WHAT IS THE DIFFERENCE BETWEEN CONTENT WRITING vs ARTICLE WRITING

CONTENT WRITING vs ARTICLE WRITING

 

 

It is a quite interesting comparison between content writing vs article writing. This is because when we closely study the graph of content writing vs article writing, there are not many variations, still, there are some differences.

 

Article writing is a very professional approach whereas content writing even though it is a very professional thing, still, the writer has the liberty to use their creativity and presence of mind to frame the best possible content.

 

Below the discussions about content writing vs article writing will include a very clear comparison of these two forms of writing through various parameters such as how opportunistic are these industries, which industry is more profitable and a lot more.

 

Before we jump directly into the differences in content writing vs Article writing, it is important to understand content writing and article writing.

 

CONTENT WRITING

 

Content writing, though it has already been mentioned several hundred times is a medium of communication through written texts.

 

It has a very important role to play in this world where the internet is a full scale and resources are plenty. This is the time when businesses based on the internet are going to boom and we have already started to witness such miraculous incidents.

 

Behind the success of businesses and companies, content writing has a very bigger role for it has turned into the backbone of almost every industry.

Content writing as an industry is very diverse and it is the primary domain under which fall a lot many forms of content writing such as bloggingcopywriting, article writing, academic writing and a lot more.

 

Now that we are here to discuss the differences between content writing vs article writing, we have to consider article writing as a separate form and judge content writing as a whole excluding article writing.

 

Content writing, in this case, is being referred to the web content writing. As mentioned above, content writing is a very diverse industry. Therefore the web content writing also has plenty of subdomains.

 

Now that the world is being driven by the internet and the content on it, web content is also a huge industry itself.

 

These are some of the many forms of content writing:

 

        BLOGGING

        JOURNALING OR REPORT WRITING

        CREATIVE WRITING

        SOCIAL MEDIA WRITING

        SEO WRITING

 

If observed, all of them have one thing in common, that is a marketing strategy.

 

The content after being written doesn’t appear on the screens on people automatically. Therefore changes are to be made in ways that make the content appears either on the search results or on the suggestions list or maybe on social media handles depending upon the kind of marketing practices implemented.

 

Marketing is equally involved in almost every industry as content writing is. Marketing is very closely associated with content writing.

 

Initially, the marketing strategies were practised after the content has been generated, but those terms of marketing have changed over the years.

 

Now marketing begins from the very first stage when the content is being written, such strategy is called SEO. It operates through keywords, backlinks and other factors which are believed to be identified by the algorithm used by search engines like Google.

 

Content writing is growing at an exponential pace, and this is because the internet is being used at full scale. So long as the internet continues to commoditize every industry, the existing forms of marketing will definitely, be outdated soon and the next big form of marketing and communicating with businesses will be through generated content.

 

The regular commercials that businesses and companies use for marketing will no longer be there as marketing tactics but, the content will take over.

 

There is enormous scope for content writing because, as mentioned above the internet will commoditize everything which means businesses will have to focus on making their primary activities online.

 

For that, they need an interface, which is the website. Now the website definitely cannot be left blank, it needs to be updated with content regularly, clearly stating the tremendous opportunities for content writers in the coming years.

 

The above mentioned were some details about the content writing which could be important while comparing content writing vs article writing.

ARTICLE WRITING

 

Articles are purposefully designed pieces of content. Unlike other forms of content writing articles follow a defined format which makes them unique from the rest forms of content writing.

 

This is the first point of difference in content writing vs article writing that the article writing follows a defined format whereas the other forms of content writing such as blogging could vary the format in which blogs are being written depending on the type of blog.

 

Articles could be used for both formal and non-formal uses, making it the second point of difference for comparison of content writing vs article writing.

 

The format of the article goes with the Heading followed by the name of the writer then comes the core content which is the body of the article constituting of 2-3 paragraphs and then a conclusion.

 

Article writing is also done to promote products or services.

 

While the content writing may or may not focus on a particular group of audience, article writing does. Articles are solely meant for a targeted audience whom it is written for, making it the third point of difference in comparison of content writing vs article writing.

 

So the above discussion has led to a few points of difference for the comparison of content writing vs article writing.

 

There are few other points also which we can discuss to conclude certain points that need to be addressed to have more clarity about the comparison of content writing vs article writing.

 

What is the difference between content writing vs article writing

 

The above discussion has led to many important points that state the difference between content writing vs article writing. The discussion so far has given an idea about article writing being different from content writing as it is a very formal approach and content writing also being professional provides the writer with the liberty to write according to his creativity and presence of mind.

 

Here are some major points of difference for comparison of content writing vs article writing

 

        Content writing is an industry itself whereas article writing is just a form of content writing:

 

Here the content writing categorically refers to web content writing. Content writing is an industry itself and web content is just another subdomain of this gigantic industry. Even article writing is a form of content writing. Any written form of content falls under content writing.

 

Article writing is just a form of content writing whereas content writing is an industry itself. Web content writing is a subdomain to such a huge industry offers following forms of content writing:

 

  1. Blogging
  2. Creative writing
  3. Social Media Writing
  4. SEO writing

 

These are the main forms of web content writing while there are hundreds of other forms. So this was the first major point of difference in comparison of content writing vs article writing.

 

 

        MARKETING:

 

Content writing, categorically the web content writing, unlike article writing, aims to reach as much audience it can. This is because the sole purpose of the content written is to market a specific purpose or idea which revolves around a product or service.

 

Article writing has nothing to do with marketing, and therefore the core content doesn’t involve any strategies. Therefore the second point of difference in comparison of content writing vs article writing is that content writing involves marketing practices and strategies whereas article writing doesn’t require any of it.

 

 

        FORMAT:

As mentioned above, article writing is a very formal approach. Therefore article writing follows a defined format whereas there is barely any form of content writing which requires a format.

 

Especially in web content writing the format has to change depending upon the theme and arrangement of the website.

 

So the third point of difference in comparison of content writing vs article writing is that article writing holds a format whereas content writing normally follows no such definite structure.

 

        AUDIENCE:

 

The content writing may or may not target a particular set of audience. Even the content writing may target multiple sets of audiences with a variety of interests which revolve around the base theme of the content written.

 

Article writing is a very purpose-based write up and therefore is solely dedicated to that audience only.

 

The facts and figures mentioned in it are relevant to that particular section of readers. This creates the 4th point of difference in the comparison of content writing vs article writing.

 

With this, we can conclude that the above-mentioned points are 4 major points of difference in content writing vs article writing and these points are useful for students, content writers, aspiring writers and those who are curious about how content writing is different from article writing.

 

CW Online demo

 

Author:
Manish Kumar is a writer by Passion and Profession. Over the years he wrote for many projects, blogs and websites which actually pushed him through a phase of learning. With his excellence in other domains, he is now a day exploring depths of content marketing. As a thought leader in Content Domain, Manish understand the scope of Content Marketing Industry & wants to reach out to the world with his thoughts.

Leave a Reply

Your email address will not be published. Required fields are marked *