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Data Analytics vs Artificial Intelligence – An Overall Analysis

For a long time, Artificial Intelligence and data analytics have been used interchangeably, to the point where people rarely distinguish between the two concepts. However, as data analytics and AI capabilities become more widely available and applied to various company operations such as marketing and supply, it is critical to grasp the differences between them and their role in business operations. The goal of this article is to explain the relationship between the two concepts – Data Analytics vs Artificial Intelligence. 

Data Analytics vs Artificial Intelligence - An Overall Analysis

While the dispute over data analytics vs artificial intelligence is causing revolutions throughout industries, there is still a lot of uncertainty surrounding the two phrases. In a fight between data analytics vs artificial intelligence, we can say that both are interconnected, but have different scopes, techniques, and outcomes depending on your sector.

Let us start the comparison between the concepts – Data Analytics vs Artificial Intelligence.

To begin our comparison of Data Analytics vs Artificial Intelligence, let us start by understanding both concepts. 

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About Data Analytics & Artificial Intelligence

Fundamentally, data analytics is the science of analyzing big data sets to detect patterns, answer questions, and draw conclusions. It is a complex and varied field that frequently employs sophisticated software, automated processes, and algorithms.

Almost every industry can profit in some manner from data analytics and artificial intelligence. Organizations of all sizes use data analysts to help them make sound decisions about various elements of their business. Typically, past data from events is evaluated, allowing present trends to be identified.

Data analytics comes in many forms, including descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Artificial intelligence (AI) has been discussed for a long time. However, it wasn’t until later that we had the processing power to make it a reality. The ability of computers to simulate human intelligence lies at the heart of artificial intelligence. 

By creating machines that can learn, it is feasible to teach computers through experience. These AI systems possess three characteristics: intelligence, adaptability, and intentionality. These traits enable them to make decisions that would normally necessitate human expertise and experience.

Let us go through the concepts of Data Analytics vs Artificial Intelligence.

What is Data Analytics?

Data analytics is a wide word that encompasses the notion and practice (or, perhaps, science and art) of all data-related activities. The primary goal is for data experts, such as data scientists, engineers, and analysts, to make it simple for the rest of the organization to access and comprehend these discoveries.

Data that is left unprocessed has no value. Instead, what you do with that data is what adds value. Data analytics encompasses all the actions you take, both manually and automatically, to identify, analyze, visualize, and tell the story of patterns in your data to drive business strategy and outcomes.

An effective data analytics approach can—and should—provide a more comprehensive strategy for where your company can go. When done correctly, data analytics can assist you in the following ways:

  • Discover trends
  • Discover new possibilities
  • Actions, triggers, or events can be predicted
  • Make choices

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Data analytics, like any serious practice, is methodical, with numerous computational and administrative phases. Experts emphasize the word “systematic.” Because data analytics involves many distinct operations and draws on a wide range of data sources, it is critical to be systematic.

Data analytics encompasses many disciplines, including data science, machine learning, and applied statistics. One measurable outcome of a data analytics process is likely to be well-planned reports that employ data visualization to convey the story of the most important points so that the rest of the business—who aren’t data experts—can comprehend, develop, and modify their strategy.

Consider the following examples of how data analytics might reveal areas of opportunity for your company:

Using facts rather than educated guesses to understand how your clients interact may necessitate changes to your sales or marketing procedures. A bakery may utilize its data to discover that demand for bread bowls increases in the winter, implying that you do not need to lower prices when demand is high.

Increased cyberattacks may necessitate proactive precautionary measures.

Data from a range of IoT devices in a certain location, such as your server room, a power station, or a warehouse, could reveal whether you’re providing the necessary safety and reliability at the lowest feasible cost.


What Is Artificial Intelligence (AI)?

Artificial intelligence (AI) is the simulation of human intelligence in machines that are programmed to think and act like humans. The phrase can also refer to any machine that demonstrates human-like characteristics such as learning and problem-solving.

