates with industry leaders and top-tier universities
• Comprehensive up-to-date study plan with clear goals and professional help
• A flexible classroom where students learn at their convenience
• Educator support to solve queries and guide through the learning journey
• Easily accessible interactive online modules
• Participation in team discussion and collaboration
• Acquiring and applying practical tools in real-life setup
• Opportunity to interact with fellow learners and tutors in live classes
• Scope of connecting to professionals from Morocco.
• Worthwhile career investment by enrolling in a cost-effective program.
• Receive Digital Marketing Skills Certification from StudySail

10. Odin School

The online immersive course on digital marketing by Odin School is designed to equip aspirants with comprehensive industry readiness, ranking it among the new-age digital marketing courses in Morocco.

Apart from training sessions, learners get to listen to industry practitioners and leaders about the most recent trends and technologies, hiring processes, their personal experiences and much more through OdinTalk sessions.

Odin School focuses effectively on mobilizing resources to help candidates stand out in this hyper-competitive marketing sector and has grabbed its place in the top 10 digital marketing institutes in Morocco.

Course Name: Digital Marketing Course (3 months)

• What is Marketing?
• Understanding the Digital Landscape
• SEO
• Social (non-paid) Media Marketing
• Influencer Marketing
• Content Marketing
• Performance Marketing
• Social Media Tools and Content Generations
• AI for Marketing
• Freelancing

Tools and Technologies Covered

• GetResponse
• FacebookAds
• Google Ads
• Google Analytics
• HubSpot
• Ideogram
• Mailchimp
• Optimo
• Riyal IQ
• SEO
• Yoast

 

Why Choose Odin School?

• Updated industry-aligned curriculum
• 20+ digital marketing tools covered
• A committed team of mentors
• Engage in real-life assignments and projects
• Interact with industry veterans through OdinTalks
• Comprehensive practice tests and mock interviews
• Doubt clarifying and discussion sessions
• Career services and live online career workshops
• Exclusive career growth platforms, updated with 200+ jobs every month
• Workplace Behavioural Skills Workshop
• Attend communication and aptitude training
• Build an online profile and optimize your resume
• Participate in quizzes
• Dedicated job portal
• Learning Management System (LMS) for online classes
• 500+ hiring partners
• Cost-effective courses

Frequently Asked Questions

1. What type of digital marketing is most profitable?

Generally, a combination of various marketing types brings higher returns, not a single type. You can consider the following strategies:

• Targeted SEO
• Data-driven PPC
• Content marketing
• Email marketing

2. Where do I start as a fresher digital marketer?

• Enrol in an academy, preferably in any one of the digital marketing courses in Morocco mentioned above.
• Master important digital marketing skills, tools, techniques and strategies
• Seek practical experience through internships and entry-level marketing jobs to apply your knowledge
• Network and connect to experienced digital marketers to learn from their journeys
• Establish an online presence by creating an attractive portfolio and a personal website.

3. How to know if digital marketing is the right career choice?

A: Consider asking yourself the following questions:

• Am I interested in the high techs and digital presence?
• Am I a creative person yet an analytical thinker?
• Am I good at communication and persuasion?

If your answer is a ‘yes’, then digital marketing is probably the right career choice for you.

Conclusion

The list of the top digital marketing learning platforms provides concise planning for those willing to embark on this journey of being an efficient digital marketer.

Since the all-encompassing arenas of digital marketing and its practical implementation might be difficult to grasp, it is advisable to get trained by industry veterans who will assist you in familiarizing yourself with a wide spectrum of digital marketing procedures and how to thrive in the current industrial landscape of Morocco.

We believe with continuous learning and a quest to attain excellence, you will be able to navigate through all the major challenges and lead your company to new heights of success.