The best aspect of artificial intelligence is its capacity to reason out and carry out actions that have the highest chance of achieving a given objective. A subset of artificial intelligence known as machine learning (ML) refers to the idea that computer programs can automatically learn from and adapt to new data without the help of humans. Deep learning techniques enable autonomous learning by ingesting vast quantities of unstructured data, including text, images, and video.

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In a nutshell:

  • Artificial intelligence is the term used to describe the reproduction or approximate representation of human intelligence in machines (AI)
  • The goals of artificial intelligence include computer-enhanced learning, thinking, and perception.
  • Some sceptics are concerned that widespread usage of advanced AI would hurt society

The next point of comparison between Data Analytics vs Artificial Intelligence is Skills. We will have a look at the skills required for the role of data analytics vs that required for artificial intelligence. 


Data Analytics Skills

Cleaning and Preparation of Data

According to research, data cleaning and preparation will account for roughly 80% of the labour of most data professionals. As a result, this competence is critical.

A data analyst will frequently be required to retrieve data from multiple sources and prepare it for numerical and categorical analysis. Data cleansing also entails correcting missing and conflicting data, which may have an impact on analysis.

Data cleansing isn’t usually fascinating in data analytics, but it may be fun and challenging when approached as a problem-solving exercise.

Data Exploration and Analysis

It may seem unusual to include “data analysis” in a list of required data analyst abilities, yet analysis is required.

Data analysis is fundamentally concerned with taking a business question or a need and evaluating relevant data to generate a response to that question.

Exploration is another type of data analysis. Data exploration entails searching for intriguing trends or relationships in data that may be useful to a business.

Statistical Understanding

Statistics and probability are crucial data analyst abilities. Understanding statistics will also help you confirm the validity of your analysis and avoid frequent fallacies and logical flaws.

The precise level of statistical knowledge required will vary according to the demands of your specific profession and the data you’re working with.

If your organization relies on probabilistic analysis, for example, you’ll need a far more rigorous understanding of those areas than you would otherwise require.

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Designing Data Visualizations

Data visualizations help to explain data trends and patterns. Humans are visual creatures, which implies that most people will understand a chart or graph faster than a spreadsheet.

This entails producing clean, visually appealing charts that will assist others in comprehending your findings. It also implies avoiding items that are either difficult to read (such as pie charts) or can be misleading (like manipulating axis values).

Visualizations might also be useful in your data research. When you merely look at the numbers, you can miss things that you can see visually in the data.

Creating Dashboards and Reports

As a data analyst, you will be responsible for empowering others to use data to make critical decisions. By creating dashboards and reports, you will remove technical hurdles that prevent others from seeing critical data.

This might be as simple as a chart and a table with date filters, or as complex as a dashboard with hundreds of interactive data points.

Job descriptions and criteria will vary depending on the role, but practically every data analyst job will require you to produce reports on your findings or construct dashboards to display them.

Communication and writing

Another important data analyst skill is the capacity to communicate in numerous formats. Communication skills such as writing, speaking, explaining, and listening will help you excel in any data analytics profession.

When working with co-workers, communication is essential. In a launch meeting with business stakeholders, for example, good listening skills can assist you to comprehend the analyses they demand.

Similarly, you may be required to explain a complex issue to non-technical teammates during your project.

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Artificial Intelligence Skills

Machine learning and artificial intelligence (ML/AI) are two cutting-edge technologies that have the potential to change the way organizations and people interact. ML/AI is already having an impact on areas such as IT, FinTech, healthcare, education, and transportation—and it’s only going to get worse. Companies are becoming increasingly laser-focused on the value of AI, moving beyond the trial phase, and focusing on expediting its adoption. This means that software engineers who are prepared to work in ML/AI development roles will be more in demand than ever before.

Here are the skills you’ll need to capitalize on the growing chance to create exceptional ML/AI solutions:

Computer Programming Languages

To become an expert in machine learning, you must first gain knowledge in programming languages like Python, C++, JavaScript, Java, C#, Julia, Shell, R, TypeScript, and Scala.

While Python is the most used language in machine learning repositories, Scala is gaining popularity, particularly when interfacing with large data frameworks like Apache Spark.

Data Engineering

Pre-processing and storing raw data generated by your systems is the initial stage in machine learning development. Consider an online company that sells a range of things to people all around the world. This online store will generate a large amount of data relating to specific events. When a consumer clicks on a product description or buys a product, new data is generated, and you’ll need to build Extract, Transform, and Load (ETL) pipelines to process, clean up, and store the data so that it’s easily available for other processes like analytics and predictions.

Analyzing Exploratory Data

Exploratory data analysis on a dataset is a particularly valuable ability since it helps you to discover intriguing patterns in data, identify anomalies, and test theories. It helps to:

  • Generate summary statistics for a dataset, such as:
  • The total number of rows and columns
  • Data types for columns
  • Columns that can or cannot be null
  • Mean, standard deviation, minimum and maximum values, percentile, and so on for each column
  • Produce graphical representations that facilitate data visualization
  • Sanitize and prepare data for modeling by doing things like:

Eliminate outliers from your dataset

Discard linked variables


If you want to be a machine learning expert, you must be familiar with machine learning algorithms. But that isn’t all; you must also know when to use them.

For example, if you have a dataset with a series of inputs and their corresponding outputs and want to find a model that describes the relationship between them, you should use supervised learning algorithms, which are further classified as regression (when the output variable is a real value, such as “weight” or “age”) and classification (when the output variable is a category, such as “yes/no”).

Unsupervised learning techniques should be used if you only have a collection of inputs with no outputs and want to identify different patterns in the inputs and cluster them based on similarities. It’s also worth noting that increasingly difficult tasks, such as picture categorization, object detection, face recognition, machine translation, dialogue synthesis, and so on, will necessitate the use of more complex algorithms from the deep learning category, which is based on artificial neural networks. 

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Once you’ve determined the best machine learning model for a given problem, you must decide whether to build the model from scratch or use existing services. As an example:

  • If you need to integrate nice conversational interfaces (chatbots) into any application that uses voice and text, AWS Lex offers advanced deep learning functionalities such as automatic speech recognition (ASR) for converting speech to text and natural language understanding (NLU) to recognize the intent of the text, allowing you to build applications with highly engaging user experiences and lifelike conversational interactions.
  • AWS Comprehend assists you in uncovering insights and correlations in unstructured text data by:
  • Recognizing the text’s language
  • Identifying key phrases, locations, people, brands, or events
  • Conducting sentiment analysis to detect whether a sentence is favorable or negative.
  • Automatically categorizing a set of text files


When deploying machine learning systems to AWS, essential criteria such as performance, availability, scalability, robustness, and fault tolerance must be considered. To that end, AWS offers solutions and best practices to assist you in the process. You can, for example, enable monitoring of your solutions to verify performance and scale your services up or down as needed. You can also enable autoscaling so that AWS handles everything for you. You can also distribute your solutions over various availability zones to ensure optimal uptime.


As with any software solution, controlling security for AWS machine learning solutions is critical, particularly because machine learning models require a large amount of data to be trained, and access to that data should be restricted to authorized persons and apps only. 

Now let us see the comparison between Data Analytics vs Artificial Intelligence in a nutshell.

Data Analytics vs Artificial Intelligence: in a Nutshell


Data AnalyticsArtificial Intelligence
DefinitionData analytics is concerned with detecting patterns in historical data to forecast future eventsAI is concerned with data analysis, making assumptions, and attempting to generate predictions that are beyond human capabilities.
process dataData analytics seeks patterns in provided dataAI seeks to automate the process by imbuing machines with human intelligence. 
Job RolesSales Analyst, Operations Analyst, Customer Success Analyst, Market Research Analyst, Marketing Analyst, Business Analyst, Financial Analyst, and more.Machine Learning Engineer, Data Scientist, Business Intelligence Developer, Big Data Architect, and Research Scientist.
SkillsMathematical skills, Programming languages- SQL, Oracle, and Python.Ability to analyze, model, and interpret data.

Problem-solving skills.

Mathematical and Algorithms skills, Probability and Statistics knowledge, Expertise in Programming – Python, C++, R, JavaWell-versed with Unix Tools, and Awareness of Advanced Signal Processing Techniques.


Let us have a look at the most asked questions about the comparison between Data Analytics vs Artificial Intelligence.

Frequently Asked Questions

Q1. What is the impact of AI on Data analytics?

In the discussion between Data Analytics vs Artificial Intelligence, let us understand the impact of AI on data analytics. AI technology is altering every aspect of life and has numerous applications such as data analysis, decision-making, and information transmission.

Here are a few examples of how AI and machine learning are advancing analytics that will help understand the comparison between Data Analytics vs Artificial Intelligence.

  • AI automates report generation and simplifies data interpretation.
  • AI speeds up the generation of insights by streamlining processes.
  • AI uses machine learning algorithms to examine data to anticipate future outcomes and discover trends and patterns.
  • AI removes errors and is more accurate than traditional business intelligence solutions.

Q2. Will AI take over data analytics?

AI can assist data scientists in generating hundreds or thousands of variants of models with varying prediction features and running iterative simulations to select the best variant. The best versions include both AI and data scientists. A dynamic, multifaceted decision process obtained through automation will outperform any single algorithm, regardless of how advanced, by automatically testing, iterating, and monitoring data quality; incorporating new data points as they become available; and allowing for wise real-time response to events.

AI can also help data engineers prepare raw data, cleanse it, and review it for accuracy. This is something that AI cannot handle completely yet. Human judgment is still required to transform raw data into insights that make sense for a complicated company. AI cannot yet properly comprehend what specific data means for an organization, its business, and the industry context. Lower-level stages in data preparation and visualization can be automated with AI, leaving data scientists to walk decision-makers through what the insights truly mean.

Lower-level jobs normally done by data engineers will be the first to be influenced by AI. For example, when computer programming languages advanced in the 1980s, the need for lower-level programmers decreased. However, as businesses adapt to these new languages, demand for developers increases in general. The same thing is happening in analytics right now, with AI performing lower-level activities. This results in the outsourcing of more difficult problem-solving tasks to people. 

As a result, the combination of AI and human problem-solving has enhanced rather than threatened data scientists’ professions. Rather than threatening data science professions, AI is more likely to become incredibly clever assistants to data scientists, allowing them to execute more complex data simulations than ever before. Many more traditional occupations may soon require analytical skills. This change is likely to result in the creation of a new class of data scientists, dubbed “citizen data scientists,” who will bridge the gap between commercial functions and exclusively analytical jobs.

Q3. Why Is AI-Driven Analytics Required for Data-Driven Decision-Making?

Traditional analytics solutions have served a role, but they have various flaws that render them ineffective in today’s business climate. They are difficult to scale to meet increasing demand, and they cannot supply the real-time information required to compete with inventive competitors in fast-paced marketplaces.

AI and machine learning are changing the world of analytics by providing unprecedented speed, scalability, and granularity.

Firms are embracing AI technologies to make better decisions and gain a competitive advantage. AI is at the center of the digital revolution in analytics and promises to help enterprises improve their operations and drive new income opportunities.


In this article, we have presented a comparison between Data Analytics vs Artificial Intelligence. AI and data analytics are frequently used in tandem since the former enhances the latter’s capabilities. With AI, analytics technology can conduct more in-depth research, providing the possibility for micro-targeted discoveries that human analysts would struggle to find. AI can perform complex analyses with multiple variables rapidly and efficiently.

AI in data analytics also makes data cleaning easier, which is a critical stage in the analysis process. It is critical to recognize that AI and analytics are not synonymous and should not be treated as such because AI is a component of the analytics ecosystem. Companies must recognize the distinction and be willing to use technology to get an advantage over their competition.

To recap, data analytics and artificial intelligence (AI) are the business of the future. As a result, if you want to help your company, you should think about implementing this cutting-edge technology. Before deploying technologies, whether you are a business owner or a service provider, you must be well-versed in them.

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